PORTFOLIO of Chiaoyi Chang 2021: DESIGN

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design


design

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Still Life On Ne Fait Rien En Ce Moment An Unnatural Place II Logo & Typography

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Sanhoyan Bar & Restaurant

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Publications Home and Landscape in Taiwan

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Almost about Books

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From Nothing to Everything Chungking Express Short Film: Growing Pains Humans As Hosts: 001-017

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What Is Essential Is Invisible

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to the Eyes That Somebody Hunger The Ceremony of Birth & Genius


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design


Still Life Exhibition Key Visual, 2020

We found that "people produce possibilities in all kinds of difficult environments." I want to use the exhibition to humorously analyze the possibility of happening at home to make the most familiar objects' strangest reconstruction. In terms of visual presentation, the poster design's core concepts are "Expand the five senses to generate more imagination and possibilities." which is visualized by the forms of tickers and combined with "SPACE COMPRESSION" symbolized by bracket marks.

graphic design→ chiao-yi chang / cao zhong space design→ li-min hu / yu-wen huang tutor→ yao-pang wang

Because of the pandemic, everyone must stay at home.Forcing everyone to slow down the high speed of daily life and examine the surroundings, learn to spend longer time with themselves and their families. Perhaps it is a new topic that everyone needs to know in this era.



window design

the gallery space the source of the image is from the official website of sunsun museum


the concept images of the exhibition space designed and rendered by li-min hu & yu-wen huang


The ticket is divided into two parts: sticker & printed card. The audience can combine the two by themselves to produce a specific vision. This interaction also responds to the theme's concept of "limitations will create more possibilities". ticket part 1→ sticker

ticket part 2→ printed card




introduction

menu design design by cao zhong


On Ne Fait Rien En Ce Moment Music Album Design, 2018

su chang / jun su / hong chen yin / chi chen crows

Unlike typical music albums, this illustrates romantic poetry, which keeps many emotions and secrets in it. The romantic lyrics are just like love letters to the audience. We borrowed the format of postcards which always contain great feelings. The verse is printed with silver and black inks to build up subtle yet rich imagery.

art director→ jun designer→ chiaoyi photographer→ jie client→ the murky

This album designed for The Murky Crows ( 昏鴉樂團 ), a Taiwanese band, and I designed the lyrics book.



Making beautiful and organic torn edges is the most challenging part of this project. We first cut the wanted shape on cardboard, used it as a guide to wet the edge of the printed lyrics, and then tore them with our hands.





An Unnatural Place II Exhibition Key Visual, 2017

The key visual is a black hole of unstable emotions. Restless, uneasy, disturbed, and the dots are the ghosts, floating in the strange place.

curator→ ya-siang yang designer→ chiaoyi chang client→ waley art

The theme of the exhibition is about unsuitable people and places in society.





Logo & Typography

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01. in the mountains / logo 02. lunch eat what / logo 02. new taipei museum of arts / logo

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09. 10. 11. 12. 13.

artificial space 334 / typography to heaven, to gather / typography sleeping brain / typography kiddo / typography ava / logo

new taipei museum of arts / logo in the mountains / logo nangang tea post / logo nangang tea post / logo starbucks coffee / typography

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Sanhoyan Bar & Restaurant Branding, 2017

The standard character design combines the image of "fire" with Chinese strokes, emphasizing the enthusiasm and vitality of Sanhoyan for dining, adding more details and uniqueness. The icon design is an extension of the original icon shape of the Taiwan Sanhoyan, using sharp, clean lines to present a higher-order texture, simplifying the icon's diamond-shaped characteristics, and adding it to the overall visual design of the brand.

art director→ transform design designer→ chiaoyi chang / celine shen photographer→ andrew kan client→ sanhoyan

Sanhoyan BAR&RESTAURANT is a new brand under the Taiwan Sanhoyan Group.







Publications Book Cover, 2014-2020

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為什麼「我們」會變得瘋狂、盲目、衝動? 讓你看透群眾心理的第一書

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The Crowd: A Study of the Popular Mind

古斯塔夫.勒龐 Gustave Le Bon 周婷―譯 臉譜

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FS0018X

烏合之眾


Almost about Books Book Design, 2015

This portfolio gathers my works from 2014 to 2015. Most of the content is the display of book cover design and illustrations and the process of production and thinking sketches. designer→ chiaoyi chang photographer→ zihhuan huang





Home and Landscape in Taiwan Book Design, 2019

This book is a collection of the artist ShiKun Lin's works, which are mainly about the beauty of nature and hometown in Lin's eyes. editor→ yuwen lin designer→ chiaoyi chang / yiche feng



From Nothing to Everything Poster Design, 2019 Burning joss paper is a Taiwanese folklore. The papers were burnt by people, carries the blessing and wishes to Gods and ancestors. In the other words, the joss papers are the connection between two worlds. I think the process of burning joss paper, from visible to invisible, is very poetic and romantic. Papers are burnt to ashes, but also bring the blessings, It is like we are trying to say something, but we use "nothing" to say it. ( 無有 )

this is a design work from hidden beauty workshop by takaaki bando, professor of musashino art university



Chungking Express Poster Design, 2019 This poster is a redesigned poster for a classic movie, Chungking Express( 重慶森林 ), directed by Kar-Whi Wong. The poster's theme is related to the story that Cop 223, the main character, is pursuing a simple love that will never expire. Although he faces the rapid changes around him, he still longings a simple love and believes it. Pineapple cans in the movie represent Impermanent love, so I bring together the Pineapple cans and some scratches to show the man desiring to remove the expiration date and resist the rapid attachment changes.

this is a design work from hidden beauty workshop by takaaki bando, professor of musashino art university



Growing Pains Movie Poster Design, 2020 This poster is for an independent short film, "GROWING PAINS" directed by PO-YU LIN. I am lucky to participate in this short film's two stages: the experimental film and the cinema film. So I design a different version of the poster, including familiar characters, photo retouching, and related visual extensions. Participating in film vision production for the first time requires consideration of many aspects, which is also a good experience.

designer→ chiao-yi chang photographer→ kuo-hao wnag director→ po-yu lin



Humans As Hosts: 001-017 Exhibition Poster Design, 2019 This poster is for an art exhibition. The artist, kairon liu, has just returned to Taiwan from the US to make this presentation. In order to imply the variation between the two places, I cut the layout into the top and bottom half for production.

designer→ chiao-yi chang artist→ kairon liu




design

20

Still Life On Ne Fait Rien En Ce Moment An Unnatural Place II Logo & Typography

22

Sanhoyan Bar & Restaurant

28 30

Publications Almost about Books

32

Home and Landscape in Taiwan

36

From Nothing to Everything Chungking Express Short Film: Growing Pains Humans As Hosts: 001-017

02 10 16

38 40 42

set design 46

52 56 58

What Is Essential Is Invisible to the Eyes That Somebody Hunger The Ceremony of Birth & Genius

At the same time, I also strives to find possibilities in space and materials. I corporate with photographers and film makers, transforming fictional symbols into practical art sets.


What is Essential is Invisible to the Eyes Window Display, 2018 This project is for a restaurant called Dining in the dark. As its name implies, it took place in a dark room, where the customers see nothing, including the food they eat. The Little Prince inspired the window display — “It is only with the heart that one can see rightly; what is essential is invisible to the eye.” So the key idea is to present “Hidden Surprise”. We hope to delight in the fun part of experiencing eating without seeing things, the color scheme built with black and yellow, which means dark and light.

designer→ chiaoyi chang / yiche feng prop maker→ chiaoyi chang / yiche feng photographer→ yiaan chen client→ surprise lab.



The display contains many stories and objects, and some things even have hidden gimmicks. The staff can enter the left window, open up some boxes, and flag as an entertaining show for the awaiting guests.





That Somebody Set Design of A Short Film, 2019 “That Somebody” is a humorous and rhythmic film directed by Elvis and me in 2019. I did directing, script, storyboard, set design, and title design. The story is about the ordinary days of a busy and typical office employee. All the repetitive movements from works followed the rhythm, and with the plot getting more intense, the speed of the rhythm went up. Although the busy employee was impatient and irritated by works, she still did all the details well. When she finished all the to-do lists, she got a sense of achievement, which was the vigor for the next day.

director→ chiaoyi chang / elvis ku script→ chiaoyi chang / elvis ku photography→ elvis ku set designer→ chiaoyi chang editor→ elvis ku

makeup artist→ tansy chen actor→ chen sung / tansy chen / chiaoyi chang mentor→ kidding hsu special thanks→ diwei wang / yiche feng / kairon liu / hsin chen / kfly chen / hsin chen / 22 design studio





Chiao-Yi Chang

Experience 2021

Master Program | Musahino Art University (Japan) — Science of Design

2018

Master Program | Shih Chien University (Taiwan) — Communications Design

2O17

Graphic Designer | Transform Design

2O15

Design Assistant | Mistroom

2O14

Bachelor | Shih Hsin University — Graphic Communication

2O12

Intern | Art War Company

2O11

Founder & Graphic Designer | Ph Magazine

Artist-In-Residence ( Collaborative Artist )| The Pier-2 Art Center

Intern | Taipei Contemporary Art Center (TCAC)

Workshop & Exhibition 2020

International Workshop: Symbiotic Interests | SCCD, Taipei City

2019

MOE Arts & Design Workshop | YunTech, Yunlin City International Workshop: Storytelling | SCCD, Taipei City

2018

Become the Exhibition | T4 Square, NTUST, Taipei City Commemorate and Step Across | The Pier-2 Art Center, Kaohsiung City

2014

Aphasia | Invisible Artspac, Taipei City Steal the Scene - SHU GC 20th Senior Show | URS21, Taipei City



more works: Instagram.com/chaooooos_tw

CHIAO-YI CHANG A SELECTION FROM 2014-2020 Designer_Chiaoyi Chang Photographer_Yiaan Chen / Kairon Liu Zihhuan Huang / Chiaoyi Chang Special Thanks_Yiche Feng © Chiaoyi Chang


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