Fried and Groom! Babylon celebrates its first wedding

Fried and Groom!

Babylon celebrates its first wedding

By Austen Dack

Photography by Liz Greenhalgh Photography

Isle of Ely Produce have been promoting a new Chip Ambassador role to promote the great British Chip in association with Agrico. The aim will be to carry on the good work promoting chipping potatoes at their hugely successful open days, and through the ‘Field to Frier’ gong at the National Fish & Chip Awards.

The Chip Ambassadors have become part of an UK wide group of shop owners and fryers who will promote best practice for potato buying, storing, and of course frying. The chain will also include key growers too like PJ Lee & Sons, and A. L. Lee Farming Company, as IOE looks to nurture the relationships they have grown across the whole supply chain during the last twenty years.

Agrico have partnered with Isle of Ely Produce to bring new varieties into the trade initially via our Chip Ambassadors. The first one Babylon has been sampled at some of these ambassadors to back up the results of the early trial successes.

We have travelled to many great shops in the last few months trialling Babylon. The overwhelming result of all of this testing is Babylon as a variety is looking like a star of the future. We have also done some shows & events too meaning the public trying Babylon on mass too. Again, the results have been favourable.

This month Babylon was fried at the wedding of Pretoria Lee and Christopher McCann. It was held at the majestic Ely Cathedral with the evening reception hosted at PJ Lee & Sons impressive Highflyer Hall. Pimp my Fish were on

hand at the hall to provide fish and chips for the 200 evening guests on a late barmy August evening. It would be a first mass test of the variety and to a mainly agricultural audience who have been responsible for growing some of the finest chipping potatoes in the world. The result was a resounding success with many guests going back for more.

Oliver Boutwood Isle of Ely Director says. “It’s good to hear so many of the guests liked the all-round good characteristics of Babylon. It was a fitting end to a magical day”

Alex Moore, Agrico UK Sales Manager said: “We were very happy to be serving Babylon on such an important occasion. I was thrilled to attend the wedding and we wish the happy couple all the best for the future!

We will be featuring more Babylon reviews in the coming months. Email austen@chippychat.co.uk if you would like to try them and/and or become one of our chip ambassadors.