WHAT IS FREY?
FREY is the name of a God from the Norse religion from Scandinavian origins, who dispenses peace, good weather and prosperity. Considering our concept and brand ethos, we agreed that FREY was a suitable fit to represent our brand.
LIFESTYLE PHOTOSHOOT
LIFESTYLE PHOTOSHOOT
The creative director team went and took photos in the New Forest. The photo shoot went well and these photos and location reflects the outdoors side of our brand.
PRODUCT DESIGN
Technical flats, colour ways and exterior print designs
PRODUCT DESIGN
Interior print
PRODUCT DESIGN
Technical flats
PACKAGING AND MOCKUPS
The packaging mockups were made refering back to the brand image of a modern and minimal apparel. These boxes and bag would be ideas for in store purchases.
WEBSITE & MOCK UP
The website is very simply laid out and easy to understand and navigate, using this as inspiration we created a mock website incorporating some of the mood boards, designs and images that we gathered and creating whilst building our brand.
SOCIAL MEDIA & ADVERTISING TWITTER FACEBOOK INSTAGRAM PINTEREST VIMEO
#RECLAIMYOURSELF
#RECLAIMYOURSELF
SOCIAL MEDIA & ADVERTISING For the social media, we opened accounts for Twitter, Instagram and Facebook for our brand starting point. We have posted relevant posts and images on each of the social media accounts, keeping the three consistent and have created a hashtag which is #reclaimyourself. The hashtag has been created from our slogan and will allow our consumers to connect with us and keep updated using the hashtag. So far, the social media accounts have been doing well, we have quite a few followers on Instagram and Twitter, also linking to our promo film on Vimeo.
#RECLAIMYOURSELF
CONSUMER PROFILE - Unisex - Aged 25 - 40 - Active, seek adrenaline rushes and young at heart - Fashion, sustainable, health and environmentally conscious - Their appearance is athletic and healthy. - They have attended further education and are intelligent maintaining a high paid job. - Technology is a major part of their lifestyle and this person has a number of technical products. - They look for quality, practicality and appearance.
ADVERTISING & THE APP
Our app inables the customer to select a prefered colour way, exterior and interior print as well as choose the safety feature for a specific winter sport.
SHOP LAYOUT
Shop floor lay plan and 3D design of Frey shop made using Sketch up and Auto cad, experimentations with texture colour and mood board imagery done on Photoshop, rendering done on Kerkythea.
COMPETITORS DAKINE & VรถLKL
Our main competitors on our niche sports bag brand are Dakine and Vรถlkl. These brands both design and sell sports bags dedicated to winter sports.
BRANDING
Business cards, swing tags, customer receipts, thank you letter
FUNDING
Loan amount Annual interest rate Term of loan (months) Monthly rate Payment Total Amount Payable
£50,000.00 5.00% 60 0.41% £941.02 £56,461.20
Cost of materials Cost of making the bag Sold for Profit
£141 £50 £300 £109
ZINE
The FREY publication has been put together using all of the resources and work created over the past 8 weeks. Having assigned a luxury colour palette to our branding and designs, we have aligned the publication with this colour palette and assembled a layout to complement the FREY aesthetics.
facebook.com/FREYsport twitter.com/FREYsports/media instagram.com/freysport