The Best In Your Pocket
1
ZENITH
WHERE WE WERE
3
ZENITH
PRINT & BINDING Ziv Chiawen Tsau www.thebestinyourpocket.com First Published 2015 Š 2015 Ziv Chiawen Tsau A digital version of this catalogue is available online at www.thebestinyourpocket.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, recording or otherwise, without the written permission of ZENITH. Designed by Ziv Chiawen Tsau Printed in the United States of America
The Best In Your Pocket
ZENITH
“WHAT NEW TECHNOLOGY DOES IS CREATE NEW [ OPPORTUNITIES ] TO DO A JOB THAT CUSTOMERS WANT DONE.” —TIM O’REILLY / The founder of O'Reilly Media
ZENITH
CO N T E N T S
CONTENTS
01.
02.
005
WHERE WE WERE
013
WHERE WE ARE
006
OV ERV IEW
014
OUR V ISION
008
OUR PAST
016
OUR MISSION
010
MILESTONES
018
THE A RCHET Y PES
024
OUR LOOK
028
W HER E W E STA ND
03.
04.
031
HOW WE LOOK NOW
055
WHERE WE WILL BE
034
NEW M A R K
056
IN THE FUTURE
036
LOGOT Y PE
058
NEW FEATUR ES
038
LOGO A NATOM Y
062
///ZE _W EA R
040
LOGO VA RIATIONS
074
///ZE _ BOT
044
T Y POGR A PH Y
080
/// UNIC_ ZE
048
COLORS
084
/// POP_ ZE
050
INCOR R ECT USES
086
///ZE _ JU V ENATE
088
///ZE _ HO
003
ZENITH
WHERE WE WERE
01. WHERE WE WERE OV ERVIEW OUR PAST MILESTONES
005
ZENITH
WHERE WE WERE
OVERVIEW Zenith Electronics operates as a technology development and licensing company. It’s a pioneer of consumer electronics, hospitality, and healthcare products, as well as broadcasting standards and technologies. The company was founded in 1918 and is based in Lincolnshire, Illinois. As of 1999, Zenith electronics operates as a subsidiary of LG Electronics Inc.
In 1924, Burgeoning Zenith moved to this factory at 3620 Iron Street.
FOR MORE THAN 50 YEARS, ZENITH HAS PLAYED AN INTEGRAL ROLE IN TELEVISION’S DEVELOPMENT, FROM THE [ FIRST REMOTE ] CONTROLS TO TODAY’S REMARKABLE [ INNOVATIONS. ] 007
ZENITH
WHERE WE WERE
OUR PAST THE EARLY YEARS
TELEVISION PIONEERS
Zenith got its start in 1918 when two wire-
Early television developments included some
less-radio enthusiasts, Karl Hassel and
of the first prototype television receivers in
Ralph H.G. Mathews, set up a “factory” on a
the 1930s and experimental TV broadcasts,
kitchen table in Chicago and began making
which began in 1939 and, at the request of
radio equipment for other amateurs. By the
the FCC , continued during World War II.
early 1920s, the infant radio industry began to grow as did the business, called Chicago Radio Laboratory, which sold radios under the name “Z-Nith.” (This was the origin of the Zenith Trademark, derived from the call letters of the founders’ amateur radio station, 9ZN.) Led by entrepreneur and explorer Commander Eugene F. McDonald, Jr., Zenith Radio Corporation was incorporated in 1923. The young company’s early accomplishments included the world’s first portable radio (1924), the first home radio receivers to operate on household current (1926), and the first automatic push-button radio tuning (1927). Zenith’s famous slogan, “The Quality Goes In Before The Name Goes On,” was first used in 1927. Founded on radio engineering, Zenith soon became a leader in other consumer
In 1948, Zenith introduced its first line of black-and-white TV sets. Among the many pioneering Zenith developments in the early days of television were the industry’s first 21-inch, three-electron-gun rectangular color picture tube (1954), the first wireless TV remote control, “Flash-Matic” (1955) and
then “Space Command,” the first ultrasonic remote control, which revolutionized TV tuning worldwide for the next quarter
century (1956). Zenith introduced its first color TV sets for consumers in 1961 and quickly established itself as a leading brand. The 1969 introduction of the revolutionary “Chromacolor” black-matrix (negative guardband) picture tube doubled the image brightness of color television and established a new standard of performance for the entire industry. The “EFL” (extended field length) electron gun
electronics developments, such as the first
(1976) and “System 3” modular TV chassis
all-electronic TV station (1939), the first FM
(1978) contributed to Zenith’s continued
radio station in the Midwest (1940) and the
strength in color television during the 1970s.
world’s first subscription TV system known as “PhoneVision” (1947). Zenith pioneered AM and FM radio broadcasting—including
the invention of the stereo FM radio broadcast system, authorized by the Federal Communications Commission (FCC) in 1961 and still in use worldwid— and played a key role in developing broadcast standards for black-and-white and color television.
REMOTE Flash Matic (1955)
009
ZENITH
WHERE WE WERE
MILESTONES 1969 First black matrix color picture tube [ Chromacolor. ] 1956 First practical wireless TV remote control [ Space Command. ] 1955 First wireless TV remote control [ Flash-Matic. ] 1954 First 21-inch rectangular color picture tube. 1947 First subscription TV system. [ Phone Vision ] 1927 First push-button radios. 1924 Introduced the first portable radio.
1950 First wired TV remote control [ Lazy Bones. ] 1939 First All-electrict TV station.
1925 First AC-powered radio. 1923 Zenith Radio Company was formally incorporated. 1918 Chicago Radio Labs was founded by Ralph Matthews & Karl Hassel as a small producer of ameteur radio equipment.
2015 ZENITH launches our new vision.
1999 Zenith became LG Electronics subsidiary. 1998 First “Talking” vcr–SpeakEZ 1997 First HDTV-capable projection monitor–pro900x. 1995 First trackball-operated TV remote. 1994 First TV sets featuring on-screen electronic program guide. 1991 First TV sets with built-in closed caption decoders. 1988 First practical, partially digital simulcast HDTV system. 1987 First flatscreen high-resolution color picture tube. 1976 First extended field lens electron gun.
011
ZENITH
WHERE WE WERE
02. WHERE WE ARE OUR VISION OUR MISSION THE A RCHET Y PES OUR LOOK W HERE W E STA ND
013
ZENITH
WHERE WE WERE
OUR VISION ZENITH knows your convenience is
really important. So, we want to make our services easy to access and our products more portable. It's time to make a change.
015
ZENITH
WHERE WE WERE
OUR MISSION
TO DEVELO AND TECH TO MAKE Y [ CONVENI MATTER W ARE GOING
OP TOOLS HNIQUES YOUR LIFE IENT ] NO WHERE YOU G. 017
ZENITH
WHERE WE WERE
THE ARCHETYPES
Alison 22 years old / Designer / New York
Newly graduated from Texas because she wanted to try different life style. Loves to cook but doesn’t have enough space at her studio apartment. Works at a design firm and loves being creative and facing challenges every day. Always trys to light up her bag but she carrys her laptop, scketch book, and color pencil set with herall the time. Has a blog on true stories of observing local people in New York. Loves hand lettering that helps her to find her own peace. Travels to other places without plans is her adventure.
John 55 years old / Lawyer / San Diego
Works as a legal consultant in a bank at San Diego, and already apply for the retirement. Loves workout every morning to stay fit and looking good. Reading is his habit that he carries and buys books when he is traveling. Has a huge interest in finding good restaurants and try out with his love one. Likes drives his car to find new places in the city. Travels to Chiang Mai, Thailand yearly because he loves their culture and food. Always pays the overweight fees when he flights home.
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ZENITH
WHERE WE WERE
Ruth 42 years old / Homemaker / Reno
L oves kids and she was a kindergarten Teacher before getting married. Has three kids and they both perform well in school that she doesn’t worry too much. Is a great listener to her kids and would never want to control their life. Cooks dinner everyday and likes to explore different kind of cooking and food. Loves spending her time on making stitching bag when she has free time. Shops for everything in the house. She only buys sustainable products. Travels to landscapes in US is her family’s yearly event.
Ray 28 years old / Engineer / Palo Alto
Works in a tech company in Palo Alto and he is really proud of his job. Lives in San Francisco 5 years and still loves exploring the city. Frequently rides bike with friends on the weekday to work. Loves sharing his workouts and life style photos on Instagram. Recently obsessed with making videos of his adventures. Always challenges himself to push limits on his personal trainning. Enjoys the long drive to Portland in a Mini Cooper to see his girlfriend every month.
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ZENITH
WHERE WE WERE
Dillon 26 years old / Project Manager / Seattle
Newly Moved from San Francisco to Seattle, WA for his new job in advertising firm. Relys on his phone to access and manage most of his activities. Loves rides his mountain bike for commuting but he has issues carrying his stuff at the same time. Plays soccer four times a week, and he has to drive a long time to South Bay. Loves to travel to Tahoe to visit friends on the holidays. Always cooks food by himself because he likes to explore different recipes. Likes to buy fresh ingridients from the farmer market becuase it’s more organic.
Teresa
Teaches English in a middle school and loves helping students. Always has interesting ideas to help
50 years old /
students being creative and makes their
Teacher / Chicago
assignment more playful. Lives with a friend to support each other’s needs and save money. Open-minded and friendly to strangers and always willing to help them out. As a vegan, she always cooks by herself and developing new recipe and share them on her cooking blog. Holds cooking classes every month to share and teach other people how to prepare to make vegan food.
023
ZENITH
WHERE WE WERE
PREVIOUS LOOK Singular Steady Comfortable Sharing
This is what we [ used ] to look like.
025
ZENITH
WHERE WE WERE
NEW LOOK Multiple Accessible Portable Personal
This is what we [ will ] look like.
027
ZENITH
WHERE WE WERE
WHERE WE STAND 2X2 Accessibility & Variety
More Choice
New Zenith
REI
The North Face Patagonia
Herschel
InCase Quicksilver Roxy
Easy to Find
SAMSUNG LG Sony
Hard to Find
Upstar Ocosmo Rimowa Panasonic
VIZIO
SHARP
Philips TOSHIBA Hitachi Sanyo Zenith
Less Choice
2X2 Portability Small
New Zenith
Lomography
InCase
Herschel
Patagonia Sony
The North Face
Apple
Heavy
REI
Light
SAMSUNG HTC
Polaroid LG SHARP
Rimowa
Panasonic
Giant
Hitachi Zenith
Large
029
ZENITH
HOW WE LOOK NOW
03. HOW WE LOOK NOW NEW M A RK LOGOT Y PE LOGO A NATOM Y LOGO VA RIATIONS T Y POGR A PH Y COLORS INCOR R ECT USES
031
ZENITH
H O W W E LO O K N O W
033
ZENITH
H O W W E LO O K N O W
NEW MARK
∞ + z
The new mark for ZENITH is a combination of the infinity symbol and the letter “Z” for ZENITH . The infinity symbol conveys connection and resourcefulness. The five color blocks and the negative spaces create the movement that represent the active and positive energy we offer. The two triangle shapes represent our spirit of always being here for you.
42°
61°
61°
42°
1/3x
1/3x
x
1/3x
1/3x 42°
61°
61°
42°
1/8x
035
ZENITH
H O W W E LO O K N O W
LOGOTYPE
ORIGINAL TYPEFACE The ZENITH logotype originally started with the typeface Museo Sans Rounded 900. However, several of the letters did not fit the new brand aesthetic.
CUSTOM DESIGNED LOGOTYPE The ZENITH logotype has been redesigned to fit the new brand aesthetic. Several of the letters are cut to fit the symbol angle of 61째 61째
that makes the whole logo work cohesively.
037
ZENITH
H O W W E LO O K N O W
LOGO ANATOMY 1/2x
1/2x
2/3x
2/5x
61째
SYMBOL WIDTH 45/6x
VISUAL IDENTITY Our logo is the heart of our visual identity. It's on every communication piece we create, so using it consistently and correctly everywhere it appears is imperative. The new logo is very different compare to the previous one.
2/5x
LOGOTYPE HEIGHT 21/2x
SYMBOL HEIGHT 51/6x
11/3x
LOGOTYPE WIDTH 121/3x
THE SPACE In order to ensure that our logo and elements are clearly visible in all media, surround them with sufficient space.
039
ZENITH
H O W W E LO O K N O W
LOGO VARIATIONS
ALTERNATIVE VERSIONS For consistency, our logo with universal blue and energy blue should only be used on a white backgound. When using the logo in photographs and other solic color backgounds, the unviersal blue needs to be converted to white. Here are the various use example below,
LOGO SIZING We think ahead for the different uses of our logo. So, we have the regulations for logo sizing usage. Here is the minimum size using guides on the right page.
SYMBOL SIZE SYMBOL ONLY
minimum size: 12.5mm / 36px / 0.5 inch
TYPE LENGTH NO SMALLER THAN 1 INCH LOGOTYPE ONLY
minimum size: 25mm / 72px / 1 inch
LOGO LENGTH NO BIGGER THAN 2 INCHES IN LINE
minimum size: 50mm / 144px / 2 inches
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ZENITH
H O W W E LO O K N O W
LOGO VARIATIONS
ALTERNATIVE VERSIONS For consistency, our logo with universal blue and energy blue should only be used on a white backgound. When using the logo in photographs and other solic color backgounds, the unviersal blue needs to be converted to white.
Kncoked out logo must be used on a dark color background (Same value as 31% black or more) or a dark photograph.
Colored logo must be used on a light color background (Same value as 30% black or less) or a bright photograph.
043
ZENITH
H O W W E LO O K N O W
Aa
TYPOGRAPHY
ANAGO
Anago is a sans-serif typeface used for title, headline, quotes, and captions. This wide
usage shows the typeface has great legibility. Anago typeface has friendly features but it's sophisticated so it represents ZENITH 's personality. Also, Anago is available in a wide range of weights and styles.
A n a g o Family Black
Black Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Bold
Bold Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Medium
Medium Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Book
B o o k I ta l i c
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Thin
T h i n I ta l i c
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
045
ZENITH
H O W W E LO O K N O W
TYPOGRAPHY
Aa LEXIA
Lexia is a slab-serif typeface used for body text. Lexia typeface has an energetic and positive attitude so it represents ZENITH 's personality really well. Also, Lexia is also available in a wide range of weights and styles.
L e x i a Fa m i ly Black
Black Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Bold
Bold Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Regular
Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Light
Light Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Thin
T hin Italic
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
047
ZENITH
H O W W E LO O K N O W
OUR COLORS Blue and orange colors create a energetic and positive personality—everything that ZENITH stands for. Our core colors are a
generous helping to our personality. They are a vital part of our visual system and help define our brand. Whenever possible, dominate communications using our colors. Use tints to increase the tonal range but be
HEX#27A9E1 PMS 2 995U/2995C/ 2995M
careful not to over use them.
HEX#270A4A PMS 2768U/2767C/ 2767M
HEX#FECF8C PMS 1345U/148C/ 148M
HEX#FBAF3F PMS 136U/1365C 143M
HEX#78CCD0 PMS 6 30U/630C 631M
HEX#58585B PMS 433U/Gray 11C 432M
049
ZENITH
H O W W E LO O K N O W
INCORRECT USES
We want to make it easy and simple for our audience to recognize us. here are some of things that we would recommend avoiding in order to retain consistency throughout all brand expansions. Keeping it straight forward and simple is key. No distortion, no integrity, and no wrong color use.
01
08
Do not rotate the symbol of the logotype
Do not substitude color, or use different
or the signature of the logotype.
color combinations from what is indicated.
02
09
Do not outline the symbol or logotype to
Do not switch the color on the symbol or
manipulate the appreatance in any way.
logotype in any way.
03
10
Do not apply gradients to the symbol or
Do not apply transparency on the symbol or
logotype simultanerously.
logotype in any way.
04
11
Do not flip the symbol of the logotype in
Do not subsitute a different typeface for the
any circumstance.
logotype. The logotype must be used.
05
12
Do not knock out the whole logo on the
Do not change the relation between the
texture or dark backgound.
symbol and logotype.
06
13
Do not squish or distort the symbol,
Do not add a drop shadow or stylizing effect
changing the proportions of the logo.
to the symbol or logotype.
07 Do not change the proportions of the symbol to logotype, or vice versa.
01
02
03
04
06
07
08
09
05
ZENITH 10
11
12
13
051
ZENITH
H O W W E LO O K N O W
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ZENITH
WHERE WE WILL BE
04. WHERE WE WILL BE IN THE FUTURE NEW FEATUR ES ///ZE _W EA R ///ZE _ BOT /// UNIC_ ZE /// POP_ ZE ///ZE _ JU V ENATE ///ZE _ HO
055
ZENITH
WHERE WE WILL BE
IN THE FUTURE
ZENITH IS [ WITH YO NO MATTE YOU GO.
ALWAYS U] ER WHERE
057
ZENITH
WHERE WE WILL BE
EX TREME
PORTABLE
FIXED
(P R I VAT E )
(P U B L I C )
ZE_Bot
International Connections
ZE_Wear
Pop_ZE
ZE_Cloud
Skill Lessons
Protection Awareness
Traveling Support System
Rejuvenate
Foreign Culture
ZE_Chips
ZE_Work
Health Awareness
UniC_ZE
Personal Support System
Hub_ZE
UNRESTRCIT LEVEL
NORMAL
Product
Service
Event
Education
Environment
Experience
NEW FEATURES For nearly the past century, ZENITH has been a brand dedicated to high quality, low maintenance products, that support the family's needs on entertainment. However, we believe we can do more with our performance. And from now on, we go by " ZENITH." (All caps) ZENITH now wants to bring you a convenient life with our support
Personal Support System Provides a system to help you reach your goals with us. International Connection
no matter where you are going. ZENITH 's ideals and reputation has
Builds an international community that will
set up a technology brand for limitless amount of our new features,
help you to reach your goals.
of which can be cateforized within six general classifications:
Pop_ZE
(A) Service, (B) Product, (C) Event, (D) Education, (E) Environment, and (F) Experience. Within these groups, ZENITH has developed the new features that reach from private space to public space.
Is a pop-up store, providing products and service near you. Skills Lessons
ZE_Bot Is a robot that will support you in our store and in your home. ZE_Wear Is a wearable device that helps you to access our service. ZE_Cloud Is a data storage service that offers a place to store your personal information. Protection Awareness Is using our new feature will help you to protect your information. ZE_Juvenate Is an event that transform your old goods to new technology devices. ZE_Chips
Offer a training section and upgraded instruction to help you access our service. Travel Support System Supports you when you travel with our convenient service and products. Foreign Culture Offers foreign cultural information in order to support your travels. ZE_WORK Is a hands-on workshop series that will support you in rejuvenating your old goods. UniC_ZE Is our Universal Center that offers our full range of new features. Hub_ZE Is a place offering locations for workshops and events.
Offers microchip implanting to help you to access information you need. Health Awareness Is important, so we want to offer information for health living.
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ZENITH
WHERE WE WILL BE
[ TAKE ] US WITH YOU.
061
ZENITH
WHERE WE WILL BE
ZE_WEAR We want you to be able to access our service and browsing information easily and make your life more efficient. So, here we are presenting “ZE_Wear.” ZE_Wear is our wearable devices line and we have been developing diverse products that offer everything you can wear from contact lenses to clothes and accessories. The projector on the ZE_Wear will catch your movement to help you access our platform. You also can customize it to wear wherever is more convenient for you.
ZE_VISION (2050) ZENITH branded contact lens that will help you to access information through eyeballs movement.
063
ZENITH
WHERE WE WILL BE
065
ZENITH
WHERE WE WILL BE
ZE_PHONE(2035) It's the first ear-phone that you can use voice control.
ZE_APPAREL(2025) We have launched our wearble device since 2025. Our ultimated goal is producing all kinds of apparel to fit your needs.
067
ZENITH
WHERE WE WILL BE
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ZENITH
WHERE WE WILL BE
071
ZENITH
WHERE WE WILL BE
WE ARE MAKING IT [ EASIER ] FOR YOU.
073
ZENITH
WHERE WE WILL BE
ZE_BOT ZE_Bot is the robot we created and it’s our best employee providing the best service for you. ZE_Bot can answer any questions you have, assist with your repairs, also study your behavior to offer you the most suitable service because we know what’s important to you. ZENITH also offers the ZE_Bot rental and door to door service through your devices so that you can enjoy our technology at home or anywhere you are.
075
ZENITH
WHERE WE WILL BE
“LOOKING AHEAD, FUTURE GENERATIONS MAY LEARN THEIR SOCIAL SKILLS FROM ROBOTS IN THE FIRST PLACE. ” —Daniel H. Wilson / Resident Roboticist editor
077
ZENITH
WHERE WE WILL BE
[ COME ] TO US.
079
ZENITH
WHERE WE WILL BE
UNIC_ZE UniC_ZE stands for ZENITH Universal Center, but we go by UniC_ZE (pronounced “unique-zi.”) The center has three sections which are the ZE_Ware, the ZE_Hub, and ZE_Bar. The ZE_Ware is our warehouse where we display and sell our products. The ZE_Bar is our repair bar and we offer a relaxing area that will keep you entertained while waiting for our services. The ZE_Hub has 5 different sizes of rooms that have multiple uses. We will hold events and workshops here.
081
ZENITH
WHERE WE WILL BE
WE ARE [ EVERYWHERE FOR YOU.
E] 083
ZENITH
WHERE WE WILL BE
POP_ZE Your convenience is really important to ZENITH. That’s why we want to introduce
you “Pop_ZE” which is a pop-up store that will appear in different locations to fit your needs. So you don’t need a long trip to UniC_ZE. We will provide our best products and services and also the ZE_Bot will assist you with all your needs.
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ZENITH
WHERE WE WILL BE
ZE_JUVENATE We know your goods are important to you. So, we want to provide the service that can help you to revive your goods. “ZE_Juvenate” is one of our amazing services to remind you what’s important to you. We will help you to transform your goods to smaller sizes that will be easier for you to carry. Also we can transform your clothes and accessories to wearable devices.
087
ZENITH
WHERE WE WILL BE
ZE_WORK We want you to join us to explore how we make your life more convenient and efficient. So, we want to introduce you to our event “ZE_Work� which stands for ZENITH Hands-On Workshop. The event
offers you chances to transform your goods to personal branded wearable devices. And our best employee, ZE_Bot, will help you to achieve the best finishing on your devices.
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ZENITH
WHERE WE WILL BE
“JUST THE IDEA TO HAVE EVERYTHING YOU NEED ESSENTIALLY STORED IN ONE PIECE OF PORTABLE TECHNOLOGY IS VERY EXCITING.” —Graham McTavish / Television Actor
091
ZENITH
WHERE WE WILL BE
IT’S TIME TO START YOUR ADVENTURE [ WITH US. ] 093
ZENITH
RESOURCES Photographs / Google.com and Flickr.com References / Issuu.com and Behance.net Information / Zenith Electronics
CREDITS Hunter L. Wimmer / Susan Pasley / Vanessa Lin / Peihua Lee / Feng-Tzu Chang / Fanny Yu / Cecilia Wen / Priti Kapadia / Biayna Ohanyan / Kening Cheung / Yueyi Chen / Rehab F. Hassanin / Paige Hsu / Jolin Tsai
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WHERE WE WERE
097