Smales - The largest supplier of Frozen at Sea Fillets to Fish Friers in the UK

One in a Million!

Smales - The largest supplier of Frozen at Sea Fillets to Fish Friers in the UK.

For over 85 years the Smales family have been supplying Fish & Chip shops across the UK with premium quality Cod & Haddock. Founded in 1937, Smales remains wholly and independently owned by the Smales family with the third and fourth generations actively working in the business today. During this time the company has developed an excellent reputation throughout the UK, thanks to its sourcing of the finest fish and seafood, coupled with its experienced and dedicated team of employees.

From being the first UK importer of Frozen At Sea fillets for distribution to the Fish & Chip sector, we have built strong trading links with many prominent quota holding fishing companies throughout Europe, which allows us to offer our customers the widest choice of Frozen At Sea brands in the market. This strong supply base means we can provide reassurance and continuity to thousands of businesses – including many winners of the National Fish & Chip Awards. Today we are the largest supplier of Frozen At Sea fillets direct to Fish Friers with over a million portions of Cod or Haddock for fish & chips being sourced through our distribution network every week!

Our product range extends beyond Frozen At Sea fillets and we offer Individually Quick Frozen fillets such as Haddock, Plaice and Sea Bass; an extensive list of seafood items including Prawns, Scampi, Fish Cakes and Squid; plus a number of core Fish & Chip menu items like Sausages, Pies, Coated Chicken and much more. We also work closely with all of our suppliers to enable us to develop and introduce innovative products in order to give our customers the choice and variation they need to stay ahead of the market.

The Smales distribution network covers the whole of England and Wales via our 7 regional distribution centres that provide a reliable, friendly delivery service direct to your do, and through selected haulage partners we also arrange frequent deliveries to Scotland, Ireland, Europe and beyond!

We continually train and invest in our team which allows us to ensure our customers have access to the best and most relevant market information as well as a high standard of customer service. With over 450 years combined experience in the industry, our knowledgeable sales team are on hand to give the best advice on brand or product availability, pricing and delivery service.

Contact Smales today on 01482 324997 to discuss how we can support your business.