THE LOCALS
BRAND AMBASSADOR
Anthony Caporale
D
Drambuie
Drambuie’s historic recipe dates back to 1745 and throughout history has been offered as a priceless elixir, has warmed soldiers through battles and world wars, became the first liqueur to be allowed in the cellars of the House of Lords, has reached iconic status in the world of bartending and has remained modern and popular all the way through. To represent a brand of this caliber takes an unwavering appreciation of the spirit. It seems a natural fit for Anthony Caporale to be Drambuie’s brand ambassador.
kies,” explains Anthony. “It forms a unique bridge from the past into the future, and the modern Drambuie drinker gets that. They have a profound appreciation for craftsmanship and history, yet they’re able to reshape these characteristics into a fresh vision of what’s next. It’s that creative, forwardthinking vibrancy propelled by an unwavering tradition of quality that really defines Drambuie.”
Anthony’s passion and appreciation for Drambuie pours into his representation of the brand. “I like to get restaurant staff Anthony Caporale has been a professional bar instructor and bartenders educated and excited about the product. My and bar chef for over two decades, and has been an intrirule of thumb is that if bartenders are drinking a brand after cate part of over a dozen major restaurants in roles ranging their shift, they’re pouring it during their shift.” Anthony’s from beverage consultant to strategy for maintaining Dramowner. He is a member of the buie’s image centers around his United States Bartenders Guild belief that spirits are meant to and, among many other things, is be experienced, firsthand, so the producer and host of Art of the quality of the brand makes the Drink TV, the leading cocktail a connection to the consumer IngredIents web show with millions of loyal and enhances this impression. 2 oz. Drambuie viewers worldwide. Yes, Antho“Bartending is about delivering 2 oz. Fig-Infused Black Tea ny Caporale’s plate is full, and his an experience to your guests, (Steep 8 oz. hot water with cup is full as well, of Drambuie. and it’s equally important to give loose-leaf Black Tea and 2 sliced people a positive experience that Dried Figs for about 5 minutes). Ask Anthony Caporale about they associate with a brand as 1 Strip Orange Zest Drambuie and you will get an opposed to simply pitching and earful, not just because he is the pouring.” PreParatIon brand’s ambassador, because he In a mixing tin half-filled with ice, has a true love and appreciation As Drambuie’s Brand Ambassaadd ingredients, shake until the for the brand. “I’ve brewed beer, dor, Anthony spends much of his tin is frosted. Double strain into distilled spirits, studied markettime delivering his brands mesa martini glass, float 1/2 oz. ing in college, tended bar for sage to bartenders who have alLavender-Infused Cream. decades and have been an adways been very concerned about vocate of Drambuie the whole the quality of the ingredients Garnish with pinch of dried time,” says Anthony. “When I they use and consumers who lavender blossoms in center. was bartending, I always sold have become more savvy then Lavender-Infused Cream: more Drambuie than the rest of ever. “My takeaway is pretty Thicken heavy cream in a shaker the staff combined, it was my straightforward, there’s Scotch with dried Lavender Blossoms go-to drink for people who wantin the bottle,” says Anthony. “At ed to get into brown spirits.” the heart of Drambuie lie the finand double-strain over bar spoon. est Scotch whiskies in the world. For Anthony, Drambuie’s staying That’s what makes it pair so well power can be attributed to qualwith other dark spirits, like in a ity of product. “Drambuie is a Rusty Nail (Drambuie and Scotch classic brand with a rich heritage, over ice), and it’s also what yet it’s also the original blueprint makes it such a great introducfor one of the hottest segments tion to the wonderful world of in today’s market: flavored whiswhisky.”
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CHILLED MAGAZINE
Lavender Tea Nail
