Inp part two

PRESS Asia's top fashion magazine Age: 16-26 Demographic: College Student,office worker Available in: Japan, Hong Kong, China, Taiwan.

Japans most popular British magazine Age: 21-45 (wider audience) Demographic: Middle class This magazine will offer wider publicity as it is more widely read by more people Global Teen fashion magazine Age:13-20 Demographic:School students since late 1990's Seventeen has been the highest selling teen fashion magazine

Missguided instagram live stream Age:16-24 Demographic Miggle class females Reach: 3 million

These are a selected few press companies invited to the press party, they will have been carefully selected in order for their reader suit the customer that would shop at the Missguided store.

Tokyo Exhibition Centre venue

Missguided Japan launch We welcome you to join us to welcome Missguided into their new journey to the West

17.30 - 00.00 Formal dress code with public red carpet upon entry followed by complimentary meal and drinks

Red carpet mock up

Cocktail party set up

Dinner/Talk set up

Stylist session mock up

Store launch The store launch is the official unveiling of the new western based store. This is where the public will first come into contact with a bricks and mortar store outside of the United Kingdom. The store will be opening in the 7th July 2019 in the Solamachi retail space. I have proposed several concepts for the day including instore entertainment and meet and greets. I have done this because Missguided as a brand empower individuality and good vibes so by including incentives and ongoing entertainment throughout it will keep the customer instore and would more likely want to return after their initial impression of the store.

Sales assistants and brand representatives will be available all day ensure the customer remains happy and satisfied with their purchases, customer service is what will differentiate Missguided from online to offline providing that hands on service helping outfit build and find that perfect fit.

Missguided store mood board

Incentives Counting stars

Students who?

Missguided dollar

For every student with a valid student card get an automatic 20% discount.

When the ribbon is cut by CEO Nitin Passi a Money gun will release a series of specialised Missguided notes, each note entails them to a personal stylist session in store.

Free make up look

meet 'n' greet

Unicorn cones

Sephora make up artists will be housed instore to provide a boss babe glam service which allows for customers a to get a full face or any touch ups so they are always feeling and looking their best.

Throughout the day there will be opportunities to meet and capture photos with some of the hottest celebrities in Tokyo.

complimentary ice cream will be offered upon arrival in order to make the store experience that much better. For every golden cone you get a free stylist session every month for a year.

A numerous amount of stars will be hidden around in store and when each star is found a discount of will be discounted on top of the transaction.

Each star will have a different discount ranking from 10% - 50% off this incentive will continue until all stars are accounted for.

Trend 3

Fitting Room

2nd Level

Store Mock up

Accessories

Trend 2 Trend 1

Mannequin display Ice cream/celeb meet up pop up

I have created a store mock up to present a stimulus of what the Japan store will look like on the open day, I have mixed a variety of levels, fixtures and trends in order to make the shopping experience for the customer more interesting, dun and productive.

In-Store experience Grand Opening 10am Official opening by the CEO himself Media coverage and cutting of the ribbon

Stylist Sessions Every hour When you first arrive at the store you can book an in-house stylist session for a one to one look build

Ice cream parlour Meet and greet Zoella 12pm Psy 2pm Momo 4pm Maddison Beer 6pm Aya & Ami 8pm

the pop up treats corner will supply fresh ice cream and candy cones for all guests

J-pop DJ All day With an in-house Dj playing the top hits go Tokyo customers can shop and dance for as long as they wish