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Brand Profile - Frankly Organic Vodka
Live Honestly WITH FRANKLY ORGANIC VODKA By Jill Dutton
FRANKLY AIMS TO DELIVER A BETTER-FOR-YOU VODKA USING ORGANIC INGREDIENTS AND A TRANSPARENT NUTRITION LABEL.
The company’s motto, “To live frankly is to live honestly,” originated from the company’s mission for crafting vodkas with USDA certified organic ingredients, coupled with packaging that displays an ingredient list and nutritional label for full transparency.
Kristen Risk, co-founder and SVP of marketing communications for Frankly says a wellness shot originally inspired the brand. “We wanted to craft a ‘better for you’ vodka that used functional ingredients like turmeric root, maca root, wild cherry bark, and ginger root to create deep flavored profiles, all while being mindful,” Risk says.
When researching the vodka category, Risk and her husband were running marathons and working out regularly, which always ended with a healthy and functional wellness shot. “We never gave much thought to what was in our weekend cocktails until we learned that there is rarely transparency in the industry. So, we set out to change that. The TTB does not mandate ingredient labeling, but we think consumers have the right to know what they are consuming, and frankly, we feel proud of what’s in our vodkas. We call them conscious cocktails.”
The mission resonates with Millennials. Risk says, “Today’s demanding consumers want a better-foryou cocktail without sacrificing authentic flavor. Millennials and LOHAS (Lifestyles of Health and Sustainability) resonate with sustainably crafted consumer products and philanthropic efforts. We do both.”
Organic certification and a culture of sustainability is a worthy cause. Risk says that organic certification is a stringent process that ensures all the raw ingredients are grown with no genetically modified seeds and are absent of synthetic pesticides, herbicides, and fertilizers. “Our farms utilize sustainable farming practices which contribute positively to our environment,” Risk says.
Frankly’s packaging is intentionally clear, contemporary, and conversational. “We’re not preachy, not goofy, but straightforwardly appealing to a range of audiences drawn to strong ideas and transparent sips,” explains Risk. “It was Frankly’s mission to create a vodka where functional ingredients and transparency shined bright. Our label has won four design awards globally.”
The four flavor profiles are crafted with organic fruits, roots, and botanicals for award-winning taste. The vodka is distilled five times and slow filtered for a smooth taste. Frankly Organic Grapefruit Vodka is warm and wellbalanced with ruby red grapefruits, Ceylon cinnamon, and maca root. Frankly Organic Strawberry Vodka is slightly sweet with strawberries, lemon, coconut water, and turmeric root. Frankly Organic Pomegranate Vodka is slightly tart with pomegranates, lemon, and ginger root. And, Frankly Organic Apple Vodka is complex with apples, ginger, and a kick of cayenne. Even whiskey drinkers can appreciate the Apple varietal due to its complexity. There is truly a profile for everyone.
Bartenders love the versatility of Frankly Organic. You can serve it neat, on the rocks, or simply with a splash of soda water; the difference is your cocktail will be tastier due to the depth of flavor profiles. When mixing, simple is better. Risk suggests adding fresh citrus or fresh herbal syrup.
Frankly Organic stands out from other vodka brands for many reasons. The vodka is made using only functional and organic ingredients and no synthetic pesticides. No use of refined sugars, artificial flavors or colors, non-GMO, gluten-free, organic certified, Kosher certified, low-ABV and awardwinning. The brand supports organic farmers and organic agriculture practices. Risk adds, “Frankly, we engage in organic agriculture that regenerates the health of soils, ecosystems, animals and people while producing a sustainably crafted vodka.” The brand’s philanthropic mission is donating one percent of revenue to animal welfare organizations.
