FiSH & CHIPS!
The Fichips was born in 2013 when I was unemployed and saw a picture of me in London and gave me an insight to bring the English delicacy “Fish and Chips” to Brazil that night. I began to draw the Fichips Business plan, when I was about to finish with my eyes burning with sleep, I realized that the day had already cleared, I had spent all night developing. By Hermes Bernardo – creator of Fichips
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Chippy Chat & Fast Food Magazine • November 2021
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looked for several places to eat “fish and chips” but only found in pubs where I would have to pay to enter. In addition to bringing this delicacy, the business model would be in a food truck that at the time was a novelty in Brazil, as the food trucks boom would only come 2 years later in 2015. I started the operation in a mini food truck in December 2013 in the Berrini region of Sao Paulo, with a mannequin dressed in the uniform of an English soldier holding the menu, whose name is “Achilles” (The name Achilles was given due to a year before I having torn the Achilles tendon in my left leg and I had some complications in the surgery in which I spent 6 months without walking). The name “Achilles”, today continues to be present in all our units throughout the country, holding the menu and we brought in it a self-service version also for our franchisees. In 2014, Fichips was considered among the 11 companies that most innovated in the food industry in Brazil, by Pequenas Empresas & Grandes Negócios magazine. We take the truck to the biggest events in Brazil, Lollapalooza, Maximum Festival, Olimpiadas Tocha Olimpica (Olympics in Brazil), Premier League Event (English Football Championship) cup in Brazil, among others. We partnered with the largest potato industry in
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