All About Conveinince - Lolea Sangria

All About Convenience

LOLEA SANGRIA IS FRESH WINE ESSENCE IN AN RTD

Where RTDs are concerned, the opportunity for innovation is limitless. “Especially now that bartenders and consumers recognize that high-quality products can amplify any situation when served from a can,” stresses Felipe Lobón, U.S. Brand Manager for Lolea Sangria and Zamora Wines at Zamora Company USA.

Award-winning Lolea Sangria No.1 is a premium frizzante sangria crafted with Tempranillo and Cabernet Sauvignon red wine, Mediterranean citrus, and soft peach accompanied by a touch of cinnamon. Lolea Sangria has no artificial preservatives or colorants and is 100% gluten-free and 100% vegan.

Sangria has long been enjoyed in Spain, and Lolea Sangria bottles and cans conveniently bring that Spanish tradition to people worldwide. “In the same way that many Spanish families have their own sangria recipe, we encourage people to make each serve their own with fresh citrus, herbs, and spices,” says Lobón. “Lolea Sangria is delicious on its own, served very cold right out of the can or bottle, or served as a frozen treat with unique garnishes,” but it’s also highly versatile in cocktails. For instance, a Lolea Iced Tea is a refreshing combination of Lolea Sangria No.1, chai tea syrup, lemon juice, rum, and ginger beer.”

With a single-serve RTD like Lolea Sangria No.1, bartenders can quickly and easily pour a sangria for their customers, especially in high-volume accounts or outdoor venues where consumers prefer this type of serve. “It’s the perfect package to bring premium sangria to guests without needing to be a master Spanish blender,” explains Lobón.

Lolea No.1 Frizzante Red Sangria is currently available in RTD cans. However, Lolea No.2 (peach-centric white wine-based sangria) and Lolea No.4 (organic Grenachebased sangria with a hint of lemon and cardamom) sangrias are available in the United States in ready-to-serve 750ml bottles.

“Lolea’s journey in the states is just getting started, and people can expect many more developments from the brand in the coming years with the same focus on using premium-quality wines to craft unique beverages,” says Lobón. “People who taste Lolea become instant fans, and our 95-point showing at this year’s Chilled 100 Spirits Awards speaks to that fact! It’s truly a delicious and refreshing drink, a perfectly balanced sweet taste married with a fresh wine essence in the convenience of an RTD.”