The Summer of Love Love Seafood

The Summer of Love

Love Seafood (from Seafish) launches fun Fish & Chip sector Campaign

To celebrate a summer of Feel-Good Food, Love Seafood by Seafish is encouraging consumers across the UK to choose the nation’s favourite takeaway – fish and chips. This year, more people than ever will be staycationing due to travel restrictions, which brings a huge opportunity for the sector to increase sales.

At Love Seafood, we’ll be supporting fish and chip shops during July with an integrated marketing campaign to ensure the nation’s favourite dish is front of mind as consumers head off on local adventures. We’ve got a whole host of activity planned to include advertising, PR, social media and more.

Out of home advertising

If you live in Belfast, Bristol, Glasgow or Liverpool, keep your eyes peeled for our branded telephone kiosks. Featuring striking new imagery showcasing fish and chips in all its glory, the phone boxes are located close to a number of fish and chip shops. The ads aim to get mouths watering and encourage consumers to pop into a local shop and buy a portion of fish and chips.

Free fish and Chips

We’re also popping up at tourist hot spots across the country. The week of July 19, we’ll be at some well-known seaside locations to give away free fish and chips. While we’re there we’ll be asking local residents to share their favourite memories of the classic dish with us. This activity will run in tandem with giveaways at costal shops and be promoted via local press, influencers and across our social media channels.

PR

We’ll be writing a series of engaging fish and chip features to pitch to media titles across the country, again inspiring people to choose fish and chips. As well as letting local media outlets know where we’ll be and when, we’ll be creating some fun and sharable content to pitch to nationwide titles that heroes the nation’s favourite dish. You might find this content usable for your own website and social media channels, so keep your eyes on the Love Seafood website for the content when it goes live and feel free to use it.

Influencers

We’ll be working with popular influencers from around the country on our @loveseafooduk Facebook, Instagram and Twitter channels. They’ll be sharing their favourite spots for a fun filled summer day out, which of course wouldn’t be complete without a portion of fish and chips.

How you can get involved

As well as sharing the content we’re producing on your own website and social media channels, we’ve produced a range of marketing materials you can use in your shop to encourage customers to choose fish and chips. Simply visit https://www.seafish.org/ promoting-seafood/love-seafood-consumer-brand/ or get in touch with us at loveseafood@seafish.co.uk to find out how to get involved.

About Love Seafood:

Launched in October 2020 and developed in partnership with industry, Love Seafood by Seafish is an ambitious long-term consumer marketing initiative which aims to bring together seafood champions to inspire the nation to live a better, more balanced lifestyle. Love Seafood aims to change the nation’s perceptions of seafood.

To celebrate a summer of Feel Good Food, Seafish’s Love Seafood initiative is encouraging the UK to choose the nation’s favourite takeaway.

Find out more at: www.seafish.org/love-seafood

Fisherman First!

Gadus certified as a responsible fishing vessel

Gadus is among the first 10 vessels in the world to be certified by Global Seafood Assurances in accordance with The Responsible Fishing Vessel Standard.

The Faroese trawler Gadus specialises in fishing cod fillets in the Barents Sea for the UK fish and chip market. The Faroese vessel operator JFK has operated vessels out of the Faroe Islands since 1922, where it prides in a long-lasting reputation for putting the fishermen first.

The revised Standard is comprised of two core principles – vessel management and safety systems; and crew rights, safety and wellbeing. Its strong focus on crew welfare on board fishing vessels is underpinned by Work in Fishing Convention ILOc188 and other global conventions.

“I would like to congratulate JFK on their achievement with the Responsible Fishing Vessel Standard. It is essential that we ensure fish stocks are preserved and JFK are Marine Stewardship Council certified for that purpose. Now they have added certification that ensure the crews on the boats catching that fish are trained and looked after to the highest standards too” commented Andrew Crook, President of the NFFF.

Hanus Hansen, CEO of JFK, also expressed satisfaction with Gadus receiving the RFVS certification:

“The RFVS certification process is for us a good way forward, not just to tick the boxes of what we are doing right, but also to bring ourselves in line with internationally accepted best crewing practices. Such certification enables us to provide our customers with independent assurance that we, as their supplier, engage, employ, pay, and treat all our crew equally, fairly, and further that they are trained in safety.”

Jogvan Hansen Director of JFK was recently in the UK to promote the award and also visit some of the fish and chip shops who faithfully use his fish brands. One stop was to the Grosvenor Fish & Chip shop in Norwich. Co-owner Christian Motta said “Gadus cod is the best of the best of any fish we buy. It is so fresh, meaty, and the thick flaky pieces of cod are the brightest of white I have ever seen, our customers love Gadus cod.”

Jogvan was joined by Friars Pride MD Rebecca Lord, Imogen Rowland-Stone, & Chippy Chat Publishing Editor Austen Dack for the chippy visit. The four enjoyed Gadus cod and chips and were joined by owners Christian and partner Duane Dibartolomeo. Before lunch they also took a trip to Friars Pride’s Norwich depot where they enjoyed a whistle stop tour by Depot Manager Danny Betts. Austen Dack said “The depot was immaculate; it was fascinating to see so many wellknown chip shop brands under one roof. The cold store was home to many tonnes of FAS fish, including of course Gadus. Our visit to The Grosvenor fish and chips was excellent & the ambience food and owners are incredible.”

Jogvan later travelled to Hull to meet Smales and then continue his tour of the UK.

Visit www.jfk.fo

GADUS FISHERMEN FIRST

We are very proud to announce that Gadus has received the Responsible Fishing Vessel Standard (RFVS) certification, which certifies our high standards of vessels management and safety systems including the rights, safety and well-being of our crew.