SWEET - Digital Marketing Agency - Brochure

sweetdigital.co

Digital Marketing Agency

Our Story SWEET is a full service Digital Marketing firm founded in 2011 by Chiranjeevi Maddala. The idea behind starting this firm was to help businesses, especially small businesses to market their services and products in a more simpler way by leveraging all the relevant digital channels.

An experience of more than 12 years in managing the digital properties and online marketing activities gave us a solid background to form this company.

Our process based approach and original thinking capabilities make us think about our customer's business much deeper and provide a customized solution to meet their business objectives.

sweetdigital.co

Is Your Brand SWEET enough to make the right impact in the digital world? sweetdigital.co

Our Services We offer the following services to our customers all around the world.

Digital Marketing Strategy Content Creation Web and Graphic Design Website Development Mobile Development Search Engine Optimization Paid Search Advertising Social Media Management Mobile Marketing Display Advertising

sweetdigital.co

Digital Marketing Strategy Are you visible in this highly crowded digital space? Are you making use of the social media revolution to promote your brand?

Marketing is a process which facilitates reaching your target customers. The effective marketing is doing it fast, with low cost and with high return on investment. Digital marketing is reaching out your customers through all possible digital media channels. With the latest trends in the digital media, there are more possibilities than ever to reach your customers. At the same time the customers have more choices than ever and bombarded with more information through various channels than they can possibly make sense of.

The current age customer expects the brands to be relevant, to listen, to interact and behave well. In other words there are many dots that need be connected to make the marketing process successful.

All you need is the right strategy, which makes this process simple and effective. At SWEET we closely work with our clients to formulate the right digital marketing strategy to materialize their marketing objectives.

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Billions Of Pages are shared across the web on daily basis.

Are they sharing yours?

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Content Creation Does your content connect well? People perceive you by the content you present.

Content is King! We all know that. With our years of research and practice on content development, we understand the value of content very much. Good content needs a good strategy. The content we write is backed by a strong research process. We write to sell. We are good at aligning the content with your marketing objectives. Our state of the art content development process ensures maximum communication of the intended message and makes the target user take an action.

We develop content for all marketing initiatives which include, websites, blogs, social media, newsletters, presentations, videos, podcasts, brochures, whitepapers and any other marketing collateral. We also make sure that the content we develop does not match with any of the existing resources by checking it with plagiarism checkers. Our content is optimized for the search engines.

sweetdigital.co

Web and Graphic Design Is your website lively? Is it making your visitors convert? Are your creatives presenting your brand's characteristics?

When good content is coupled with the right visual presentation it makes a greater impact. We follow widely accepted standards in creating the visual elements. Each website we develop goes through a standard process to ensure that all the basic issues of the users are addressed. We develop mindmaps and wireframes to test all possible scenarios of using the website.

Our designers are well trained and have worked for international clients earlier. They are constantly subjected to the latest design trends in the industry.

We follow latest trends in developing the HTML code for the websites using HTML5, CSS3 and responsive design methods. We have a strong QA team to ensure that the code we develop runs the same in all major browsers and it is passed through the W3C validators.

sweetdigital.co

Website Development Are you able to manage your website with ease? Does your website load fast and work without any bugs?

When you need a website has to be developed for your digital marketing needs, our team of expert developers can develop a fully functional website in your choice of development method.

Our developers are equipped with the skills to develop websites using WordPress, Drupal and PHP. We are specialists in building the websites with Drupal. Our years of experience in working with content management systems helps us analyze your website requirement quickly and suggest you the right development method, if you are not sure about it. A content management system will give you the flexibility of managing it on your own. The website you are viewing currently has been developed with Drupal CMS. Also checkout the websites we built using Drupal on our website.

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“I can not sing my praises highly enough for the great team at SWEET, and especially for Chiranjeevi. Team SWEET not only has designed and built the most fantastic user friendly and state of the art website for the Kundalini Research Project, but their cooperation and prompt assistance is second to none.�

Swami Mounamurti Saraswati Chairman, Kundalini Research Project

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Mobile Development Do you need an app for your business? Are you thinking of a mobile idea?

With the rapid increase in the usage of smart phones, it has become a necessity for business to move on to the mobile space to meet the demands of the customers. iOS, Android, Windows Mobile, Blackberry - Whatever your target mobile may be, we have experts working with us to build a mobile application for you. Our team of experienced mobile developers will analyze your mobile development requirements and suggest you with the right mobile strategy.

Our world class UI expertise combined with strong development skills can give you an outstanding mobile application.

sweetdigital.co

Search Engine Optimization Do you have a strong content structure for your website? Can your target customers find you in search results?

Search engine optimization (SEO) is the process of improving the visibility of a website in a search engine's natural search results. Search engines crawl your website, assess the content on your website and accordingly index your web pages in their database. When a user searches for a term, it pulls out the websites (web pages) from the databse in the order of relevancy. Basically the search engines want to help the users with most relevant and popular content.

As you know the webpages that are on the top of the list are generally visited by the user. Ofcourse it also depends on the type and need of the user. We at SWEET have learned the basics of search engines and we follow standard procedures to optimize a website for indexing for the selected keywords. The process starts with analyzing the website's content structure. We structure all possible content elements into meaningful groups, brainstorm for the keywords and prepare a list of all possible keywords. Then we use the keyword suggestion tools to check the terms mostly used by the users and update the keywords list.

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sweetdigital.co

Search Engine Optimization Do you have a strong content structure for your website? Can your target customers find you in search results?

We closely follow the method of Bruce Clay in organizing the content into silos. Each silo contains at least 5 pages inside it to become the thick source of content for the selected keyword. Once the keyword structure is finalized, we start writing the content and then start optimizing it to maintain the required density of the keyword. All through the process we keep in mind that we do not loose the relevancy of the content for the user when we optimize for the search engine. In other words, users come first for us before the search engines. We believe that when we optimize the content to great experience for the user, the search engines will automatically give value for our content.

We also make sure that the internal linking and meta tags for the web pages are properly set to make each page completely optimized. Once the website is built with all the required elements, we thoroughly check the code of the website to make sure that it is validated through the W3C validators. Because we know that search engines do not like crappy code.

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SWEET is powered by highly professional staff

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Paid Search Advertising Paid search has become a must do marketing activity now to generate quick leads from the search engines. Natural search rankings generally take few months to achieve desired results.

Paid search is all about targeting the right keywords and setting up the right budget to show up in the search results pages. It requires a quality copy to get the user's attention as there will not be any graphics in these advertisements.

It is also advisable to create separate landing pages for separate keyword groups to make the campaigns effective. Make your landing pages simple, effective and up to the point so that the users clicking your ad can quickly take an action on your landing page. Otherwise, if they need to spend time to know about what you had to offer, you might loose that lead.

We carefully select the keywords to get maximum out of the money you are spending on the paid search advertising campaigns. Our vast experience in bidding for the keywords can assure you that your paid search advertising campaign will yield better benefits for you.

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Social Media Management Are you on Facebook? Silly question right? Probably we should ask who is not on the Facebook! Statistics show that the usage of the social media for business promotion is increasing year by year as the businesses are getting to know the value of this medium. It shows that around 55% of the consumers share their purchases on social networks like Facebook, Twitter, Pinterest etc.

According to the reports Facebook is the number one social marketing tool for brands at 83%, followed by Twitter.

It is very clear from these statistics that your presence on these social networks is a mandatory thing now, if you want to sustain in the business.

More than the presence, people expect the businesses to engage them, to be able to make their purchase decisions. Many people want turn to the company's social account for the customer service these days because they want a quicker response for their query.

Brands need to provide interesting content about their services, products, offers and other happenings to attract people and should make them get involved in the conversation. This needs a clear strategy and a constant content generation, propagation, curation and engagement.

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sweetdigital.co

Social Media Management Brands need to provide interesting content about their services, products, offers and other happenings to attract people and should make them get involved in the conversation. This needs a clear strategy and a constant content generation, propagation, curation and engagement.

We have a got a good flair of managing social media for brands and you can check our own Facebook page for the proof! We define a social strategy for your brand and manage it well to get the maximum exposure to your brand from the social networks.

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Mobile Marketing Can you imagine yourself without your mobile today? Statistics say that the mobile revolution has changed the way people are consuming the information, shopping and getting the contextual help.

This revolution has given the marketers new opportunities to reach customers in more creative ways. Smarter marketing people and brands are now keeping the mobile in the center of their marketing strategies.

Marketing in the mobile space needs the marketers to understand the background technology, apps development, how users search, creatives and analytics.

SWEET is well equipped with all the tools and processes to define a strategy for your mobile marketing and execute the same to meet your marketing objectives.

sweetdigital.co

Display Advertising Display advertising has more impact on the user as you can create your ads using images, flash and video. You can either turn to a network of display advertisement or contact individual sites to place your advertisements.

Placing through the network will give you the wider choice of web properties to choose from. The online display advertising market is currently dominated

by Facebook, Google and Yahoo. With our vast experience of managing the display advertising we can make you get the maximum ROI you spend on the display advertising.

Our creative team prepares excellent advertisements for the message with your brand guidelines and our advertising team will set-up the necessary ads with relevant targets.

We will provide you with necessary insights based on the analytics to check the effectiveness your campaigns.

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Our Prestigious Clients

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SWEET Interactive Web Solutions Pvt. Ltd #102, Bhuvaneswari Plaza Plot No. 192, Kothaguda Hyderabad - 500084 www.sweetdigital.co

+91-040-40119124