Comfort Inn SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel. √ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

- Breakfast Signage - Check-Out Folio – Tips for Guests - On-Hold Messaging - Renovation Signage

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

Marketing Collateral - Brochures - Postcards - Rack Cards - Sales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Presentation & Event Materials

Stationery

- Press Release Templates - Tips and Guidelines

- Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Social Media

Vehicle Graphics

- Best Practices - Case Studies - Forms and Guidelines

- Bus and Van Wraps

- Business Sales Presentations - Table Throw - Table Top Display

Public Relations

Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

ELITE DIAMOND

Thank You Card â&#x20AC;&#x201C; Key Card Insert Parking Sign

Gift Bag

Sample Materials: Marketing Collateral

Welcome to the Comfort Inn Airport. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this flyer when booking to receive 10% off your stay.

Rested. Set. Go.®

Secondary Name Cityname, ST ComfortInn.com/XXXX

Behind every great day is a great night. At Comfort Inn, we have modern and spacious rooms designed to make your stay restful and refreshing. You’ll find soft and firm pillow options, plush premium bedding, bedside charging stations, signature bath amenities and free Wi-Fi.

Our key amenities

Close to us

• Free Wi-Fi • Free hot breakfast with hearty and

• Disney California Adventure Park • Downtown Disney

healthy options • Premium bedding with soft and firm pillows • In-room recharge station

• Knott’s Berry Farm • Knott’s Soak City Orange County • Crystal Cathedral

• Express check-out • RAIO™ premium bath amenities • Fitness center

• American Sports Center • OC Fair & Event Center • Anaheim Convention Center

• Swimming pool • Outdoor whirlpool/hot tub • Meeting space (25 event attendees)

• Honda Center • Angel Stadium of Anaheim • Outlets at Orange

• Business center • Elevator(s) • Free newspaper

• John Wayne Airport • Anaheim Garden Walk • Newport Beach

• Bus parking • Free Coffee • Interior Corridors

• Huntington Beach

Comfort Inn AIrport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ComfortInn.com

Our key amenities • Free Wi-Fi • Free hot breakfast with hearty and healthy options • Premium bedding with soft and firm pillows • In-room recharge station • Express check-out • Raio™ premium bath amenities Successful business trips are all about being at your • Fitness center best. At our Comfort Inn hotel, we makepool sure you • Swimming feel welcomed and relaxed moment • from FPO,the custom infoyou here arrive. Our courteous staff• is always here info to help, FPO, custom here from providing local recommendations toinfo taking • FPO, custom here care of the details that help you feel at your best. • FPO, custom info here

We’re ready so you can be too.

• FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back)

Rested. Set. Go.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Secondary Name 123 Street Name Rd. Cityname, ST 00000 ComfortInn.com/XXXX

Our keybest amenities The way to When it comes • Freestart Wi-Fi the day. • Free hot breakfast with heartyto and business, healthy Howoptions about with a free hot breakfast with hearty we mean • Premium bedding with soft and firm pillows and healthy options? Indulge in fluffy waffles, hotbusiness.

Book your room with us today at ComfortInn.com/XXXX

• • • • • • • • • • •

Join the Choice Privileges® rewards program. The fast way to a free hotel night.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 Book your room with us today at ComfortInn.com/XXXX

In-room station eggsrecharge and meat, or “good for you” choices like fresh When you travel for business, what do you need Express fruitcheck-out and yogurt. It’s just another way Comfort Inn ™ to be ready for the day ahead? At Comfort Inn® premium amenities Raioensures youbath are at your best when you are traveling. by Choice Hotels®, we think we’ve got a pretty Fitness center good idea. We offer modern, spacious rooms, Swimming pool a range of amenities, and an accommodating FPO, custom info here hotel staff who’ll ensure you feel rested and FPO, custom info here ready for anything. FPO, custom info here FPO, custom info here FPO, custom info here FPO, custom info here

Close to us • • • • • • • • • • • •

Sample – historic home Sample – aquarium Sample – art museum Sample – sports venue Sample – business Sample – highway Sample – airport Sample – downtown Sample – restaurant Sample – retail outlet Sample – race track Sample – amusement park

Close to us • • • •

Sample – historic home Sample – aquarium Sample – art museum Sample – sports venue

Join the Choice Privileges® rewards program. The fast • Sample – business way to a free hotel night.

• Sample – highway

With Choice Privileges, you get rewards right from • Sample – airport day one, at over 5,500 hotels worldwide—with no • Sample – downtown blackout dates. When points add up this fast, you’re never far from earning rewards such as• aSample free night and – restaurant memorable experiences.

• Sample – retail outlet

Sales Flyer (back & front)

• Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Rested. Set. Go.® Secondary Name 123 Street Name Rd. Cityname, ST 00000 ComfortInn.com/XXXX

Be ready to take on the day. When you travel, what do you need to be ready for the day ahead? At Comfort Inn® by Choice Hotels®, we think we’ve got a pretty good idea. We offer modern, spacious rooms, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Rested. Set. Go.

When it comes to business, we mean business. When you travel for business, our Comfort Inn® by Choice Hotels® provides you with everything you need to feel refreshed and ready to take on the day. We offer premium bedding with an option of firm and soft pillows, nightstand recharge station, free Wi-Fi and a complimentary hot breakfast with plenty of hearty and healthy options. A stay with us ensures you’re at your best. After all, you‘ve got business to take care of.

Sample Materials: Stationery Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortInn.com/XXXX

Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 ComfortInn.com

When it comes to business, we mean business.

John Smith General Manager

Rested. Set. Go.

Our key amenities • Free Wi-Fi • Free hot breakfast with hearty

When you travel for business, what do you need to be ready for the day ahead? At our Comfort Inn® by Choice Hotels®, we think we’ve got a pretty good idea. We offer modern, spacious rooms, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

Rested. Set. Go.

and healthy options

Secondary Name 123 Street Name Rd. Cityname, ST 00000 T 000.000.0000 F 000.000.0000 D 000.000.0000 C 000.000.0000 name@urlname.com ComfortInn.com/XXXX

• Premium bedding with soft and firm pillows • In-room recharge station • Express check-out • RAIO™ premium bath amenities • Fitness center

Rested. Set. Go.® Secondary Name 123 Street Name Rd. Cityname, ST 00000

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortInn.com/XXXX

• Swimming pool • Outdoor whirlpool/hot tub • Meeting space (25 event attendees)

Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ComfortInn.com

Stationery (Letterhead, Business Card, Envelope)

Rack Card (front & back)

Pocket Folder

Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678

YOUR NAME | Title

At our Comfort Inn® by Choice Hotels®, we make sure you feel welcomed and refreshed from the moment you arrive throughout your stay. Our courteous staff is always here to help with the details that help you feel at your best.

Our key amenities • Free Wi-Fi • Free hot breakfast • Premium bedding

• RAIO™ premium bath amenities • Fitness center • Swimming pool

• In-room recharge station • Express check-out

• Outdoor whirlpool/hot tub • Meeting space (25 event attendees) • Business center

Postcard (back & front)

When it comes to business, we mean business.

Rested. Set. Go.

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com

When you travel for business, our Comfort Inn® by Choice Hotels® provides everything you need to feel refreshed and ready to take on the day. After all, you’ve got business to take care of.

Rested. Set. Go.®

ComfortInn.com/XXXX

Email Signature Note Card

Sample Materials: Advertising, Presentations & Events Behind every great day is a great night. Rested. Set. Go.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 Book your room with us today at ComfortInn.com/XXXX

Behind every great day is a great night.

Comfort Inn® by Choice Hotels® provides you with everything you need to feel refreshed and ready to take on the day. Enjoy:

• Free Wi-Fi • Free hot breakfast with hearty and healthy options

• Free Wi-Fi • Free hot breakfast with hearty and healthy options • Premium bedding with soft and firm pillows • Customizable copy area • Customizable copy area. Customizable copy are. Customizable copy area • Customizable copy area. Customizable copy are. Customizable copy area

Rested. Set. Go.®

• Premium bedding with soft and firm pillows

Billboard Behind every great day is a great night. Everything you need for a restful stay: • Free Wi-Fi • Free hot breakfast with hearty and healthy options • Premium bedding with soft and firm pillows • FPO, custom info here • FPO, custom info here

Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now Sign up today at ChoiceHotels.com

Print Ad – Full Page

Secondary Name 000.000.0000

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortInn.com

Online Ad

Table Top Display

Business Sales Presentation

Secondary Name 000.000.0000 ComfortInn.com Secondary Name 000.000.0000

Bus Wrap

Table Throw

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Sample Materials: In-Hotel Collateral & Public Relations Rested. Set. Go.®

Please pardon our appearance.

Thank you for staying with us! Before you go: ü Take advantage of our free hot breakfast with hearty and healthy options ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

We appreciate your understanding of the excess noise and dust as we work diligently to refresh our hotel. New enhancements are in the works to make your future stay more enjoyable.

“ It’s nice and convenient to have tools

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com. ü Return your room keys to the front desk or leave them in your room

After you check out: ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay ü Download the Choice Hotels mobile app on your Smartphone

Please contact the front desk if we can help you in any way.

ü Book your next Comfort Inn® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

Today is your day. Glad we could be a part of it.

Check-Out Folio – Tips for Guests

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

“ We sent out rack cards and business letters letting past and present customers know that we had completed our remodel. I have seen some old inactive accounts coming alive again.” — Comfort Inn, Bluefield, VA

MEDIA ALERT: Comfort Inn Hotel in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as the management and staff of the [Enter City] Comfort Inn hotel property for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity] event. What: The [Enter City] Comfort Inn [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] [Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### About Comfort Inn At Comfort Inn hotels, you’ll find welcoming rooms and cozy beds to complimentary amenities including a free hot breakfast with hearty and healthy options, free high speed Internet and free parking at most locations — all at a great rate. Our friendly staff is also available to help you with whatever you need to make your trip more enjoyable. You’ll wake up refreshed and ready for a great day. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 11 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found at www.ChoiceHotels.com. ###

available to quickly customize a flyer or anything else you might need for an unexpected sales blitz.” — Comfort Inn, Ellensburg, WA “ By providing an easy-to-use template and online formatting, we are assured to have truly professional materials.” — Comfort Inn, Fortuna, CA

Renovation & Breakfast Signage

Where:

What are your peers saying about SmartMarketing?

Public Relations Templates, Tips & Guidelines

More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation - New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com