Suburban SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER. Designed to boost your business and beat the competition.

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SmartMarketing. Designed with you in mind. Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

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Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

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All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

- Check-Out Folio – Tips for Guests - On-Hold Messaging - Renovation Signage

Presentation & Event Materials

Marketing Collateral

Public Relations

- Press Release Templates - Tips and Guidelines

Resources

Vehicle Graphics

- Local Marketing Playbook

- Bus and Van Wraps

- Business Sales Presentations - Table Throw - Table Top Display

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

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Stationery

Brochures Postcards Rack Cards Sales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Business Cards Email Signatures Envelopes Fax Cover Sheet Letterhead Mailing Label Note Cards Pocket Folder

Social Media - Best Practices - Case Studies - Forms and Guidelines

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Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

for being a Choice Privileges® Elite member!Friendly reminders to help you make the most of your membership:

ELITE DIAMOND

• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50% • Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

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Gift Bag

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Welcome to the Suburban Extended Stay Airport. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this ﬂyer when booking to receive 10% off your stay.

Sample Materials: Marketing Collateral

Secondary Name Cityname, ST SuburbanHotels.com/XXXX

Hotels for Real Life®

Make yourself at home.

Our key amenities

Close to us

• Kitchens with cooktops, microwaves & refrigerators

• Disney California Adventure Park

• Studios with no lease required

• Knott’s Berry Farm

• Free Wi-Fi

• Knott’s Soak City Orange County

• Free premium TV channels

• Crystal Cathedral

• On-site guest laundry

• American Sports Center

• Weekly housekeeping

• OC Fair & Event Center

• Free Coffee

• Anaheim Convention Center

• Iron & Ironing Board

• Honda Center

• Hair Dryer

• Angel Stadium of Anaheim

• Guest Use Copy Machine • 100% Smoke Free Hotel

At our Suburban Extended Stay hotel, we’re here to make you feel right at home. Sit back and relax in our comfortable studios that feature well-equipped kitchens so you can whip up a home cooked meal wherever you are. Plus, enjoy amenities like free Wi-Fi, premium TV channels, and weekly housekeeping.

• Downtown Disney

• Outlets at Orange • John Wayne Airport

Suburban Extended Stay Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at SuburbanHotels.com

Sales Flyer (back & front) Our key amenities • Kitchens with cooktops, microwaves Where you’re & refrigerators always welcome. • Studios with no lease required • Free Wi-Fi With a 100% customer satisfaction guarantee, • Free premium our Suburban Extended Stay hotel is anTV channels

excellent choice for your longer stay. • On-site guestYou’ll laundry never be asked for a deposit, a credit check • Weekly housekeeping or a lease, so rest easy knowing we’ve got • FPO, custom info here you covered. At our hotel, expect comfort

Secondary Name 123 Street Name Rd. Cityname, ST 00000 SuburbanHotels.com/XXXX

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Value you Book your room with us today at can rely on. Hotels for Real Life SuburbanHotels.com/XXXX

Count on our Suburban to provide you with the kind of value you won’t find anywhere else. Here, the longer you stay, the more you save! So travel with confidence, knowing that your hassle-free stay is second to none.

The simple solution to your long-term stay. We’d like to put your mind at ease by giving you the right amenities that you need during longer stays. Our Suburban Extended Stay® by Choice Hotels® provides a long-term housing solution that’s as accommodating as it is affordable.

FPO, custom info here and convenience at an •affordable price. • FPO, custom info here • FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back) • FPO, custom info here

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Where you’re always welcome. Away from home for a long work trip? Our Suburban Extended Stay® by Choice Hotels® provides you with the right amenities for longer stays—all at an affordable price. Enjoy amenities such as studios with well-equipped kitchens, free Wi-Fi and more. Don’t worry about deposits, credit checks or leases; we’re here for you as long as you need us.

Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park

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Sample Materials: Stationery

Suburban Extended Stay Airport 123 Rested Rd. Comfort, CA 45678 SuburbanHotels.com

Hotels for Real Life®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SuburbanHotels.com/XXXX

Hotels for Real Life® John Smith General Manager

The simple solution to your long-term stay.

Our key amenities • Kitchens with cooktops, microwaves & refrigerators

We’d like to put your mind at ease by giving you the right amenities that you need during longer stays. Our Suburban Extended Stay® by Choice Hotels® provides a long-term housing solution that’s as accommodating as it is affordable.

Hotels for Real Life®

• Studios with no lease required

SuburbanHotels.com

t 645.555.4513 f 645.555.8457 d 645.555.7821 c 555.125.1585 JSmith@SuburbanCA.com

123 Rested Rd. Comfort, CA 45678

• Free Wi-Fi • Free premium TV channels • On-site guest laundry • Weekly housekeeping • Free Coffee • Iron & Ironing Board • Hair Dryer

Hotels for Real Life® Secondary Name 123 Street Name Rd. Cityname, ST 00000

Hotels for Real Life® Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SuburbanHotels.com/XXXX

Suburban Extended Stay Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at SuburbanHotels.com

Rack Card (front & back)

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Stationery (Letterhead, Business Card, Envelope) SuburbanHotels.com

The hotel for longer stays. Pocket Folder

Suburban Extended Stay Airport 123 Rested Rd. Comfort, CA 45678

With a 100% customer satisfaction guarantee, our Suburban Extended Stay hotel is an excellent choice. You’ll never be asked for a deposit, a credit check or a lease, so rest easy knowing we’ve got you covered. At our hotel, expect comfort and convenience at an affordable price.

Our key amenities • Kitchens with cooktops, microwaves & refrigerators

• Free premium TV channels

• Studios with no lease required

• Weekly housekeeping

• Free Wi-Fi

• On-site guest laundry • Free Coffee • Iron and Ironing Board

Postcard (back & front)

The simple solution to your long-term stay. When you’re away from home for business, let us put your mind at ease by giving you the right amenities that you need during those longer stays. Our Suburban Extended Stay® by Choice Hotels® provides a long-term housing solution that’s as accommodating as it is affordable.

YOUR NAME | Title Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com Hotels for Real Life®

Hotels for Real Life®

SuburbanHotels.com/XXXX

Email Signature

Note Card Hotels for Real Life®

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Sample Materials: Advertising, Presentations & Events The simple solution to your long-term stay.

Studios with Kitchens & Free Wi-Fi

• Kitchens with cooktops, microwaves & refrigerators • Studios with no lease required • Free Wi-Fi

Hotels for Real Life®

EXIT 28 | LEFT 2 MILES

Billboard Where you’re always welcome. Comfort and convenience at an affordable price. • The hotel for longer stays • Studios with kitchens • Free Wi-Fi and more • FPO, custom info here

Hotels for Real Life®

Secondary Name 123 Street Name Rd. Cityname, ST

The Hotel for Longer Stays Providing you with the right amenities at the right price

Book Now Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 SuburbanHotels.com/XXXX

For Meeting Planners Inc.

Online Ad

Suburban Extended Stay Airport | November 30

Print Ad – Full Page Hotels for Real Life®

Table Top Display

Business Sales Presentation

Hotels for Real Life®

SuburbanHotels.com

Secondary Name 000.000.0000

Bus Wrap Table Throw

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Sample Materials: In-Hotel Collateral, Public Relations & Resources

What are your peers saying about SmartMarketing?

Please pardon our appearance.

Hotels for Real Life®

Thank you for staying with us! Before you go:

We appreciate your understanding as we work diligently to refresh our hotel. New enhancements are in the works to make your future stay more enjoyable.

ü Take advantage of our free amenities such as your kitchen in suite, free Wi-Fi and onsite laundry ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

“ SmartMarketing helps me beat the competition by providing resources that are targeted, effective, fresh and creative – all within brand standards.” — Suburban Extended Stay Hotel, Midland, TX

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com. ü Return your room keys to the front desk or leave them in your room

After you check out: ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay ü Download the Choice Hotels mobile app on your Smartphone

Please contact the front desk if we can help you in any way.

ü Book your next Suburban® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

The longer you stay, the more you’ll save. We look forward to having you stay with us again.

Hotels for Real Life®

Check-Out Folio – Tips for Guests

Renovation Signage & Local Marketing Playbook LOCAL M AR K ET I N G P LAYB OOK UTILIZE MULTIPLE CHANNELS TO EXPAND YOUR PRESENCE

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address] MEDIA ALERT: Suburban Extended Stay Hotel in [Enter City, State] Holds [Enter Type of Event] Event [Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join local community leaders as well as owners, management, and staff of the [Enter City] Suburban Extended Stay Hotel for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity, etc.] event. What: The [Enter City] Suburban Extended Stay Hotel [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where:

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.].

“ SmartMarketing generates revenue – some incremental and some beyond. The more you use it, the more you can target specific target segments. It helps with challenging markets.” — Suburban Extended Stay Hotel Area Director, Alamogordo, NM

For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here].

**PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ### About Suburban Extended Stay Hotel Hotels for Real Life Can a simple solution to your longer-term housing needs be as pleasant as it is affordable? Sure, when you book at the Suburban Extended Stay Hotel brand. Our suites come with just the right hotel amenities so you can stay in both comfort and convenience. No matter what takes you away from home, Suburban hotels are there to make your stay simple and enjoyable—with hassle-free registration and a safe, clean place to stay at an affordable price. And the longer you stay, the more you’ll save. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide.

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Public Relations Templates, Tips & Guidelines

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More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

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2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

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How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

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