30th & 31st January, 2016
Boscombe Precinct Christchurch Road, Bournemouth
Sponsorship & Vendor Pack
Supported by
Event Introduction Chinese New Year is now celebrated in most countries where there are large Chinese populations. Markets or village fairs are set up the week before the start of New Year, featuring New Year related products. In many ways, they are not dissimilar to the German markets before Christmas that now take place in many Western countries. Inspired from this tradition, the 2016 Chinese Winter Wonderland is the first ever open-air Chinese market in the South of England. It will be held at Boscombe Precinct, Bournemouth on Saturday 30th and Sunday 31st January, 10:00 am to 4:00 pm. Besides various market stalls (including Chinese and other world cuisines), Chinese Dance performances, Kung Fu, Lion Dancing and a Chinese Fashion show will be organised throughout the programme to bring excitement and culture celebration; added to this will be cultural displays and performances from other cultures and lands, celebrating the diversity of the world and humankind. It is a free event, welcoming the local community and visitors of all nationalities to enjoy this traditional celebration of the start of the Year of the Monkey; the perfect occasion to bring the people of Dorset together and warm up the winter season with a colourful market of joy and happiness. The event is approved and strongly supported by Chinese Embassy, Bournemouth Borough Council and Bournemouth Coastal BID, in which Bournemouth Chinese School is on the organising committee and also one of the benefited charities of the event (Charity No. 1162663).
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CHINESE WINTER WONDERLAND - SPONSOR & VENDOR PACK
Why should you Get involved? The 2016 Chinese Winter Wonderland will give sponsors and vendors maximum benefits from exposure and marketing opportunities. A truly unique event, this is the first and only celebration of its kind in Dorset. The timing of this event will encourage people to consume and prepare for the festive season just like the pre-Christmas Market. This is a massive commercial opportunity and multicultural celebration for the quiet winter period. The 2 day event celebrates the most important holiday and festivity in Far Eastern countries. The Chinese demographic is the fastest growing ethnic population in Bournemouth (increasing by 52% during 2001-2011). In 2015, it was estimated that there are 1,990+ Chinese people living in Bournemouth; and more than 2,000 members of other Asian nationalities. This means that not only is the “Chinese market” growing, but the general “interest in Chinese culture” by nonChinese people is also growing; this is also having a beneficial effect on interest in Asian cultures generally: Chinese New Year is becoming a cultural phenomenon of global importance. This makes sponsorship of the event an excellent marketing opportunity for your company to reach out to the diverse population of Bournemouth, Poole and Dorset. We will work with corporations, local businesses, and community organisations to achieve cross promotional marketing opportunities and maximum exposure for your company. The unique value propositions of our event include but are not limited to the followings: • A prime location at Boscombe Precinct – the heart of Boscombe which is the most populated area in Bournemouth (by Bournemouth Borough Council Statistics 2015) • 10,000+ expected attendees over the weekend with a diverse audience from all over Bournemouth, Poole and near-by areas of Dorset • Over 20,000 potential customer impressions from extensive advertising channels • Spacious venue for over 40 vendor stalls • Partnership with local schools and diverse communities to attract hundreds of students and families for this fantastic fun-filled market • Live entertainment with Chinese dance, fashion show and the unique Chinese Lion Dance - this is the first out-door performance of its kind in Bournemouth! • Free interactive games, toy booths, and arts & crafts workshops • Ample and convenient parking Charitable Cause: Your contribution will benefit the local community through different projects by Bournemouth Chinese School such as a Radio station for less able youth, a telephone Help Line to support all less able English speakers breaking down the language barrier and accessing services more easily - boosting quality of life and community cohesion, and counteracting effects of isolation or discrimination, that people from ethnic minority communities sometimes experience.
Chinese Winter Wonderland - Sponsor & Vendor Pack
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marketing Event website, online event bulletin and calendar
Printed materials: Flyers, Event Booklet
Outdoor advertising:
Social media: Facebook, Twitter & YouTube
Press Release
Direct mail & print distribution
Direct Contact
Email Marketing
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Poster sites and street dressing with 49 banners hung up from Christchurch road to Pokesdown station for one month (14 January – 13 February)
(telephone and face-to-face)
Radio
CHINESE WINTER WONDERLAND - SPONSOR & VENDOR PACK
Friends/ambassadors of clubs/communities around Bournemouth colleges, schools, universities, churches and other local communities
How to get involved? Buy a Stall (3mx3m)
Food Stall: £100/day/stall Non-food Stall: £50/day/stall
(Vendors to pay a deposit of £25 to reserve a place and extra charge for electricity*) With support from Bournemouth Coastal BID, there will be a supply of gazebos available at a very low fee £25/day. Vendors are also encouraged to adopt the Chinese New Year colour theme of ‘Red and Gold’ for the Best Decorated Stall competition. Free Chinese decoration materials are provided such as lanterns, red buntings, Chinese blessing words etc. Application for stalls are available until Sunday, 17 th January 2016 or until the space runs out.
Advertise There will be 6,000+ copies of event booklets (bi-lingual, full colour, A5 size) to be distributed across Dorset, Southampton, Portsmouth, Weymouth, and even as far as London, Manchester, Birmingham and Glasgow in January 2016. With the growing interest across the UK in Chinese culture, this booklet is a great opportunity to advertise your brand and bring them closer to both Chinese and non-Chinese communities together in fun and practical ways. All vendors will be included in our event directory. If you want to upgrade this to a display advert, contact us before 7 January to get a 10% discount. Rates start at only £50.00.
Whole page (148x210mm): £120** Half page (105x148mm): £80** A Quarter page (74x105mm): £50** Email an electronic copy (pdf, jpeg, etc.) of your ad to info@chinesewinterwonderland.co.uk; Deadline to submit ads: Thursday, 7 th January 2016 **Additional £30 for personalised advertisement design (optional).
Chinese Winter Wonderland - Sponsor & Vendor Pack
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How to get involved? Sponsorship Package Sponsor benefits 1. Name and Logos inclusion on event marketing materials and exposure through media channels
Gold (2) £1,000
Silver (unlimited) £500
(Larger logo)
1.1.Website
X
X
X
1.2.Posters
X
X
X
1.3.Booklet cover
X
X
X
1.4.Official Programme flyers
X
X
X
1.5.Street banner
x
x
x
1.6.Press Release and Radio
X Free whole page ad
Free half page ad (£50 upgrade to full page)
Free quarter page ad (£30 upgrade to half page, £70 to whole page)
X
X
X
Free 2 days
Free 1 day
Discount charge to be discuss with organisers
5.Company banner hung up at the event
X
X
6. Publicly thanked at and after events in all our social media and press release.
X
X
7.Representatives and Guest Speaker at Opening Ceremony with the Bournemouth Mayor and Chinese Embassy
X
X
8. Tickets to Mayor Charity Ball on Saturday evening, 30th January at the Royal Bath Hotel
2 tickets
1 ticket
2.Free advert in event booklet
3.Special Announcement during 2-day event performances 4.Free dedicated stall at the event *Stall Position to be discussed
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Platinum/ Title Sponsor (1) £3,000+
Chinese Winter Wonderland - Sponsor & Vendor Pack
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Other sponsors: All financial supporters (from £100) will be acknowledged in the event booklet, social media and website.
Print Sponsors
Sponsoring printing costs including posters, flyers, official programme flyers, banners, and booklets which can value at £2,500+. Please contact us for details. Your benefits would include: • Name and Logos inclusion on event marketing materials and media channels • Free 01 whole page advertising in event booklet • Special Announcement during 2-day event performances
• Representatives at Opening Ceremony with the Bournemouth Mayor and Chinese Embassy • Publicly thanked at and after events in all our social media and press release
• Company banner hung up at the event
In-kind Sponsors
Support can also take the form of goods and services provided. We will be happy to discuss non-financial contributions and corresponding sponsor benefits. These can be a wide range from Chinese-themed decoration materials, Chinese clothing, performances to bin bags or recycle bins and so on. Please contact us for more details.
Due to promotional and printing requirements the following deadlines for confirmation of sponsorship will apply: Prior to Thursday, 7th January 2015 – all sponsorship benefits apply. Between January, 8st January 2016 and prior to Sunday, 10th January 2016– all sponsorship benefits apply with the exception of logo and advert on event booklet and poster. After Sunday, 10th January 2016 – Sponsorship no longer available.
Chinese Winter Wonderland - Sponsor & Vendor Pack
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How do I apply? Please complete the attached Application Form and return it to the contact with correct payment included. Please note that while we endeavour to accommodate each vendors individual requirements as specified upon application, all final decisions regarding stall placement and final approval will be made by Monday, 18th January 2016.
For more information about the event, please visit www.chinesewinterwonderland.co.uk and follow us on Facebook @Chinese Winter Wonderland and Twitter @CNwonderland
Organising Committee: Catherine Nicholls,
Project Manager & Bournemouth Chinese School Principle T-0800 246 1681 E-bournemouthchineseschool@gmail.com
Cady Nguyen,
Event Production Manager T-07478 252 734 E-info@chinesewinterwonderland.co.uk
Stefan Krause,
Coastal BID Manager T-01202 291 200 E-stefan@coastalbid.co.uk
Carol Butler,
Boscombe Centre Manager T-01202 392 142
Supported by