The T Summer of Love
o celebrate a summer of Feel-Good Food, Love Seafood by Seafish is encouraging consumers across the UK to choose the nation’s favourite takeaway – fish and chips. This year, more people than ever will be staycationing due to travel restrictions, which brings a huge opportunity for the sector to increase sales. At Love Seafood, we’ll be supporting fish and chip shops during July with an integrated marketing campaign to ensure the nation’s favourite dish is front of mind as consumers head off on local adventures. We’ve got a whole host of activity planned to include advertising, PR, social media and more.
Love Seafood (from Seafish) launches fun Fish & Chip sector Campaign
Out of home advertising If you live in Belfast, Bristol, Glasgow or Liverpool, keep your eyes peeled for our branded telephone kiosks. Featuring striking new imagery showcasing fish and chips in all its glory, the phone boxes are located close to a number of fish and chip shops. The ads aim to get mouths watering and encourage consumers to pop into a local shop and buy a portion of fish and chips. Free fish and Chips We’re also popping up at tourist hot spots across the country. The week of July 19, we’ll be at some well-known seaside locations to give away free fish and chips. While we’re there we’ll be asking local residents to share their favourite memories of the classic dish with us. This activity will run in tandem with giveaways at costal shops and be promoted via local press, influencers and across our social media channels. PR We’ll be writing a series of engaging fish and chip features to pitch to media titles across the country, again inspiring people to choose fish and chips. As well as letting local media outlets know where we’ll be and when, we’ll be creating some fun and sharable content to pitch to nationwide titles that heroes the nation’s favourite dish. You might find this content usable for your own website and social media channels, so keep your eyes on the Love Seafood website for the content when it goes live and feel free to use it. Influencers We’ll be working with popular influencers from around the country on our @loveseafooduk Facebook, Instagram and Twitter channels. They’ll be sharing their favourite spots for a fun filled summer day out, which of course wouldn’t be complete without a portion of fish and chips. How you can get involved As well as sharing the content we’re producing on your own website and social media channels, we’ve produced a range of marketing materials you can use in your shop to encourage customers to choose fish and chips. Simply visit https://www.seafish.org/ promoting-seafood/love-seafood-consumer-brand/ or get in touch with us at loveseafood@seafish.co.uk to find out how to get involved. About Love Seafood: Launched in October 2020 and developed in partnership with industry, Love Seafood by Seafish is an ambitious long-term consumer marketing initiative which aims to bring together seafood champions to inspire the nation to live a better, more balanced lifestyle. Love Seafood aims to change the nation’s perceptions of seafood.
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Chippy Chat & Fast Food Magazine • July 2021
Chippy Chat & Fast Food Magazine • July 2021
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