S P EC IA L RE PORT: R E SI LI E NC E
‘ADAPT, IMPROVISE AND OVERCOME’ What does it take to build an anti-fragile company that can take a punch and throw one, too? We asked CEOs across a range of sectors for top-of-mind takeaways for 2021. Here’s what they had to say. BY DALE BUSS
FOR BRIDGEWATER INTERIORS, THE BEST WAY TO BOUNCE BACK FROM A PANDEMIC
is to double down on what put the $2 billion maker of automotive seats in its strong position before the virus hit. The Detroit-based manufacturer emphasized flexibility, consistency and culture, as Bridgewater reopened its plants in Motown and in nearby Warren, Michigan, and soon soared past its pre-Covid-19 heights.
16 / CHIEFEXECUTIVE.NET / WINTER 2021
