I’m in Love!

Amazing figures from loyalty

American-inspired restaurant chain, Fridays, announced the launch of the ‘Stripes Programme’ loyalty scheme, set up to reward customers for their individuality

Stripes can now be earned on all menu items, giving customers the chance to earn points for eating the food they like, rewarding their behaviour rather than spending. Fridays customers can redeem up to £150 worth of free food and drink in a year, making the programme one of the best money-back loyalty schemes on the market.

Updates to the programme include:

• Earn your Stripes: Customers can earn one ‘Stripe’ for every £1 spent on all menu items. All Fridays favourites are available from just twenty-five stripes

• Member benefits: Access exclusive ‘Celebration Treats’ throughout the year for Stripes members, including Birthday and Half-Birthday celebrations, where you can get free cocktails for you and up to five friends twice a year

• Unlockable pins: Earn rewards tailored to individual tastes, such as: o Lunchtime legend pin – Bonus stripes for visiting three times during weekday lunchtimes o Weekend winner pin - Bonus Stripes for visiting after 8 pm at weekends

WE HAVE SUPPLIED INBUILT SUPERPAD SYSTEMS (TRIPLE FILTRATION) FOR FACTORY FITTING TO:

MARTYN EDWARDS

FRANK FORD

KIREMKO (KFE)

HENRY NUTTALL SCOTRANGE

EDEN RANGE

WE HAVE ALSO RETRO-FITTED BASKET FILTRATION AND SUPER PAD UNITS TO SHOP INSTALLED RANGES. PLEASE CALL FOR ADVICE ON YOUR RANGE

Importantly Since the revamp, the app has seen a 75% uplift in downloads. The Stripes Programme follows industry trends and data that suggest a move away from traditional rewards schemes in the hospitality industry, and instead value guest loyalty and behaviour, enabling all to earn points on the things they love. Fridays is committed to using data and insights to inform its strategy to ensure ongoing growth and loyalty of its customers.

Rhiannon Scarlett, Chief Marketing Officer, comments: “We are extremely proud to announce the ‘Stripes Programme’ at Fridays, as a continuation of our rebrand. The changes made reflect market trends for simplified reward schemes with an easier-toaccess value proposition. Customers now have immediate accessibility to the scheme and can earn instant rewards, through a programme that is far more tailored to individual preferences. The scheme enables us to reward individuals’ behaviour rather than just what they spend in store.”

Tell us how you reward loyalty.

Email austen@chippychat.co.uk