A New Iteration of Pink

Once dismissed by wine buffs as an overly sweet afterthought made from leftover grapes, rosé’s tide started to turn sometime around 2013, and its growth shows no signs of slowing down.

Millennial wine drinkers in particular have embraced the pink drink as a symbol of summer and the good life. The crisp delicacy has its own festival, La Nuit en Rosé and has even inspired an entire rosé mansion. Instagram has been flooded with pink-hued cocktails and the hashtag #roséallday. It also happens to be Beyoncé’s favorite tipple. Sugarfina, a popular confectionery store, launched an entire line of rosé gummy bears, and Bar Primi in New York created the now-famous and copied frosé, a slushy consisting of rosé, vermouth, and fresh strawberries.

Last year, the concept of rosé expanded into sparkling water, ciders, pink gins, seltzers, and vodka. It’s safe to say that pink drinks are now firmly entrenched in pop culture.

This summer we’ll be embracing a new innovative iteration of rosé. Swedish brand SVEDKA Vodka—the number one imported vodka in the United States, recently launched SVEDKA Rosé, a crisp, easy-drinking vodka intended to be sipped chilled, on ice, or smoothly blending into cocktails.

With catchy taglines like “Vodka with a Wine Fetish” and “Not Wine, Not Sorry,” SVEDKA Rosé brings its daring, bold personality to rosé enthusiasts everywhere in a way that complements the brand’s new ‘Bring Your Own Spirit’ platform. The 60-proof spirit blended with 5% rosé wine, resulting in a unique combination of vibrant fruity aromas with flavors of strawberry and pineapple and notes of hibiscus. The pale-pink spirit is showcased in a clear glass bottle with hints of rose gold in the label and bottle cap.

SVEDKA is synonymous with breaking the mold in the vodka category and spearheading bold flavors that spark trends. Approaching the spring and summer months, we’re excited to launch SVEDKA Rosé, which aims to give both vodka and rosé fans a fresh take on their favorite drink.

— Carl Evans, SVEDKA Vodka’s vice president of brand marketing

LITTLE PINK MARTINI

INGREDIENTS

2 oz. SVEDKA Rosé

1 oz. rosé wine

½ oz. peach schnapps

2 dashes orange bitters

PREPARATION

Add all ingredients to a stirring vessel and stir until cold. Pour into a chilled Martini glass. Garnish with a pink rose petal.

ROSÉ CLOVER

INGREDIENTS

2 oz. SVEDKA Rosé

¾ oz. Lillet Rose

¾ oz. lemon juice

¾ oz. simple syrup (1:1)

4 raspberries

2 dashes orange bitters

Triangular lemon twist (for garnish) 2 skewered raspberries (for garnish)

PREPARATION

Add all ingredients to a mixing tin and shake vigorously with ice. Strain into a chilled coupe glass. Garnish with a triangular lemon twist and two skewered raspberries.