ADVANCED MIXOLOGY BRAND SPOTLIGHT the future is sparkling

By Terri Marshall

Since its inception, Banfi has been driven by education and excellence in hospitality. Supporting hospitality programs in higher education institutions and inspiring the next generation of the industry is a key element of Banfi’s foundation. “When it comes to hospitality, there probably isn’t a brand that embodies the spirit more than Rosa Regale,” says Cristina Mariani-May, president and CEO of Banfi. “It’s welcoming, celebratory, and uniquely delicious.”

Cristina often meets consumers introduced to Rosa Regale through their hospitality programs, and it remains one of their favorites. “Those are my favorite stories to hear,” she shares. “Rosa Regale is the wine they’ll choose to toast with or even to gift because of how special it is to them.”

Banfi is Cristina’s brand and family business. “We’re a fine wine company, and one of the brands I’m excited to be talking to Chilled about is Rosa Regale,” she explains. “Rosa Regale is a line of sweet, sparkling wines from our Piedmont winery in Italy.”

Rosa Regale brings people together. “Bubbles have a tendency to do that, but Rosa Regale is an especially social brand,” says Cristina. “It’s fun, playful, and accessible from an affordability and distribution standpoint.” Another bonus, Rosa Regale is ideal for mixing it up. The red and the white offer a lower ABV of 7%, making the brand ideal for mixing delicious cocktails.

As a sparkling wine, Rosa Regale was viewed more as a specialty or special occasion item—a sweet red sparkling was not something you’d see every day. Now the brand has expanded to include a sparkling Moscato and sparkling Rosé, and the feedback has been great. “It’s something we’ve noticed with sparkling trends even throughout the pandemic,” explains Cristina. “People crave celebration, and the fact that it’s Tuesday or something is a great reason to raise a glass with friends.”