A NEW ITERATION OF
Pink
By Colleen Thompson
Once dismissed by wine buffs as an overly sweet afterthought made from leftover grapes, rosé’s tide started to turn sometime around 2013, and its growth shows no signs of slowing down.
Millennial wine drinkers in particular have embraced the pink drink as a symbol of summer and the good life. The crisp delicacy has its own festival, La Nuit en Rosé and has even inspired an entire rosé mansion. Instagram has been flooded with pink-hued cocktails and the hashtag #roséallday. It also happens to be Beyoncé’s favorite tipple. Sugarfina, a popular confectionery store, launched an entire line of rosé gummy bears, and Bar Primi in New York created the now-famous and copied frosé, a slushy consisting of rosé, vermouth, and fresh strawberries. Last year, the concept of rosé expanded into sparkling water, ciders, pink gins, seltzers, and vodka. It’s safe to say that pink drinks are now firmly entrenched in pop culture. This summer we’ll be embracing a new innovative iteration of rosé. Swedish brand SVEDKA Vodka—the number one imported vodka in the United States, recently launched SVEDKA Rosé, a crisp, easy-drinking vodka intended to be sipped chilled, on ice, or smoothly blending into cocktails. With catchy taglines like “Vodka with a Wine Fetish” and “Not Wine, Not Sorry,” SVEDKA Rosé brings its daring, bold personality to rosé enthusiasts everywhere in a way that complements the brand’s new ‘Bring Your Own Spirit’ platform. The 60-proof spirit blended with 5% rosé wine, resulting in a unique combination of vibrant fruity aromas with flavors of strawberry and pineapple and notes of hibiscus. The pale-pink spirit is showcased in a clear glass bottle with hints of rose gold in the label and bottle cap.
80
CHILLED MAGAZINE
