Chinmay Karan
CONTENT
Architect I Designer School of Planning & Architecture, Delhi (2020)
01 UI-UX 02 GRAPHICS WORK
WORK HISTORY
Insta stories templates Insta trivia quiz format Insta comic post Product launch creatives Email marketing
DESIGNER Toesmith shoe startup, FEB 2021 to PRESENT • Website designing • Social media management • Prepared creatives for marketing purposes • Guided on-board designers for the upcoming campaigns
COMPETENT SKILLS • Social media management • Figma • Adobe XD • Balsamiq • Adobe Premier pro • Autodesk AutoCAD • Autodesk Revit • Adobe Photoshop • Adobe InDesign • Adobe Illustrator
AREAS OF INTEREST • Poetry writing • Travelling • Reading • Photography • Chess
JR. ARCHITECT - PROJECT BASIS Envisage Architects, OCT 2020 to JAN 2021 • Interior designing & site supervision • Assisted in Concept preparation and 3D Visualization • Prepared Presentation dwgs for marketing purposes • Conducted research on school design trends
PROJECT INTERN
03 VIDEO EDITING
LESS IS MORE -Van Der Rohe
Insta reels, gifs, stories & wishes
04 PRODUCT DESIGN Shoes designed for influencers Design guidance
Atto Atelier Architecture Firm, JAN 2019 to JUN 2019 • Assisted Principle architect in planning • Headed site supervision on “URU Brewpark”
05 THESIS
VOLUNTEER WORK
05 ARCHITECTURAL WORK 06
• Contributed to installation society “SPAKRITI” • Assisted in “MUSKAAN” society charity work • Documented annual fest “utopia” 2018 in sepia society • Computed and organized class study trips across India
Jewar Airport terminal, Jewar
07 HOBBIES
UI-UX 01 Eye-watch App 1. Eye-Watch is a guard monitoring app. It also has a roster feature. 2. The client was using a manual rostering system until now and wanted to upgrade as the company got bigger. 3. App has a theft/ irregularity reporting system for the guards to report on-spot burglaries. There is a help button to contact the police instantly if required. 4. The app monitors on-duty guards with a location finding feature. Tools used - Adobe XD, Photoshop
Splash Screen
Home Screen
Profile Screen
New account
Profile
SOS
UI-UX 01 Wire-framing Splash Screen
log-in
Home
Password
Duty roster
Past duty
Incident report
Day report
For an App, the First step is to understand the basic user flow. Wireframing is a way to find every aspect of the app. For the Eye-watch app, Detailed wireframing is presented. First splash screen and then for login, flow divides in 3 ways- home screen, new account, and password recovery if the user has forgotten the password. Then it further distributes into 3 main features- profile, duty rasters, and past duty information screen. Tools used - Balsamiq
GRAPHICS 02 Insta-stories Templates The task was to create templates for insta stories. The marketing team was using old templates for the last few months and the response rate was going down. These new templates were prepared to give the marketing team an idea of what can be various ways to do a single comparison story to gain more attention and hence draw customers to the Toesmith shoe website. Toesmith is a customized shoe brand. Few selected templates are shown here. Tools used - Photoshop, Indesign
GRAPHICS 02 Insta Trivia Quiz FRIENDS show was trending and to take advantage of this, Friends based quiz was designed for insta story. The format was to ask followers to answer a question and then on a later screen to give an answer and a bonus fact related to the question asked earlier. June is pride month and it’s a great opportunity to educate people about the critical Indian pride movement. As a designer, I was tasked to prepare an insta format that will be used for the pride trivia. Tools used - Photoshop, Indesign
GRAPHICS 02 Insta Comic Post For an insta account to gain followers, it is required to keep an eye on the trend. A comic post is always trendy. The task was to come up with a comic post idea that shows Toesmith brand identity as well. Customization is a USP for the Toesmith brand. Few ideas were proposed and the final idea was to make comic customized shoes by the celebrities and compel people to engage in the comments. The post did good and earned 1000+ likes & comments. Tools used - Photoshop
1000+ Likes
GRAPHICS 02 Product Launch Creatives In February, a new shoe product was launched. My task was to prepare creatives for the website, Facebook, and Google ads. Few offers were also running on the website to attract people. These ads were launched to show the new high-ankle collection and customization feature of shoes. Tools used - Photoshop
GRAPHICS 02 Email marketing Email marketing is another important factor in customer reach. Current marketing emailers were old and nonperforming. Emailers need to be aesthetically pleasing to increase the open rate. If the emailer is successful in grabbing the customer’s attention, the customer will surely click and find out what is this emailer about. I was tasked with creating new emailers for the brand. Tools used - Photoshop, Mailchimp, Sendinblue platforms
VIDEO EDITING 03 Insta reels & gifs During the pandemic lockdown, insta reels got famous and became the no. 1 marketing feature. For these reels & gifs, I had an ample amount of influencers’ content, including videos and pictures. I stitched these contents with trendy songs with beats and videos synchronizing. Tools used - Photoshop, Premiere pro
PRODUCT DESIGN 04 Shoe designs for influencers, website These shoes were designed after deep market surveys. for marketing purposes, influencers were approached and the custom shoes were designed based on their personality and character. Few were comedians, actors, and famous Instagrammers. Yashraj was also approached and gifted a pair of custom shoes that I designed. Yashraj posted it on his Instagram page and hence helped in increasing followers. Tools used- Photoshop, In-house customization tool
@yashrajmukhate
PRODUCT DESIGN 04 Guidance for campaigns For various campaigns, guidance is required for in-house designers. The recent one was minimal designs, for which I designed guidelines and reference shoes for designers to understand properly what type of designs we are asking from them. Tools used - Photoshop, Customization tool
THESIS 05 JEWAR AIRPORT 2020 The main objective of this thesis is to create a bold architectural statement in the form of a passenger terminal and leave the user amazed by its experience. The design aims to develop a passenger terminal that will reflect the hinterland regional identity and will be a suitable introduction of the region to the incoming domestic/international passenger. The main intent is to create a gateway into the region and an alternate for the IGI airport. Tools used - Rhino, SketchUp, AutoCAD
THESIS STRUCTURAL & ROOF SUPPORT SYSTEM Concept (Taj mahal dome + Charbagh) Conceptual design drivers are the taj mahal dome, the charbagh concept and heaven symbolization in islam. In islam, hexagon represents the heaven. Main intention is to create a design dialogue with regional identity to represent the hinterland architecture.
THESIS
05 TERMINAL SECTIONS
STRUCTURE TERMINAL SECTIONS SECTION AA’ (Through Domestic & International concession)
SECTION AA’
SECTION BB’ (Through Domestic Check-in & Aerobridge)
SECTION BB’
KEY PLAN
Architecture 06 Envisage Architects Gurugram After my graduation, I worked with one of my faculty on a project basis. Major work was related to presentation dwgs and site inspections. The firm got a school project in November and I was tasked with researching and preparing 2 different site plans for a school project. My approach was to maximize the green ground coverage and keeping vehicular circulation on the outer edges. Tools used - Photoshop, AutoCad, SketchUp
HOBBIES 07 Interests I am curious by nature. Whenever I have some time to spare, I start observing things around me, my thoughts on that, and in the end, combine those thoughts and come up with poetry. I have a good command of the Hindi dictionary so, that is my language of expression. Other than poetry creation, I love to travel and have been to more than 11 states in the last 5 years only. I always carry a camera with me to capture interesting pictures and tripmemories.