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FIELD FOR THOUGHT
graphy Copyright © 2007 SAGE Publications (Los Angeles, London, New Delhi, and Singapore) http://www.sagepublications.com Vol 8(3): 361–372[DOI: 10.1177/1466138107081029]
International management and ethnography What and why? ■
Gavin Jack University of Leicester, UK
The point of departure for this response is a broad sympathy for the authors’ aim to broaden the methodological basis of international management inquiry, and more specifically the study of multinationals, through ethnographic research. As noted by previous commentators (Adler, 1984; Boyacigiller and Adler, 1991; Chapman, 1997; Jack and Westwood, 2006; Redding, 1994; Westwood, 2001, 2004), comparative/cross-cultural/institutionalist research in international business and management has long been dominated by functionalist and positivistic approaches which provide a highly partial understanding of the lived experiences, the complex and contradictory meaning-making systems and the political and ethical interactions of human agents. Any writing which brings attention to these ‘forgotten’ facets of human life under the constant re-structuring of global capital is, in principle then, an important rejoinder to the prevailing epistemological consensus of international management research (IMR). Despite my sympathies for this piece, however, it is my aim in this response to suggest a number of ways in which the authors might have further nuanced and supported their arguments, and thus crafted a more persuasive case. The response is structured around a critical discussion of two key themes which emanate from my own idiosyncratic reading of the article: first, the authors’ object of critique; and second, the authors’ turn to ethnography.
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