SWOT analysis

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Skills & Knowledge 1. Awareness of diverse & global range of design cultures & languages. 2. Experience of design research, analysis & synthesis. 3. visualising / prototyping skills & aptitudes in a range of media & formats. 4. aptitude in compiling interim & summative design presentations. 5. Aptitude for designing through a digital platform. 6. Knowledge & experience of process, component & production technology.

Project Process 7. Experience of design process & methodologies. 8. Experience of team leadership & management. 9. Experience of costing projects & fee negotiation. 10. Experience of planning & managing client relationships & collaboration. 11. Experience of managing client relationships & collaboration. 12. Experience of a wide range of project types & scales of innovation.

Enterprise & Marketing 13. Knowledge of design sectors & creative industries. 14. Experience of project procurement & client consultation. 15. Experience in planning continuing professional development. 16. Experience and understanding of legislation & regulations. 17. Experience of design budgets & account management. 18. Experience of design practice marketing & promotion.

Values & Vision 19. Understanding & practice of ethical business standards. 20. Subscription to policies & standards of ethical design. 21. Commitment to & understanding of the imperatives of professional practice. 22. Awareness & appreciation of key design futures & innovation trends. 23. Commitment to the advancement of design knowledge, expertise & value. 24. Awareness & practice of user centred design.



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