That's the Spirit - The Mexican Art of Celebrating Life—Kah

The Mexican Art of Celebrating Life

Intriguing KAH Tequila embodies a modern spirit that delights in every sip

By Victoria CeCe If there’s a drink that knows how to lift all our spirits, it’s tequila. An ode to Central and South American spirituality, KAH tequila marries high-quality tequila with the Mexican art of celebrating life.

Tequila has long been a central part of Mexican social culture. It is an expression of savoring life and even the afterlife, through the holiday Dia De Los Muertos. Known in English as the Day of the Dead, this two-day holiday is a tribute to deceased loved ones. But this holiday is nothing like a funeral. In Mexican culture, mourning and sadness are insulting to the dead. That’s why Dia De Los Muertos vibrantly honors the dead as if they were still here celebrating on Earth.

KAH tequila embodies all of this in every bottle they make.

The team behind KAH doesn’t believe that celebrating life just happens once a year. “For me, Dia De Los Muertos isn’t just one day of the year, we should choose to celebrate life every day,” says KAH Tequila Master Distiller Arturo Fuentes. It comes as no surprise that the brand is named KAH, meaning “life” in the ancient Mayan language.

This expression of life extends into KAH’s bottles. Each tailor-made bottle boasts its own intricate calavera (‘skull’ in Spanish) design, inspired by traditions from all over South America. The Blanco, for example, presents a calavera inspired by Bolivian tradition, where skulls were ‘served’ tequila—an act that Bolivians believed immortalized the dead and protected them from evil spirits.

While KAH tequila’s bottles will surely jazz up your bar shelves, the tequila inside will make your drinks shine.

Each tequila is just as premium as its bottling. Produced in the heart of Jalisco, every awardwinning KAH tequila begins with handharvested blue Weber agave that is processed and distilled by Fabrica de Tequilas Finos. Each tequila is carefully blended, a priority of its Master Distiller Arturo Fuentes and Master Blender Alejandro Gracias. “Garcia, who balances flavor variations among agave distillates with influences from American oak barrels (for KAH’s aged expressions) to craft the perfect bottle of KAH Tequila, every time,” mentions Evija Sparane, KAH Global Brand Director. “KAH’s distillers transform handharvested 100% Blue agave into a lively Blanco, Reposado, and Añejo.”

From three exceptional tequilas to choose from, each with unique bottles to match, it’s hard to get bored of KAH tequila behind the bar. These tequilas truly breathe life into a range of cocktails, from your classic Margarita to a reposado Old-Fashioned. “Kah is the perfect tequila for mixing cocktails. While all the expressions can be enjoyed sipping neatly, KAH has a range of flavors that complement cocktails from the most basic to the most complex,” comments Sparane.

THE NEW EXTRA AÑEJO TEQUILA

KAH isn’t stopping there. The team just announced the arrival of a new tequila—the Extra Añejo.

The inception of KAH Extra Añejo took years of work and precision. It is the culmination of Fuente’s expertise, who oversaw every single detail. From selecting the best blue agave plants to the final moments of blending, Fuentes and his team worked diligently to craft a tequila that authentically represents the nature of blue agave and Mexico’s rich community-driven culture.

“This is more than just a bottle of delicious, well-made tequila. It symbolizes time spent in cultivating the agave plant for years, years spent aging and nurturing, by the local community and team committed to creating a unique spirit that delights those who taste it with every sip,” says Fuentes. The KAH team struck a brilliant balance with the Extra Añejo, enhancing the agave’s natural flavor with notes of sweet spice, pepper, and smoke from aging in American white oak barrels.

With a new tequila in KAH’s line-up comes another eye-catching bottle. Extra Añejo’s clay bottle is a showstopper, day or night. It features a deep royal green enamel with phosphorus ink, which glows in the dark, adding a ghoulish yet gorgeous touch to this special tequila.

Extra Añejo also adds a new chapter to KAH’s celebratory bottling—this time to honor friendship. The bottle’s hue represents abundance and eternity in ancient Mayan culture, two elements that are essential to tequila and Mexican culture.

In Mexico, tequila is a means of celebrating life’s abundance and making memories, something Fuentes wished to convey through every sip of Extra Añejo and KAH’s other tequila expressions. “The delicate flavor of Extra Añejo delights us from the mouth to the throat, leaving a pleasant memory,” notes Fuentes.

Fuentes and the KAH team were successful. Their tequilas are just as spirited as their bottles. With every sip, we’re reminded that life is short, and we should spend it creating memories, with a smooth tequila cocktail in hand.