Be Prepared! Fantastic Prepared Fresh Chips!
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ylde Fresh and Fabulous are a well-established family run potato business based on the Fylde Coast between Preston and Blackpool. We are a prominent UK potato processor supporting our local rural economy with a growing number of employees and use of local suppliers and contractors. We grow, harvest, store, process and deliver fresh chips and potato products under the FFF brand to distributors around the UK. We operate 24 hours a day 365 days a year. We are BRC accredited and Red Tractor approved making us a reliable leading supplier to the fish and chip shop industry. At Fylde Fresh & Fabulous we pride ourselves on maintaining high standards across the entire potato process. The key success factor in producing quality potato and chip products starts with our own potatoes grown on selected land and stored under exacting conditions. We are passionate about growing our own spuds and there is nothing better than seeing them grow from seed to ending up on a customer’s plate! Every batch of Triple F Chips is frytested and quality-assessed before being distributed. You can always guarantee reliability and quality with our freshly cut Triple F Chips thanks to our high levels of compliance, and only supplying the best potato produce possible. Our investment in our supply chain is going to be critical in navigating some of the choppy waters that the economy is going through at the moment. Despite a wet and cold May, this season’s crop has grown in reasonably good conditions and harvest has gone well. Our storage crops are all nicely dry and down at their ideal temperatures to ensure longevity.
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Chippy Chat & Fast Food Magazine • February 2022
However, as has been reported widely in the press recently we believe that there will be significant challenges to overcome in this year’s crop. All farmers are experiencing higher costs to grow crops this season. Fertiliser prices have doubled from last year and fuel has gone up by 63%. Seed potato prices have also risen and the overall availability is lower due the trade ban on seed between the UK and the EU. Increased energy prices will also have an impact on storage costs. The price of other crops such as wheat is rising which will increase competition and therefore the cost of land. Coupled with labour shortages and the spiralling cost of logistics we could potentially be in for a rocky ride. Regardless of these predictions we will endeavour to continue to deliver our quality FFF chips to fish and chips shops customers around the UK at the best prices. We also hope that being transparent about these challenges will encourage all fish and chip shops to prepare and engage with their suppliers to find solutions that will minimise the impact to everyone in the supply chain. We would like to congratulate Isle of Ely Produce & Chippy Chat on their British Potato Award for Marketing recently. James Crossley from FFF said. “We are proud to work with both IOE and Chippy Chat, and their national award was well deserved.” To order fresh prepped chipping potatoes visit www.fyldefreshandfabulous.com
Chippy Chat & Fast Food Magazine • February 2022
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