Just Williams! Williams is one of the most established potato merchants in the West Country
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ith over 40 years of experience specialising in supplying the best frying potatoes to fish and chip shops, restaurants, hotels, and takeaways. Using their own fleet of vehicles deliveries which are customised to fit their customer’s requirements. Their understanding of the areas they deliver to are second to none. They source potatoes from only the best growers and suppliers throughout the UK who meet stringent quality standards. Their potatoes are tested for their dry matter and sugar levels to ensure that you get the best fry. Even the warehouse is kept at a constant temperature of around 10°C all year round which is recommended for a better fry. Frying varieties include – Agria, Accord, Cabaret, Caesar, Challenger, Leonardo, Maris Piper, Maris Bard, Markie’s, Performer, Sagitta and more. As well as supplying potatoes to fish and chip shops, cafes and hotels Williams is the areas best for repairing, servicing and re-gritting customer’s potato peelers and chippers, as well as carrying ample stock of both new and used machines. The company’s success is its reputation for reliability and is now able to offer new and second-hand equipment repair and supply spare parts and also part exchange old equipment for new, covering all of the U.K. and overseas. One of the key things of William’s success is continuing reliability, if a customer finds themselves stranded and urgently needs potatoes or their chipper or peeler has broken down, this company and its workforce will be there to help you out Two of their customers told us just why they choose Williams for their potatoes.
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Chippy Chat & Fast Food Magazine • February 2022
Danny Hennesy - The ProperFish & Chips Co “Williams Potatoes have looked after our shops for over 5 years. Their knowledge of the trade coupled with their reliable and friendly service is second to none. Having been in the industry for over 25 years ourselves, we know a good merchant when we find one. When it comes to potato quality, we are meticulous. Williams always meets our high standards.“
Lorraine Arnold - Paignton Pier Chippy Co. “We have been working with Williams now for many years, we find them extremely reliable and they source excellent frying potatoes which is a key to serving award winning fish and chips. As a family run business, they always go above and beyond.” Williams delivers potatoes to the following areas Bristol, Somerset, Dorset, Plymouth, North Devon and everywhere in between. Williams were pleased to see Isle of Ely Produce win a National Potato Award. MD Brendon Williams said. “Isle of Ely have been working hard to promote potatoes in the fish & chip arena, and they deserved this recognition.”
Contact Williams T: 01626 890871 T: info@williamspotatoes.co.uk Visit: www.williamspotatoes.co.uk
Chippy Chat & Fast Food Magazine • February 2022
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