It’s All The Buzz - Buzzbox

Buzzbox boasts nine award-winning cocktails: Perfect Margarita, Cuban Mojito, Long Island, Classic Cosmo, Bloody Mary, Vodka Lemonade, Hurricane, Classic Greyhound, and Whiskey Lemonade. Also, buzzbox just launched its new Tequila Paloma made with silver tequila imported from Jalisco and fresh California grapefruits and limes.

“A purpose-driven company, we craft cocktails focused on quality with sustainability at the heart of everything we do,” says Vandenbos. “Our latest packaging updates show this purpose in action by increasing the renewability of the package while protecting the fresh quality ingredients found in our cocktails. Plus, with new graphics, our boxes look even better while doing it!”

Vandenbos adds, “As next-generation solutions become available, we will continue to innovate to offer our consumers and trade partners the best quality ready-to-drink cocktails possible in lightweight, recyclable packages made from renewable materials.”

THE FUTURE OF RTD’S

The RTD category experienced a resurgence over the past couple of years, a lot driven by the “new normal.” Ready-to-Drink cocktails no longer contain sugary, heavy alt-based products aimed at the off-trade. Instead, today’s consumers want convenience and portability without sacrificing quality. They want to know what’s in their cocktails. Not surprising, vodka is the most popular spirit base for RTD cocktails, with tequila, whiskey, and rum also seeing solid growth numbers. An added benefit for bartenders in fastpaced environments like music festivals, sporting arenas, and pool bars, RTDs help keep long lines at a minimum. The Nielsen panel data projects robust growth for the RTD category (off and on-premises), and they don’t see the trend slowing down.

SPIRIT OF THE OPEN

St Andrews, Scotland