That's the Spirit - Spicing Up the Tequila Game—Ghost Tequila

Spicing up the Tequila Game

GHOST TEQUILA BRINGS THE HEAT TO CRAFT COCKTAILS

By Victoria CeCe

Spicy Margaritas might never be the same again. And you can thank Ghost Tequila for that.

A fierce new addition to the tequila game, Ghost tequila is a spicy 100% blue agave tequila made with a trace amount of bhut jolokia (a.k.a ghost pepper).

Now, let’s get something straight. This tequila isn’t some flavored gimmick.

“Ghost Tequila was born in a bar, not a boardroom,” says Chris Moran, founder and CEO of Ghost Tequila. A long-time bartender himself, Moran wanted to create a game-changing tequila that would be a natural addition to any bartender’s repertoire. This meant that the tequila’s quality had to come first. “Now that so many consumers and bartenders have embraced topquality 100% agave tequilas, they’re looking to find new and different expressions of this highly versatile spirit,” adds Moran.

Moran focused on production more than anything with quality at the forefront of Ghost Tequila. He wanted his tequila to be made in small batches with precision and the best blue agave. Once Moran found the right distillery for his project—Casa Maestri—he spent a year researching peppers to perfect the tequila’s spice, without overpowering the agave’s natural flavor. The result? A balanced blanco tequila with a seductively spicy kick—a no-brainer companion to classic tequila cocktails.

Ghost tequila is versatile and works like any highquality tequila, just with a bit of spice. But Moran loves it with fresh watermelon juice. “We have a shot we call a “Mexican Candy” which is 1 oz. of Ghost Tequila, a 1/2 oz. of fresh watermelon (or watermelon liqueur), and a splash of lime. It’s fantastic!”

When considering Ghost Tequila in your lineup, remember that Moran is straight-up about this tequila’s purpose. “Ghost is not your typical tequila. We’re not necessarily competing with those usual tequila brands,” says Moran. “This is a tequila with a very specific and very real purpose, to make spicy cocktails better.”

Ghost Tequila does indeed have a purpose—to stir up your bar’s tequila game with a little sugar, spice, and everything nice.