FiChips FiSH & CHIPS made in Brazil

FiSH & CHIPS!

The Fichips was born in 2013 when I was unemployed and saw a picture of me in London and gave me an insight to bring the English delicacy “Fish and Chips” to Brazil that night. I began to draw the Fichips Business plan, when I was about to finish with my eyes burning with sleep, I realized that the day had already cleared, I had spent all night developing.

By Hermes Bernardo – creator of Fichips

Ilooked for several places to eat “fish and chips” but only found in pubs where I would have to pay to enter. In addition to bringing this delicacy, the business model would be in a food truck that at the time was a novelty in Brazil, as the food trucks boom would only come 2 years later in 2015.

I started the operation in a mini food truck in December 2013 in the Berrini region of Sao Paulo, with a mannequin dressed in the uniform of an English soldier holding the menu, whose name is “Achilles” (The name Achilles was given due to a year before I having torn the Achilles tendon in my left leg and I had some complications in the surgery in which I spent 6 months without walking). The name “Achilles”, today continues to be present in all our units throughout the country, holding the menu and we brought in it a self-service version also for our franchisees.

In 2014, Fichips was considered among the 11 companies that most innovated in the food industry in Brazil, by Pequenas Empresas & Grandes Negócios magazine. We take the truck to the biggest events in Brazil, Lollapalooza, Maximum Festival, Olimpiadas Tocha Olimpica (Olympics in Brazil), Premier League Event (English Football Championship) cup in Brazil, among others.

We partnered with the largest potato industry in

Made in Brazil

the country (Bem Brasil), to provide our chips.

In 2018, following the business plan, we set up our first physical unit, a shopping store in the heart of

Sao Paulo, a side street on Av.Paulista, in the same year we hired a food engineer to start our delivery, delivery was a huge challenge and this was our concern to deliver an excellent product via delivery too, it worked very well, a strategic box together with a package that said THANK YOU with the customer’s name, because for us customers are not just numbers.

Soon, our unit with only 20m2 space became too small for the operation with such demand, and in this unit in 2019 we started selling franchises.

In the same year 2019 I participated in the

Shark Tank program (like Dragon’s Den) in which

João Apolinário and José Carlos Semenzato were interested in Fichips. Later I decided not to continue with the sharks as we already had 23 contracts and units in the main malls at the end of 2019.

In 2020, the pandemic arrived and we created a leaner business model in partnership with Industria

Germânia, (Fichips and Germânia kiosks), with machinery and fried food on its own without smoke and without smell, a fryer with its own exhaust system, we grew 300 % over the pandemic, we inaugurated kiosks in shopping malls and wholesale market chains. We even have a kiosk showroom at the Germania factory in Vinhedo\SP.

We now have 60 franchise contracts in Brazil and 1 in Portugal

We have 5 business models: Shopping Store,

Street Store\Pub, Container Store, Kiosk Store

And Delivery Model (all operations\models have

Delivery) www.fichips.com