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Nana Jan’s uses Preoday Ordering to fulfil its takeaway ambitions

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One of the biggest movements in the fish and chip industry at the moment is the digitisation of the ordering process. For years it has been the norm for customers to queue out of the door, waiting to order their food. But that’s changing. As customers abandon queuing for the ease of the ordering and delivery apps offered by other takeaways, fish and chip restaurants are realising the need to adapt.

One of those restaurants is Nana Jan’s in Chorley, Lancashire.

When Nana Jan’s owner, Janet Colclough, took on an existing fish and chip store, her goal was to stand out and create a brand that differentiated itself from the competition through innovation. From the start, Nana Jan’s planned to be a trailblazer for the industry. While fish and chips wasn’t traditionally a food that consumers could order online or request for delivery, it aimed to change that perception.

Janet sought an ordering technology to leverage her ambitions. She wanted a platform which could facilitate a great user experience, that collected customer sales data and which was cost effective. While contacts suggested working with aggregators like Just Eat and Deliveroo, Janet and her team were reluctant to sign away such a high percentage of their revenue to commission. Nor did they need a national platform when their customers could be found within a three-mile radius.

The answer for Janet was Preoday Ordering, a digital ordering platform that allowed it to keep its brand, its customer data and which charged 0% commission:

“If we’d signed up with Just Eat, Deliveroo - or a similar alternative - we would have paid thousands and thousands of pounds in commission, Preoday Ordering is allowing us to keep our profits and invest them back into our business success.”

With each quarter, order numbers and sales taken through the platform have increased. In December 2019, the service saw a 71% hike in revenue compared to the previous year, while order numbers grew by 45%. Taken together, this data demonstrates the average digital basket size increasing over time. The difference, as noted by Nana Jan’s is that, despite its escalating success, the cost of the Preoday Ordering service remains the same. With most aggregator platforms, costs would have increased accordingly.

“Preoday Ordering sits at the start of an ambitious road for us at Nana Jan’s. We have a lot of plans in place for the coming year. Our hope is that the data and insight we’ve gained from customers, which includes details of individual orders and wider trends, will help us as we prepare to launch new, healthier menus and diversify our dishes,” explains Janet.

In January, QikServe, the leading enterprise platform for customer self-service in the hospitality industry, acquired Preoday. The two businesses are collaborating to build the hospitality management platform of the future – bringing together loyalty, delivery, payment and EPoS integrations, to provide restaurant operators with the technology to power multi-channel, seamless experiences for their customers.

www.preoday.com

Quick Convenient Cuts queues

a QikServe company

Self-service made simple

Preoday takes the hassle out of mobile and kiosk order and payment for Fish and Chip shops

We work with fish and chip shops of all sizes to launch their own branded ordering app, website or kiosks.

We can help you:

Cut queues

Improve efficiency

Increase order volume

Drive order value

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