2018 Choice Hotels Convention SmartMarketing Brochure by Choice Hotels International

Broaden your marketing. Boost your business. Beat the competition.

SmartMarketing. Designed with you in mind. Every aspect of the SmartMarketing website has been designed with input from our franchisees. SmartMarketing makes it simple to personalize materials, stay up-to-date with brand standards and efficiently promote your hotel.

√ Comprehensive

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple

Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer, to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

“SmartMarketing is easy. It’s effortless. It saves a lot of time, so you can spend the majority of your time out there promoting and selling your property.” Comfort Suites®, Wilmington, NC

“SmartMarketing enables me to have

a marketing department without the expense of one.” Rodeway Inn®, Philadelphia, PA

“SmartMarketing is a cost savings. You always have collateral that allows you to compete on a very

professional level.” MainStay Suites®, Mt. Pleasant, SC

“SmartMarketing increases revenue. It helps me establish a relationship with the client when trying to sell my hotel.” Quality Inn®, Seattle, WA

SmartMarketing materials SmartMarketing materials are designed to be modern and fresh, with key areas to personalize and a large variety of photo options to reach your target audience. And, we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

Image Library

Marketing Collateral

Social Media

- Billboards - Online Ads - Print Ads

- Brand Style Guidelines - Co-op Regional Photography - DOT Signage - Logos

- Brochures - Postcards - Rack Cards - S ales Flyers

- Best Practices - Case Studies - Forms and Guidelines

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Member Welcome Signage - Parking Sign - Status Match Handout - T hank You Card – Key Card Insert - Welcome Letters

In-Hotel Collateral - Check-Out Folio – Tips for Guests - F&B Materials - Going for 10 Buttons - In-Room Signage - Kids Activity Placemats - Marketplace Menus - On-Hold Messaging - Renovation Signage - Room to be Green Key Card Insert - Plus, brand-specific program materials

Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Training, Unexpected, University, Wedding

Presentation & Event Materials - Business Sales Presentations - Event Banners - Table Throw - Table Top Display

Public Relations - Press Release Templates - Tips and Guidelines

Please note the materials listed above are not universal for all brands. Visit SmartMarketing to view all materials that are available for your specific brand.

Stationery - Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Vehicle Graphics - Bus and Van Wraps

Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines Bottle Hanger

Status Match Handout

Enrollment Card

MAINSTAY SUITES® WELCOMES CHOICE PRIVILEGES® MEMBERS Casey C.

ELITE DIAMOND

Candace P.

Alvin K.

Josh D.

Derek B.

Jeremy P.

Pat S.

Leonard L.

Phil F.

Chuck W.

Member Welcome Signage Parking Sign

Gift Bag Thank You Card – Key Card Insert

Sample Materials: Marketing Collateral

Rested. Set. Go.®

Secondary Name Cityname, ST ComfortSuites.com/XXXX

Behind every great day is a great night. At our Comfort Suites hotel, we have modern and spacious rooms designed to make your stay restful and refreshing. And when we say modern and spacious, we mean it. Every room offers 25% more space than a traditional room, plus premium amenities like a microwave and refrigerator. To top it off, you’ll find plush premium bedding with soft and firm pillow options, bedside charging stations, signature bath amenities and free Wi-Fi.

Sales Flyer (back & front) Our key amenities • 100% smoke-free spacious suites We’re ready so • Premium bedding, soft and firm pillows Wi-Fi you can be•• Free too. Free hot breakfast with hearty and healthy options We’ll make sure you feel welcomed and refreshed • In-room recharge stations from the moment you arrive. You can count on 100% • Express smoke-free accommodations and acheck-out marketplace ™ premium bath amenities • RAIO complete with snacks and convenience items to get • Fitness center you ready for whatever your day has in store. And • Swimming pool of course, our friendly and courteous staff is always • FPO, custom info here here to help, from providing recommendations • FPO,care custom info here about local hot spots to taking of the details FPO, custom info here that help you feel at your•best. • FPO, custom info here • FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back)

Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Secondary Name

Street Name Rd. The best way to 123 Cityname, ST 00000 Book your room with us today at start the day. ComfortSuites.com/XXXX ComfortSuites.com/XXXX How about a free hot breakfast with hearty and When it comes healthy options? Indulge in fluffy waffles, hot eggs and meat, or healthy choices fresh fruit and tolikebusiness, yogurt. When you’re on the go, feel free to enjoy we mean business. your breakfast on the move courtesy of our Grab

It & Go breakfast bag that includes fruit, water, a When you another travel forway business, what do you granola bar and candy too! It’s just our need you to be ready forbest the day ahead? At our Comfort Suites hotel ensures are at your ® Comfort Suites by Choice Hotels®, we think when you are traveling for business or pleasure. we’ve got a pretty good idea. We offer modern, spacious suites, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

Close to us • • • • • • • • • • • •

Sample – historic home Sample – aquarium Sample – art museum Sample – sports venue Sample – business Sample – highway Sample – airport Sample – downtown Sample – restaurant Sample – retail outlet Sample – race track Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

It’s Quality® time. Get your money’s worth. Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 QualityInn.com

We know that business travel is often about connecting in person with your colleagues, clients or vendors. At our Quality® by Choice Hotels®, we are committed to ensuring your stay is a productive one. We’re proud to provide you with a warm, welcoming and of course, affordable stay that lets you relax and focus on what really matters: the job at hand.

Sample Materials: Stationery Rested. Set. Go.® Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 ComfortInn.com

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 MainStaySuites.com/XXXX

When it comes to business, we mean business.

Live Like Home

Our key amenities • Free Wi-Fi • Free hot breakfast with hearty

When you travel for business, what do you need to be ready for the day ahead? At our Comfort Inn® by Choice Hotels®, we think we’ve got a pretty

and healthy options • Premium bedding with soft • In-room recharge station • Express check-out • RAIO™ premium bath amenities • Fitness center

a range of amenities, and an accommodating ready for anything.

• Swimming pool • Outdoor whirlpool/hot tub • M e et in g s p a ce (25 event attendees)

Hotels for Real Life® Secondary Name 123 Street Name Rd. Cityname, ST 00000

RodewayInn.com/XXXX 000.000.0000 Cityname, ST 00000 123 Street Name Rd. Secondary Name

Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at ComfortInn.com

The faster way to rewards. Sign up today at ChoicePrivileges.com.

ComfortSuites.com

Stationery (Letterhead, Business Card & Envelope)

Rack Card (front & back)

Rested. Set. Go.

Pocket Folder

Our Sleep Inn hotel is designed with rest in mind. The warm colors, soft lighting, nature-inspired designs and modern furnishing throughout our hotel will help you feel well rested and happy.

Our key amenities

• Free hot Morning Medley breakfast buffet with lots of options • Free Wi-Fi

Secondary Name 123 Street Name Rd. Cityname, ST 00000

• Large signature showers

• Modern and stylish guest rooms

• Swimming pool and/or fitness center • Free parking • FPO, custom info here • FPO, custom info here

Book your room with us today: SleepInn.com/XXXX • 000.000.0000

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Good night. Great savings.

Being well rested never goes out of style. Sleep Inn® by Choice Hotels® provides a reliable and simply stylish experience that will leave you feeling well rested and happy.

Postcard (back & front)

Note Card Dream Better Here

Email Signatures

Sample Materials: Advertising, Presentations & Events Behind every great day is a great night. • 100% smoke-free spacious suites • Premium bedding, soft and firm pillows • Free Wi-Fi

Rested. Set. Go.®

• Free hot breakfast with hearty and healthy options

Billboard

Print Ad – Full Page

Comfort Inn Airport Meeting Planners Inc. John Smith November 30

Easy Stop On The Road

Easy Stop Secondary Name On The Road 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortSuites.com

Table Top Display

Custom Message Here

EconoLodge.com Secondary Name 000.000.0000

Rodeway Inn Edgewater RodewayInn.com

Business Sales Presentation

Event Banner – Vertical It’s Quality® time.

Event Banner – Horizontal

Easy Stop On The Road

• Free hot, fresh & healthy breakfast • Free Wi-Fi Stop On The • Easy Customizable copyRoad area • Customizable copy area • Customizable copy area • Customizable copy area

EconoLodge.com Secondary Name 000.000.0000

Table Throw

Bus Wrap

Secondary Name 000.000.0000 EconoLodge.com

Get your money’s worth.

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

Online Ad

Sample Materials: In-Hotel Collateral & Public Relations Breakfast Menu Hearty Breakfast Choices:

Good people, good place, good times.

Original and Flavored Fresh Waffles Hot Eggs Hot Breakfast Meat Bagels, Pastries, and Breads <blank>

Breakfast Hours Weekdays

5:30 AM – 9:30 AM

Come join us for breakfast

Weekends

<blank>

5:30 AM – 10:00 AM

Healthy Breakfast Choices: Hard-Boiled Eggs

BRE

A K FA

RVICE

Granola, Dried Fruit, and Nuts

Q B E

Greek and Low-Fat Yogurts

Q E S

Fresh Fruits

Healthy and Child-Friendly Cold Cereals

Hot,Fresh & Healthy

Oatmeal <blank> <blank>

Beverages: Coffee, Hot Tea, Milk, and Juices <blank> <blank>

B R E A K FA S T H O U R S :

5:30 - 10:00 am

Join us for happy hour tonight.

Rested. Set. Go.

Weekdays

6:00 - 11:00 am

RESTAURANT & LOUNGE

Weekends

LOCATED OFF THE LOBBY

Marketplace Menu

Good night. Great savings.

Thank you for staying with us! Before you go:  Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com.

F&B Materials

Please pardon our appearance.

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

MEDIA ALERT: MainStay Suites Hotel in [Enter City, State] Holds [Enter Type of Event] Event

We appreciate your understanding as we work diligently to refresh our hotel. New lobby and guestroom furnishings with serene colors and textures inspired by nature.

[Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] MainStay Suites for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity, etc.] event. What: The [Enter City] MainStay Suites [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where:

We look forward to providing you a more restful stay experience!

[Enter Any Additional Event Details Here].

After you check out:

**PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ###

 Complete our hotel survey when it arrives by email

About MainStay Suites Live Like Home Being away from home doesn’t mean you have to be out of balance. Let MainStay Suites extended stay hotels help you maintain your lifestyle during longer stays. Enjoy apartment-like living with the comfort of home, plus the benefits of staying in a hotel—like spacious suites with fully-equipped kitchens, free continental breakfast, free Internet—and regular housekeeping, too. The best of both worlds, with the added benefit of the Choice Privileges® rewards program to make extended travel even more rewarding.

 Visit ChoiceHotels.com to post a Real Guest Review of your stay  Download the Choice Hotels mobile app on your Smartphone  Book your next Rodeway Inn® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

A reliable stay so you’re ready to hit the road.

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address].

 Return your room keys to the front desk or leave them in your room

About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide.

Please contact the front desk if we can help you in any way.

Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide. Additional corporate information may be found at www.ChoiceHotels.com.

Dream Better Here

Check-Out Folio – Tips for Guests

Renovation Signage

ADA Signage

Public Relations Templates, Tips & Guidelines

Room to be Green Key Card Insert

Easy-to-use website Featuring: • Simple site navigation • Variety of template options • Effortless personalization tool • Seamless checkout process •A ll encompassing help guide • Comprehensive image library •H elpful My Documents page to organize, re-use, archive, share, order or download completed artwork •V aluable proofreading to ensure your final materials are grammatically correct, professional and without error

How it works Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

How can we help you? The SmartMarketing Support Team is dedicated to you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com