Ziv Chiawen Tsau MFA PORTFOLIO
A TO ZIV 1
Ziv Chiawen Tsau MFA PORTFOLIO
A TO ZIV
M FA P O R T F O L I O
A TO ZIV
002
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
CONCEPT
A TO ZIV is my design process from beginning to end, reflecting my point of view in identifying problems and developing solutions.
INDEX 01 02 03 04 05 06 07 08 09 10 11
A TO ZIV
003
M FA P O R T F O L I O
A TO ZIV
004
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
DEDICATION
To the Tsau family, thank you for all your unconditional love and support.
給曹家 人， 感 謝你們 這四年 以 來滿滿 的愛 跟 支 持。
INDEX 01 02 03 04 05 06 07 08 09 10 11
A TO ZIV
005
040-049 008-039
CRAVING FOR FLAVOR
080-087 068-079
106-1 1 3
SOUNDING THE ALERT
TABLE
114-131
MAKING IT EASY
10
SWIMMING WITH RHYTHM
WRESTLING THE DEMONS
06 05
Z I V C H I AW E N T S A U
006
09
02 01
REVEALING THE MONSTERS
M FA P O R T F O L I O
A TO ZIV
FA L L 2 0 1 5
050-057
04
TELLING THE STORY
DYING FOR LOVE
03
058-067
088-095
INDEX
08
INHALING FOR GOOD
INSPIRING WITH COLORS
07
096-105
01 02 03 04 05 06 07 08 09 10 11
132-157
OF CONTENTS
LEARNING BY DOING
MFA THESIS
A TO ZIV
007
M FA P O R T F O L I O
A TO ZIV
MONSTERS
008
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
OBJECTIVE
The project aim was to create a virtual film festival for a chosen film director. It required finding a common thread in his/her films and to develop a cohesive visual system for various deliverables that included: a catalog, a poster, dvds, tickets, a soundtrack, a website and promotional materials. The visual system had to evoke the director and his/her distinct work. APPROACH
INDEX
I chose the director Todd Solondz. After watching his films, I got hooked on his black humor and uncomfortable stories of ordinary monsters. I designed a common thread that conveyed the soul of his films. His films are all based on the ordinary suburb family with a twist of perversion. I developed a visual system and used various materials to create a series of deliverables to reveal these ordinary monsters.
01 02 03 04 05 06 07 08 09 10 11
Film Festival COURSE
Integrated Communications INSTRUCTOR
Christopher Morlan YEAR
Fall 2014 DUR ATION
15 Weeks T Y PEFACE
Avenir Nex t
THE MONSTERS
REVEALING THE MONSTERS
01
PROJECT
To d d S o l o n d z
Minion CATEGORY
Branding Concept Ar t Direction Packaging Website
DEVIANT
009
M FA P O R T F O L I O
A TO ZIV
0 10
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
THREAD
Perverted people hide their true dark nature behind a false identity in order to find acceptance in a perfect suburban world. When they are revealed as monsters their lives are destroyed.
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
0 11
M FA P O R T F O L I O
A TO ZIV
0 12
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
0 13
M FA P O R T F O L I O
A TO ZIV
0 14
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
0 15
M FA P O R T F O L I O
A TO ZIV
0 16
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
0 17
0 18
Z I V C H I AW E N T S A U
DEVIANT
0 19
M FA P O R T F O L I O
A TO ZIV
020
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
02 1
M FA P O R T F O L I O
A TO ZIV
022
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
023
M FA P O R T F O L I O
A TO ZIV
024
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
025
M FA P O R T F O L I O
A TO ZIV
026
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
027
M FA P O R T F O L I O
A TO ZIV
028
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
029
M FA P O R T F O L I O
A TO ZIV
030
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
03 1
M FA P O R T F O L I O
A TO ZIV
032
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
033
M FA P O R T F O L I O
A TO ZIV
034
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
035
M FA P O R T F O L I O
A TO ZIV
036
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
037
M FA P O R T F O L I O
A TO ZIV
038
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
DEVIANT
039
M FA P O R T F O L I O
A TO ZIV
FLAVOR
040
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
OBJECTIVE
The project aim was to design in-store packaging for a brand of our choice. This packaging had to approximate the brand’s current image. Or, we could choose to redesign the brand’s identity and create a set of in-store packaging.
APPROACH
INDEX
I found Spice Ace in San Francisco’s Japantown by chance. It caught my eye with its clean, modern store decoration. After researching, I found that this store offers the finest ingredients and variety at affordable prices. I chose to keep the ‘finest but affordable’ idea to create a new brand identity with an organic and pure style. I used colors to indicate different categories of the spices.
01 02 03 04 05 06 07 08 09 10 11
COURSE
Package Design 2 INSTRUCTOR
Michael Osborne YEAR
Fall 2014 DUR ATION
4 Weeks
FOR FLAVOR
CRAVING FOR FLAVOR
02
PROJECT
Spice Ace
T Y PEFACE
Neutraface Mendoza CATEGORY
Branding Concept Packaging
SPICE ACE
041
M FA P O R T F O L I O
A TO ZIV
042
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPICE ACE
04 3
M FA P O R T F O L I O
A TO ZIV
04 4
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPICE ACE
045
M FA P O R T F O L I O
A TO ZIV
046
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPICE ACE
047
M FA P O R T F O L I O
A TO ZIV
04 8
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPICE ACE
049
M FA P O R T F O L I O
A TO ZIV
LOVE
050
Z I V C H I AW E N T S A U
SPRING 2013
OBJECTIVE
The project aim was to redesign three book covers as a series. They needed to have a cohesive look and use only three spot colors to enhance the typographical approach.
APPROACH
INDEX
I chose to redesign three book covers of Shakespeare’s greatest tragedies: Romeo and Juliet, Hamlet, and Macbeth. My new targets are teenagers who are buying Shakespeare for the first time. I used bright colors and geometric type to indicate happy beginnings, and a black background with hand-written script as a hint of tragedy. These hard and soft elements create contrast that speaks to the characters in Shakespeare’s tragedies.
01 02 03 04 05 06 07 08 09 10 11
Book Cover Redesign COURSE
Ty p e C o m p o s i t i o n INSTRUCTOR
Andrew Loesel
FOR LOVE
DYING FOR LOVE
03
PROJECT
Shakespeare
YEAR
Spring 2013 DUR ATION
4 Weeks T Y PEFACE
Futura CATEGORY
Ty p o g r a p h y Book Cover Concept
B O O K C OV E R R E D E S I G N
051
M FA P O R T F O L I O
A TO ZIV
052
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
B O O K C OV E R R E D E S I G N
053
M FA P O R T F O L I O
A TO ZIV
05 4
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
B O O K C OV E R R E D E S I G N
055
M FA P O R T F O L I O
A TO ZIV
056
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
B O O K C OV E R R E D E S I G N
057
M FA P O R T F O L I O
A TO ZIV
STORY
058
Z I V C H I AW E N T S A U
SPRING 2013
OBJECTIVE
The project aim was to create a 12-page type specimen book to promote provided typefaces by Monotype Imaging, developing a storytelling to promote the chosen typeface in a limited number of pages.
APPROACH
I chose to redesign a contemporary typeface, Rotis Semi, designed by Otl Aicher, which is a unique hybrid of serif and sans serif typeface. I told the story of its uniqueness as a first person narrator, taking on the persona of the typeface. INDEX 01 02 03 04 05 06 07 08 09 10 11
Specimen Book COURSE
Ty p e C o m p o s i t i o n INSTRUCTOR
Andrew Loesel YEAR
THE STORY
TELLING THE STORY
04
PROJECT
Rotis Semi
Spring 2013 DUR ATION
4 Weeks T Y PEFACE
Rotis Semi CATEGORY
Ty p o g r a p h y Concept Stor y telling
ROTIS SE MI
059
M FA P O R T F O L I O
A TO ZIV
06 0
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
ROTIS SE MI
06 1
M FA P O R T F O L I O
A TO ZIV
062
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
ROTIS SE MI
063
M FA P O R T F O L I O
A TO ZIV
06 4
Z I V C H I AW E N T S A U
ROTIS SE MI
065
M FA P O R T F O L I O
A TO ZIV
066
Z I V C H I AW E N T S A U
SPRING 2013
INDEX 01 02 03 04 05 06 07 08 09 10 11
ROTIS SE MI
067
M FA P O R T F O L I O
A TO ZIV
DEMONS
06 8
Z I V C H I AW E N T S A U
SPRING 2014
OBJECTIVE
The project aim was to create a visual book about a daily routine. It recorded things that we see, hear, touch, smell or experience in our daily life, similar to a journal but with more depth. The look and feel had to reflect a central theme or concept that we developed though our daily observations. We needed to document the observations with text and photos to convey the concept.
APPROACH
INDEX
I used this book design opportunity to record a friend’s addiction recovery process. The book told the story from the first person point of view, starting with the triggers of addiction to getting sober. I used real and virtual strings to convey the thread of his thoughts. The different image treatments showed his dark period under the influence of drugs, and his life after getting clean.
01 02 03 04 05 06 07 08 09 10 11
COURSE
Ty p e E x p e r i m e n t s INSTRUCTOR
Stan Zienka YEAR
Spring 2014 DUR ATION
4 Weeks
THE DEMONS
WRESTLING THE DEMONS
05
PROJECT
The Lost Days
T Y PEFACE
Futura Garamond CATEGORY
Ty p o g r a p h y Book Art Concept Stor y telling
T H E L O S T D AY S
069
M FA P O R T F O L I O
A TO ZIV
070
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
T H E L O S T D AY S
071
M FA P O R T F O L I O
A TO ZIV
07 2
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
T H E L O S T D AY S
07 3
M FA P O R T F O L I O
A TO ZIV
074
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
T H E L O S T D AY S
075
M FA P O R T F O L I O
A TO ZIV
07 6
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
T H E L O S T D AY S
07 7
M FA P O R T F O L I O
A TO ZIV
078
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
T H E L O S T D AY S
079
M FA P O R T F O L I O
A TO ZIV
RHYTHM
080
Z I V C H I AW E N T S A U
SPRING 2014
OBJECTIVE
The project aim was to develop a rationale for expressing a piece of music through typography, imagery, and layout. We needed to gather ideas, emotions and visuals that we associated with the song. Then, we projected our design onto various surfaces to create a much more dimensional design solution.
APPROACH
INDEX
I chose Chris Rubeo’s cover of Broken Social Scene’s song, Lover’s Spit, which has a mysterious feel and shows addiction to love. I chose various fonts to indicate the different forms of love. I created imagery with a dreamy color palette that conveyed the desire to be loved, and made letters swimming in the water to give the impression of sinking and drowning in love.
01 02 03 04 05 06 07 08 09 10 11
COURSE
Ty p e E x p e r i m e n t s INSTRUCTOR
Stan Zienka YEAR
Spring 2014 DUR ATION
4 Weeks
WITH RHYTHM
SWIMMING WITH RHYTHM
06
PROJECT
Song Poster
T Y PEFACE
Frutiger Archer CATEGORY
Ty p o g r a p h y Poster Concept
SONG POSTER
081
M FA P O R T F O L I O
A TO ZIV
082
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
SONG POSTER
083
M FA P O R T F O L I O
A TO ZIV
08 4
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
SONG POSTER
085
M FA P O R T F O L I O
A TO ZIV
086
Z I V C H I AW E N T S A U
SPRING 2014
INDEX 01 02 03 04 05 06 07 08 09 10 11
SONG POSTER
087
M FA P O R T F O L I O
A TO ZIV
COLORS
088
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
OBJECTIVE
The project aim was to design packing and a logo for 36 colored pencils for a fictitious private label brand, Spectrum. We had to identify a new target audience and develop a package to appeal to them.
APPROACH
INDEX
I chose to target young adults who like to doodle. I created a cylindrical package that would be easy to carry and fit in all kinds of bags. The package size can be reduced to match the pencil lengths by tearing the stripes off layer by layer. I also combined vibrant colors, geometric shapes, and a slogan—For Art’s Sake!—to convey a happy and fun feeling.
01 02 03 04 05 06 07 08 09 10 11
COURSE
Package Design 2 INSTRUCTOR
Michael Osborne YEAR
Fall 2014 DUR ATION
5 Weeks
WITH COLORS
INSPIRING WITH COLORS
07
PROJECT
Spec trum Colored Pencils
T Y PEFACE
Avenir Nex t CATEGORY
Packaging Branding Concept
SPECTRUM
089
M FA P O R T F O L I O
A TO ZIV
0 90
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPECTRUM
091
M FA P O R T F O L I O
A TO ZIV
0 92
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPECTRUM
0 93
M FA P O R T F O L I O
A TO ZIV
094
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
SPECTRUM
0 95
M FA P O R T F O L I O
A TO ZIV
GOOD
0 96
Z I V C H I AW E N T S A U
FA L L 2 0 1 3
OBJECTIVE
The project aim was to design an annual report and a digital format for an assigned organization/company, redefining the target audience and developing a storytelling style and a visual system to approach them.Â
APPROACH
INDEX
I was assigned the Philip Morris International 2013 Annual report. After researching, I found its previous annual report design was focused on a formal businessman image, but it is currently promoting e-cigars for environmentally friendly purposes. So, I chose to go a different route and developed a visual system with vibrant colors and interesting hand written type in order to approach urban young professionals as a new audience to the company.
01 02 03 04 05 06 07 08 09 10 11
Annual Repor t COURSE
Ty p e S y s t e m s INSTRUCTOR
Tim Carpenter YEAR
FOR GOOD
INHALING FOR GOOD
08
PROJECT
Philip Morris
Fall 2013 DUR ATION
14 Weeks T Y PEFACE
Univers Handwritten CATEGORY
Branding Concept Digital Publishing
PHILIP MORRIS
0 97
M FA P O R T F O L I O
A TO ZIV
0 98
Z I V C H I AW E N T S A U
FA L L 2 0 1 3
INDEX 01 02 03 04 05 06 07 08 09 10 11
PHILIP MORRIS
0 99
M FA P O R T F O L I O
A TO ZIV
100
Z I V C H I AW E N T S A U
M FA P O R T F O L I O
A TO ZIV
102
Z I V C H I AW E N T S A U
FA L L 2 0 1 3
INDEX 01 02 03 04 05 06 07 08 09 10 11
PHILIP MORRIS
103
M FA P O R T F O L I O
A TO ZIV
104
Z I V C H I AW E N T S A U
FA L L 2 0 1 3
INDEX 01 02 03 04 05 06 07 08 09 10 11
PHILIP MORRIS
105
M FA P O R T F O L I O
A TO ZIV
ALERT
106
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
OBJECTIVE
The project’s aim was to develop an app to fit urban people’s needs. It had to be based on our experience and the problems we had found in our lives.
APPROACH
I chose to design a gps based app, called ‘Busser’, for the Muni bus schedule as a design solution for commuters in San Francisco. The idea was to create a buzzer alarm to alert riders that the bus would come within the set time.
INDEX 01 02 03 04 05 06 07 08 09 10 11
COURSE
Digital Design Studio INSTRUCTOR
Bob Slote YEAR
Fall 2014
THE ALERT
SOUNDING THE ALERT
09
PROJECT
B u z z e r– B u s R e m i n d e r
DUR ATION
4 Weeks T Y PEFACE
Univers CATEGORY
UI/UX Concept
BUZZER
107
M FA P O R T F O L I O
A TO ZIV
108
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
BUZZER
10 9
M FA P O R T F O L I O
A TO ZIV
110
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
BUZZER
111
A TO ZIV
112
Z I V C H I AW E N T S A U
FA L L 2 0 1 4
INDEX 01 02 03 04 05 06 07 08 09 10 11
BUZZER
113
M FA P O R T F O L I O
A TO ZIV
EASY
114
Z I V C H I AW E N T S A U
SPRING 2015
OBJECTIVE
The project aim was to rebrand and revive a company that was dead, dying or defunct. The brand could be repositioned and expanded from its original essence. The brand soul has to be defined in order to develop a visual system and future possibilities.
APPROACH
INDEX
I chose Zenith because it was a pioneer in the history of television development. Zenith invented the first portable radio and first wireless remote control. However, they filed for bankruptcy and they are currently a subsidiary company of LG Electronics. After researching, I decided to focus on their brand soul—portability and accessibility—to develop a futuristic and active visual system and to extend the various services and products.
01 02 03 04 05 06 07 08 09 10 11
COURSE
Nature of Identit y INSTRUCTOR
Hunter Wimmer
IT EASY
MAKING IT EASY
10
PROJECT
Zenith
YEAR
Spring 2015 DUR ATION
15 Weeks T Y PEFACE
Anago Lexia CATEGORY
Branding Concept Website
ZENITH
115
M FA P O R T F O L I O
A TO ZIV
116
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
117
M FA P O R T F O L I O
A TO ZIV
118
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
119
M FA P O R T F O L I O
A TO ZIV
120
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
12 1
M FA P O R T F O L I O
A TO ZIV
122
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
123
M FA P O R T F O L I O
A TO ZIV
124
Z I V C H I AW E N T S A U
M FA P O R T F O L I O
A TO ZIV
126
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
127
M FA P O R T F O L I O
A TO ZIV
128
Z I V C H I AW E N T S A U
SPRING 2015
INDEX 01 02 03 04 05 06 07 08 09 10 11
ZENITH
129
A TO ZIV
130
Z I V C H I AW E N T S A U
SPRING 2015
ZENITH
13 1
M FA P O R T F O L I O
A TO ZIV
DOING
132
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
OBJECTIVE
To develop an MFA thesis by defining problems, distilling information, and finding solutions with a graphic design approach. The design solutions will reach the audience on multiple levels and across multiple design platforms.
APPROACH
INDEX
I chose to develop a thesis related to the education process. Since I was a teenager, I didn’t have much chance to be creative in middle school and high school, and I have found the situation is the same in the United States. Academic performance is emphasized more than anything else in high school. After researching, I found that teachers are the key to stimulating students’ creativity. So I chose to develop a website for middle school and high school teachers to give them tips and let them learn from other teachers. This will help them to include creativity in the academic learning process, and thereby greatly benefit their students.
01 02 03 04 05 06 07 08 09 10 11
MFA THESIS
COURSE
Thesis Development INSTRUCTORS
Phil Hamlett Jeremy Stout Bob Slote Anthony Jagoda
BY DOING
LEARNING BY DOING
PROJECT
Maketivit y
YEAR
Spring 2015 DUR ATION
2 Ye a r s T Y PEFACE
Museo Sans Museo Slabs CATEGORY
Thesis Branding Concept Website Motion Graphics
MAKETIVITY
133
M FA P O R T F O L I O
A TO ZIV
134
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
“You can be creative in anything—in math, science, engineering, philosophy—as much as you can in music or in painting or in dance.”—Sir Ken Robinson
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
135
M FA P O R T F O L I O
A TO ZIV
138
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
139
A TO ZIV
140
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
MAKETIVITY
141
M FA P O R T F O L I O
A TO ZIV
142
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
14 3
M FA P O R T F O L I O
A TO ZIV
14 4
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
145
M FA P O R T F O L I O
A TO ZIV
146
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
147
M FA P O R T F O L I O
A TO ZIV
14 8
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
149
M FA P O R T F O L I O
A TO ZIV
150
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
151
M FA P O R T F O L I O
A TO ZIV
152
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
153
M FA P O R T F O L I O
A TO ZIV
15 4
Z I V C H I AW E N T S A U
FA L L 2 0 1 5
INDEX 01 02 03 04 05 06 07 08 09 10 11
MAKETIVITY
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“If the only thing students remember is the teacher, it’s nothing but emotion. If what they remember is what they did, it’s intellectual.”—Teresa Camajani
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MAKETIVITY
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ACKNOWLEDGEMENTS
THANK YOU! MOM, DAD, JUNE, and GRANDPA, GRANDMA // Thank you for never questioning my decisions. It has been a really long but wonderful journey studying abroad in San Francisco. It is hard to be away from home. But, with your support and unconditional love, I have grown as a graphic designer.
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INSTRUCTORS // Thanks to all my instructors for the lessons in design and life over these years, especially to Phillip Hamlett, Mary Scott, Jeremy Stout, Hunter Wimmer, Anthony Jagoda, Brian Toth, Bob Slote, Michael Osborne, John Nettleton, Andrew Loesel, David Hake, Tim Carpenter, Stan Zienka, Christopher Morlan, Jill Ballard, and Susan Pasley. You have taught me how to be not only a graphic designer but also a communicator, an independent thinker, a problem solver, and a hard worker.Â
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OH! MORE ACKNOWLEDGEMENTS
EGA, KELLEY, SUNNY, CAROL, RAYMOND, and YUHON // You guys have been the biggest support net that has helped me through all difficulties. Thank you for being amazing friends!
FELLOW CLASSMATES // I can’t imagine being on this great journey without any of you guys. You have been the greatest support group, and now lifelong friends.
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DEREK, PAIGE and VALERIE // WE HAVE MADE IT!!
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Ziv Chiawen Tsau w w w. a t o z i v. c o m + 1 -415- 690 - 9843 h e l l o @ a t o z i v. c o m
SCHOOL
Academy of Ar t Universit y
COPYRIGHT
All the works in this book are hypothetical projects made for educational purposes.
MFA P ORT FOL IO
Z i v C h i a w e n Ts a u
Š 2 0 1 5 Z i v C h i a w e n Ts a u . A l l r i g h t s r e s e r v e d . No par t of this publication can be reproduced
COURSE
Por tfolio Seminar INSTRUCTOR
Mar y Scot t COPY EDITOR
Susan Pasley PHOTOGR APHY
Z i v C h i a w e n Ts a u PRINT
Giant Horse TEXT STOCK
Finch Fine 100lb BINDERY
T h e Ke y T Y PEFACE S
Proxima Nova and Adelle S OF T WA R E
Adobe Creative Cloud Suite Adobe Lightroom
w i t h o u t p e r m i s s i o n f r o m Z i v C h i a w e n Ts a u .