Let’s Get Back to Normality

Good Riddance 2020, but let’s not forget the 160th Anniversary of Britain’s Most Loved Dish

“2020 marked the beginning of a new decade – eagerly awaited by many with prosper and optimism – but 12 months on, it’s morphed to one which I’m sure we will all be glad to leave behind. But. Let us not forget that 2020 also marked the 160th anniversary of fish & chips!

This year more than ever, there has been no exception to the power of fish & chips; uniting, rallying, and nourishing local communities throughout a pandemic. We watched with admiration over the speed at which you all adapted to the ever-changing landscape, implementing stringent safety standards and technology to make it both easier and safer for customers to buy and collect when they needed to most.

No matter what 2020 served up, fish & chips have stood by us all and they remain a true cause for celebration.

We have never been a prouder partner to Britain’s finest fish & chip shops. As many of you will know, Norway exported sustainably sourced frozen-at-sea cod and haddock to UK chippies for over 70 years after our first trawler ‘Longva’ took to our pure Arctic waters in 1962. Today, frozen-at-sea production is considered to be one of the best and most consistent sources of whitefish to the UK’s hospitality industry, pivotal to many fish & chip operations.

Our industry has grown thanks to fish & chips and we are fully committed to support and maintain the crucial sustainable supply of Norwegian cod and haddock to UK chippies, so together we can continue to serve the nation their favourite dish.

So, here’s to 2021. Enjoy the festivities the best you all can; whatever the environment, we shall be celebrating the passionate, skilled fish & chip industry at the heart of every community.”

Hans Frode Kielland Asmyhr,

UK Director, Norwegian Seafood Council

For further information on quality, legislation and sustainability please visit www.seafoodfromnorway.co.uk