Design Portfolio July 2013

DE

SI G N P O R TF

OL

Ching Yin Hsu

IO

Jody

Presentation

Package

Product Design AA

2012 - Current

Product Design

Poster

UNI

Flyer Subject Name

Process

Poster Design

300 Ă— 590 cm Wall-Mounted Poster

2013 Computex Show

Objections • Raise up awareness on the connection between the brand and products with wireless charging technology.

• Attention-getter.

• Provider of the new products’ first-hand information.

Key Points

The company and the brand are known to clients but new to end user. Company brand logo is large and centered to raise up brand awareness as the first objection.

Use the same theme color of Wireless Power Consortium to bring up the connection in audience’s mind.

Subject Name 2013 Computex Show

Arrange products in catalogue-like orders with key features listed to bring sense of completeness and richness to audience.

Poster Design Process

Front

Material 300 g White Paper Card + Clear Plastic Cover

143 mm

172 mm

Package Design

Back

Power Bank

Objection Renew the digital presentation of company introduction for visiting clients.

Present in front of company clients.

Key Tricks

Before

After

|

clear, energetic, positive

Unified logo tag and all-white background

Concise and vivid color graphs keep audience’s attention focused

Color differentiation drives focus on desired points efficiently

Subject Name Company Intro

Presentation Design Process & Present

Main Audience Company clients Potential dealer Potential agent

Content Demonstrated

|

Backup Power Bank for Samsung™ Galaxy S III

Content Demonstrated

|

Universal Wireless Charger TX II

Main Message Main features and technical specifications of each new product.

Pointing out the usability and versatility of the wireless charging feature .

Flyer Design

Demonstrate product specifications and features.

Digital Flyer

Content Demonstrated

|

Backup Power Bank for iPhone™ 5

Content Demonstrated

|

Universal Wireless Charging Product Series

Subject Name Digital Flyer

Flyer Design Process

Initial Ideation Providing start-up ideas on mid-size portable power banks for later discussion with clients.

...

Adjustment

Integrating feedbacks from clients.

Scattered LED projection + Clear Acrylic Block + Electroplated Surface

...

Color Glass Block

...

Product Design

Power Bank: UNI

Key Chain Type

Power Bank

Carry it everywhere easily!

Name PowerSubject Bank: AA

L W H

60 mm 40 mm 7 mm

Super compact 7mm thick design! Yet fullyequiped with built-in micro USB cable too!

Clean, glossy plastic material.

Based on client’s preliminary requirements on dimension and battery capacity.

Product Design Process

7

mm

Credit Card Type

thin

Power Bank

Super Compact Sleek and Subtle

Plastic + Plastic

Product Design

Based on client’s preliminary requirements on dimension and battery capacity.

Plastic + Stainless Steel

Power Bank: AA

4 LED lights for power indication

Built-in Mircro-USB cable.

Black transparent plastic over the LED for a nice sense of cleanness and technology.

Power button’s surface is slightly concave for a nice touch of detail.

Name PowerSubject Bank: AA

Micro USB input port’s opening is kept flat to make sure easy plugging and effective connection.

Product Design Process

Bench Toy

Faucet

2009 - 2012

ID Works

And more on website Coroflot

Subject Name

Ear Protection

Process

Play with other kids

Sit and play

Pulling around

A folding bench toy for kids age from 5 to 8.

Criteria+Mission Summary

Target User: 5-8 years old kids.

Interaction

Independence

•D evelopment focus and milestone at this age range are more about growing and encouraging independence.

•T hey learn especially through interactions with other kids.

•T hey also learn through manipulating and accomplishing tasks by themselves. Such as preparing their own meal and organizing toys or room on their own.

User Contexts: Kindergarten / School Playroom

A place provides lots of chances of interaction with other kids.

Kids learn and grow a lot in this environment.

Research Process

Knowing kids’ needs better, more solid the design process and concept.

Folding bench

Age 5 - 8

Encouraging

Retail at Target

Interactive

Independence

2-inches Thickness

Kindergarten Playroom

Subject Name

How can a bench stimulates

Interaction

+ Independence

!Puzzle

?

Always being a great way of learning and interaction for kids.

Key features for solution

Puzzle + Wheel

Non-stop question asking stimulates more ideas for better solution.

Brainstorming

Lock Legs

Wheel

Bigger wheel, higher mobility, extra fun!

Brainstorming

Pulling handle 3/8in

angle 4.505 0.25’’ thick 0.25’’ thick

TOP

Simple locking system can be managed by kids on their own.

Further adjustments on different details for more enhanced and kid-suited solution.

.75’’ thick .75’’ thick

0.5’’ thick

Elastic plastic component secured on the 3 legs for locking system.

1in 0.25in

rounded puzzle corners from 1.58’’ circle

9.25in

0.5in 1in

0.25’’ thick 3/8 dell rods at least 1’’ long

Bench Seat

0.25’’ down >>> 0.5in thick

Wheel

BASE

3in 3in 1in

TOP button

0.5’’ cut down >>> 0.25 thick

1.2in for putting legs easier

Textured surface for

MID

all 0.5’’ thick

Detail, variations, design check through prototype with CNC machine.

Production Process

Push the concept towards real world manufacture.

Chair legs with easy locking mechanism Screws

Subject Name

Designed for kids from 5 to 8.

It’s a bench, a toy, yet also a new solution for more learning and FUNNESS!

Solution

Design with mobility gives a sense of ownership and more independent managing.

Pulling around

Solution Process

Sit and play

Simple folding design can be handled by kids.

Play with other kids

Subject Name Process

Moercy

A “tranquil� faucet designed for new mothers.

Warm

Clean

Clean

Healing Service

Light

Dry

Warm

Institutional & On-Site

Tonic

Warm

Vulnerable

Spacious Single Bedroom

Healing

Cautious

Calm

Rest & Recovery

Food

Hygiene

Health

Confinement Service

Visualize the Design Mood: Tranquil

Research: Know More about New Mothers

Based on traditional Japanese culture, “Tranquil” fits to smoothen and calm one’s mind and body.

Asian postpartum confinement traditions are developed based on scientific, experiential, and also emotional perspectives.

Making it now a highly integrated data base of knowledge about new mothers and methods of caring them.

What new mothers NEED ?

Clean

Protection

Warm

Space

1

2

3

4

5

6

7

8

9

Sherry, a new mother who lived in the confinement center, is relaxing on her bed.

Her new son is sleeping in another special room under the cares of nurses. She feels happy and warm and suddenly likes to see her baby. She asks the nurse if her baby is awake. The nurse than brings her baby to Sherry. She gently takes her son over, leaves the bed, and walk towards the refrigerator

Surveys: Personal Experiences and Wisdoms

Tell Stories about a New Mother and a New Father

New mothers are easier to feel lonely and weak. They highly demand safeness, calmness, and cleanness.

Solidify the image of the design mood in mind and enhance inspiration on ideas.

Research Solution Process

Pull together new mother’s emotional needs and the sense of “tranquil” for integrated design target.

Moercy

Subject Name Process

Transfer Moods to Forms

Define symbolic images from “tranquil” and other moods related to new mothers.

Generate ideas from the symbolic images so they can visually express and relate to desired moods.

Refining Details Stages of reconsideration on emotional symbols and user experiences.

Features of Controlling Button • Control water output which default temperature is warm • Temperature control buttons on two sides

Inspired from “Hand Curve” and sense of protection The shape expresses symbolic ideas with its circular centerhollow form: • “Zen-complete surrounding” • “Cleansing Water Bowl”

Bottom form inspired from maternal’s body curve • Enlarged faucet base • More rounded form

Reduced thickness for lighter visual weight.

Moercy

Subject Brainstorm Name

Integrate User Feedback • How can the Finger-Sliding button function smoothly?

• The button is too small to apply force comfortably?

• The slit at center is okay and would not create too much water stain because the sliding of button.

• Finger-sliding button for water amount control • Panels at two sides for temperature control

• Prefer to control temperature with a wheel button rather than panels at two sides.

Finalize

Features Matte nickel gives a warmer sense of touch.

Slide the wheel forward for water output .

Turn the wheel for temperature control.

Default temperature is warm.

Water runs out from the circular slit and flows through the surface to the basin.

Matte Nickel

Subject Solution Name Process

Moercy

Subject Name Process

Open!

Ear Protection for Construction Worker Meets and encourage the correct working habit when using a jackhammer.

Sound + Air Ear

Pop-up Button & Ventilated Holes

P

OP

Muff Slit for Goggles

Click-In Attachment on Construction Helmet

A team design project that focuses on the protection and convenience for construction workers.

Using Jackhammer Encounters...

5

min

130 dB

Research Process

See My Problems?

Current Products Are...

Vibration and Safety Goggles

Unstable

Vibration and posture of using jackhammer cause safety goggles to slide off from face and interrupt working process.

Safety goggles sliding off can disturb working process.

Safe Work-Rest Frequency

Inconvenient

Jackhammer user needs to stop working every 5 minutes for a rest to prevent harms such as Raynaud’s Disease caused by vibration.

Loud Noises

The noise level caused by jackhammer is worse than noise from airplanes running on runway, thus a more advance protection is necessary.

Bulky ones are less convenient when one needs to frequently taking it down and wearing it back.

Insufficient

Regular ear buds only cover 31dB.

P

Subject Name

OP

Solution for us?

5

min Encourage the 5 min work-rest

Design Mission

130 +

dB

Better ear protection in

+

Keep safety goggles stay in

frequency for worker’s health

comparison to ordinary ear

place during vibration from

and safety consideration.

plugs.

jackhammer..

Potential Solution

Pop-up button like alarm clock’s

Air holes on the side

Pop-Up Button Style Muff Cover Big ear muff style protection that can presses and secure goggle frames

Spring Referencing Mechanism of the OXO Pop Container

P

OP

Button

Special cap interior structure Air-tight silicone edge sealer

Brainstorm

Which form is more comfortable? secures goggles more? is easier to wear?

Appropriate Shape

• Comfortable • Big enough for fitting in button mechanism • Symmetrical shape gives lower manufacture cost.

Prototype & Adjustment

Slit on Muff Secure Goggles Better

Open a slit on side of the muff for securing goggle frame. More comfortable to wear and universal for different goggles.

Brainstorm Process

P

Subject Name

OP

Simple Attachment: Click-In and Go! • Squeeze and click into the hole on the helmet • Fits to any construction helmet

5

min

130 dB

Muff Cover is a Pop-Up Button: Take the 5 min Short Break more Conveniently!

Muff Slit Secures Goggles: Simple and Universal • A small slit design on the muff • Secure any types of safety glasses

• When muff cover is opened, sounds flows into the holes without removing the muff • Convenient for quick break every 5 min.

• Keeping it on your ear prevents dirty muff or losing the muff

Break Time

Work Time

sound + air go through air holes to ears

P

OP

Subject Name Solution

Plastic

Rubber » Edge sealing for better sound blocking » Cover button can be pushed down

Symmetrical Design » Easier and faster manufacture » Lower manufacture cost

Plastic

Foam with leather surface

Plastic Iron Spring

Solution Process

P

Subject Name

OP

Thank

Yo

u

!

S ee Mo re

C o n ta ct

Website

e

. ..

Jody

M

www.coroflot.com/jodyhsu

Ching Yin Hsu

Click!

Email LinkedIn

chingyin.hsu@gmail.com Go to LinkedIn page

Click!