The Best Kept Spirited Secret with Lenny Kravitz

The name, Nocheluna, comes from the ‘Corrido De Chihuahua’, a traditional song that refers to the beautiful moonlit nights in the desert. According to Mexico native Master Distiller Iván Saldaña, “Lenny has this incredible ability to grasp what is essential, what is meaningful, and he was the centerpiece in defining the brand’s name, along with the packaging.”

How were you introduced to Nocheluna Sotol?

At the start of the liquid process, I was sent an unmarked bottle, and upon tasting it, I was immediately inspired by its elegant smokiness. As with most people, I did not know about sotol. I then visited Chihuahua to become educated, which brought everything to life right before my eyes. The taste, the complexity, and learning so much about a topic I didn't know excited me.

What do you like most about sotol?

Nocheluna Sotol has many different notes that I love. I’m a big fan of the smokiness it brings to the palate. Whether it’s food, incense, fragrances, or a spirit, I love the element of smoke. It’s always been attractive to me. Nocheluna Sotol has a smooth balance of wild herbs, dried stone fruit, caramel, honey, and oak firewood. The liquid is one-ofa-kind and only made possible due to the unique desert terroir from which it is harvested. Not to mention the incredible team of experts crafting it, of course.

When people take the time to learn about Nocheluna Sotol and the sotol category in general, they will really learn to appreciate the liquid. It inspired me because I see it becoming even more popular over the next handful of years. It can distinguish itself as new land in the marketplace.

What is your favorite way to enjoy Nocheluna Sotol?

I enjoy Nocheluna Sotol in the evening after a great dinner with friends, whether sipping it neat or mixed.