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trade initially via our Chip Ambassadors. The first one Babylon has been sampled at some of these ambassadors to back up the results of the trial successes.

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Isle of Ely Produce & Chippy Chat have been promoting a Chip Ambassador role to promote the great British Chip in association with Agrico. The aim will be to carry on the good work promoting chipping potatoes at their hugely successful open days, and through the ‘Field to Frier’ gong at the National Fish & Chip Awards, which this year was won by The Real Food Café, Tyndrum.

By Austen Dack

The Chip Ambassadors have become part of an UK wide group of shop owners and fryers who will promote best practice for potato buying, storing, and of course frying. The chain will also include key growers too like PJ Lee & Sons, and A. L. Lee Farming Company, as IOE looks to nurture the relationships they have grown across the whole supply chain during the last twenty years.

Agrico have partnered with Isle of Ely Produce to bring new varieties into the

The latest to try them was Carol Hulme at Finney’s at The Golden Fry, Benllech. Carol was delighted to try them having read our campaign. Carol said: ”Even near the end of the season Babylon were still frying well, holding up well and tasting great.”

We have been involved with many great shops in the last few months trialling Babylon. The overwhelming result of all of this testing is Babylon as a variety is looking like a star of the future. We have also done some shows & events too meaning the public trying Babylon on mass too. Again, the results were fantastic

Oliver Boutwood Isle of Ely Director says. “It’s good to hear so many shops like the all-round good characteristics of Babylon. We are pleased with this partnership between Agrico IOE and chip shop owners.”

Alex Moore, Agrico UK Sales Manager said: “We are thrilled to be working