Chloe Lamfers Portfolio by chloe.lamfers

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Vagabond Loose Leaf Tea

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ABOUT ME I was a strong and independent little kid. I remember, at six years old, searching the house for a remedy to my bloody nose. My solution, which involved a tampon and wad of tape, ended in a hilarious photograph that still serves as an effective source of blackmail today. My childhood affinity for creative problem solving is still a part of me. Design is a great creative outletâ&#x20AC;&#x201D;the perfect blend of critical thinking and visual communication. I love the way a solution emerges through the process of refinement and iteration. Although my creative toolbox has changed from tampons and tape to typefaces and color palettes, the little girl in me lives onâ&#x20AC;&#x201D;plugging holes and making things tidy.

Vagabond Loose Leaf Tea

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

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VAGABOND LOOSE LEAF TEA COMPANY INSTRUCTOR

PROJECT TYPE

COLLABORATION

Min Choi

Packaging

Eve Rios-UI Design

TYPEFACES

COURSE

Bodoni Effra

Logo and Packaging

Vagabond is a high-end loose-leaf tea shop that targets upper-middle class tea enthusiasts, between the ages of 35 to 45, who love natural and earth-conscious products. The quaint and minimalist storefront in upscale La Jolla has a small seating area to enjoy the tea and accompanying products. To cater to the upscale and Eco-conscious clientele, the packaging uses all natural materials such as glass, cork and wood. Natural and sustainable materials are also used throughout the store. A neutral palette of cream and brown, accentuates the natural materials without overpowering them. The logo uses Bodoni for its high-contrast forms that give it a sophisticated look. The body copy uses Effra, a clean but friendly sans-serif that gives the brand a modern edge.

Vagabond Loose Leaf Tea

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

PACKAGING

Design Thinking PACKAGING NEEDS The packaging needed to feel luxurious, but be environmentally friendly. By using a variety of different eco-friendly materials such as cork, glass, and chipboard, the packaging was able to achieve that balance. With the use of micro patterns and a monochromatic color scheme the packaging looks modern and clean.

Vagabond Loose Leaf Tea

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Alternative Mark

Color

Typography

Effra

Bodoni

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Patterns

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

FOLLOWING A NEW LEAF SIP SOMETHING NEW

Our Tea By blending pure teas with other herbs

and spices, we have uncover a wonderfully complex set of �avors that is completely unique tea to each one of our teas.

Our Mission We believe each cup should add a little

joy to your day. So we seek out the most

delicious tea leaves, spices and botanicals

to carefully craft exhilarating and unexpected blends that delight the senses.

DISCOVER FRESHLY PICKED TEAS Mindfully curated selections, inspired by �avors around the world.

COME EXPLORE

SPECIALTY TEAS

SEASONAL TEAS

Leaving the world a little greener At Vagabond we know that fresh, local, and organic tastes better. Using only top tier ingredients from sustainable farms, you can be assured that what

you’re drinking is good for you and the environment.

LEARN MORE

Keep in touch

Company

Tea Knowledge

Discover

Support

About

Tea Types

New Items

Contact

Careers

Tea Origin

Fair Trade Tea

Locations

Tea Bene�ts

Gift Sets

FAQs

Connect with us

Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Stale Popcorn Magazine

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STALE POPCORN Movie Magazine INSTRUCTOR

DATE

Bradford Prairie

May 2017

PROJECT TYPE

ILLUSTRATIONS

Page layout

Chloe Lamfers

Stale Popcorn, a print version of Mystery Science Theater 3000, is a magazine that celebrates bad movies and their entertaining absurdity. The magazine, which is published monthly, is supported primarily through subscriptions. Stale Popcorn needed a quirky and fun brand that would delight its audience of millennials, ages 24–37. Stale Popcorn does not take itself too seriously. The masthead, which references Sci-fi movies from the 70’s and 80’s, uses Avant Garde Gothic for its connection to many movie posters from the genre. This was paired with Kevlar for its expressive, somewhat cheesy 70’s look. Imagery appropriated from iconic films were used with bold and colorful treatments. Fun and loud illustrations were created in an unrefined style. Grungy textures add depth and reference both grainy film and dated CGI.

Stale Popcorn Magazine

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Vagabond Loose Leaf Tea

OFFBEAT

Everything that we do is out of a genuine love for movies, even the bad ones.

We know that we are a little different and that is how we like it.

FUN

CREATIVE

We just want to have a good time and make things that make other people a little happier.

We allow ourselves the freedom to try new things and push the boundaries of what the conventions of good taste are.

Vagabond Loose Leaf Tea

BRAND PERSONALITY

Design Thinking

PASSIONATE

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Color Palette

Typography

Garamond

Aaux

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Flyerfonts hardcore ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

badaboom ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789

Patterns

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Vagabond Loose Leaf Tea

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Stale Popcorn Magazine

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Stale Popcorn Magazine

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Planned Parenthood Cam paign

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PLANNED PARENTHOOD Outreach Campaign INSTRUCTOR

TYPEFACE

Bradford Prairie

Helvetica Avenir

PROJECT TYPE

COLLABORATIONS

Page layout

Larry Vida- UI Design

Interactive

Planned Parenthood, which has come under fire in the recent political climate, wanted to create a campaign to bolster the advocacy that makes the organization possible. The campaign needed to follow the Planned Parenthood usage guidelines closely to maintain cohesiveness and leverage the equity of the iconic brand. The target audience is women who are well-informed women in their early twenties to mid thirties. Using the current brand style, I designed a campaign focused on protesting and increasing political involvement. I created an app that helps busy women be more active in the political process by streamlining the act of protest. The app has functionality that allows the user to setup calls, emails and tweets over an extended time period. The app also sends push notifications and helps remind the busy activist that functions can be set up in advance and set for dispersion on a regular schedule.

Planned Parenthood Cam paign

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Jessica's User Flow After opening the app, Jessica is drawn to an article about Mike Pompeo. After reading the article and deciding to take action, she clicks the button to initiate a recorded call. She selects two senators and records an angry, but respectable message. After being prompted by the app, she sets up a recurring schedule to automatically resend the message every week.

Home Screen Curated content from Planned Parenthood

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Features Article

How To Contact

News Article

Allows the user to choose how to contact them.

Stale Popcorn Magazine

Representatives

Recording

Confirmation

Social Media

Allows the user to choose who they would like to call

Allows the user to record a phone call to be sent at a later date

Confirms that their massage and allows to keep calling

Allows the user to share with others on other platforms

Stale Popcorn Magazine

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Stale Popcorn Magazine

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Vagabond Loose Leaf Tea

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Go m ez Wedding

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GOMEZ WEDDING Wedding Invitations INSTRUCTOR

ILLUSTRATIONS

Donald Gould

Chloe Lamfers

Course

DATE

Illustrations

May 2017

Designed for a young and modern couple, these wedding invitations deviate from normal wedding style. I wanted to infuse mid-century colors with classic elegance and handlettered elements to make them completely unique. In a nod to the traditional wedding invitation, I chose to mix several typefaces but in a more contemporary style. I used Caslon for headers, but applied with decorative line work to give it an updated look. I paired this with Playfair Display, a transitional font inspired by Baskerville, for the names of the bride and groom only. For body text, I chose Century Gothic for its clean geometric forms that provided nice contrast to the decorative serifs in the hand-lettering. The non-traditional color palette of cream, light blue, navy, and coral was applied to the typography and hand-drawn floral illustrations.

Go m ez Wedding

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Vagabond Loose Leaf Tea

MIND MAP

Design Thinking WEDDING MIND MAP Mind mapping was used to brainstorm attributes related to the personality of the bride and groom. These attributes were used to create a look and feel concept for the wedding branding.

Vagabond Loose Leaf Tea

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Color

Typography

Century Gothic

Playfair Display

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Design Elements

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Concrete Conference

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WORLD OF CONCRETE CONCRETE CONFERENCE INSTRUCTOR

COURSE

Sean Bacon

Typography 2

PROJECT TYPE

TYPEFACES

Branding

Helvetica Din Slab

Concrete is a complex medium that first became popular in Classical Rome. Despite the utilitarian quality of concrete, our modern world would not be possible without it. World of Concrete is a conference that brings concrete workers of all types together. The target audience is professionals, ages 34-49, skewing heavily male. The chosen theme of timelessness plays off the idea that concrete is scattered among horizons all over the world. The Horizon logo incorporates a line treatment that plays on a sun rising above a horizon. I carried the type treatment from the logo over into other typography in the conference branding system. The color palette of orange and blue mimics the colors of the horizon at sunrise. Helvetica was chosen for its clean and structured look that is compatible with the corporate audience.

Concrete Conference

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Concrete Conference

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Concrete Conference

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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In A Box Wine Co m pany

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INSTRUCTOR

TYPEFACES

Min Choi

Knockout

COURSE

PROJECT TYPE

Logo and Packaging

Packaging Branding

In Box Wine is a playful brand that creates wine in juice box packaging. Aiming to take the pretentiousness out of wine drinking, the brand serves the alcoholic beverage with snarky irony by placing it in a package associated with childhood. In Box Wine targets young mothers, ages 25â&#x20AC;&#x201C;40, with a strong sense of humor. In order to speak directly to my audience, I used bright colors and relatable, witty copy about parenthood and adult life. The juice box packaging directly references the childhood drink, but with a more elegant design that speaks to adults. Knockout was used as the main typeface for its loud and expressive personality. The large family of weights and widths also allowed for bold and condensed type where needed, in order to fit the narrow sides of the wine boxes.

In A Box Wine Co m pany

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

BRAND VOICE

Design Thinking OVERVIEW The voice of In A Box Wine company was a key component of its snarky brand personality. Juicebox package, associated with children, is a great opportunity to express the brand through written words.

STYLE AND TONE The brand voice has a funny and sarcastic tone, with topics centered around being a mom. The brand often pokes fun at all of the reasons mothers say they drink. The voice style is conversational and unhinged.

EXAMPLES

"You can now accept your house will be messy forever" "You can now deal with you screaming child" "Therapy In A Box"

Vagabond Loose Leaf Tea

Selected Projected of Chloe Lamfers

Color Palette

Typography

Knockout

Overpass Mono

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Key Words

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Motherhood

Loud

Happiness

Honesty

Sarcastic

Fresh

Fun

Witty

Transportable

Colorful

Laughter

Playful

Vagabond Loose Leaf Tea

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In A Box Wine Co m pany

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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TypeMatch

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TYPEMATCH Typography App INSTRUCTOR

TYPEFACES

Leanna Jones

San Francisco

PROJECT TYPE

COURSE

Interactive

Mobil

Trying to find the right typography is a lot like trying to find a date. Combing through foundries online can be tedious and overwhelming. Type Match aims to take a simpler and more manageable approach to finding and matching suitable fonts for your projects. Inspired by the dating app Tinder, I created a simple, easy to use app aimed at young designers in their early twenties to mid thirties. Showcasing the typography is a primary goal of the app. The design aesthetic is minimalistic to allow the typography to shine. A color palette of grey and white were chosen to create a clean look, while a coral tone was introduced for interest and a pop of color and to indicate active buttons. I used the San Francisco typeface family for its clean readability and neutral look.

TypeMatch

Selected Projected of Chloe Lamfers

Vallo Riberto 35 Graphic Designer Married Brooklyn, NY

ABOUT Vallo has been a graphic designer for ten years now.He has recently started teaching. He get lots of inspirationfrom the city and his students. He is always looking for new tools to helps his students. He wants an app that canbe a good resource for type exploration.He wants an app that will allow him to do when he unable to be on his computer.

TECH SAVVY

DEVICES Phone Computer

TIME ON DEVICES Social Games Videos Work

PERSONALITY Creative

Quiet

Nerdy

Practical B- Movies Magazine

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TypeMatch App

Sam Willson 21 Student Single San Diego, CA

ABOUT Samantha, or Sam for short, is a graphic design student at SDSU. She is really into typography and looks up to Paula Scher. She has been learning how to do calligraphy andhopes to create her own typefaces someday.She is looking for an app that can help her find typefaces for projects. She wants something that is well curated that she can use when she is not on her computer .

TECH SAVVY DEVICES Phone Computer

TIME ON DEVICES Social Games Videos Work

PERSONALITY Creative

TypeMatch App

Quiet

Nerdy

Practical

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High Fidelity Wireframes/Sitemap

User Profile Where all the users information and purchase history is.

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Visual Search

Search Results

Allows the user to set the parameters of the search

Where they can swipe right to like a typeface or left to discard

Body Copy

Similar Typefaces

Allows the user to see the typeface as body copy

Shows the user similar but slightly different typeface

TypeMatch App

Typeface History

Typeface Family

Glyphs

A brief description of the history of the typeface.

Shows all of the different weight the Typeface comes in.

Full Glyph sheet

Favorites

Making a Pair

Archive

Where all the users favorite typefaces are.

Allows the user to make pairs between the their favorites

To keep typefaces that the user may want in the future

TypeMatch App

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User Flow John's is looking for a thin slab serif for his design homework. He begins by using the sliders on the search screen, allowing him to set font perimeters. After swiping through some candidate fonts, he settles on Avro, a friendly slab with human approachability. John clicks on the typeface, which brings him to a detailed information page and allows him to see examples of the font in use. After adding the font to his favorites, he swipes right to pair it with other fonts.

Visual Search

Search Results

Typeface History

Allows the user to set the parameters of the search

Where they can swipe right to like a typeface or left to discard

A brief description of the history of the typeface.

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TypeMatch App

Typeface Family

Glyphs

Favorites

Making a Pair

Shows all of the different weight the Typeface comes in.

Full Glyph sheet

Where all the users favorite typefaces are.

Allows the user to make pairs between the their favorites

TypeMatch App

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Vagabond Loose Leaf Tea

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Maurice Sendak Book Series

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MAURICE SENDAK Book Series INSTRUCTOR

ILLUSTRATIONS

Sean Beacon

Chloe Lamfers

PROJECT TYPE

DATE

Typography

May 2017

Maurice Sendak's books contain themes of adventure, mystery and whimsy that evoke memories of childhood. Harper Collins wanted to create a collectible series to celebrate the beloved author and take advantage of the booksâ&#x20AC;&#x2122; enduring popularity. I wanted to incorporate the childhood themes associated with the author with sophistication that would allow adults to enjoy them as well. To create engaging imagery for the covers, I created illustrations from cardstock and them cut it into various shapes that related to the narrative of each book. These cutouts were layered with foam spacers to give the image dimension. Each book used a somewhat monochromatic color palette to balance the boldness and complexity of the cutout illustrations. One large shape on each cover, created using a contrasting paper color, breaks the repetition and introduces an important element related to the bookâ&#x20AC;&#x2122;s narrative. Futura was used for a clean look that highlighted the geometry of the cutout elements.

Maurice Sendak Book Series

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Maurice Sendak Book Series

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Vagabond Loose Leaf Tea

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Vagabond Loose Leaf Tea

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Yum m Bakery

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YUMM Bakery INSTRUCTOR

TYPEFACES

Sean Bacon

Core Circus Aktiv Grotesk

COURSE

PROJECT TYPE

TYPEOGRAPHY

Branding

Yumm is a new pie shop that gives a modern twist to the fifties diner style. The new shop needed a name and brand that would convey its friendly, quirky attitude to the target audience of food lovers, ages 25–40. I wanted a short name with a friendly and positive association that would quickly convey the shop’s tasty offerings. The name “Yumm” preserves the extra M from the word “yummy,” adding emphasis and uniqueness to the name. The logotype is hand-lettered with three different layers to reference the construction of an actual pie. Core Circus, a friendly font with modular layers, compliments the logo with great charm and whimsy, softening the brand. Aktiv Grotesk was chosen for body copy for a clean, readable look. The color palette of light pinks and yellows sweetens the brand to match the pie.

Yum m Bakery

Selected Projected of Chloe Lamfers

Vagabond Loose Leaf Tea

CREATIVE BRIEF

Design Thinking OVERVIEW Yumm is a dessert shop that opened in the trendy neighborhood of North Park. The brand needs a playful and modern packaging system for its baked goods.

SALES MODEL Customers can either order online or come into the store and pick up their pies. The pies, which come in four or three inch sizes, need custom packaging to accommodate the unusual sizes.

TARGET AUDIENCE Yumm targets men and women in their midtwenties to early thirties with middle to upper class income who enjoy freshly made artisan pies with unique flavors.

DIFFERENTIATION Yumm sets itself apart through its colorful and playful brand and packaging. Most bakeries in the greater San Diego area use a much darker and more serious color palette.

Vagabond Loose Leaf Tea

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Alternative Mark

M AKES THE HAP PY DAY ST EA I A P

Damn Good Pies

Color Palette

Typography

Core Circus

Aktiv Grotesk

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Patterns

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Vagabond Loose Leaf Tea

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Yum m Bakery

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Yum m Bakery

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Andaluz Tile Co m pany

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ANDALUZ Tile Company INSTRUCTOR

PROJECT TYPE

Sean Bacon

Packaging

Candice Lopez

COURSE

TYPEFACES

Portfolio Building

Filosofia OT Gabriela

Andaluz is a line of premium tile, created in a Zellij style. The geometric tiles, which are handcrafted by artisan workers, are a staple of Moroccan architecture. Andaluz needed a new brand and packaging system to deliver its tile with Moorish sophistication. The brand targets wholesale clients including high-end home showrooms and interior designers. Taking inspiration from Middle Eastern calligraphy, I created a custom typeface with high stroke contrast and geometric forms that was used in the logotype and mark. The unique shape of the letterforms was also used to create patterns that I used throughout the brand. A neutral color palate of yellow, natural kraft, and navy allowed the color of the tile to shine. I used Filosofia as a main text typeface for its delicate refinement, paired with clean sans serifs for use in information-heavy areas. The packaging system uses special finishes such as die cutting and etching to deliver on the premium look.

Andaluz Tile Co m pany

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Andaluz Tile Co m pany

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Vagabond Loose Leaf Tea Vagabond Tea Lounge

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V te a lo ung e

Sips

POPCORN

Wolf Sanctuary Childrenâ&#x20AC;&#x2122;s Drink Bicycle Shop

Artisan Bakery Scandinavian Airline Space Exploration Firm

Loose Leaf Tea Shop Pop Culture Magazine Energy Drink

THANK YOU! I don't know if I have enough space to truly thank everyone that got me here. First, there is my family. Without there love and support I would not have been able to finish. Especially, my husband who through all the craziness and emotional breakdowns, was been my rock. Then there is Aimee, Ashley, and Stephanie who helped me keep my sanity through all of this. I want to give a special thanks to Desiree, for helping me out when she really did not have to. You have been an amazing friend . Then Eve, you came in at the 11th hour and saved my butt, for that I will always be grateful. Norm thank you for all the help you gave me this year. My projects would have not have looked as good without you. Eugene thank you for all of the emotional support that you have given to me and the copious amounts of caffeine. Last,but definitely not least, Sean and Bradford. I don't have words to express how thankful I am for the two of you. You have helped me grow as a designer and a person.

COLOPHON DESIGNER Chloe Lamfers CONTACT chloe.lamfers@gmail.com TYPEFACE Metric and Harmonia Mono Sans PHOTOGRAPHY Chloe Lamfers, Bradford Prairie,and Stephen Simpson All other images are from Adobe Stock, Creative Market and Unsplash Â©Chloe Lamfers, 2017. ALL RIGHTS RESERVED

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