Are you the chip Leaders? Still time to enter our Field to Frier award

Are you the chip Leaders?

Still time to enter our Field to Frier award

The National Fish & Chip Awards are back, and Isle of Ely Produce turns its attention once again to finding the perfect quality chip and the fish and chip businesses which champion the use of responsibly sourced, high quality potatoes.

Organised by the NFFF, the National Fish & Chip Awards is a prestigious annual competition which celebrates excellence in the fish and chip industry.

The From Field to Frier Award category is open to fish and chip businesses which showcase fantastic potato knowledge and an ability to produce the finest quality chips. It recognises and rewards businesses for their use and promotion of high-quality produce from across the UK as well as their knowledge of potato varieties, seasonality and preparation practices.

The judging criteria also assesses awareness of best practice in cooking the perfect chips as well as menu development and innovation, customer service, staff training, market intelligence and wider marketing and promotional activity. Award winners can see their trade increase by upto double. Many field to frier former winners have gone on the win the overall Takeaway of the Year Award.

Andrew Crook NFFF President, said: “The National Fish & Chip Awards take great pride in celebrating fish and chip businesses, including one of the most essential components of the nation’s favourite takeaway – the humble chip. Excellence in this award starts with sourcing the right potato. This award not only measures the quality of the chip, it also recognises each business’ efforts to source responsibly, providing customers with traceable and sustainable products. We encourage you all to enter by the category deadline of September 30th 2022.

The From Field to Frier Award is sponsored by Isle of Ely Produce. Oliver Boutwood, Director at Isle of Ely

Produce, commented: “The From Field to Frier Award continues to capture the attention and imagination of both farmers and friers alike. Great quality potatoes are at the heart of our business, so much so that we hold an annual open day event at our Cambridgeshire premises, attended by representatives and award winners from across the industry, where attendees gain valuable insight into the potato supply process.

As the sponsor of this award, it’s heartening to see so many forwardthinking fish and chip businesses placing importance on the responsible sourcing of their potatoes and allowing their customers the chance to learn more about where the potatoes they are eaten were grown”.

The winner of the From Field to Frier Award will be announced at the National Fish & Chip Awards Ceremony in London 28th of February 2023, at the fabulous Park Plaza in Westminster.

To enter the Field to Frier award, please visit thefishandchipawards.com and look for the category from field to frier

We are passionate about potatoes and their potential

For decades Meijer Potato has been breeding only the best varieties to suit the demands of the market.

We focus on ensuring reliable fry appearance, texture and flavour to give you a premium product. Helping you to deliver the perfect chip that both looks and tastes great!

Everybody deserves to enjoy food.

We are Meijer Potato

Accord

Early favourite, white fries and that fresh new season taste

Lady Anna

Great taste, less waste, premium fries

Lady Terra

A whiter fry with dry matter to extend that new season feeling

Bayfield Brecks Barns, Garden Lane Letheringsett, Holt, Norfolk, NR25 7DZ Tel: 01263 710602 info@meijerpotato.co.uk www.meijerpotato.co.uk