Masters of the Chip Universe

from Chippy Chat Dec 2020

Terrific

Masters Launch New Trade Website

By Austen Dack

Icaught up with Masters & Co wholesalers recently from their HQ in the heart of London. They are a family run business that has been supplying quality potatoes, cooking oils and sundries to fish & chip shops, restaurants, kebab shops, hotels and schools as a ltd co since 1926!

What they do best is supplying fish and chip shops with not only the best frying potatoes in the UK but also lots of other things a fish and chip shop needs on a day to day basis including batters, soft drinks, oils, sauces, condiments, packaging, cleaning products, catering equipment and more! They have just launched their new website www.masterscompanyltd. com, where you can download their current product guide.

Masters are a well-established 4th generation family business; David is the MD, William is a director & the logistics manager and Sabrina is head of sales and accounts. They are known for their quality of service, and their knowledge built up over 11 decades and being able to deal with multiples & shops on a one to one basis.

They deliver throughout London, the South Coast as well as the East Coast. Their reliable fleet along with experienced drivers ensure that you always get the supplies you need delivered right into your kitchen. They already serve over 250 shops over a wide area covering Norfolk, Suffolk, Cambridgeshire, Huntingdon, Essex, Bedfordshire, Hertfordshire, Buckinghamshire, London & Greater London, Berkshire, Middlesex, Hampshire, Surrey, Sussex and Kent. Why not call them to see if they can deliver to your area?

The family are very hands on dealing with all aspects of the business from farming, sales, accounts, deliveries, and their suppliers & products. There is always that personal touch that you are speaking to a family member regarding your orders. They pride themselves on having a good rapport with customers, with many being like second family, and of course serving quality produce at the right price.

They stock a wide range of chipping varieties, the main crop range is Agria, Sagitta, Ramos, Maris Piper, Markies, Performa, Daisy, Amanda & Eurostar & Valencia. They grow their own potatoes alongside sourcing potatoes from farmers and merchants they have developed a close relationship with to ensure quality from seed to plate. They will advise you on what potato is best to be frying for your area, and a crop that is suited to the time of year.

They are also a main stockist of Aviko’s Lordchips which are par fried chips. These are refrigerated & already prepared and take only 3 minutes to cook. They need no prep, require little storage have no waste and are a quick and easy option.

They are PAI registered regulated waste oil collectors and part of the AHDB & Assured Food Standards scheme.

They supply their own Master’s Choice brand pure rapeseed oil, along with Frymax and other cooking oil varieties. They also work closely with both Kerry Foods and Middletons, supplying the likes of Henry Jones, Goldensheaf, and the Middleton batter brands. They are also a main stockist for the Drywite range of products too.

Visit their website to see a full list of what they can offer your business.

What their customers say...

Poppies

“Our family have been doing business with Masters for over 50 years. They always supply the best potatoes, that make the best chip. We strive for quality & they always deliver! Sourcing the best product for our restaurants is priority and that’s why we use Masters.”

Captain Cod Hoddesdon

“Our family have been using Masters and Co for well over 40 years, the quality and service have always been exceptional and second to none. David and his family represent a good family business that you can trust and have the industry’s best interest at heart. Their product knowledge is invaluable, and they are always at hand to discuss and make suggestions regarding the right potato choice for you. We believe Masters are an important part of our business in ensuring our shops receive great quality potatoes.”