Chicago Booth Magazine Summer 2012

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CHICAGO BOOTH MAGAZINE VOL. 34, NO. 2, SUMMER 2012

The University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, Illinois 60637

The University of Chicago Booth School of Business Summer 2012

Critical Dialogues Dean Sunil Kumar gets the inside track on Zipcar from CEO Scott Griffith, ’90

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Temptation’s Siren Song Research by Wilhelm Hofmann investigates desire, willpower, and self-control

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Good Energy Experts discuss fueling the future at the 60th Annual Management Conference

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Opening New Routes How Scott Griffith, ’90, CEO of Zipcar, drove car sharing to the mainstream

Chicago Booth Magazine…

Accessorize with Booth: It all started when David Booth, ’71, suggested that the school should have a signature tie. The student-led Dean’s Marketing Advisory Committee offered to help run a design contest, which concluded in May, with a $300 check and bragging rights for the best overall design going to first-year Full-Time student Joseph Ryu. Meenakshi Dash, ’08, won $100 for the most original design and Mark Zmijewski, Leon Carroll Marshall Professor of Accounting, won $100 for scoring the most “likes” on Facebook. The five-judge panel evaluated the designs for originality, suitability for a business setting, and ease of manufacturing. To view all 60 design submissions, visit the Booth Community Facebook page at Facebook.com/ChicagoBoothBusiness.

to Go! Stay connected to alumni stories, faculty news, and more— wherever you are.

Get Chicago Booth Magazine on your iPad or iPhone by downloading the new complimentary Booth app.

Get it now Download the new Chicago Booth app at ChicagoBooth.edu/Boothapp.

From left to right: David Booth, Meenakshi Dash, Joseph Ryu, and dean Sunil Kumar.

Not pictured: Mark Zmijewski.

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Chicago Booth Magazine The University of Chicago Booth School of Business Vol. 34, No. 2, Summer 2012

FEATURES

Dean Sunil Kumar

Balancing Desire and Self-Control in Everyday Life

Editor Judith Crown Associate Editor Kate Fratar Creative Director Michael Rezac Designer Brian Ross Print Production Manager Kristen Lewis Contributors Kate Ancell Paul Audia Kalliope Dimitrakopoulos Dan Dry Allan Friedman Matthew Gilson Dan Kedmey Chris Lake Duncan Moore Erin O’Neill Mary Sue Penn Rick Popely Beth Rooney Molly Schultz John Slania Gerta Sorensen Chris Strong Vanessa Sumo Chelsea Vail

Chicago Booth Magazine (ISSN 1072-7612) is published by

Faculty Digest

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A new paper by Wilhelm Hofmann investigates the temptations we struggle with the most—from indulging in food and sleep to compulsively checking email—and why we respond to them in the ways that we do.

By Erin O’Neill

Capital Ideas: Consumption Strikes Back

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Research by John Heaton on the correlation between stock returns and expected future consumption offers a measure of long-run risk that proves fundamentals can drive risk premiums in the stock market.

By Vanessa Sumo

Cover Critical Dialogues

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Zipcar CEO Scott Griffith, ’90, tells dean Sunil Kumar about his journey steering an idealistic Boston-area start-up into an influential public company.

Edited by Judith Crown

Management Conference 2012

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Chicago Booth faculty and industry experts considered the future of alternative fuels and the challenge of reducing greenhouse gas emissions. Breakout sessions discussed corporate tax policy and how data is best used to understand consumer shopping habits.

By Rick Popely, John Slania, and Duncan Moore

IN EVERY ISSUE

Letters & News

Back Story

From the Dean . . . . . . . . . . . . . . . . . . . . . . 2

Chad Syverson . . . . . . . . . . . . . . . . . . . . 64

News Update . . . . . . . . . . . . . . . . . . . . . . . . 5

Alumni News The University of Chicago Booth School of Business editor@ChicagoBooth.edu ChicagoBooth.edu/magazine

Alumni News . . . . . . . . . . . . . . . . . . . . . . 35 Career News . . . . . . . . . . . . . . . . . . . . . . . 39 Class Notes . . . . . . . . . . . . . . . . . . . . . . . . 43 In Memoriam . . . . . . . . . . . . . . . . . . . . . . . 63

© 2012 The University of Chicago Booth School of Business All rights reserved.

Direct address changes to directory.ChicagoBooth.edu

Summer 2012 Chicago Booth Magazine

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Letter from the Dean

Matthew Gilson

The New Crop

Sunil Kumar, Dean and George Pratt Shultz Professor of Operations Management

The pomp of convocation is behind us, yet summer brings its own excitement as we welcome the next crop of faculty and students to Chicago Booth, as well as the newest group of graduates to our alumni community. It is a time when the institution renews itself in a fundamental way.

As new people enter our campuses, the topics studied and taught change and the methods used to study and teach change; the intellectual conversation changes in a lasting way. That said, if we have done our job well recruiting faculty and students, our new crop will easily live up to our standards of rigor, evidence, and open debate.

Thus far we have 12 new faculty members joining us in the next academic year: one full professor and 11 assistant professors. Factoring in departures, we expect a net gain of seven faculty members. They come from fields ranging from accounting and economics to marketing and statistics. There is no doubt in my mind that our new crop will help enhance and broaden the school’s intellectual footprint.

Two of our “rookie” hires were offered jobs at Booth last year. They chose to defer joining so that they could spend a year in industry bolstering the applied side of their work. They spent last year at eBay and Google, respectively, acquiring practical insights to complement their outstanding academic training. I see this approach, where new members of the faculty invest significant time at the beginning of their careers in industry, as a very positive development.

Summer is bittersweet. We congratulate and bid adieu to our graduating students. In turn, we welcome our latest alumni. As you will read in this issue of Chicago Booth Magazine, the career choices of Booth graduates continue to diversify (page 39), with marketing, e-commerce, entrepreneurship, and general management featuring prominently in addition to consulting and financial services. The last two industries continue to account for more than half of the class job placements, but graduates’ interests— and their options—are broadening.

At the time of writing this letter, we have not yet finished admitting the class of 2014. All indications are that this will be another excellent class in terms of objective metrics like the median GMAT score and GPA. Matriculating students not only come from a variety of backgrounds and have diverse work experiences, but they also intend to use their Booth experience in a variety of ways to support their aspirations. So far, our incoming students hail from 50 different countries.

Finally, summer is a good time to experiment with new ideas. One such idea is LaunchPad, a workshop intended to help younger alumni with entrepreneurial ambitions get started on putting their plans together. More experienced alumni serve as mentors and judges; Booth faculty run the workshop. We have done a few such workshops in Chicago, and, this year, we are experimenting globally. This summer we will run a LaunchPad workshop at the University of

“Matriculating students not only come from a variety of backgrounds and have diverse work experiences, but they also intend to use their Booth experience in a variety of ways to support their aspirations.”

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Chicago Booth Magazine Summer 2012

Letter from the Dean

Chicago’s Beijing Center and one at Booth’s London campus. We see this initiative as one effective way to support younger alumni globally and bring them closer to more experienced alumni and the school.

While Chicago Booth is in great shape, we cannot afford to sit still. Given the breadth of career aspirations of our students and alumni, and the range of issues confronting businesses today, it is evident to me that for Chicago Booth to get better, we have to get broader. It is important we do this without sacrificing our strengths and values. Each year, the new crop brings us closer to this end. Please join me in welcoming our new faculty, students, and alumni. I eagerly look forward to our community’s future accomplishments.

Sunil Kumar

Dean and George Pratt Shultz Professor of Operations Management dean.kumar@ChicagoBooth.edu

Summer 2012 Chicago Booth Magazine

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“There is a level of engagement, hard work, and enthusiasm among the students that is absolutely infectious.”

—Anne Thomas, W. Allen Wallis Distinguished Fellow

Chicago Booth attracts the best and brightest students.

The Annual Fund opens doors for many of them, including students such as Anne Thomas. With your continued support, there is no limit to what Chicago Booth can achieve.

ChicagoBooth.edu/possibilities

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Chicago Booth Magazine Summer 2012

Booth Receives $3.5 Million in Gifts New Deputy Deans Appointed Booth TV Studio Debuts

HEARD AT CHICAGO BOOTH

Consulting is a wonderful thing to do, but if you want to be the hero, it might not be the right thing for you.

Punit Renjen, chairman of the board, Deloitte LLP Renjen sat down for a “fireside chat” with dean Sunil Kumar and 100 Booth students on a visit to Gleacher Center in January. Renjen discussed how Deloitte has managed to grow its consulting business by double digits in four of the past five years, despite a challenging economy. For complete coverage of the event, go to ChicagoBooth.edu/ontheweb and enter the keyword “Renjen.”

Beth Rooney

Summer 2012 Chicago Booth Magazine

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News Update APPOINTMENTS

Two Deans to Fill Leftwich’s Shoes

John Heaton, Joseph L. Gidwitz Professor of Finance, on Booth’s accreditation as a registered education provider for Certified Investment Management Analyst (CIMA) certification. Heaton will serve as faculty director for the new program. Booth joins Wharton in offering the educational component for CIMA certification, which is designed for advanced investment advisors and consultants.

Chicago Booth Magazine Summer 2012

Dan Dry

New Chief Information Officer Leads Information Technology Kevin Boyd has joined Booth as senior director, information tech-

Courtesy of Kevin Boyd

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Beth Rooney

As one of the world’s leading business schools in finance, Booth has the faculty capabilities, cuttingedge application, and research to thoroughly cover the CIMA curriculum and bring it to life.

Beth Rooney

H E A R D AT C H I C A G O B O O T H

Dean Sunil Kumar named two deputy deans for faculty to replace Richard Leftwich, who has held the post for the past eight years and plans to step down on July 31. The Richard Leftwich Steven Davis John Heaton second deputy dean is being added as a result of the growth in faculty, Kumar said, and in order to accommodate the expected future increase in demand.

Steven Davis, William H. Abbott Professor of International Business and Economics, began sharing responsibilities with Leftwich on April 1. John Heaton, Joseph L. Gidwitz Professor of Finance, will succeed Leftwich on August 1.

Leftwich, Fuji Bank and Heller Professor of Accounting and Finance, joined Booth in 1979 and will continue to serve as a member of the faculty. Under his leadership as deputy dean, the number of tenure-track faculty grew from 113 to 130, with 12 new hires for the 2012–13 school year. Overall, the number of teaching faculty grew from 169 to 197 during his tenure.

Davis, who joined the Booth faculty in 1985, is an applied economist with research publications on employment and wage behavior, worker mobility, job loss, and other topics. He is the former editor of the American Economic Journal: Macroeconomics, a research associate with the National Bureau of Economic Research, an economic advisor to the US Congressional Budget Office, and a visiting scholar at the Federal Reserve Bank of Chicago.

Heaton studies asset pricing, portfolio allocation, and time-series economics. His research in these areas has earned him numerous fellowships, including an Alfred P. Sloan Research Fellowship, and a National Science Foundation Fellowship. Before joining Booth in 2000, he was the Nathan S. and Mary P. Sharp Distinguished Professor of Finance at the Northwestern University Kellogg School of Management. He is a former editor of the Review of Financial Studies.—Chicago Booth Staff

nology, and chief information officer. He has overall technical responsibility for the school’s campuses in Chicago, London, and Singapore, and manages a staff of 45 in operations, application development, and project and service management. He replaced Ligia Moreno, who retired after more than eight years at Booth.

Kevin Boyd For the past two years, Boyd was director of the project management office at the General Board of Pensions (Wespath) in Glenview, Illinois. Earlier in his career, he held technical leadership positions at Tribune Company, CNA Financial Corp., United Airlines, Bank One Corp, and W.W.Grainger, Inc. Boyd taught e-commerce at Northwestern University as an adjunct faculty member from 2003 to 2012. He has a master’s degree in communications systems, strategy, and management from Northwestern and a bachelor’s degree from Marquette University.—Chicago Booth Staff

News Update PHILANTHROPY

Gifts Support Entrepreneurship, Energy Research Two contributions to Chicago Booth will enable the school to develop new initiatives in the fields of entrepreneurship and energy. A $2 million gift from Edward L. Kaplan, ’71, will endow the New Venture Challenge (NVC), of which he has been the title sponsor since its first competition in 1996. A $1.5 million gift to the Energy Policy Institute at Chicago from the Fuel Freedom Foundation will be used to explore economic and policy questions surrounding transportation fuels.

The NVC endowment, once fully funded, will enable the competition to be selfsustaining for years to come. Hosted by the Polsky Center for Entrepreneurship, the NVC has helped launch scores of companies, including GrubHub, Inc., Braintree, and BenchPrep, all based in Chicago. Kaplan is cofounder of Lincolnshire, Illinois–based Zebra Technologies Corp., a pioneering company in barcode technology that went public in 1991.

“Ed was an important catalyst for the New Venture Challenge and, more broadly, for the Polsky Center,” said Steven Kaplan, Neubauer Family Distinguished Service Professor of Entrepreneurship and Finance and faculty director of the Polsky Center.

“In the mid-1990s, he was one of a few alums who advocated that Booth should develop a strong entrepreneurship program.”

The NVC’s influence has extended to the University of Chicago campus and beyond. The more-than 75 alumni companies whose founders participated in the competition have raised more than $242 million in equity capital collectively and have created more than 1,000 jobs. This year, the NVC received a record 119 applications, up from 89 entries in 2011.

“It is one of the country’s most successful venues for creating new business ventures,” said Ellen Rudnick, clinical professor of entrepreneurship and executive director of the Polsky Center.

“The endowment now being created by the Kaplan Foundation will insure the long-term viability of the NVC and enable it to expand beyond its current limits,” Rudnick said. “We are thrilled that Ed’s name will be forever linked to this capstone program at Booth.”

Another flourishing discipline at Booth gained recognition with a gift from the California-based Fuel Freedom Foundation to the Energy Policy Institute at Chicago (EPIC).

Founded in 2011, EPIC is an interdisciplinary joint enterprise of Chicago Booth and the Harris School of Public Policy that focuses on economic and social policy questions related to energy. The gift will help launch the Initiative on the Future of Transportation Fuels.

“This generous gift will help EPIC conduct the data-driven research that policy makers and business leaders need to make sound, evidence-based energy policy decisions,” said Robert Topel, codirector of the center and Isidore Brown and Gladys J. Brown Distinguished Service Professor in Urban and Labor Economics.—Kate Fratar

BY THE NUMBERS

Booth Faculty on the Air In early March, Booth opened the Harper Center TV studio.

Professors were soon interviewed on topics ranging from sports to the European debt crisis and US monetary policy.

Number of faculty appearances as of late May

Number of professors interviewed: John Cochrane Austan Goolsbee Randall Kroszner Tobias Moskowitz Raghuram Rajan Luigi Zingales

Number of networks:

To learn more about companies involved with the New Venture Challenge, visit ChicagoBooth.edu/nvc.

Summer 2012 Chicago Booth Magazine

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FOR OVER 50 YEARS, CRSP HAS EMPOWERED THE WORLD OF FINANCE.

WE’RE NOT DONE YET. Find out more at www.crsp.ChicagoBooth.edu.

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Chicago Booth Magazine Summer 2012

IQ and Investing Prowess Two Sides to Innovation Why Brand Preferences Vary

IN THE HEADLINES

It’s very clear that the outside world is rethinking the India story.

Raghuram Rajan, Eric J. Gleacher Distinguished Service Professor of Finance and Charles M. Harper Faculty Fellow India’s business boosters have been consistent in promoting the potential of “brand India,” especially at prestigious venues such as the World Economic Forum in Davos, Switzerland, where Rajan, who is economic advisor to India’s prime minister, spoke on the issue. But India’s country-with-great-potential story is wearing thin among international business and political leaders, according to Rajan and others, a view that was cited in a February column in the Hindu Business Line.

To learn more about Rajan’s research, visit ChicagoBooth.edu/magazine/facultylinks.

Dan Dry

Summer 2012 Chicago Booth Magazine

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Faculty Digest

Balancing Desire and Self-Control in Everyday Life Professor Wilhelm Hofmann investigates the temptations we struggle with most, and why we respond to them in the ways that we do. t happens to the best of us. We vow to lose 10 pounds.

We swear that this vacation, we won’t check email. But then, after a few weeks, or days—or even minutes—we give in to temptation.

But why?

In his recent paper, “What People Desire, Feel Conflicted About, and Try to Resist in Everyday Life,” published in Psychological Science, Wilhelm Hofmann, assistant professor of behavioral science—along with two colleagues—found that some desires are harder to resist than others.

“Self-regulation is important for both theoretical and practical reasons,” the authors wrote. “Yet, the majority of research on self-regulation occurs in the laboratory.” In order to better understand the interplay among desire, motivation, and self-control in everyday life, the researchers used smartphone experience sampling to closely monitor desire experiences in a sample of 205 adults over the period of a week. Using this technique, the researchers collected information on more than 7,000 desire episodes in people’s daily lives, and thus were able to directly compare various human desires in frequency, strength, conflict, and controllability with each other.

Not surprisingly, the single most frequently mentioned desire was that for food. Desires for nonalcoholic drinks, sleep, media, leisure, and social contact also made it to the top of the list. In terms of desire strength, the most potent desires were for sleep, sex, and social contact, among others. Surprisingly, desires for substances long considered to be highly addictive—such as tobacco and alcohol—were among the weakest in average strength. In terms of conflicting desires, participants reported having the highest levels of conflict in regard to leisure activities and sleep, followed by spending, media use, and tobacco.

Yet, despite the strength and frequency of many of their urges, participants were generally able to exhibit impressive rates of self-control in resisting those desires that were experienced as problematic. But when it came to media desires (such as watching TV, checking emails, or surfing Facebook) and desires for work—their willpower often faltered.

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Chicago Booth Magazine Summer 2012

Not surprisingly, the single most frequently mentioned desire was that for food.

On average, participants enacted 42 percent of the media desires they had actively attempted to resist.

Hofmann credited this fascinating soft spot to societal norms and our general feelings about the cost-benefit analysis of these activities. “Modern life is a welter of assorted desires, marked by frequent conflict and resistance—the latter with uneven success,” Hofmann explained. “With cigarettes and alcohol, there are more costs—long-term, as well as monetary—and the opportunity [to consume] may not always be the right one. Desires for media may be comparatively harder to resist because of their high levels of availability and also because it feels like it does not ‘cost much’ to engage in these activities, even though one wants to resist.”

But, as vices go, aren’t work and media-usage relatively good ones to have? According to Hofmann, it depends on your overall goals. The study warns of the potential for media habits to develop into abuse and noted, “Whether underregulation of media use causes serious problems for Westerners is an intriguing issue.” So, while compulsively checking email or spending time on Facebook offers a quick fix for boredom and one’s need for connectedness, doing so comes with its own pitfalls. “Even though giving in to media desires is certainly less consequential,” Hofmann said, “the frequent media use may still ‘steal’ a lot of people’s time and attention away from other things that matter.”—Erin O’Neill

Faculty Digest IN THE NEWS AND JOURNALS

Chris Lake

Jonathan Rogers,

associate professor of accounting, Sarah Sarah Zechman Zechman, assistant professor of accounting, and a colleague at Ohio State University.

In their study, “Disclosure Tone and Shareholder Litigation,” which was published in the November 2011 issue of the Accounting Review, the researchers used a dictionary-based measure of optimism in order to gauge the tone of company statements.

Sued companies used “measurably more optimistic” language in their disclosures as compared to peers who weren’t sued. “These results indicate a strong link between disclosure tone and litigation,” the authors concluded.

Further, said the researchers, the link between tone and litigation became even stronger when managers engaged in insider selling that contradicted the optimism of their statements. Therefore, according to Rogers and Zechman, in order to mitigate legal risk, managers should avoid overstating the company’s performance, particularly when selling off their own shares and assets.

IQ and Investing Prowess Are smarter people instinctively better investors? For decades, economists have debated the root of the “participation Juhani Linnainmaa puzzle,” in struggling to understand why such a small percentage of the population takes advantage of stock investments—which generally produce a higher rate of return than traditional savings.

Juhani Linnainmaa, associate professor of finance, and two colleagues tackled this question in two papers: “IQ, Trading Behavior, and Performance,” published in the May Journal of Financial Economics; and “IQ and Stock Market Participation,” published in the December 2011 issue of the Journal of Finance. The studies found evidence of a direct correlation between an investor’s IQ and decisions to invest in the stock market.

In the first paper, the researchers collected two decades–worth of scores from a mandatory army intelligence test administered to Finnish men who are required to enlist for nine months to a year. They analyzed this data along with records regarding equity return, trade, and limit-order book data. They found that higher IQ scores increased the likelihood of later stock ownership by 21 percent, even after being controlled for environmental factors such as wealth, income, age, and profession.

When Brand Loyalty Is Divided

Chris Lake

Jonathan Rogers

When a company discloses information to shareholders, it should watch its language. An overly optimistic tone can expose it to lawsuits from angry shareholders, according to a new paper by

The subsequent research showed that high-IQ investors are less subject to the disposition effect, the tendency to sell winning investments but hold on to assets that have dropped in value. These investors are also “more aggressive about tax-loss trading, and more likely to supply liquidity when stocks experience a one-month high,” the research found. The study also found that investors with higher IQ scores “exhibit superior market timing, stock-picking skill, and trade execution.”

“It’s difficult to justify why someone wouldn’t have invested in the stock market, knowing what a good deal it has been,” Linnainmaa wrote. “It’s not just that it may be expensive to buy stocks and mutual funds, but people may not have enough knowledge about them.”—Erin O’Neill

They stated, “insider selling is associated with litigation risk only when contemporaneous disclosures are unusually optimistic.”—Dan Kedmey

Beth Rooney

Dan Dry

How Word Choice Can Land a Company in Legal Hot Water

Why does a Budweiser-guzzling couch potato suddenly switch to Heineken when he’s at a cocktail party with friends?

Pradeep Chintagunta That’s just what Pradeep Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, and his coauthor set out to answer in their paper, “Investigating Brand Preferences Across Social Groups and Consumption Contexts, ” published in Quantitative Marketing & Economics.

Drinkers choose different brands depending on what they’re doing (for example, either bowling or sitting on a

Summer 2012 Chicago Booth Magazine

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Faculty Digest

—Erin O’Neill and Dan Kedmey

Dan Dry

The Consequences of Innovation

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There are two sides to innovation. The bright side is that innovative firms are able to produce more, which in turn raises Stavros Panageas their output, consumption, and wages. The dark side is that less nimble competitors can be forced to slash pay and lay off older workers, who are less able to adapt to the innovation of the firms. This dark side, which is called “displacement risk,” is the subject of a new study by Stavros Panageas, assistant professor of finance, and two colleagues.

In their paper, “Displacement Risk and Asset Returns,” which is scheduled to be published in the Journal of Finan-

Chicago Booth Magazine Summer 2012

Finding Combinations That Satisfy

cial Economics, and which won the Best-Paper Award at the Utah Winter Finance Conference 2011, the authors measure the magnitude of displacement risk by looking at consumption data across generations. The authors find

The dark side is that less nimble competitors can be forced to slash pay and lay off older workers, who are less able to adapt to the innovation of the firms. that, because “innovation benefits the young at the expense of the old,” growth firms—which derive a large part of their value from future inventions—are a good hedge against displacement risk, as opposed to less-innovative “value firms.” Finally, the authors “identify innovation shocks through their effect on the consumption of individual cohorts and show that inter-generational differences in consumption correlate with the return differences between value and growth stocks.”—Dan Kedmey

Dan Dry

couch) and whom they’re with (alone or among friends). These shifts in consumption could provide valuable information to marketers, but the data for many of these scenarios tends to be scarce.

Chintagunta and his coauthor worked around this scarcity by developing a more parsimonious model of context-based consumption. The model reveals that context plays a powerful role in brand selection.

Smaller companies could increase their market share by marketing to a highly-targeted “context or social group setting.” (Think the Corona-onthe-beach ad campaign.) Ultimately, the study suggests “marketers should” indeed consider how consumers’ preferences can vary across social group and consumption context scenarios when designing their marketing programs.”

In his paper, “The Combinatorial Assignment Problem: Approximate Competitive Equilibrium from Equal Eric Budish Incomes,” published in the Journal of Political Economy, Eric Budish, assistant professor of economics, tackled the problem of how to design a market-like resource allocation system in settings where there are legal or moral restrictions against using real money to figure out who gets what. He devised a new “Competitive Equilibrium from Equal Incomes” (CEEI) mechanism that could be applied, for instance, to course allocation at educational institutions: which students get to take the most popular professors’ courses at Booth? It also could be applied to shift allocation at companies: which employees have to work Thanksgiving or Christmas this year?

Previously proposed systems for these kinds of problems, from both theory and practice, have fairness problems, incentives problems, or often both.

Faculty Digest AWARDS AND HONORS

Rajan and Weber Appointed to G30

Jacob Jacob Frenkel, Frenkel, chairman chairman of of thethe G30 G30 Board of Trustees. Frenkel is also chairman of JPMorgan Chase International.

“The appointment of Raghuram Rajan and Axel Weber to the G30 is further recognition of their stature as leaders in the field,” said dean Sunil Kumar.

“It also shows that Booth’s faculty influence is growing even stronger in the public debate over key issues affecting the world economy.”—Allan Friedman

Eric J. Gleacher Distinguished Service Professor of Finance and Charles M. Harper Faculty FelRaghuram Rajan low, and Axel Weber, visiting professor of economics, have been appointed to the Group of Thirty (G30), an international body that Axel Weber examines the impact of financial and economic decisions in the public and private sectors.

The group also includes Mario Draghi, president of the European Central Bank, Mervyn King, governor of the Bank of England, and other senior participants from public and private sectors and academia.

“The appointment of Raghuram Rajan and Axel Weber to the G30 is further recognition of their stature as leaders in the field.”

—Sunil Kumar “The effectiveness of the G30 depends fundamentally upon the quality and stature of the group’s members, and our new colleagues bring a wealth of experience and professional accomplishment to the group,” said

Cochrane Named Guggenheim Fellow John Cochrane, AQR

Dan Dry

Dan Dry

Raghuram Rajan,

Courtesy of Axel Weber

T The CEEI system works as follows.

First, the participants log their preferences to a computer program. For example, taking a particular professor’s class is worth 100 “utils.” Second, the program assigns each participant an equal amount of an artificial currency—say, 10,000 points, plus a small random amount extra. Third, a computer finds a “competitive equilibrium”—prices such that, when each participant “purchases” the set of goods she likes best at these prices, subject to not spending more than her budget of artificial currency, the market clears, so that supply equals demand. The reason for the random amount of extra budget in step two is to ensure that competitive equilibrium prices always exist in step three. Budish teamed up with computer scientists at Carnegie Mellon University to develop a computational procedure capable of finding these prices.

Budish showed that CEEI is attractive on three dimensions: efficiency, fairness, and incentives. Here, efficiency means that welfare-improving trades aren’t left on the table. Fairness means that the participants don’t envy each others’ allocations, or, if they do, their envy is small: I may envy you if you get one of the top professors and I don’t, but you won’t get two of the top professors while I get neither.

Incentives mean that it is in each participant’s interest to report preferences truthfully to the computer in step one—that is, it is impossible to “game the system.” Budish argued that all other previously proposed systems for these kinds of problems, from both theory and practice, have fairness problems, incentives problems, or often both.—Kalliope Dimitrakopoulos

Capital Management Distinguished Service Professor of Finance, has been named a 2012 Guggenheim John Cochrane Fellow by the John Simon Guggenheim Memorial Foundation of New York.

He is among 181 scholars, artists, writers, and scientists who received the honor this year. The winners were selected from nearly 3,000 applicants on the basis of prior achievement and exceptional promise.

Cochrane’s monetary economics publications include articles on the relationship between deficits and inflation, the effects of monetary policy, and the fiscal theory of the price level. The Guggenheim Fellowship was awarded for his further work on the fiscal theory.

Cochrane has served as an editor of the Journal of Political Economy and associate editor of several journals, including the Journal of Monetary Economics, the Journal of Business, and the Journal of Economic Dynamics and Control. His recent awards include the TIAA-CREF Institute Paul A. Samuelson Award for his book, Asset Pricing, the Chookazian (continued on page 15) Summer 2012 Chicago Booth Magazine

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In the photo, Lauren Polo Patnaude, ’11.

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Chicago Booth Magazine Summer 2012

Faculty Digest (continued from page 15)

Bertrand and Zingales elected to American Academy of Arts and Sciences

Endowed Risk Management Prize, and the Faculty Excellence Award for MBA teaching.—Allan Friedman

Hofmann Wins Early Career Award

Dan Dry

Chris Lake

assistant professor of behavioral science, received this year’s 2012 Social Cognition Early Career Wilhelm Hofmann Award, which recognizes contributions to the study of social cognition by junior scientists. It was presented to him by the International Social Cognition Network.

Hofmann has received several other awards in his burgeoning career, including the 2009 William Stern Award of the German Psychological Society, and the 2010 Distinguished Young Scientist Award (Heinz-Maier-Leibnitz Award) of the German Science Foundation.

His work has appeared in numerous psychological journals, including Psychological Science and the Journal of Personality and Social Psychology. His work has also been featured in Scientific American Mind, Discovery News, the New York Times, Financial Times, the Guardian, the Telegraph, and Forbes, as well as many broadcast outlets including ABC, NBC, CBC, and Fox News.

Hofmann also serves on the editorial boards of Social Psychological and Personality Science and the European Journal of Personality.—Kate Ancell

Beth Rooney

Wilhelm Hofmann,

Marianne Bertrand

Luigi Zingales

Marianne Bertrand, Chris P. Dialynas

Professor of Economics and Richard N. Rosett Faculty Fellow, and Luigi Zingales, Robert C. McCormack Professor of Entrepreneurship and Finance and David G. Booth Faculty Fellow, have been elected fellows of the

American Academy of Arts and Sciences, one of the nation’s most prestigious honorary societies and a leading center for independent policy research.

They are among more than 200 leaders in business, science, the humanities, the arts, and other fields to be recognized this year. “Election to the academy is both an honor for extraordinary accomplishment and a call to serve,” academy president Leslie Berlowitz said. “We look forward to drawing on the knowledge and expertise of these distinguished men and women to advance solutions to the pressing policy challenges of the day.”—Allan Friedman

Among Their Peers Bertrand and Zingales join nine other Booth faculty who earlier were elected fellows of the Academy of Arts and Sciences Gary Becker, University Professor of Economics and Sociology

Kevin Murphy, George J. Stigler Distinguished Service Professor of Economics

Douglas Diamond, Merton H. Miller Distinguished Service Professor of Finance and Richard N. Rosett Faculty Fellow

Raghuram Rajan, Eric J. Gleacher Distinguished Service Professor of Finance and Charles M. Harper Faculty Fellow

Eugene Fama, Robert R. McCormick Distinguished Service Professor of Finance

Richard Thaler, Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics

Robert Fogel, Charles R. Walgreen Distinguished Service Professor of American Institutions

Robert Vishny, Myron S. Scholes Distinguished Service Professor of Finance

Reid Hastie, Robert S. Hamada Professor of Behavioral Science

Summer 2012 Chicago Booth Magazine

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JOHN HEATON Joseph L. Gidwitz Professor of Finance Award Winner Hoover Institution National Fellow (1993–94) Sloan Foundation Fellowship (1993–95) National Science Fellowships (1993–98) Specializes in asset pricing, portfolio allocation, and timeseries economics Teaches investments, financial instruments, and topics in empirical finance Previous Education PhD in economics, University of Chicago MA in economics, University of Western Ontario BA in commerce, University of Windsor

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This article was originally published in the May 2012 issue of Capital Ideas, a publication highlighting faculty research at Chicago Booth. This issue featured selected papers on investment management. For more information, visit ChicagoBooth.edu/CapIdeas.

Consumption

Strikes Back

hen investors think about the risk of investing in the stock market, one of the things they pay attention to is how stocks and the underlying earnings of companies are affected by movements in the economy. Stocks that closely follow the ups and downs of business cycles are considered riskier, because these stocks will typically fall at the first hint of a downturn and rise faster as the economy recovers. From the investors’ perspective, then, stocks of companies whose earnings are most affected by economic conditions should promise a bigger return.

The high returns observed in the stock market would therefore suggest that its performance is strongly related to business cycles. Indeed, many people think that an economic recession goes hand in hand with a bear market.

However, John Heaton, Joseph L. Gidwitz Professor of

Matthew Gilson

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Fundamental economic variables regain importance in explaining risk premiums in stock markets

By Vanessa Sumo

Finance, says this often has not been true in the past. “There have been a lot of settings where stocks have come down but the economy has not moved,� says Heaton. Why, then, would investors demand high risk premiums in the stock market?

Perhaps equally baffling is why value stocks, which are stocks with low market values relative to the fundamental factors that determine their price, have had consistently higher returns than growth stocks, which are stocks whose earnings are expected to grow rapidly. This difference in average returns arises even though the returns on both types of portfolios are about equally correlated with business cycles. It is unclear from simply looking at the correlation between the returns of different portfolios and the state of the economy why investors would ask for a higher return for holding value stocks.

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These puzzling observations have overlooked the fact that investors are concerned not only about the impact of shortterm fluctuations in business cycles on stock prices, but also about how an uncertain economic future might affect their investments, according to a recent paper by Heaton, Lars Peter Hansen, a professor in the Department of Economics at the University of Chicago, and Nan Li, a professor at National University of Singapore, titled “Consumption Strikes Back?

Measuring Long-Run Risk.” In particular, a decline in the stock market today may reflect an underlying shock to the economy that will not dissipate quickly and will have an impact over a long horizon.

“Maybe what’s really happening is that when the stock market goes down today, investors think that this is telling them a lot about the state of the economy in the future,” Heaton says. If investors perceive that economic conditions will be worse in the future, then investors will likely ask for a higher return on stocks today to compensate them for that higher risk.

“When the stock market goes down today, investors think that this is telling them a lot about the state of the economy in the future.”

—John Heaton

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Measuring Long-Run Risk Hansen, Heaton, and Li develop a theory that captures longrun risk, or the risk that arises from the uncertainty about the long-run growth of the economy. They show also how to appropriately measure the relationship between current stock market returns and future economic conditions—a relationship that leads to differences in required returns.

Under this theory, stocks that have higher predicted required returns should have lower prices to reflect the additional return needed to persuade investors to buy those stocks.

An economic downturn can raise uncertainty about the pace of future economic growth in several ways. For instance, a number of people who lose their jobs in a recession will not find work again and will leave the labor force, permanently reducing the economy’s productive capacity. Other bad shocks that investors may see as threats to future economic growth include a widening government deficit that raises the prospect of higher taxes in the future or a recession that makes politicians feel more protectionist in terms of international trade. As a result, a recession today can make investors think hard about the risk that the economy may no longer return to its long-run growth path.

Hansen, Heaton, and Li use their theory to understand whether an exposure to long-run risk can help explain the difference in returns of value and growth portfolios. In particular, if the cash flows generated by value stocks are more highly correlated with future economic conditions compared with those of growth stocks, then investors would demand a higher return to hold a value portfolio that they perceive to have a higher exposure to long-run risk.

Indeed, the study finds that the cash flows of value portfolios are strongly correlated in the long run with macroeconomic shocks, while growth portfolios show little correlation. The results confirm the authors’ argument that investors are concerned not just about the short-term impact of business fluctuations, but also about how these disturbances will affect economic prospects years from now. Investors see the long run as an important source of risk, which they consider when accepting a price for the assets they buy.

“Using fundamentals like consumption to measure risk can actually work if you look at a longer horizon.”

—John Heaton

Consumption Makes a Comeback Before Hansen, Heaton, and Li’s study, researchers had somewhat abandoned the idea that stock prices largely reflect the relationship between the aggregate economy and the stock market. The economic models that researchers typically use did not adequately explain the consistently high equity premiums observed in the data, leading academics toward behavioral biases and transactions costs to account for this shortcoming.

But by figuring out how to accurately measure long-run risk, Hansen, Heaton, and Li have made it possible for fundamental economic variables to once again play a key role in determining asset prices. That’s the story behind the paper’s title. “What we’re saying is that using fundamentals like consumption to measure risk can actually work if you look at a longer horizon,” says Heaton.

Consumption is the largest component of gross domestic product and is an important indicator of economic wellbeing. By looking at the correlation between stock returns and expected future consumption, Hansen, Heaton, and Li were able to come up with a measure of long-run risk that—when linked to the economic shocks that investors see today— proves that fundamentals can indeed drive risk premiums in the stock market. ■ “Consumption Strikes Back? Measuring Long-Run Risk.” Lars Peter Hansen, John Heaton, and Nan Li. Journal of Political Economy, April 2008.

To watch a video of John Heaton explaining his research, visit ChicagoBooth.edu/CapIdeas.

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Feature Critical Dialoggues is a series of conversations with members of the Chicago Booth community who play key roles in shaping business and economic policy worldwide.

Edited by Judith Crown | Photos by Matthew Gilson

In early 2003, following the internet boom, Scott Griffith, ’90, had the experience of running two start-ups under his belt and was looking for his next endeavor. He was intrigued by Cambridge, Massachusetts–based Zipcar, the young company that pioneered the big idea of car sharing. The concept was simple. In large cities, where car ownership was costly, Zipcar members could rent a Honda Civic or a Volkswagen Beetle to run errands or head for a weekend getaway, all for much less than the cost of a conventional car rental. And the venture was irresistibly green. Reducing the number of vehicles downtown would lower pollution, parking demand, and gridlock.

But the company was inefficient and losing money, so when Griffith stepped in as chief executive, he applied the kind of rigorous data-driven analysis he first learned at Booth. He nurtured a performance-based culture, launched hyper-local marketing campaigns, expanded the vehicle fleet, and targeted new markets, growing the company to 18 metropolitan areas and 250 college campuses. He also broadened the appeal of the brand from utilitarian to fun.

Membership at Zipcar has grown to more than 700,000, and the company boasts a fleet of more than 9,000 vehicles, not just Civics, but Mini Coopers, BMWs, Fords, and even hybrid and all-electric vehicles.

The company went public in April 2011 and its stock is traded on the NASDAQ under the symbol ZIP. Griffith recently discussed his Zipcar journey with dean Sunil Kumar in a Critical Dialogues conversation.

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“When we focused on Chelsea with our concentrated fleet and hyper-local marketing approach, our membership tripled in a month and a half. That was a goose-bump moment.”

—Scott Griffith

For example, when I arrived, there was a move afoot to do a major media buy to place ads on trains and in bus shelters.

It didn’t go well because you can’t explain what Zipcar is about on a bus ad. But out of failure came a better idea—very localized zone marketing. We created print materials that we placed in card holders at dry cleaners and cafés. We put grassroots marketers on the sidewalks with collateral. I even rode through neighborhoods on a flatbed semi with Zipcars on it and used a bullhorn to explain what Zipcar was about.

Also, when I joined the company, we had 60 cars in New York City, but they were spread out, so efficient marketing was difficult. We moved all the cars to the Chelsea area, a hip, young neighborhood in lower midtown, where we were able to target our message. At the time, we were growing at a 15-percent rate, but when we focused on Chelsea with our concentrated fleet and hyper-local marketing approach, our membership tripled in a month and a half. That was a goose-bump moment.

Kumar: When you were first recruited to join the team at Zipcar, what attracted you to the company’s idea and business? What were some of the things you considered in making the decision?

Griffith: I like to think of Zipcar as my own personal sweet spot because it brought together three of my passions: innovation, transportation, and cities. I grew up in Pittsburgh and saw the incredible impact that innovation and technology had in turning that city around after the death of the steel industry. I had moved back to Boston after running two internet start-ups. I was a cancer survivor, and I wanted to do something that made a difference. In 2002, I started watching Zipcar and saw a huge idea. When I was offered the CEO role in early 2003, I knew I was taking a tremendous risk, but I loved the vision.

Kumar: What kinds of changes did you have to make to move the company forward?

Griffith: We’ve been able to build the brand by being very specific and deliberate in our business model and the processes for everything from fleet management to hyper-local marketing.

Kumar: Did you have to change the brand’s positioning?

Griffith: At the start the image was too basic, too green. We offered mostly white or silver Honda Civics and VW Beetles.

To reach a broader audience, we needed to offer more variety and make the brand about lifestyle. In 2004, we started adding colorful Mini Coopers, Mazdas, and BMWs, even SUVs. That generated some good press and expanded the appeal to a much broader audience of users.

Kumar: Why did you make the decision to go public last year?

Griffith: Although we went public last year, the strategy was set years earlier when we decided to be a global company. The car-sharing business traditionally has been divided into two camps: smaller local operators with a tight geographic focus,

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Feature Critical Dialogues

“We knew that to achieve our long-term business goals we would need a funding model that involved the public markets given the asset intensity of the business.”

—Scott Griffith

and larger global companies like Zipcar with operations in many cities. The capital needs for each model are incredibly different.

We knew that to achieve our long-term business goals we would need a funding model that involved the public markets given the asset intensity of the business. While we don’t necessarily need a lot of equity capital, going public has enhanced our ability has extra time in the day to spend doing something new. You to tap more deeply into the asset-backed securities market to have to figure out, what do I need to hold onto, and what can I support our fleet growth with a low-cost leveraged model. delegate to others on my team?

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Kumar: What has been the biggest challenge for you and the company since going public last year?

Kumar: Has the emphasis on quarterly earnings affected the way that you and your team manage the business?

Griffith: On a personal level, becoming a public company CEO has challenged me to step up my game. The bar has been raised and so have the expectations of many more people. I’ve needed to get better at time and team management. No CEO

Griffith: To some extent, yes. As a private company, you talk to small groups of investors in business meetings. We now have a much larger group of shareholders in the public market to whom we have a fiduciary duty. They can be pretty focused on

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the short term, so we’re trying to make sure they understand our strategy of investing for long-term category leadership. You have to get consistent messages across in one or two sentences through the media; I’m learning the art of the sound bite.

Kumar: Car sharing makes a lot of sense, especially for city dwellers and college students. But the model is still young.

What will it take for sharing to become mainstream, and when do you expect that to happen?

Griffith: With more than 700,000 members—including governments and businesses—sharing nearly 10,000 cars in the US, Canada, the UK, and Spain, I’d say that Zipcar is

Zipcar at a glance 2011 revenue: $ $242 million Membership: 700,000 Fleet size: 9,000 vehicles Metro areas: 18 College campuses: 250

moving into the mainstream. With 10 million people who can walk to a Zipcar in less than 10 minutes, we have substantial room for growth in our existing markets, but compared to when I took the wheel in 2003, this industry is no longer considered a niche play.

Kumar: How do you stay in touch with your customers?

Griffith: I think both members and employees believe that we are all part of something much bigger than ourselves. So we engage with our customers, whom we call Zipsters, virtually and physically. As a global company, we strive to maintain a

local appeal, with storefront offices in our major cities where Zipsters can meet employees for business and social purposes.

For instance, our San Francisco office has frequent events where members can play Xbox, foosball, and other games with employees at the office. We also have an active social media program, with Twitter, which has more than 30,000 followers, and Facebook, which has more than 100,000 likes.

We’re big believers in the Net Promoter Score, in which customers rate their experience on a scale of 1 to 10, and we use this feedback loop extensively to track and measure customer satisfaction and loyalty. If there are detractors, we call them to find out what happened and what we can do better. Sometimes I call them personally.

Kumar: What are the challenges of your business model that still must be overcome? In particular, how do you plan to improve profitability?

Griffith: There have been a lot of questions about the profitability of our model. Zipcar previously has reported that it expects to be profitable on a GAAP basis for 2012. In our established markets, our first four cities of Boston, New York, Washington DC, and San Francisco, Zipcar achieved 22-percent growth in 2011 while producing earnings before tax of 23 percent of revenue. We have a long-term business model that gets us to a very exciting corporate margin structure as we scale the global operation.

We learned early on that the model could be profitable. In July 2004, a young controller came into my office with results from Boston, New York, and Washington DC. They were all bottom line positive. That was a game-changing moment, when we learned we could make money in individual cities. That’s when I knew we could attract venture capital investors.

Kumar: Some worry that deep-pocketed competitors will come along and dominate the market. How do you defend against that?

Griffith: We think that larger companies getting into the space validates what we’ve known for years: that car sharing is a multibillion dollar opportunity. But car sharing is

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Feature Critical Dialogues

fundamentally different from car ownership and car rental, in much the same way that streaming video on a smartphone is fundamentally different from renting DVDs at a store. Zipcar pioneered the category in the US and we continue to lead it.

With our first-to-scale advantage, our unparalleled knowledge base, a brand that has become synonymous with the category, and a fantastic team, we’re in a great position.

Griffith: You have to do the math and get the business model right. And one way to do that is to follow the Booth approach, using data to drive decision making. This is an enduring lesson.

And Zipcar certainly is a treasure trove of data. How many cars do you need in a city to make money? In the beginning, the staff didn’t know. How many people are needed to run the business?

What is the cost to acquire a new member?

Kumar: You have a relatively new partnership with Ford Motor Co. Can you share any lessons of how a young, small company can develop strategic relationships with an establishment icon?

Professor Harry Davis was inspiring to me, given the impact of his insights on the critical importance of product development and on how customer research and data can drive great products. Of course, he built on that platform with his research on the importance of leadership development—how great leaders lead great companies and develop great cultures.

Griffith: We share a vision of the future of mobility. Bill Ford himself said a few years ago that he believes the future of transportation would be a mix of privately owned cars, public transit, and Zipcar. In this venture, we both brought something to the table. Ford brought some great vehicles and a willingness to help accelerate adoption of car sharing on campuses, and we brought a powerful brand among millennials and urban dwellers, as well as our decade of experience in car sharing. I don’t think we would have been able to do this deal five years ago given our size and reach and the overall state of the industry.

Timing plays a big role when smaller companies want to do deals with large global players. They’re looking for reach and we had to achieve some scale before we could offer that to a partner.

Kumar: What are some of the lessons from your Booth years that still resonate?

Kumar: How do you recruit and retain top talent?

Griffith: Zipcar is an innovative, disruptive technology company, and, as such, we look to hire innovators and leaders capable of thinking about the traditional issues of car ownership—congestion and sustainability—in nontraditional and innovative ways.

I think the biggest reason people come to and stay at Zipcar is because they share our vision and are motivated by our mission. They want to be a part of something that is larger than themselves. People come to work at Zipcar because they feel passionately about our values, are proud of the brand, and want to see Zipcar succeed. Employees know that they can have an impact, and that is meaningful. Of course, rewards do matter—pay and benefits, stock options, and long-term

The road to an IPO

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2000

2003

2004

2005

Entrepreneurs Antje Danielson and Robin Chase start Zipcar.

Scott Griffith replaces Robin Chase as CEO.

Company expands fleet; core cities of Boston, New York, and Washington DC turn a profit.

Zipcar raises $10 million in its first venture capital round from investor group led by Benchmark Capital.

Chicago Booth Magazine Summer 2012

incentives are important factors. But if they are the primary motivators, it’s a red flag for me.

Kumar: What entrepreneurs or business leaders do you most admire and why?

Griffith: We live in a world where genuine leadership and high integrity are the hallmarks of great CEOs. CEOs with these qualities are ones that I tend to admire. Jeff Bezos, with his long run revolutionizing retail, online commerce, and brand building, is inspirational. I think Ford is one of the greatest turnarounds and one of the most interesting business success stories of the past decade. I admire Bill Ford’s and Alan Mulally’s vision, guts, leadership, and business acumen.

Kumar: What do you read for business—websites and print publications, including business books? What do you read to unwind?

Griffith: I am constantly reading periodicals such as Fortune, Bloomberg Businessweek, the Wall Street Journal, Time, and Wired, probably to a fault. My team will tell you their inboxes are full of links to articles I find interesting. If I read business books, they tend to be on or about great leaders. I thought Walter Isaacson’s biography of Steve Jobs was interesting. Other than that, I’m reading

a lot about big data. I really liked Thinking Fast and Slow by Daniel Kahneman. As for unwinding, believe it or not, I enjoy reading about vintage cars and browsing them on eBay. If you grew up in the late 1970s in Pittsburgh—or maybe anywhere in the US—you know what I’m talking about!

Kumar: What keeps you up late at night?

Griffith: I think the biggest thing for me right now is how to take what has made us successful and extend it as the company grows. The culture we developed during the past decade as well as our relentless focus on the member experience has made us successful. We’ve got to find a way to keep this intact as we expand our global footprint. So, how do we foster and keep the company culture across a broader and broader set of operations and geographies; but also, how do we continue to find and recruit new team members globally that can help us execute?

Looking back over the past nine years, we’ve seen Zipcar grow something like 7,000 percent. I know that I can’t keep up with this if I’m only growing at 15 percent per year. I know I have to up my game through developing self-awareness and selfinnovation. I find that the wee small hours of the morning are a good time to take stock of myself, my work, and some of the things I need to do to be a better leader. Self-innovation is the most important innovation of all. ■

2007

2008

2010

2011

Zipcar acquires Seattle-based rival Flexcar.

Company announces membership has doubled in past year to 225,000.

Company files with SEC for initial public offering.

Zipcar acquires London-based Streetcar; raises $174 million in an IPO and begins NASDAQ trading on April 14.

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THE ELUSIVE COURSE TO ALTERNATIVE FUELS

By Rick Popely | Photos by Matthew Gilson

US motorists won’t be abandoning the gas station for battery chargers anytime soon, industry experts agreed in a keynote panel that considered the future of transportation.

Chevron Corp.’s Michael Wirth (left) said that it will take decades to reduce dependence on conventional fossil fuels, just as today’s energy market took a century to evolve and trillions of dollars of investment.

Internal combustion engines and petroleumbased fuels will dominate transportation for decades to come for a compelling reason: the gas tank on a Toyota Prius weighs about 40 pounds, takes five minutes to fill, holds enough energy to travel 400 miles, and costs $400 to manufacture. The battery to power an electric car, on the other hand, weighs more than 800 pounds, requires several hours to recharge, travels 100 miles, and costs 25 times more to make.

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This was the assessment of Toyota engineer Bill Reinert during the 60th Annual Management Conference keynote panel, a wide-ranging discussion that also covered the prospect of reducing greenhouse gas emissions, the influence of world economic growth on energy consumption, and the government’s role in energy policy.

This year, 600 alumni, students, and business leaders gathered at the Hyatt Regency Chicago for the keynote presentation on May 11, while hundreds more viewers from 39 countries watched a live simulcast of the event. Breakout sessions at Gleacher Center continued the day’s dialogue on business topics, which included an evaluation of US tax policy (see page 30) and an examination of the use of data in understanding consumer behavior (see page 33).

Moderator Robert Topel, Isidore Brown and Gladys J. Brown Distinguished Service Professor in Urban and Labor Economics, prodded panelists Reinert—a member of the team that developed the Prius—and Michael Wirth, executive vice president of downstream and chemicals for San Ramon, California–based Chevron Corp., to explore the prospects for Jetson-style flying cars and vehicles that drive themselves. Reinert and Wirth served with Topel on the National Petroleum Council, a task force that studied the future of transportation and fuels in the United States.

According to Reinert, earthbound vehicles are here to stay.

“As long as there’s a three-ton pickup with a drunk behind the wheel, there’s going to be liability issues with an automated car,” said Reinert, national manager of the advanced technology

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group for Toyota Motor Sales, USA, Inc., in Torrance, California.

Driverless cars aside, Reinert said he does not see customer demand for electric cars outside of urban areas.

“We’re going to be using oil and gas for quite a while—decades out. I know a lot of people thought that batteries were going to work, but if you try to make a business case for a pure, battery-electric car, it’s really, really tough,” Reinert said.

To underscore the difficulty of bringing electric vehicles (EVs) to market, Reinert discussed plans for Toyota’s RAV4, a battery-powered SUV that the automaker will sell initially in California and then offer in other states if demand warrants.

The base price of the RAV4 EV is $49,800—twice that of the Prius— and Toyota has set a sales goal of just 2,600 units over three years. Toyota sold nearly 61,000 gas-powered Prius hybrids in the United States in the fi rst three months of 2012 alone.

Wirth said that petroleum fuels will dominate transportation for the foreseeable future, because they

deliver more efficiency than any other alternative. The energy density, portability, and shelf life of a gallon of gasoline “beats everything else by a long way,” Wirth explained.

When it comes to fueling everyday transportation, it is a matter of thermodynamics and physics.

Vehicles have to provide utility and convenience for the owner—and be affordable—he added, and filling passenger or cargo space with a battery or a fuel tank for hydrogen or natural gas runs counter to that philosophy.

“The reality is, most people buy a vehicle for utilitarian reasons, and if they can’t get the stroller in the trunk, that car’s not very useful,” Wirth said.

“I think the real challenge is recognizing that these technologies ultimately have to serve the customer.”

Though neither panelist saw a revolution in transportation technology on the horizon, they agreed that costcompetitive alternative vehicles and fuels will emerge over time. In the meantime, they said, government’s role should be to promote research that will

lead to innovation, rather than to dictate what people should drive or use for fuel.

In California, for instance, a state mandate for zero-emission vehicles has pushed automakers to roll out several

EV models. As many as 10 other states have similar emissions regulations and could adopt the same rules. In addition to designing EVs, manufacturers plan to meet these mandates with plug-in

“It’s extraordinarily frustrating to work as collaborators with US science right now, because of the cycles of funding.”

—Bill Reinert

hybrids that run on battery power for short distances—so-called partial zero-emission vehicles— and with hydrogen-powered fuelcell vehicles.

Instead of setting the industry standard, government should identify targets and give industry the latitude to meet them, the panelists said. “Picking winners in technology, even if government were completely uninfluenced by interest groups, is damn hard,” Wirth said.

Rather, government should provide ample and sustained funding through its national laboratories to support basic research into technologies that will help reduce fuel consumption and greenhouse gas emissions. These initiatives include developing alternative fuels, such as hydrogen; refining fuel manufacturing and distribution systems; and finding weight-saving materials for vehicles. (continued on page 31)

Left: more than 600 guests gathered for the keynote session at the Hyatt Regency Chicago; Toyota’s Bill Reinert (top) said research on alternative fuels depends on uncertain funding from Washington; moderator Robert Topel (above) posed the question whether Jetson-style flying cars are in the future.

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Feature 60th Annual Management Conference TAX CODE NEEDS AN OVERHAUL Experts agree high corporate rates discourage investment The corporate tax system in the United States is such a disaster that tax attorneys routinely tell student entrepreneurs to start their businesses offshore. As a result, multinationals are investing outside the country’s borders, which suppresses economic growth at home.

“Do not develop your international capital in the US. Get free of these onerous tax policies,” said Merle Erickson, professor of accounting and moderator of the breakout session panel on corporate tax policy. “This is the advice we’re giving to our best business developers in this country.”

With that as prologue, three corporate tax experts delved into the technical problems that the US tax code presents to large enterprises.

“We would take the tax system of any other country over the tax system we have,” said David Lewis, vice president for global taxes at Eli Lilly & Co. in Indianapolis. The nominal corporate tax rate of 35 percent is too high to be competitive with other advanced countries, he asserted. In addition, US tax law is too convoluted. It allows double taxation on foreign income, and it discourages spending on research and development, a vital issue for the pharmaceutical industry, he said.

The present tax system is the product of a compromise made between the Kennedy administration and Congress in 1962, said Rod Donnelly, a partner with Morgan Lewis, LLC, in Palo Alto, California. It was suboptimal from the start, he said, and has only gotten worse. US trading partners around the world have reduced and reformed their corporate income tax structures; Canada, for instance, makes it a deliberate policy to undercut US corporate tax rates, Donnelly said.

In 1981, the statutory US tax rate was roughly even with that of the rest of the countries in the Organisation for Economic Cooperation and Development (OECD). “Over time, we’ve become the last high-rate jurisdiction out there,” said Jeff Maydew, a partner at Baker & McKenzie, LLC in Chicago. The huge tax burden inhibits multinationals from repatriating foreign-earned income. To avoid the taxes, firms have preferred to let $1.2 trillion in offshore earnings pile up abroad, money that won’t be invested in the domestic economy.

Lewis noted that the United States lags in subsidizing research and development through tax incentives, registering at 24 among 38 of its trading partners. The rest of the world seems to understand the importance of such government support.

Other countries set lower rates and “allow capital to be deployed around the world as a business sees fit.” By doing so, “they incentivize innovation,” Lewis said.

The United States instead has pursued inconsistent and dilatory policies, the panelists agreed, and they acknowledged that it is difficult to operate in such a climate of uncertainty.

The tax credit for R&D has expired 14 times and been extended 13 times during its 30-year history, Donnelly noted. President Obama has proposed expanding the benefits of the credit and making it permanent. Lewis noted that the tax credit funds jobs, but Lilly is under competitive pressure to locate R&D functions in countries where the payoff is higher.

The panelists agreed that the country’s need for increased revenue can be met only if the tax code becomes fairer, more balanced, easier to administer, and less punitive toward crossborder economic activity.

But they were not optimistic that tax reform will happen quickly—or rationally. In Washington, the conversation focuses on revenue neutrality, said Lewis, who is part of a working group that talks regularly to members of Congress.

Making matters worse are the enormous costs of compliance with the technical peculiarities of US law. Many international firms evince “a visceral dislike to touch the US tax system,” Maydew noted. Large multinationals have as many as 1,000 in-house tax experts, he added, and companies’ efforts to keep those positions staffed are “sucking in some of the most talented students” from the United States and abroad. “Should the best and brightest be coming to the US to help us solve this selfinflicted wound?”

Unfortunately, the transformational leadership needed to pilot this issue through the political process is nowhere to be seen, Lewis observed. “Instead of rising to the occasion and having a thorough public debate around how we should change our policies, we’re erecting walls and barriers, trying to hang on to what we have, based on laws that were passed in the 1960s.”

—Duncan Moore

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“ The reality is, most people buy a vehicle for utilitarian reasons, and if they can’t get the stroller in the trunk, that car’s not very useful.”

—Michael Wirth

Left: experts at the breakout session on corporate tax policy agreed that the US tax code must become fairer, more balanced, and easier to administer. The three panelists (from left) were David Lewis, Rod Donnelly, and Jeff Maydew.

(continued from page 29)

The problem, under the current system, is that funding for such research can be turned on and off annually, based on politics and on who is in charge in Washington.

“It’s extraordinarily frustrating to work as collaborators with US science right now, because of the cycles of funding,” Reinert said, pointing to annual budget battles in Congress. “If we could fix that and lay out a five-year plan of ‘this is what you’re going to get,’ we could do so much better.”

Topel asked about the likelihood of meeting an Obama administration goal of cutting in half greenhouse gas emissions from transportation by 2050.

Both panelists agreed that the target is unrealistic.

Wirth predicted that global energy demand will grow by 40 percent over the next 20 years, a boom that will increase worldwide greenhouse gas emissions. Today, there are about 830 million vehicles in use globally, and the International Energy Agency predicts

that the total will triple by 2050 as personal vehicle ownership soars in countries such as China and India.

“There are about two billion people on the planet that are the emerging middle class in some of the developing economies, and all they want is the lifestyle that you and I take for granted,” Wirth said. The increase in demand from developing nations will more than offset gains made by reducing greenhouse gases in the United States and other developed nations.

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Feature 60th Annual Management Conference

To prepare for a future with escalating worldwide energy demand, the United States requires a reliable, affordable, and diverse energy supply.

Although there are dire predictions that the world soon will run out of oil, the development over the past 20 years of hydraulic fracturing, which makes it possible to drill deeper and horizontally, as well as vertically, has led to the discovery of oil reserves that previously were unreachable, Wirth said. That has been “the single biggest technology breakthrough” for the energy industry, and has increased the world’s recoverable oil reserves by 30 percent, enough to last 70 to 80 years, while simultaneously boosting oil and natural gas production in the United States.

“We are running out of oil, but peak oil is a long way out from a technical and economic standpoint,” he said.

Though neither panelist identified an energy source that is likely to displace oil as the dominant player in transportation, both said that hydrogen, along with compressed and liquefied natural gas, could become more prominent sources of fuel. Wirth expressed doubt that renewable energy would be a major part of the mix any time soon. Renewables—solar,

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Chicago Booth Magazine Summer 2012

wind, biofuels, and geothermal, which represent 1 percent of the energy supply today—are expected to grow to about 3 percent in 20 years.

As energy companies continue to search for new energy sources, the auto industry will focus on making internal combustion engines more efficient, Reinert said.

The average car today is about 17 percent efficient, meaning that is how much of the energy from the gas tank gets to the wheels that drive the car.

A Prius hybrid is about 34 percent efficient. Reinert predicted that a decade from now, engines will be two to two-and-a-half times more efficient than they are currently. In addition, weight reduction in vehicles, through materials and design changes, will improve fuel economy.

Fuel-cell vehicles, which convert hydrogen and air to electricity, and which emit little or no harmful emissions, also show promise, Reinert said. Toyota plans to offer a hydrogenpowered fuel-cell vehicle globally in 2015, and other manufacturers have similar plans.

Reinert currently drives a Toyota Highlander SUV that was converted to hydrogen fuel-cell power from a gasoline engine. The car is part of

a demonstration fleet of about 100 vehicles. Reinert estimated he gets the equivalent of 60 miles per gallon from gasoline and predicted that hydrogen would cost about the same as paying $5 to $6 per gallon of gas. Although the cost of fuel-cell cars and the lack of fueling stations are obstacles, he predicted hydrogen cars could start to make an inroad by 2020.

Reducing dependence on petroleumbased fuels will be challenging, simply because the energy market is enormous: the world uses the equivalent of 300 million barrels of oil daily to satisfy its energy needs. It will take decades to develop viable alternatives.

“The system that we have today took over a century to evolve and trillions of dollars of investment,” Wirth said.

“We will transition off of hydrocarbons.

It’s inevitable. The question is when and how. It will happen gradually, and it will happen through sustained investment in research, development, and technology.” ■ To watch video of the keynote panel and breakout sessions, go to ChicagoBooth.edu/ mc12coverage.

UNDERSTANDING HOW SHOPPERS BEHAVE Data doesn’t explain what drives purchasing decisions, panelists say Retailers and consumer goods marketers are blessed with buckets of data. They can discern what consumers are buying based on credit card usage, customer loyalty programs, and internet purchases.

But that data does not explain why consumers act the way they do. Some grocery shoppers shun prepared meals because they prefer to cook with fresh meats and vegetables. Others prefer store labels because they are less expensive than national brands.

Still others hew to brands that tout healthy ingredients.

Lessons that can be learned to better understand consumer behavior were the focus of the breakout session on the use of syndicated consumer packaged goods and retail data.

Moderator Erik Hurst, V. Duane Rath Professor of Economics and John E. Jeuck Faculty Fellow, asked the panelists to provide insight into how data is accumulated by marketers and how it is used to understand the way shoppers act.

The true test, according to the panel of Booth alumni with expertise in retail and consumer marketing, is to analyze the data and draw the right conclusions. “There is no shortage of data,” said James Dodge, ’93, vice president and managing director at New York consumer research giant The Nielsen Company. “The challenge is clarity on the issues and outcomes.”

Dodge and his fellow panelists agreed that while retailers and consumer packaged goods manufacturers have become adept at collecting data on who is buying what, the information does not provide an immediate understanding of why a consumer makes a particular purchase.

“There is a difference between behavior and insight. The data is very important to identify the behavior, but I would encourage marketers to keep trying to peel the onion back and get to the deeper motivation,” said Howard Brandeisky, ’85, vice president of global marketing and innovation for John B. Sanfilippo & Sons, Inc., a nut and snack producer based in Elgin, Illinois.

To gain deeper insight into consumers’ buying decisions, Brandeisky said he has accompanied shoppers to the grocery store to conduct “shop-along ethnographies.”

“You can see in real time how consumers are reacting to stimulus in the store. You can see what’s on their list, what’s not on the list. What they buy on impulse. There’s nothing quite like asking them as it happens,” Brandeisky said.

The lesson here is that while quantitative data is a valuable tool, it is still difficult to predict shopper behavior.

“Consumers don’t behave rationally in any type of retail setting. They are irrational by definition,” said Robert Mariano, ’87 (XP-56), chairman and CEO of Roundy’s, Inc., the Milwaukee-based parent company of the Roundy’s and Mariano’s grocery chains.

“In the old days, when I was a storekeeper, I knew every one of my customers,” Mariano continued. “Today, on a relative basis, we know very little. That’s why we use quantitative information— to build a relationship so that we can be relevant.”

L. Dick Buell, ’78, former chairman and CEO of Catalina Marketing, Inc., based in St. Petersburg, Florida, said that research conducted by his firm on consumer loyalty uncovered a troubling fact: less than half of consumers who are considered to be highly loyal to a particular brand maintain that loyalty a year later.

“Loyalty is a defection dilemma. Loyalty sounds like the glass is half full. In truth, it’s a glass half empty,” Buell said. “Loyalty is something you think you can build and accumulate, but it can be fleeting.”

The key to knowing the customer, according to the panelists, is gathering both quantitative and qualitative data, and then finding bright minds to draw the correct interpretation based on both sets of information.

“The challenge is to turn all that data into insights and action,” Brandeisky said. “The data is almost a commodity there’s so much of it. The real value-add is turning that into something insightful, something useable.”

Hurst concluded that the information was valuable for both the professionals and the academics in the audience. “I think the panelists really provided a lot of insights into how data is accumulated and used to understand the way consumers act,” he said. “I think this is the direction we want to move as a school going forward, where we take this very detailed quantitative analysis and use it for a variety of academic pursuits.”—John Slania

Summer 2012 Chicago Booth Magazine

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SAVE THE DATE

Alumni Celebration October 5 Millennium Park Reconnect with fellow graduates and honor this year’s Distinguished Alumni Award winners.

Get ready for an unforgettable night at Alumni Celebration on October 5.

Visit ChicagoBooth.edu/ac12 for more information.

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Chicago Booth Magazine Summer 2012

Alumni News

Courtesy of Aaron Stopak

When Erik Wallsten, ’04, returned to his native Mexico after earning his MBA, five or six students a year from Mexico were attending Booth. Now, eight years after Wallsten first became active in the Alumni Club of Mexico and expanded its programs, three times as many students a year are heading to the school.

One of the club’s missions is to get the Booth name out to top prospects who might not be familiar with its celebrated faculty and global business connections. Consequently, the club sponsors events ranging from a private tour of the Mexican president’s residence to conventional cocktail parties. “We publicize headline events so as to promote the Booth brand name and attract more applicants,” said Wallsten, the outgoing president who manages a private equity firm that invests in socially beneficial projects.

The events impress prospective students who “see the strength of the local network as compared to other schools whose alumni get together only sporadically,” Wallsten said. He has coffee with about 15 prospective students each year; he and other alumni also contact admitted students.

Recruiting is important because, “I am convinced that Booth has the top MBA program of any school worldwide and that the best way of attracting top students is by interacting with them directly,” he said.

The Alumni Club of Mexico is among 70 alumni clubs worldwide that keep the Booth name front and center in US cities and around the world. “A number of these clubs are doing excellent community building and opening strong networking opportunities,” said Rachel Nash, senior associate director, Alumni Affairs and Development. The clubs are headed by professionals who juggle jobs and families but find it rewarding to stay engaged with Booth.

In North American cities with large concentrations of Booth alumni, the clubs have the opportunity to bring Booth’s intellectual capital to alumni with particular interests and expertise. For example, the Alumni Club of Washington DC Aaron Stopak sponsors a group for alumni interested in China, and another for those involved in energy issues as part of the Booth Energy Network, noted Aaron Stopak, ’03 (AXP-2), the president of the club who is an advisor to a hedge fund that invests in Asian equity markets, as well

Courtesy of Zina Markevicius

Alumni Organizations Extend Booth’s Reach as a 3D animation firm and a farm management company, both based in Uruguay.

One of the club’s most active and successful programs is the Booth Entrepreneurs Advisory Group, which, for 10 years, has invited local area start-up founders and angel investors to speak to Booth alumni involved in entrepreneurial ventures. They discuss business problems and receive valuable advice that they otherwise would obtain only for a hefty consulting fee, Stopak said.

In addition to clubs that are geographically based, there also are special interest groups such as the Chicago Booth Black Alumni Association (CBAA), the Real Estate Alumni Group (REAG), and the Chicago Women in Business Alumnae Network (CWIBAN) that are broadening Booth’s influence.

CWIBAN supports admission of women to Booth and connects women graduates around to booth the world, said Zina Markevicius, ’02, a founder of CWIBAN who runs her family’s real estate business in Los Angeles. Women represent more Zina Markevicius than 20 percent of Booth alumni, a network that is expected to expand as their numbers grow in MBA classes. The group hosts discussions with successful women professionals on career and life strategies, facilitates job referrals, and assists alumnae moving to a new city.

CWIBAN’s capstone event is Women’s Week, which includes events for prospective and admitted students held in 30 cities during the first week in May. These range from intimate to large events, and they can have a big payoff. “We want to bring the best students in the world to Chicago,” Markevicius said. “I feel the value of my degree, and I want to give back.”—Judith Crown For more information about Chicago Booth clubs, contact alumni@ChicagoBooth.edu.

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Alumni News

Alumni Angels Recognized Changes in Club Leadership Russia President Evgeny Tonkacheev, ’05 (EXP-10) Outgoing president Alina Gutkina, ’98 (EXP-3) San Francisco President Patrick Zanoni, ’00 Outgoing president Sandeep Ganesh, ’07 Spain President Brenda McCabe, ’02 (EXP-7) Outgoing president Francisco Trullenque, ’02 (EXP-7) United Arab Emirates President Mark Corusy, ’94 Outgoing president Fakhr-Eddine (Faysal) Mokadem, ’05 United Kingdom President Eric Martin-Vallas, ’08 (EXP-13) Outgoing president Kaustubh Wagle, ’10

The fifth annual Alumni Angel Awards (A3) honored four Chicago Booth alumni for their exceptional engagement with students. Class Agents announced the winners during Worldwide Booth Night on April 12. The event, which was hosted in 90 cities this year, is an opportunity for alumni, as well as current and recently admitted students, to meet in cities around the world and celebrate their connection to Booth.

This year, students honored Hoke Horne, ’97, vice president of pricing at Juniper Networks in Sunnyvale, California; Roberto Ippolito, ’03, head of corporate finance at General Electric Capital Italy; Kenneth Kelly, ’98, vice president of sales and marketing at DaVita, a provider of kidney care based in Denver; and Karl Muth, ’10, a consulting economist.

Students from all four MBA programs submitted nominations, sending stories about contributions alumni made to their professional and personal development. A list of finalists was selected and presented to the entire student body for a .

Horne was honored for his commitment to recruiting and mentoring Booth students at Juniper Networks, and Ippolito was recognized for his enthusiasm in developing the Italian community at Booth. Kelly was honored for helping the student-run Operations Strategy Group expand and find sponsorship, and Muth was recognized for providing guidance to students interested in emerging markets.—Chelsea Vail

Class Gift Campaign Achieves 100 Percent Participation For the second year in a row, students from Booth’s Executive MBA Program united to achieve 100 percent participation in the annual Class Gift campaign. Student donations across the Chicago, London, and Singapore campuses totaled nearly $130,000—about $32,000 more than the previous year—in an impressive display of support for the student-led initiative.

Alumni and friends contributed an additional $55,000 to the campaign, and the school offered matching incentives that brought the combined total to nearly $310,000. The Class Gift will support two funds: the newly created Executive MBA Program Office Fund, which will sponsor programs and initiatives that directly benefit Executive MBA Program students, and the Global Visibility Fund, which promotes Chicago Booth’s international presence.

“Our class was so intense, so adamant about maximizing its participation in everything the Booth community had to offer. Our achievement with the Class Gift was in part a recognition of how rich that community is,” said Leo Alves, ’12 (XP-81).

“We wanted to make a statement. To send a message about what we could accomplish as a class, about what we mean to each other and what this institution means to us.”

—Chelsea Vail

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—Chelsea Vail

Alumni News

Courtesy of medha.org

Young Alumnus Launches Skills Training Initiative in India Chris Turillo, ’10, already had a plan when he entered Booth. He knew he wanted to work in India to help increase education and employment opportunities in the rapidly growing nation.

Earning his MBA, as well as a master’s degree from the Johns Hopkins School of Advanced International Studies, gave Turillo the skills he needed to launch the nonprofit he hopes will help address India’s systemic unemployment. In 2011, he and a partner opened Medha, which aims to improve employment prospects for students from low-income families, often Based in Lucknow, Medha's job training program from rural communities, who lack the focuses on experiential learning. resources to obtain and succeed in a job.

The nonprofit provides college and high school students with training, leadership development, and career services in the northern Indian city of Lucknow.

“Booth was a big part of building the capabilities and the confidence required to actually take the first steps to start Medha,” Turillo said.

He also said that Booth methodology influenced the structure of the program.

“We are focused on ensuring our program is taught in an experiential way, creating real-life and simulation activities as a way of learning instead of the traditional rote-based methodologies.”

For example, to learn basic supply and demand, students track the prices of vegetables at a market, enter the data into an Excel spreadsheet, and present their findings and conclusions. This simple exercise enables students to learn economic principles, MS Office, the English language, and presentation skills.

A native of Boston, Turillo spent time studying abroad in India as an undergraduate student at the University of Puget Sound. After graduation, Turillo spent several years researching ways to return to the country. Finally, he landed a 10-month fellowship at an Indian microfinance organization, which kept him on for another year as codirector of business development with now-partner at Medha, Byomkesh Mishra.

When he and his partner began researching unemployment and job-training in India, they uncovered a formidable problem. “Fifty-nine percent of youth in the labor market suffer some degree of unemployability, while 52 percent of employed youth lack skills,” he said. “These low skill levels result in higher unemployment and underemployment, and increased inequality.”

Luis Miranda, ’89, CEO of a Mumbai private equity firm who sits on Medha’s board and is a member of Booth’s Global Advisory Board, agreed. “When Chris told me about his plans to set up Medha, I immediately offered to be an advisor since the need for skills training is so great in India and he is so passionate about it.”

Medha aims to improve employability levels for more than 20,000 college and high school students across four Indian states by 2017.

“I am motivated by the opportunity to have a positive influence on young people’s lives,” Turillo said.—Kate Ancell

Global Advisory Board Welcomes New Members The Global Advisory Board, comprised of more than 85 business leaders and entrepreneurs, including Booth alumni and friends, advises the dean on strategic choices and works to enhance the school’s reputation. New members for the 2012 fiscal year are: Americas Cabinet Pedro Faria, ’02 Managing Partner, Tarpon Investments Jorge Saieh, AM ’97, MBA ’98 Chairman, CorpBanca Manuel Sanchez, AM ’83, PhD ’85 Deputy Governor, Bank of Mexico Asia Cabinet Thomas Chan, ’92 Managing Director, Golden Summit Capital Clifford Chiu, ’82 Partner, KKR Asia Limited James Quella, ’81 Senior Operating Partner, Private Equity, The Blackstone Group Steve Sun, ’97 Co-chairman, Concord Medical Services Holdings Dennis Zhu, ’93 Former Managing Director, Oaktree Capital Europe, Middle East, and Africa (EMEA) Cabinet Alexey Ananiev, ’05 (EXP-10) Co-owner, Chairman, and Managing Director, Technoserv A/S Rolf Friedli, ’96 (EXP-1) Partner and Chairman, CapVis Equity Partners Ltd. Richard Seewald, ’05 (EXP-10) Partner, ALPHA Associates

Summer 2012 Chicago Booth Magazine

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Career News

Graduates Branch Out in Career Selections Booth graduates continue to diversify their career choices, branching out into marketing, e-commerce, entrepreneurship, and general management.

While the school remains a top destination for recruiters from fields such as consulting and financial services, students are weighing more options as they consider a job market marked by Wall Street consolidation and growth in technology and the internet.

“There is a growing interest among our students to pursue new opportunities in the tech, e-commerce, and internet industries, both at large companies and within start-ups, said Nima Merchant, associate director, employer relations for Career Services. “With the diversity of jobs available, there really is something for everyone—and we’re seeing a stronger, more vocal presence from alumni who are successful in these fields.”

For example, more than 4 percent of the class of 2011 accepted jobs in the e-commerce and internet industries.

While that may seem like a small percentage, those fields tapped a negligible number of recruits 10 years ago and only accounted for eight hires as recently as 2007.

Marketing has risen from the sixth to third-most popular function for graduating Booth students from 2001 to 2011.

General management went from ninth highest to fourth in 2011. The number of students joining start-ups or launching their own firms has more than tripled over the past decade, although that growth started off a small base.

Financial services and consulting continue to be top destinations, attracting more than two-thirds of Full-Time graduates.

“Even during the recession, ‘bulge-bracket’ firms showed a real, demonstrated interest in our students,” said Melanie Scarlata, Melanie Scarlata assistant director, employer relations for Career Services.

But the explosion in technology and other fields are presenting students with more options. Scarlata says Career Services has been proactive in scoping out new markets and opportunities, working in concert with Alumni Affairs and Development and student groups, as well as the Kilts and Polsky centers.

“Booth graduates are able to go into careers they feel passionately about,” Scarlata added. “The opportunities are very real for them.”—Kate Ancell For more employment information, go to ChicagoBooth.edu/employment.

Fields of Their Dreams Where Full-Time MBA Program graduates have headed over the past 10 years

Entrepreneurship

E-commerce and internet

Marketing

General management

Financial services and consulting

76.8%

10.8%

75.2% 68.9%

7.2%

8.2%

7.5% 5.4%

4.2% 3.2% 2.8% 1.6%

1.4% 0.7%

2001

0.6%

2007

2011

2001

2007

2011

2001

2007

2011

2001

2007

2011

2001

2007

2011

Not to scale

Summer 2012 Chicago Booth Magazine

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Career News

Booth Hosts First Start-Up Networking Night

H E A R D AT C H I C A G O B O O T H

You need to exist long enough for lightning to strike.

Phil Nevels, ’10, advised students on the early stages of business development based on his experience launching Power2Switch, an alternative energy provider that started gaining traction as media attention drove potential customers to the company website. Nevels is chief operating officer of the Chicago-based start-up and was among the entrepreneurs who attended Booth’s first Start-Up Networking Night, a recruiting event geared toward opportunities in Chicago’s entrepreneurship scene.

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Chicago Booth Magazine Summer 2012

A recruiter from tea shop operator Argo Tea was on campus in April to meet students, discuss its business model, and recruit for a marketing internship.

The young Chicago-based company was among more than 20 who attended Start-Up Networking Night (SNN).

The recruiting event is part of Booth’s effort to build relationships with young companies and support the increasing number of students pursuing entrepreneurship as a career. The joint effort of Career Services and the Polsky Center for Entrepreneurship drew 120 firstand second-year students.

“We stress to students that they have to network to get anywhere in the startup world,” said Nima Merchant, associate Nima Merchant director, employer relations for Career Services, and one of the organizers.

The SNN followed the format of Career Services’ Corporate Networking Nights, industry- and function-specific recruiting events that provide companies an opportunity to connect with students interested in particular fields.

“As an MBA student interested in entrepreneurship, you don’t have the traditional structure of recruiting,” said second-year Full-Time MBA student Kasra Moshkani, who works for his own start-up, HireBrite, which helps entrepreneurs to hire young business and technical talent.

“The thing I was most excited about tonight was the variety of companies we’ve seen,” he added, noting the range from established VC firms to companies in their first few months of business.

Companies that attended included winners and finalists from Booth’s New Venture Challenge competition such as Chicago-based firms BenchPrep, a test-prep developer for mobile devices, InContext Solutions, a market research firm that specializes in 3D simulations, and Power2Switch, an alternative energy provider. Some, like Argo, which operates cafés in Chicago, New York, St. Louis, and Boston, were established ventures looking to fill specific roles based on company needs. Others, such as KLUTCHclub, which delivers health and wellness products to subscribers monthly, were there to recruit more broadly and raise awareness.

“I think events like this go a long way in proving that Booth is investing in the entrepreneurialism that’s going on,” said Grant Zallis, vice president and head of human resources and recruiting at InContext Solutions.

Career Services would like to host more networking functions for entrepreneurship, Merchant said. She expects many of the start-ups to return, especially as the number of events grows with the school’s entrepreneurship programming. And she hopes to attract more start-ups from outside the Midwest.

“What could be better than the SNN to connect students to start-ups interested in Booth talent?” Merchant said.—Kate Fratar

Career News

To ensure that Booth stays top of mind for Asia companies scouring the globe for premier talent, Career Services hosted its first interactive workshop tailored specifically for Asiabased recruiters.

The half-day Asia Recruiters Workshop in April attracted several dozen multinationals and Asia-based companies. Career Services staff provided an overview of the rigorous program that sets Booth graduates apart and highlighted data on recent student job offers and acceptances. They also demonstrated how to use the school’s recruiting tools such as the Global Talent Solutions (GTS) database and the online resume database. The workshop was geared exclusively to employers.

“The firms I work with often seek general managers to get new businesses up and running,” said Leslie Taylor, ’02, associate director, employer relations, based in Hong Kong.

Students and alumni are increasingly interested in new opportunities, including opening new geographic markets for multinationals, she noted. “There seems to be an appetite to seize these career opportunities.”

“It was extremely useful for the recruiters from our business to understand how to search Booth’s database and post positions to give them access to talent pools.”

—Kim Purnell, SAPs executive recruiting director for Asia Pacific and Japan The event attracted a blue-chip roster of companies. Some, such as General Electric Co., Goldman Sachs Group, Inc., Google, Inc., Microsoft Corp., Credit Suisse Group, and McKinsey & Co., have established recruiting relationships with Booth, mostly through their US headquarters. Others, such as the World Bank, Intercontinental Hotels Group, Jones Lang LaSalle, Inc., and software giant SAP AG, are building relationships with the school.

“We foresee that Booth will be a good partner for us to recruit for certain corporate positions and perhaps some senior hotel operations positions,” said attendee Michael Blanding, manager of school relations for InterContinental Hotels Group, who recruits for Asian, Middle East, and African hotels from

Paul Audia

Raising Visibility with Asia-Based Recruiters

Held at Booth’s Singapore campus, the half-day workshop introduced employers to tools for recruiting Chicago graduates.

Singapore. “We’re opening a new hotel every week across the globe and need top talent to lead the business.”

Although some Asia-based recruiters may believe that it is difficult to recruit from afar, several tools provided by Booth make it easy. For example, employers can post jobs online through the GTS database. The postings are free and the best first step for connecting with Booth talent, Taylor said. The resume database enables recruiters to search different pools of talent, such as alumni or students in the full-time or part-time programs. Recruiters can search candidates using such criteria as language, years of experience, and geographic preference.

Outside of traditional recruiting methods, companies use video conferencing and Skype to present information sessions or interview candidates. As another way to connect, some Asian companies host events for Booth students who organize visits to the region.

“It was extremely useful for the recruiters from our business to understand how to search Booth’s databases and post positions to give them access to talent pools,” said Kim Purnell, SAP’s executive recruiting director for Asia Pacific and Japan.

Concluded Taylor, “One of my goals is to ensure we don’t leave any stones unturned, that we don’t leave job opportunities on the table, whether entry-level for recent grads or seniorlevel for our executive students and alumni.”—Judith Crown

Summer 2012 Chicago Booth Magazine

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Alumni News

2012

Reconnect with your class and relive your favorite MBA memories at special reunion events on October 4–6.

YOU HAVE TO BE THERE.

2011, 2007, 2002, 1997, 1992 and

Visit ChicagoBooth.edu/reunion2012 for more information.

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Chicago Booth Magazine Summer 2012

Class Notes

1967 In the wake of a cheating scandal, in which several principals and teachers in Atlanta falsified their students’ test scores, Erroll Davis was asked by the state’s governor and the Atlanta city mayor to take over as school superintendent last year. Davis, former CEO of Wisconsin utility Alliant Energy Corp. and former chancellor of the University System of Georgia, answered the call. “When I look back at my life, I don’t want my contribution to have been shaving a few eighths off a bond deal to make a million dollars,” he said in a February New York Times article. The article said Davis has been thorough in rooting out corruption and effective in getting to know— and praise—the remaining honest teachers. According to the article, when Davis meets with principals he tells them, “Education is the only industry in this country where failure is blamed on the workers, not the leadership.”

1971 J. Robert Prichard was slated

to be appointed nonexecutive chairman of the board of BMO Financial Group at the firm’s March 20 shareholders meeting. The financial services

organization is headquartered in Toronto. Prichard, who is president emeritus of the University of Toronto, also serves as nonexecutive chair of Torys, LLP and as director of George Weston Limited and Onex.

1973 China’s housing market bubble is about to burst, an event that would lower the country’s growth rate, wrote Shawn Tully in a January article for CNN Money. Tully is senior editor-at-large of Fortune. “The housing frenzy has driven prices so high, so fast, that a crash on the scale of the real estate collapse in Japan in the 1990s is a virtual certainty,” he wrote. “And China’s already exaggerated official growth rate could take a pounding, all the way to the zone of the unthinkable, into the low single digits.”

1975

MAKING HEADLINES

Joe Mansueto, AB ’78, MBA ’80 CEO Morningstar, Inc. Mansueto reflected on Morningstar’s customer-friendly IPO in February articles that ran in the New York Times and the Boston Globe. In 2005, Mansueto chose an auction rather than a traditional Wall Street underwriting, which tends to favor large buyers. “It just squared very nicely with the ethos of Morningstar to help investors of all stripes and not just institutional investors,” he said. The articles also discussed the IPOs of Boston Beer Co. and Google. Morningstar’s IPO was “a terrific success,” Mansueto said, although going a nontraditional route took some gumption. “It’s not easy to go up against Wall Street.” He said his Booth education and experience starting a premiere investor services company gave him the ability to craft an unorthodox public offering. “Most people have IPOs only once in their lives and they tend to trust the professionals—the Wall Street bankers—the way they’d instinctively trust a dentist or a doctor. You have to have a lot of self-confidence and a lot of expertise to go against that advice.” (To read about Mansueto’s work with entrepreneurship, see “Investing in Chicago Tech Start-Ups,” page 44.)

TAKING THE LEAD

Glen Senk, ’80 CEO David Yurman, Inc. The fine jewelry and luxury timepiece company is based in New York. Senk had previously been CEO of Urban Outfitters.

Charles Scott has been named to the board of directors of Piedmont Henry Hospital, located in Stockbridge, Georgia. Scott is president and CEO of the hospital, which changed its name from Henry Medical Center on January 1.

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Alumni News

Investing in Chicago Tech Start-Ups In the search for the next Groupon, angel investors are focusing on Chicago’s tech scene, according to a February Crain’s Chicago Business article. “Chicago tech start-ups received $16.1 million in angel investment last year, up 38 percent from $11.7 million in 2010, according to data collected by the local tech community website BuiltInChicago.org.” Founding sponsors of Built in Chicago include Joe Mansueto, AB ’78, MBA ’80, and Eric Lefkofsky, adjunct professor of entrepreneurship and cofounder and chairman of Groupon.

Built in Chicago, started in 2010, aims to nurture and connect Chicago’s growing digital community. It grew off the momentum begun by Hyde Park Angels, Excelerate Labs, the Edward L. Kaplan, ’71, New Venture Challenge, Illinois Technology Association, and the Chicagoland Entrepreneurial Center. Hyde Park Angels was launched by the Polsky Center and several Executive MBA Program alumni.

The Chicago tech scene is helped by “rookie-veteran” partnerships, such as those being fostered by Lightbank, Inc., the article added. Lightbank is a tech investment firm started by Groupon founders Lefkofsky and Bradley Keywell, adjunct professor of entrepreneurship. The newest vehicle for promoting such relationships is FireStarter, a $5.7 million early-stage investment fund launched earlier this year, Crain’s said. Mansueto, Kevin Willer, ’10 (XP-79), and New World Ventures, LLC founder J. B. Pritzker are among 42 CEOs and investors who have helped establish the FireStarter Fund, which will focus on investment in new tech companies, primarily those based in Chicago, according to a January Crain’s article. The fund is managed by Troy Henikoff, faculty coach of the New Venture Challenge.

“Though technically a venture capital fund, FireStarter’s group of entrepreneurial investors and small deal size will give it some of the character of an angel group—one in which the investor’s experience is tailored to mentoring the businesses in which they invest,” the article said.

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Chicago Booth Magazine Summer 2012

1976 Tim Wolf has been named to the board of directors of Rally Software, based in Boulder, Colorado.

1977 Mark Kalow has been named

to the board of directors of Westinghouse Solar, based in Campbell, California.

1978 William Downey has been appointed to the board of directors of BPL Global, Ltd. Headquartered in Pittsburgh, the company offers automation software and services to electric utility companies.

Downey previously served as president and COO of Great Plains Energy, and as president and COO of the holding company’s Kansas City Power & Light Company.

The Australian Financial Review discussed the career of Stephen Penman, PhD ’78, and reviewed his book, Accounting for Value, in a January article, saying: “Investors looking for a fresh perspective on how to make money in the stock market during these troubled times ought to read the latest book

by Stephen Penman, the Australian accounting expert from Queensland who is now an Ivy League professor.”

The review went on to say that the book “not only restores your faith in the importance of accounting and balance sheets, it puts the knife into some dangerously misleading accounting practices widely used by banks and insurance companies.”

Richard Smith has joined Parsons Brinckerhoff as senior supervising estimator in the San Francisco office. Smith is serving as lead estimator for the state’s high-speed train project. Headquartered in New York, the infrastructure company offers strategic consulting, planning, engineering, and construction management organization.

1979 Kristen Onken has been

appointed as an independent director on the board of Seagate Technology. She has been named to the audit committee. Headquartered in Scotts Valley, California, the company makes hard-disk drives. Onken is former CFO of Logitech International, S.A.

1980 Scott George has been

named senior vice president of corporate development at Hillenbrand. Based in Batesville, Indiana, the company makes and sells business-to-business products and services for a variety of industries.

Class Notes

Christina Liu, MBA ’80, PhD ’86, has been appointed

Taiwan’s finance minister by the nation’s premier. Liu previously served as head of the country’s Council for Economic Development.

Joe Mansueto, AB ’78, MBA ’80

(see “CEO Watch,” page 43, and “Investing in Chicago Tech Start-Ups,” opposite page) Glen Senk (see “CEO Watch,”

page 43)

1981 HeyMath, a Chennai, India–based online mathematics platform, is set to launch a Facebook-like social networking site for mathematics this year, said a February article in the Economic Times of India. Sitting on HeyMath’s board are Jerry Rao and former IMF chief economist Raghuram Rajan, Eric J. Gleacher Distinguished Service Professor of Finance and Charles M. Harper Faculty Fellow, the article said. The story was repeated in a roundup of Indian news in the Wall Street Journal and in a Dow Jones International News story.

1982

MAKING HEADLINES

Bart Becht (see “CEO Watch,”

Bart Becht, ’82 Former CEO Reckitt Benckiser

this page)

1983 Keith Keller has joined

Protiviti in the Atlanta office as managing director for internal audit and financial controls. The global consulting firm is headquartered in Menlo Park, California.

Becht left the top spot at the British household products company in September, in order to “do something different,” such as “work more with private companies—either investing in them, comanaging them, or sitting on their boards,” he said in a December article in the Daily Telegraph.

Becht had been CEO of Reckitt Benckiser since 1999 and was known for advocating the benefits of conflict. He amended that viewpoint in this latest story, telling the Telegraph, “No, constructive conflict is good. Y’know, have a heated debate but ultimately come up with better solutions.

Not any kind of conflict.”

MAKING HEADLINES

Thomas Slavin has been

named chairman of the ASTM International Committee on Occupational Health and Safety. The committee sets standards for health and safety issues pertaining to working with silica and metalworking fluids, as well as ergonomics.

ASTM International is based in West Conshohocken, Pennsylvania. Slavin is also the global safety and health director at Chicago-based Navistar.

Jake Ulrich has been named

nonexecutive director of the board of Mediterranean Oil & Gas Plc. The oil and gas producer, explorer, and developer is based in Rome and registered in London.

Ulrich previously was senior energy advisor to Och Ziff Management Europe Ltd.

John Hamilton, ’86 CEO Veyance Technologies Hamilton writes about leadership in a first-person article published by Smart Business in March. Of the several characteristics he discusses, foremost is building trust. “Your employees will decide if you are trustworthy enough to follow before they will decide if you are smart enough to follow or whether your strategies are brilliant enough to follow. Trust from employees comes from the same source trust comes from in all relationships—honesty,” Hamilton wrote.

“Surprisingly, many leaders find this difficult. These leaders want maximum control over the behavior of their employees, while minimizing employees’ freedom of action. You may not believe this, but how many times have you heard something like, ‘We can’t tell them that, they’ll all quit’? Or been tempted to split hairs when an employee asks a difficult question about a future decision with, ‘We have no plans,’ when you are 90 percent sure you know what you are going to do? This kind of borderline dishonesty is a trust-buster.”

Summer 2012 Chicago Booth Magazine

45

Alumni News

1984

1985

Neal Cohen, AB ’82, MBA ’84,

Donald Seaton has been

has been named executive vice president and CFO of ATK Aerospace Systems. The aerospace and defense company is headquartered in Arlington, Virginia.

appointed CFO of Integrated Diagnostics. Headquartered in Seattle, the biotech company develops blood-based molecular diagnostic tests.

Brian Krelitz has joined

MGK as market manager for professional products. The insecticide company is based in Minneapolis.

1986 Grant Gustafson has been appointed to the board of directors of Headwaters Inc. Based in South Jordan, Utah, the company makes light building and heavy construction materials. Gustafson is a private equity senior advisor in the industrial products market.

John Hamilton (see “CEO Watch,” page 45)

1988 Steven Barnhart, AB ’84, MBA ’88, has been elected

1987 Michael Polsky (see “CEO

Watch,” opposite page) Brian Posner has been named

to the board of directors of BG Medicine, Inc. Based in Waltham, Massachusetts, the biotech company develops tools and tests to aid in the detection of heart disease.

Posner is president of Point Rider Group, LLC.

lead independent director of the board of USA Technologies, Inc. First appointed to the board in October 2009, he will continue to chair the nominating committee and to serve as a member of the audit and compensation committees. Based in Malvern, Pennsylvania, the company offers wireless, cashless microtransactions, and networking services for the vending industry. Barnhart is senior vice president and CFO of Bally Total Fitness.

Donna Zarcone (see “CEO

Watch,” opposite page)

Patrick Doyle (see “CEO Watch,” page 48)

Just promoted?

Starting a new business?

Is there a new addition to your family?

Share the news with Class Notes at editor@ChicagoBooth.edu.

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Chicago Booth Magazine Summer 2012

Class Notes

1989 David Broecker has joined

Harlan Laboratories, Inc. as president of research models and services. The company provides research for clients in the pharmaceutical, biotech, medical device, agrochemical, and chemical industries, as well as universities, government offices, and other research organizations. It is based in Indianapolis.

At Roche, Sophie KornowskiBonnet has been promoted to head of Roche Partnering and has joined the corporate executive committee. Previously, she was general manager of Roche Pharma in France. The biotech company is headquartered in Basel, Switzerland.

Richard Musgrove has joined

Hotel Asset Enhancement Value, Inc. as executive vice president. Based in Providence, Rhode Island, the company manages hotel assets and consults on hotel real estate.

The economy’s small business sector is showing signs of picking up and that’s good news for job creation. “It looks like we’re seeing small business creation, which is really critical for the long-term sustainability of employment,” said Diane Swonk, chief economist with Mesirow Financial, in a December CNBC.com article. An employment report by payroll services company ADP revealed that more than half of the 206,000 private sector jobs created in November 2011 came from small businesses. “Usually, when you have that kind of a pickup, it’s indicative of small businesses starting,” Swonk said. “The ADP survey is a payroll survey, and new small businesses are more likely to use payroll services than an established business.”

1990 Scott Griffith (see “CEO

Clifford Stocks (see “CEO

Watch,” page 48)

Watch,” page 48, and “Paving the Road for the Urban Traveler,” page 20)

MAKING HEADLINES

Michael Polsky, ’87 Founder, President, and CEO Invenergy Alternative energy company Invenergy is getting a boost from GE, which has agreed to supply it with 23 megawatts of solar equipment, according to a January Wall Street Journal article.

The equipment will be used at Invenergy’s Grand Ridge solar site in LaSalle County, Illinois, which is on its way to becoming the largest solar farm in the Midwest, the article said. “As we look to continue the expansion of our clean energy portfolio, advancements in technology have made solar a more competitive solution,” Polsky told the Journal. “Having installed over 1,500 of GE’s wind turbines at projects across the United States, integrating GE’s solar technology is a natural fit.”

Commonwealth Edison customers are expected to begin using energy from the Grand Ridge site starting in July, according to a January Chicago Tribune article. The solar farm won a bid from the Illinois Power Agency to sell the energy to ComEd, part of a strategy to help the state meet renewable energy goals required under state law. “Renewable plants don’t just happen,” Polsky told the Trib. “There has to be a demand.”

In February, Polsky was appointed to the Argonne Board of Governors. Argonne does research in the fields of energy, environment, technology, and national security. Polsky also is a member of the University of Chicago Board of Trustees.

TAKING THE LEAD

Donna Zarcone, ’87 President and CEO Economic Club of Chicago Zarcone had been serving as interim president before being named to the top spot. The club formulates public opinion on business issues and works to identify young business leaders.

Summer 2012 Chicago Booth Magazine

47

Alumni News

MAKING HEADLINES

1991

Patrick Doyle, ’88 President and CEO Domino’s Pizza

Christopher Fanning has been

Rather than run his franchise autocratically, Doyle uses a more democratic style, he told Blue Mau Mau, in a January article. “I think the value of having built trust in the system is that you can actually move far faster,” Doyle said. “I think a lot of people look at it the other way. They [autocratic leaders of franchise chains] think that if they just make decisions, announce them, and move forward, it’s more time efficient.

But you tend to get far more resistance, which ends up ultimately meaning that the system moves far more slowly. If the relationship is there and the trust is there, I think it gives the system the ability to move far faster.”

Ari Chaney, Dan Hoskins, John Greener, and John McBane

appointed president and chief operating officer of Survey Sampling International. The company offers data sampling, collection, and analysis for survey research. It is headquartered in Shelton, Connecticut.

Michael Howard has been

appointed vice president for finance at the Massachusetts Institute of Technology in Cambridge, Massachusetts.

TAKING THE LEAD

Clifford Stocks, ’89 CEO Theraclone Sciences, lnc.

Patricia Kampling (see “CEO Watch,” opposite page)

The biotech company discovers and develops antibodies. It is based in Seattle. Stocks previously served as chief business officer of Calistoga Pharmaceuticals.

1992

MAKING HEADLINES

Scott Griffith, ’90 CEO Zipcar The car-sharing company recently turned its first quarterly profit in a decade, according to a December 2011 article in Cleantech. Griffith was asked how it’s possible to get Americans to switch from owning cars to car sharing. He told Cleantech: “We see our greatest competition as personal car ownership and the American dream of a car in every garage. This has been inextricably tied to the American dream for almost 100 years.

“Based on member surveys, we know that Zipcar households spend only 6 percent of income on transportation,” Griffith said. “About half of Zipcar members sell a car or choose not to buy a car as a result of their Zipcar membership.

That makes urban life more affordable for many, many people.

For our more than 650,000 members, the value proposition is loud and clear.”

The next challenge to company growth, Griffith said, is expanding Zipcar’s global reach. (For more about Griffith, see “Paving the Road for the Urban Traveler,” page 20.)

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Chicago Booth Magazine Summer 2012

2012

YOU HAVE TO BE THERE.

OCTOBER 4–6 ChicagoBooth.edu/ reunion12

Claiborne Booker lives in Alexandria, Virginia, and is co-chair of the Booth Energy Network’s DC Chapter. He recently joined the board of his undergraduate alma mater, St. John’s College.

Bill Bruckner, Dave Fong, and Amy McGowan (see “A Return

to the Slopes,” page 52)

(see “A Return to the Slopes” and photo, page 52) Kelley Drake, Nanci Meyer Fastre, Reid Funston, Mike Hajost, Dan Hoskins, John McBane, Ed Ryder, Kevin Smith, Jim Tuchler, and Grant Van Voorst (see “A

Return to the Slopes” and photo, page 52) Daniel Damon is manag-

ing director in the sponsor finance capital markets group at GE Capital, where he has worked for the past five years.

Prior to joining GE, Damon worked in the capital markets group at Bank of New York, most recently as head of the structuring group. He lives in Mount Kisco, New York, and is married with three boys, ages eight, 10, and 12. Damon is serving as a volunteer for the class of 1992 Reunion committee and looks forward to reconnecting with classmates in Chicago in October.

Maurice Holmes has joined KPMG, LLP as managing director of market development for alternative investments. The New York–based firm is the US member firm of KPMG International Cooperative, which is headquartered in Amstelveen, Netherlands.

Class Notes

John Nikolich has been appointed executive vice president of capital markets and investor relations at Banner Apartments, LLC. Headquartered in Northbrook, Illinois, the company invests in real estate and manages property.

years, including companies we found,” Schmelter said. “Our strategy is to focus on a few high potential investments, take an active role, sometimes as interim management, and leverage our research, clinical, operational, and investment expertise to make them attractive for strategic buyers.”

Ed Ryder is chief invest-

ment officer for multifamily investments at Pearlmark Real Estate Partners, previously known as Transwestern Investment Company. Ryder lives in the Chicago area with his wife, Julie, and their two children. He is a co-chair of the class of 1992 Reunion committee. (For more about Ryder’s time with classmates, see “A Return to the Slopes,” page 52.)

Eileen Weisenbach has been

named director of Fifth Third Bank Entrepreneurship Institute. The institute is part of Northern Kentucky University Haile/US Bank College of Business.

1993 Tom Clark (see “A Return to

the Slopes,” page 52) Jay Schmelter is founder

and managing director of RiverVest Venture Partners.

The St. Louis–based firm has sold four life science companies for more than $1 billion, according to a February press release. One of the four companies, Salient Surgical Technologies, Inc., was founded by Schmelter. “At RiverVest we strive to build early-stage life science companies to sell within three to five

Miles McHugh has been appointed CFO of Exopack.

Headquartered in Hoffman Estates, Illinois, the company makes flexible packaging and special coatings.

Pat Schwinghammer (see “A Return to the Slopes,” page 52)

TAKING THE LEAD

Patricia Kampling, ’91 CEO, President, and Chair Alliant Energy Kampling’s appointment at the Madison, Wisconsin, electric and natural gas utility was effective April 1.

TAKING THE LEAD

Andrew Ackerman, ’95 CEO Layercake The new mobile app and website aims to make managing digital memories quick and painless. Ackerman previously spent eight years as COO of Bunk1, which provides photo galleries to summer camps. “Thinking deeply about what parents want from photos and other cherished memories, Layercake was a next logical step for me,” Ackerman writes.

TAKING THE LEAD

Urs Daniel Baumann, ’95 CEO Bellevue Group The financial services company is headquartered in Küsnacht, Switzerland. A former CEO of Swisscard, Baumann took the reins at Bellevue on March 1.

MAKING HEADLINES

Dean Curnutt, ’96 Founder and CEO Macro Risk Advisors Macro Risk Advisors has founded the Macro Risk Advisors Scholarship Fund at Booth, a two-year scholarship of $25,000 per year rewarded to a Full-Time MBA Program student.

“Chicago Booth is one of the country’s foremost business schools with a best-in-class student body,” Curnutt said in a January article in Investment Weekly News. Curnutt had received the Citibank Award for best performance in finance as a student. “My two years at Booth provided an unmatched foundation for my professional pursuits, generating the insight and network to launch an independent risk advisory firm,” he said.

Summer 2012 Chicago Booth Magazine

49

Alumni News

1996

Andrew Ackerman (see “CEO

Dean Curnutt (see “CEO

Watch,” page 49)

Watch,” page 49)

Urs Daniel Baumann (see

Sean Kell (see “CEO Watch,”

“CEO Watch,” page 49) Kevin Phillips has been named

executive vice president at North America of Thetford Corp. Headquartered in Ann Arbor, Michigan, the company makes sanitation and refrigeration products for the recreational vehicle, marine, and heavy truck industries.

company, has headquarters in Zurich and Basel, Switzerland.

1997

1995

2012

YOU HAVE TO BE THERE.

OCTOBER 4–6 ChicagoBooth.edu/ reunion12

opposite page) Robert Krakowiak has been

appointed vice president and treasurer of Visteon Corp.

The automotive supplier has corporate offices in Van Buren Township, Michigan; Shanghai; and Chelmsford, United Kingdom.

Jennifer O’Connell has joined

HB as director of account development. The integrated branding, marketing, and public relations agency has offices in Newton, Massachusetts, and San Antonio.

1998 Jake Crampton (see “CEO

Watch,” opposite page) Ajay Desai is managing direc-

tor and private wealth advisor of The Desai Group, which has joined the Chicago-based private wealth management office of UBS Wealth Management Americas. UBS, a global financial services

Michael Durbin is featured

on the 2010 DVD package, Strategies for Increasing Profits under an Evolving Regulatory Framework, which was put out by Golden Networking’s Derivatives Leaders Forum.

On Disc 2 of the four-disc package, Durbin moderates a panel called “The ExchangeTraded Derivatives Changing Landscape in 2010 and Beyond.” Durbin wrote the book, All About Derivatives. He also is a lecturer and financial technology consultant with a focus on high-frequency options and futures trading.

Videos t Interviews t Stories Get 360 coverage at ChicagoBooth.edu/360.

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Chicago Booth Magazine Summer 2012

Class Notes

2000 John Snyder has joined WebQA

as vice president of product management. The company provides customer service for governments, businesses, colleges, and universities. It is based in Woodridge, Illinois.

2001 Maggie Anderson, JD ’98, MBA ’01, spoke about the

book she cowrote at Eastern University, according to a February article in the Daily Eastern News. Anderson and her husband spent a year attempting to buy goods only from black-owned businesses, an experience which she documented in her book, Our Black Year.

Thomas Bracken will suc-

ceed his father on the board of trustees at Ball State University. Indiana Governor Mitch Daniels appointed Bracken to a term lasting until December 31, 2015. A member of the Bracken family, which is related to the university’s founding Ball family, has served on the board since its inception. The university is located in Muncie, Indiana.

Bracken owns Auto Build Assemblies and works as a software programmer at the company.

Murli Buluswar has been

named chief science officer, a newly created position, at Chartis. The insurance brokerage is based in New York.

What has happened to the Chicago Booth class of 2001, which survived two financial crashes and lived to tell about it? At her 10-year class reunion, Megan McArdle, a senior editor at the Atlantic, got the scoop on classmates’ ups and downs and wrote about it for the January/ February issue of the magazine. “The good news is that most of my classmates seem to have landed somewhere safe, warm, and in the workforce, which should reassure recent graduates wondering if their life is over,” McArdle wrote. “Less happily, that somewhere isn’t really where many expected to end up; reality has taken us down a peg or nine.” In the article, Julie Morton, associate dean for Career Services and Corporate Relations, confirms that McArdle’s class and the one following it were hit harder than others before or after, because of massive layoffs in the financial sector during their careers’ first years.

Chris Walters has joined The Weather Channel as chief operating officer. The television station is based in Atlanta.

TAKING THE LEAD

Sean Kell, ’96 CEO A Place for Mom, Inc. A referral information service and resource center about senior living, the company is based in Seattle.

MAKING HEADLINES

Jake Crampton, ’98 CEO MedSpeed Crampton spoke at the World Congress 6th Annual Leadership Summit on Health Care Supply Chain Management in Orlando, Florida. His company works to improve business operations and supply chains for health care companies.

MAKING HEADLINES

Dhiraj Rajaram, ’03 Founder and CEO Mu Sigma The data analysis company has raised $108 million from investors, according to a December 2011 article in Crain’s Chicago Business. A January article in the Chicago Sun-Times said the company plans to buy back shares from shareholders with the money raised—believed to be one of the largest investments in the data analytics field. The data-crunching company intends to accelerate its growth, the article said.

Rajaram was hailed as “Master of Data Universe” in a headline to a February profile that appeared in India’s Business Today. The story looks at his unconventional ways, from his continued thriftiness despite monetary success, to his insistence on being super-selective when hiring an A-team. Yet, “the seven Indians on his sales team never held a sales job before; four have less than a year’s experience,” the article said. His strategies appear to be paying off: the data analysis company has raised almost $150 million, the article said, and his company has been valued at about half a billion dollars.

Summer 2012 Chicago Booth Magazine

51

Alumni News

A Return to the Slopes Continuing a tradition that began at business school more than 20 years ago, a group from the class of 1992 completed another annual ski and snowboard trip, this time to Vail, Colorado. Enjoying this year’s venture to Vail or to the warmup in Boulder were Bill Bruckner, Ari Chaney, Kelley Drake, Nanci Meyer Fastre, Dave Fong, Reid Funston, John Greener, Mike Hajost, Dan Hoskins, John McBane, Amy McGowan, Ed Ryder, Kevin Smith, Jim Tuchler, Grant Van Voorst, 1993 classmates Tom Clark and Pat Schwinghammer, and several friends

and relatives.

The score this year? Chicago Booth 49–Mountain 48. No injuries were reported, other than a few bruised egos after the moguls on Skyline. Classmates interested in joining the next trip should contact Ari Chaney or Dan Hoskins, who are looking forward to Reunion weekend in October.

On top of the world: Dan Hoskins (far left), Ari Chaney, John McBane, John Greener, and Ed Ryder’s brother-in-law, Andy Stavre, take a moment to pose for a photo from the mountain peak.

2002 2012

YOU HAVE TO BE THERE.

OCTOBER 4–6 ChicagoBooth.edu/ reunion12

Douglas Baker has been

named to the portfolio management team at Nuveen Multi-Strategy Income and Growth Fund. Baker also serves as portfolio manager for the Nuveen Preferred Securities Fund and related preferred security strategies.

Nuveen Investments is based in Chicago.

At Behringer Harvard, Andrew Bruce has been appointed CFO of Behringer Harvard Opportunity REITs I and II. He will continue to serve as senior vice president of capital markets. The real estate company is headquartered in Addison, Texas.

Stacie Frank has been pro-

moted to vice president and treasurer at the Chicago-based electric power utility Exelon.

Previously, Frank had been vice president of investor relations.

Warming up: Kevin Smith (far left), Kelley Drake, John McBane, Reid Funston, Jim Tuchler, Dan Hoskins, Nanci Meyer Fastre, Mike Hajost, Grant Van Voorst, and Ed Ryder take a break inside.

Jeffrey Yuknis has been promoted to COO of Exelon Transmission Company and vice president, corporate transmission analysis and development at Exelon. He had previously been director, transmission development, Exelon Transmission Company.

Kim White has joined Numerof & Associates, Inc., as a consultant. Based in St. Louis, the strategy consulting firm focuses on industries in transition, with a particular focus on health care.

2003 Dhiraj Rajaram (see “CEO

Watch,” page 51) Scott Sharabura (see “Mergers and Acquisitions,” page 55)

To improve development of players in youth soccer, U.S. Soccer, the sport’s governing body in the United States, is pairing with EXACT Sports, a company that offers behavioral assessments and sports psychology tools.

“There are many elements within soccer that are mental, such as managing adversity during a corner kick, being confident in goal, showing leadership on the field, and interacting with coaches and teammates,” said Barry Tarter, EXACT Sports executive director, in a February news item at USSoccer.com.

EXACT Sports is monitoring and training more than 4,000 players and coaches in Development Academy clubs.

To do so, the company is using a new behavioral assessment tool called the Mental Achievement Program.

Eduardo Veiga (see “Mergers and Acquisitions,” page 55)

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Chicago Booth Magazine Summer 2012

Class Notes

2004 StrongMail continues to attract clients and has added CheapAir.com to its list of users of its cloud-based email marketing services, according to a January article on Yahoo!

Finance. StrongMail was selected by Forrester Research, Inc. as one of six email marketing providers “best-suited for enterprise marketers,” according to a January PRWeb article. A team of Booth students, who were finalists in the 2003 New Venture Challenge, has been credited with developing the business plan that enabled StrongMail to attract financing. One of them, Rita Ravindra is the former director of finance at StrongMail.

2005 Peter Boodell (see “Mergers

and Acquisitions,” page 55) Do-it-yourself science experiments are a great way to keep children entertained and educated. In a December 2011 article in USA Today, Shegan Campbell, cofounder and executive director of Kids Science Labs in Chicago, listed fun experiments and what they can teach children.

Experiments include making homemade slime, or oobleck, which is made from cornstarch, water, and food coloring, and which acts as both a liquid and a solid. Children also can make homemade

tinker toys or a tornado in a glass. Campbell started the company with 2005 classmate Keith Norsym.

An impending banking crisis in China may be softened temporarily by the country’s policy of transferring bad loans to government-owned entities, but that strategy has its own drawbacks to the economy, said Ben Fanger, MBA ’05, JD ’05. “The seeds of a potential crisis started in 2008,” Fanger said in a February Wall Street Journal article.

“In an effort to fuel growth, China more than doubled its loan book in the two years following the crisis by increasing loans to both infrastructure and corporations. History tells us that such spikes in lending are almost always followed by a banking crisis, or at least a wave of bad loans that must be cleaned up. It also became clear that much of China’s lending was being allocated for policy reasons, not creditworthiness. As concerns about inflation mounted, and China slowed credit growth in 2010, banks lent to state-owned enterprises but left private companies and real estate developers starved for cash.

Last year analysts estimated that between $1 trillion and $2 trillion of nonperforming loans would eventually surface because of this lending glut.”

Fanger is cofounder of Shoreline Capital Management, which invests in Chinese distressed assets.

MAKING HEADLINES

Karan Goel, AB ’04, MBA ’06 Founder and Former CEO PrepMe, Inc. Goel stepped down as CEO of the online college test preparation website he founded. In February, the company was acquired by Naviance, a division of Cincinnati-based Hobsons, Inc., which provides software and other tools for higher-education administrators and students. Goel said in a Crain’s Chicago Business article that after a break he may start another company. In an announcement of the sale in a February PRNewswire article in Digital Journal, Goel said, “In a time of increasing mandates for student success, schools and districts need cost-effective, comprehensive programs that help students connect learning to personalized goals.

The combination of PrepMe and Naviance will allow students and families to realize the impact their PSAT, SAT, and ACT test preparation has on postsecondary planning and achievement.”

MAKING HEADLINES

Sean Harper, AB ’03, MBA ’09 Cofounder and CEO FeeFighters Harper enlisted the help of Joshua Krall, MBA ’09, MPP ’09, cofounder and chief technology officer, to work on the startup, which offers online comparison shopping for credit card processors, after Harper found himself “shocked at how inefficient” the process was. “Finally finding what I thought was a ‘good deal,’ I learned later that I overpaid by $40,000 in the first year…money that I could really have used elsewhere in my business,” Harper said in a January Illinois Technology Association ITA Spotlight article. Chicago-based FeeFighters employs developers and designers across the globe. The company was acquired by Groupon in March.

Summer 2012 Chicago Booth Magazine

53

Alumni News

Launching a Venture in India Vikram Vuppala, ’07, returned to his native India to launch a group of kidney care clinics in the midst of the global recession. “There is no perfect time to launch a company,” said Vuppala, a medical doctor, who cofounded NephroPlus in 2010. Vuppala told the Economic Times of India that in light of the economic climate, the start-up decided not to seek venture funding, and instead to hold events for patients and caregivers. “We wanted to prove the concept first,” Vuppala said.

“The first five patients are important. They will carry the word around,” Vuppala said. Today the company runs five centers.

Vuppala knew he would become an entrepreneur when he completed high school. He graduated in engineering from IIT Kharagpur and completed his MBA at Booth. “I always dreamed of establishing my own business,” he told Post Noon in a March article. Vuppala invested his life savings to start NephroPlus.

Vuppala had been working as senior associate at McKinsey & Company when he returned to India in 2009 to become an entrepreneur, according to the February article in the Economic Times.

Shoprunner, an online shopping site that offers free two-day shipping, recently bought Shopsanity, an online shopping organizer.

PandoDaily.com reported on the sale in February and Shopsanity cofounder John Rodkin subsequently commented on the deal in a blog post on the company’s website. Rodkin said that the number of transactions recorded by his company was growing “exponentially” just nine months after its launch.

“I’m proud of how hard the team cranked, and I’m extremely proud that what we built scaled like mad and grew quickly on a lifetime total of $7,000 of marketing spend and no PR.” He said that the two online businesses are a “great strategic fit.”

Karan Goel, AB ’04, MBA ’06

(see “CEO Watch,” page 53) Lukasz Pomorski, PhD ’06,

and a colleague from the Rotman International Centre for Pension Management have won the 2012 Canadian Investment Research Award of Can$10,000. The award was presented by the Toronto CFA Society and Hillsdale Investment Management for the research paper, “Is Bigger Better? Size and Performance in Pension Plan Management.” One of the paper’s key findings is that “the majority of superior returns come from expansion into alternative asset classes, such as private equity, real estate, and infrastructure, where size and direct investment capabilities are an advantage,” said a March article in Digital Journal.

2006 Darin Facer has been promoted to managing director from director in the enterprise improvement unit of AlixPartners. The restructuring, consulting, and financial advisory firm is headquartered in Southfield, Michigan.

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Chicago Booth Magazine Summer 2012

Avi Stopper is one of the founders of CaptainU, a website that helps parents and coaches promote student athletes for college recruitment.

He discussed his journey from business school to start-up in a Q&A for “The Small Business Center” of Fox Business News that ran in December 2011.

When asked by Fox how

Class Notes

Chicago Booth helped him to become an entrepreneur, Stopper said, “Our business really embodies the spirit of the school: to be rational and rigorous about how we do things. We are constantly testing new ideas through scientific methods and it’s always a work in progress. The evolution has been phenomenal to watch.” CaptainU shared the New Venture Challenge prize for $25,000 in seed money in 2008.

2007 2012

A new talk radio show, “Other People’s Money,” is being hosted by Jeffrey Sexton. The one-hour Sunday evening show is being broadcast to the Louisville, Kentucky–area and southern Indiana on WKJK in Louisville. “I am not an armchair quarterback,” Sexton, portfolio manager for the Deluxe All Cap stock fund, said in a press release. “I walk the walk and talk the talk when it comes to investing.”

He added, “The results of my research instilled convictions and taught me the consequences of managing ‘other people’s money.’”

YOU HAVE TO BE THERE.

Vikram Vuppala (see

OCTOBER 4–6

“Launching a Venture in India,” opposite page)

ChicagoBooth.edu/ reunion12

Derek Robinson has been

appointed executive director of the Illinois Hospital Association Quality Care Institute. Headquartered in Naperville, Illinois, the association represents and advocates for 200 Illinois hospitals and health systems and their patients.

Mergers and Acquisitions Recent Weddings and Births

Scott Sharabura, ’03, and his wife, Kim, announce the birth of Colin Jamie Sharabura on January 10 in Calgary, Alberta, Canada. Colin joins big brother Dougie, age five, and big sister Connie, age two, in the family.

Eduardo Veiga, ’03, and his wife, Luciana, would like to announce the birth of their son, Daniel, on June 16, 2011. They and big sister Julia are looking forward to celebrating his first birthday.

Peter Boodell, ’05, announces the birth of Matthew Thomas Boodell, who arrived January 25 “with 10 fingers and 10 toes.” “Mom and Matt are getting to know each other well by now,” Boodell writes, “and everyone is happy and healthy, albeit a bit tired. Our very own Golden Dragon baby!”

Alberto Plaza, ’11 (EXP-16), and his wife are happy to announce the birth of their third child, Beatrice, on “11/11/2011.”

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Alumni News

2008 A new website connects businesses to other businesses so that they can barter for favors from one another. Called favo.rs, the start-up cofounders include Booth classmates George Aspland, AB ’97, MBA ’08, Scott Roberts, and Adam Rodnitzky. “For example, you can use the site to ask someone to retweet a link or give you an introduction. favo.rs keeps track of who’s helping you the most,” said a December 2011 article in Crain’s Chicago Business. The company is based in Chicago and San Francisco. Its December 2011 launch drew attention from Wired.com.

“We thought about what makes Silicon Valley tick— and the business world in general,” Rodnitzky said in the December article. “And came up with this.”

David Abuaf, AB ’02, MBA ’08,

has joined Hefty Wealth Partners as chief investment officer. The wealth management firm is based in Auburn, Indiana.

Michael Holmes made a satisfy-

ing career leap from private equity giant Carlyle Group to working as vice president for his father-in-law’s chain of tire and auto stores. His business success was featured in a January profile of Holmes

by the Washington Post. “I thought it would be an interesting opportunity to build a business,” Holmes said of the career switch he made five years ago. He put all the stores under a single brand, Virginia Tire and Auto, and spent $1 million to automate them under one computer network.

He also bought the land that housed three of the stores as a real estate investment. The chain boasts 403 employees and $67 million in revenue, the article said. Holmes’s fatherin-law, Myron, “built this up, and now we want to take it to the next level,” Holmes told the Post.

2009 Sean Harper, AB ’03, MBA ’09

(see “CEO Watch,” page 53) Joshua Krall, MBA ’09, MPP ’09 (see Sean Harper, AB ’03, MBA ’09, “CEO

Watch,” page 53) Phillip Leslie (see “CEO Watch,” opposite page) Lee Rash has joined Cotton

Creek Capital as senior associate. The Dallas-based private equity firm focuses on middle-market companies.

YOU KNOW THE VALUE OF THE CHICAGO APPROACH.

SHARE IT. Invite a colleague to experience an upcoming nondegree Executive Education course with Chicago Booth’s world-class faculty.

For more information and a complete list of upcoming courses, visit summer2012.chicagoexec.net.

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Chicago Booth Magazine Summer 2012

Class Notes

Ashish Rangnekar (see “CEO

2010

Watch,” page 60)

Seyi Fabode (see “CEO Watch,” this page) Kilton Hopkins (see Jeb Ory, ’11,

“CEO Watch,” page 59) Matt Maloney, SM ’00, MBA ’10

(see “CEO Watch,” page 58) Philip Nevels (see Seyi Fabode, ’10, “CEO Watch,” this page,

and Career News, page 40)

2011 2012

YOU HAVE TO BE THERE.

OCTOBER 4–6 ChicagoBooth.edu/ reunion12

Jeb Ory (see “CEO Watch,” page 59)

Young entrepreneurs are constantly working, and when they’re not, they tend to be thinking of new business ideas, said a January article in Crain’s Chicago Business.

Entrepreneurs “can’t help it,” said C. J. Przybyl, CFO of BodyShopBids, Inc., a website that allows car owners to seek competitive bids from local body shops by uploading photos of the car damage.

“You’re always thinking of something,” said Przybyl.

While business school grads aren’t flocking overseas for jobs in record numbers, they are more open to geographic flexibility, according to a February Bloomberg Businessweek article. For example, Ronald Rolph had a chance to work either in the United States or to take a position with the same company overseas that offered the multiple attractions of engineering, construction, and project management work in the mining and metals industry in Santiago, Chile. Rolph took the job in Chile. “Just because you go overseas initially does not mean you’re relegating yourself to working overseas for the rest of your career,” Rolph said.

Uzi Shmilovici (see “CEO Watch,” page 60)

MAKING HEADLINES

Phillip Leslie, ’09 Founder and CEO ProOnGo The company made the Illinois Technology Association “Spotlight” in January. “What really makes ProOnGo special from the other 1,000 expense-tracking programs out there is our expense-approval system,” Leslie said in the article. “With no other service are you able to pull up your entire sales team’s expenses on your mobile device, view their receipt images, and make changes to the expenses, as well as approve or deny the expenses.”

MAKING HEADLINES

Seyi Fabode, ’10 CEO Power2Switch The website that helps consumers switch to cheaper sources of electricity has been drawing press for its cofounders, CEO Fabode and COO Philip Nevels, ’10. “We believe that folks should have full flexibility in choosing their power source,” Nevels told the Peoria (IL) Journal Star in January. “One of the problems with municipal deals is that they take time, sometimes up to a year. You can start saving today by selecting your own supplier.”

Nevels (also see Career News, page 40) discussed the growth of alternative power sources in a January article in the Galesburg (IL) Register-Mail. “Awareness of the choice option has come a long way,” he said. In early 2010, the penetration rate of the alternative companies was about 2.5 percent. Now, it’s around 5 percent, and expected to rise to 10–15 percent by the end of the year.

The company also made the Illinois Technology Association’s January “Spotlight.” Fabode explained why his company’s service should gain popularity. “We fully understand the user experience and have factored this into providing the most convenient end-to-end service for electricity price comparison,” Fabode told the ITA. “Additionally, Power2Switch uses electricity usage data collected from our customers to help them track their savings, understand their carbon footprint, and optimize their energy use over time.”

Summer 2012 Chicago Booth Magazine

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Alumni News

MAKING HEADLINES

Matt Maloney, SM ’00, MBA ’10 Cofounder and CEO GrubHub When asked by new entrepreneurs about first steps in starting a business, Maloney advised: “Find a partner. Find someone you absolutely trust and respect and then just go for it, because six months or two years in, you two will always be fundamentally aligned. And if you trust your partner and respect your partner, then the compromise you come up with is typically better than either position the two of you had [individually].” Maloney made his remarks on Crain’s Chicago Business “Crain’s Tech Talk Live,” filmed in December 2011 at the Ravenswood Event Center. A Crain’s article about the event said that customers have ordered more than $250 million worth of food through GrubHub, an online restaurant-delivery company.

The booming start-up has grown out of three offices since its 2004 inception. “This is our fourth office and at every point we’ve said, ‘there’s no way we’re going to max out of this office,” Maloney said in a February Business Insider article.

“Every time we’ve been wrong.” The online site now offers its services in around 300 cities, with its mobile app growing to account for 20 percent of orders, he said.

Executive MBA Program North America XP-13 At Lubin School of Business at Pace University, John James, ’57, has been named inaugural executive director of the new Center for Global Governance, Reporting, and Regulation. James is a professor at Lubin, based in New York.

XP-26 Blaine Rieke, ’70, has joined

the board of directors of CerMed International, Inc. Based in Monterey, California, the international medical device company develops products to reduce the risk of female reproductive diseases.

XP-56 Robert Mariano, ’87 (see “CEO Watch,” page 61, and “Understanding How Shoppers Behave,” page 33)

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Chicago Booth Magazine Summer 2012

At CBOE Holdings, Inc. Edward Provost, ’87, an execu-

tive vice president, has been named chief business development officer for the Chicagobased holding company for the Chicago Board Options Exchange.

XP-58 Carlos Cabrera, ’89, has been

appointed executive cochairman of Ivanhoe Energy.

The heavy oil development and production company is headquartered in Vancouver, British Columbia, Canada.

Cabrera is a former chairman, president, and CEO of UOP, LLC.

XP-64 A copy of the Thirteenth Amendment, signed by President Lincoln to abolish slavery, was recently restored

by Graphic Conservation Company. Russ Maki, ’96, company president, said that as a result, the company experienced a media storm, appearing in 200 newspapers within two days, and also generating television and radio coverage. The copy was one of at least 14 signed by Lincoln and also bears the signatures

Class Notes

of most of the lawmakers who voted for the legislation, according to a December 2011 Associated Press story on the purchase. Graphic Conservation Company performed the restoration at no cost to the state, enabling it to be displayed at the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. “You’re in the presence of what I would consider to be one of the most important documents in our nation’s history,” Maki was quoted by the Huffington Post, which credited the AP story.

“It really takes your breath away to be involved in something of this level of historic importance to our country.”

XP-71 With the departure of some old-guard employees at John Buck Co., some have speculated on the future of the real estate power, as John Buck, ’02, is handed more day-to-day control from his father. But Buck doesn’t see a problem. “We haven’t missed a beat,” he said in a March Crain’s Chicago Business article. “We’ve got a bunch of deals we’re working on. We haven’t lost any opportunities that I’m aware of.” Buck joined his father’s firm in

1996, and so far has done leasing and project management there. He currently is working on a couple of hotel developments, the article said.

XP-72 “The US economy is gaining steam,” Jim Oberweis, ’03, president and CEO of Lisle, Illinois–based Oberweis Asset Management, Inc. said in a February Forbes article.

He cited improvements in the gross domestic product, employment, consumer spending, and housing sales. When picking stocks, however, Oberweis recommends innovative small-cap companies that will grow no matter the state of the economy. He recommends four stocks: Pennsylvaniabased Kenexa, a developer of software to help companies recruit and retain employees; Massachusetts-based IPG Photonics, the leader in fiber lasers used in cutting and welding; Faro Technologies of Florida, which provides 3D measurement and imaging systems to manufacturers; and Minnesota-based Select Comfort, which operates 400 Sleep Number mattress stores.

MAKING HEADLINES

Jeb Ory, ’11 Cofounder and CEO 5Degrees Ory and Kilton Hopkins, ’10, chief technology officer, were slated to take their start-up to the SXSW (South by Southwest) Accelerator competition held in Austin, Texas, in March. The company makes an app to consolidate all mobile communications by person or relationship. It was one of 48 companies invited to the competition out of nearly 700 companies that applied. “The initial version we’ll launch [at SXSW] will be focused on very basic information that’s contained on your mobile device or integrated within people’s email,” Ory said in a February Crain’s Chicago Business article. Later the app will allow users to add information from social networking profiles. “We’ll also let you split up [different categories of contacts] so that if you have customers’ phone numbers and friends’ phone numbers, they don’t both show up in a mailing list for a marketing email list—that’s a big pain point,” Ory told Crain’s. Added to the app will be a day-management system of communication reminders.

“This is the inflection point, the difference between peoplecentric and function-centric software,” Hopkins told Crain’s.

“Nobody’s done that before, make software about people.

People have been stored as data, as contacts or customers.

They’re pieces of information or accounts. But we’re realizing that by putting together a Twitter profile, a Facebook profile, an email address, and a number from your mobile device’s phonebook, you’re talking about a person. Put all that information together and you have the world’s first people-centric mobile relationship management platform.”

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Alumni News

MAKING HEADLINES

XP-76

XP-79

Ashish Rangnekar, ’11 Cofounder BenchPrep

Jeff Carter, ’07, once asked Steven Kaplan, Neubauer

Brandon Moore, ’10 (see “CEO Watch,” opposite page)

Based in Chicago, BenchPrep is an online source of textbooks and test preparation. Rangnekar talked about the advantage of online studying in a January article in Crain’s Chicago Business. “With a traditional question-and-answer section in a textbook, typically you have questions (at the end of a chapter) and then the answers are at the end of the book, and you have to go back and forth to figure out what you did right or wrong. But the best way to (offer a Q&A) is to build an interactive quiz module that will both ask and answer the question and give the student feedback. We have a lot of analytics around those content modules with graphs and charts to really help students understand the concepts they are good at or not so good at. And because we understand their strengths and weaknesses much better, we are then able to recommend a different course, so if someone studying for the MCAT is not doing as well at biology as other students, we can then recommend an MCAT biology course by a different publisher.”

A January TechCrunch.com article noted, “BenchPrep is the future of the ‘education anywhere’ movement.”

MAKING HEADLINES

Uzi Shmilovici, ’11 Founder Future Simple The Chicago-based company has released the first smallbusiness customer relationship management app in the Android market, according to a January article in Tech Crunch Europe. Future Simple is raising a second round of funding, the article said.

Mobile computing, smart computer algorithms, and plummeting software creation and distribution costs are revolutionizing the small-business software industry. “For the first time in the history of business software, small businesses can use software that is as good, if not better, than the software bigger corporations use,” Shmilovici wrote in a February guest post for Forbes. “There hasn’t been groundbreaking innovation in the business software space for the last decade,” he said in a January Illinois Technology Association “Spotlight” article. “We’re building the future of it.”

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Chicago Booth Magazine Summer 2012

Family Distinguished Service Professor of Entrepreneurship and Finance, “Do you bet on the horse or the jockey?”

“He said in start-ups, always bet on the jockey,” because great jockeys can change course,” Carter wrote in a March Townhall.com article.

Carter, an independent speculator, shared what he thinks makes a great jockey. One crucial characteristic: leadership qualities. An idea person does not necessarily make the best CEO, but “leadership characteristics can be taught,” Carter said.

Another characteristic: clear communication. “The best founders ask their investors to clearly state their expectations. This minimizes conflict,” he said.

Honeywell vice president for renewable energy and chemicals Jim Rekoske, ’10, talked about the biofuel business in the November 2011 issue of Fast Company. “We’ve been in the industry for 97 years, and we’re very good at knowing how to make the right fuels for the right specifications,” he said. “We transform natural oils to look exactly like the petroleum-based fuels of today. Our fuel can come from camelina, which is grown in dry-land wheat rotation.

Nature provides the energy to create the feedstock—we just have to nudge it in the right direction. With a single feedstock, we can make fuel for the military, commercial aviation, trucks, and cars. It’s challenging to get the whole value chain—agriculture, chemistry, logistics—to work together.

We’re not going to change over from petroleum anytime soon, but there will be other solutions too.”

Kevin Willer, ’10 (see “CEO

Watch,” opposite page, and “Investing in Chicago Tech Start-Ups,” page 44)

Class Notes

Executive EXP-12 MBA Program Saad Khan, ’07, has been Europe appointed regional managing EXP-7 Michael Peterson, ’02, has joined MLV & Co. as managing director and senior energy research analyst. The boutique investment bank is based in New York.

director in the Middle East at Ciena Corp. The computer network, software, and cloud-computing company is headquartered in Linthicum, Maryland.

EXP-14 Omar Nasser, ’09, has been

EXP-9 Erich Hofer, ’04 (see “CEO Watch,” this page)

appointed director of corporate development of MENA, based in Cairo. Headquartered in Calgary, Alberta, Canada, MENA Hydrocarbons explores for oil and gas in the Middle East and North Africa.

EXP-10 EXP-16 Noelia Fernandez Arroyo, ’05,

has been promoted to vice president, head of audience at Yahoo!

EMEA. Previously, Fernandez was editorial and programming director with Yahoo!

Europe.

Alberto Plaza, ’11 (see “Mergers and Acquisitions,” page 55)

MAKING HEADLINES

Robert Mariano, ’87 (XP-56) Chairman and CEO Roundy’s Supermarkets The company plans to raise an initial $230 million when it becomes publicly traded, said a December 2011 article in the Chicago Sun-Times. The company runs four Mariano’s Fresh Market stores in the Chicago area and plans to at least double that number within three years, the article said. (To read Mariano’s insights on purchasing data, see “Understanding How Shoppers Behave,” page 33.)

TAKING THE LEAD

Brandon Moore, ’10 (XP-79) CEO RealtyTrac Moore joined as CEO in November. The online marketplace for foreclosure properties is headquartered in Irvine, California.

MAKING HEADLINES

Kevin Willer, ’10 (XP-79) CEO Chicagoland Entrepreneurial Center WTTW Channel 11’s Chicago Tonight ran a story on 1871, the 50,000-square-foot tech center that opened this spring at the Merchandise Mart. The center will be run by Chicagoland Entrepreneurial Center. In the broadcast, Willer, in a hardhat as construction workers prepared the space behind him, said that the tech center would be for “digital start-ups in the early stages.” Willer said there was a lot of demand for a space where digital entrepreneurs could sit and work together “but we didn’t see a lot of supply.” The tech center is named after the year of the Great Chicago Fire, the disaster that set the stage for the city’s emergence on the world stage. (To read more about Willer’s work with entrepreneurship, see “Investing in Chicago Tech Start-Ups,” page 44.)

TAKING THE LEAD

Erich Hofer, ’04 (EXP-9) Interim CEO Sunovia Energy Technologies, Inc. The clean-tech lighting company is based in Sarasota, Florida.

Hofer was tapped as a member of the company’s board of directors to lead the company.

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Alumni News

AXP-2 Executive MBA Program Mimi Bangash, ’03, has been Asia appointed chief strategy offiAXP-1 Curtis Espeland, ’02, has been elected to the board of directors of Lincoln Electric Holdings, Inc. Based in Cleveland, Lincoln Electric makes arc welding products.

Espeland is senior vice president and CFO of Eastman Chemical Company.

cer of JS Investments Limited.

The asset management firm is based in Karachi, Pakistan.

AXP-6 Suria Suppiah, ’07, discussed the benefits of obtaining an executive MBA in a December Business Times article. Going through the program has helped him to make decisions, he said.

While following a gut feeling

is good, combining a gut feeling with an analysis of data is even better. “The EMBA was an eye-opener,” Suppiah said in the article.

“It has helped me make a lot more decisions with the information that is available.” Suppiah, who is head of group synergy and chief administrative operating officer for Parkway Laboratory Services, said the Executive MBA helped him with a decision to bring two health care companies together, saving money and procurement costs.

AXP-7 Gul Chotrani, ’08, was

interviewed about photos he took of the Omo people in Ethiopia for a January blog post on the Leica website. His journey also was discussed in the January issue of Conde Nast Traveler. In the blog, Chotrani explained why an investment banker such as himself would want to photograph indigenous people in a traditional culture. “Like most curious people, I have innate interests or passions of a deeply personal nature,” Chotrani said. “Perhaps mine revolved around design and aesthetics, but I never was able to pursue them in the early part of my life.”

Join the conversation

@BoothThinking twitter.com/Booth5hinking

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Chicago Booth Magazine Summer 2012

Class Notes

Mark Harris, ’08, has been

named CFO of Apollo Investment Corp., the New York investment giant.

AXP-8 Ramanan Govindasamy, ’09,

has been appointed to the board of People’s Merchant Plc as a nonexecutive director. The financial institution is involved in leasing, real estate, and corporate and trade finance. It is based in Sri Lanka. Govindasamy is managing director and CEO of Capital TRUST Financial Management and Capital TRUST Wealth Management.

AXP-9 Wahl & Case, a recruitment firm, has won the top prize at the Japan Headhunter Awards. At the awards ceremony, Michael Case, AB ’99, MBA ’10, was named MVP in the internet industry on

behalf of his firm’s internet and e-commerce practice, according to a December PRLog press release. Case is managing director at the Tokyo-based firm. Case writes that his firm was one of the sponsors of the Economist’s Japan Summit, which drew economists, academics, and 200 of the region’s top CEOs.

AXP-10 Nader Tadros, ’11, has become head of sales and marketing in Singapore for Intuit. The software company is headquartered in Mountain View, California.

This section was written by Mary Sue Penn.

In Memoriam Chicago Booth Magazine has learned of the deaths of the following alumni:

Full-Time, Evening, and Weekend MBA Programs

1940s

1950s Le Roy Palmer, ’58 (XP-13)

Albert Poll, PhB ’45, MBA ’48 Conrad Howard, AB ’38, MBA ’49 Edwin Humiston, PhB ’47, MBA ’49

1950s

Executive MBA Program

1960s Jay Corbett, ’66 (XP-22) Walter Treichler, ’64 (XP-20)

1970s David Rampe, ’78 (XP-41)

Vincent Profita, ’51 Jay Buck, ’54 John Bjork, ’57 William Rowan, ’57

1960s Edward Dillmann, ’61 John Carr, ’62

1970s Flynn Terrence, ’71 John Curran, ’72 Charles Whalen, ’74

1990s Bruce Norlund, ’97

2000s Alfred Gomes, ’00 Jeremy Hill, ’01 Daniel Lok, ’08

Summer 2012 Chicago Booth Magazine

63

Back Story “We get analytical about what goes on when we play a round of golf.

It’s all about probability and statistical distributions.”

Chad Syverson, professor of economics, is a frequent golfer and often plays with University of Chicago economists Steven Levitt, John List, and Derek Neal. The team usually plays in scramble tournaments, in which the best shot among the four determines the starting point for each subsequent shot. Inconsistency becomes an advantage as the golfers pick the best and discard the worst. “In a scramble, we don’t need everyone to do something good, we just don’t want the same bad shot,” said Syverson, who was photographed by Chris Strong at the Jackson Park Golf Course on Chicago’s South Side. “It’s a portfolio problem.”—Judith Crown

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Chicago Booth Magazine Summer 2012

Chicago Booth Magazine…

Accessorize with Booth: It all started when David Booth, ’71, suggested that the school should have a signature tie. The student-led Dean’s Marketing Advisory Committee offered to help run a design contest, which concluded in May, with a $300 check and bragging rights for the best overall design going to first-year Full-Time student Joseph Ryu. Meenakshi Dash, ’08, won $100 for the most original design and Mark Zmijewski, Leon Carroll Marshall Professor of Accounting, won $100 for scoring the most “likes” on Facebook. The five-judge panel evaluated the designs for originality, suitability for a business setting, and ease of manufacturing. To view all 60 design submissions, visit the Booth Community Facebook page at Facebook.com/ChicagoBoothBusiness.

to Go! Stay connected to alumni stories, faculty news, and more— wherever you are.

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From left to right: David Booth, Meenakshi Dash, Joseph Ryu, and dean Sunil Kumar.

Not pictured: Mark Zmijewski.

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The University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, Illinois 60637

The University of Chicago Booth School of Business Summer 2012

Critical Dialogues Dean Sunil Kumar gets the inside track on Zipcar from CEO Scott Griffith, ’90

20

Temptation’s Siren Song Research by Wilhelm Hofmann investigates desire, willpower, and self-control

10

Good Energy Experts discuss fueling the future at the 60th Annual Management Conference

26

Opening New Routes How Scott Griffith, ’90, CEO of Zipcar, drove car sharing to the mainstream