Anthropologie
THE NEAREST F A R A W A Y PLACE S/S 2018 COLLECTION
LYDIA DIZON, CHLOE BLAKE & MEGAN BOYNTON FASM 310 - FALL 2017 PROFESSOR MARY ALONSO
Table of Contents
HISTORY CONCEPT MAP CUSTOMER PSYCHOGRAPHICS & PROFILES MOOD BOARD COLOR STORY FABRIC & HARDWARE SELECTIONS LINE LEST SCOPE & SIZE, PRICING SOURCING COST SHEETS TECH PACKS UNIT BREAKDOWN TIME & ACTION CALENDAR BRANDING SOCIAL MEDIA PROMOTION LAUNCH EVENT PROGRESS PICTURES & VIDEOS
History When Dick Hayne was approached by a friend who had just moved to Philadelphia, and was looking for a retailer that had unique items, and was a generation up from Urban Outfitters. He began brainstorming what to he needed to do to fill that void in her wardrobe. Eventually he went to build a store for the “creative, educated & affluent woman, 30-45 years old.� In 1992, Anthropologie opened their first doors in Wayne, Pennsylvania. Today, the brand boasts over 200 locations worldwide! Anthropologie is owned by URBN, who is also the parent company of Free People, Urban Outfitters, Terrain and BHLDN.
Simple Relaxed
Delightful
Laid-Bacl
Easy
Unlabored Intimate
Homey
Raw
Realistic Genuine
Brilliant Rosy
Rustic
Convoluted
Sophisticated
Picturesque
Regal
Plush
Graceful Comfortable
Soft
Elegant
Elegant
Fragile
Dainty
Petite
Delivate
Tasteful
Anthropologie
Radiant
Thriving
Rough
Polished
Natural
Cozy
Glistening
Natural
Bright
Modern
Fresh Dewy New Inventive Blooming Glowing Radiant
Euphoric
Transcendent Eternal
Otherworldly
Classic Perennial Timeless
Luscious
Enduring
Comfortable
Blissful Heavenly
Eternal Infinently
Magical
Exquisite
Who are the Anthropologie girls? Jane,31
Carrie,37
Allie,42
$41K a year
$52K a year
$0 a year
Austin, Texas
Portland, Oregon
Nashville, Tennessee
Non-Denominational
Jewish
Southern Baptist
News Producer
Social Media Manager
Volunteer at childrens school
Long-term relationship
Married for 5 years
Husband of 18 years, 2 kids
Values her mom & sister, as well as her boyfriend
Values quality time & exercise to make herself feel better
Lives for her children & husband
Enjoys yoga & pilates
Spin & Barre
Has evolved her style with URBN UO -> FP-> ANTHRO
BHLDN Wedding Dress
Searching for items to wear on her trip to Napa w/ mom & sister
Looking for pieces that transition well w/ Portlands unpredictable weather
Enjoys bunko with the girls & watching kids play sports w/ husband Shops at Anthro for items that can go from school duty to soccer practice and to a night out with friends
High qualtiy
High Price
Low Price
Low Qualtiy
the nearest F A R A W AY place
Spring/Summer 2018 Collection..
Color Story
Color Palette
Weekend Getaway Lilac
Let’s Roast Marshmellows
Golden State, Golden Day
Feelin’ Peachy
Sailor Gal Navy
On Wednesdays we wear Pink
Let’s Go Camping, Forrest Green
Italian Getaway Red
Sandcastles with the Kids
Fabric Selection
COTTON DENIM
POLYESTER SATIN
CHINA SILK
STRETCH POLYESTER CHARMEUSE
100% COTTON
RIBBED COTTON SPANDEX BLEND
COW LEATHER
Hardware ZIPPER
BELT BUCKLE
MAGNETIC CLASP
0.375IN. ELASTIC
Line List Western Belt
Scrunchies
Style: #8100 Season: S/S 18 Cost Price: $7.52 Retail Price: $22.00 Colors: Amber Yellow, Navy, Ivory Floral and Azalea Pink, Ivory Floral, Golden Poppy
Style: #8107 Season: S/S 18 Cost Price: $17.36 Retail Price: $48.00 Colors: Paprika, Navy
Socks
Style: #8109 Season: S/S 18 Cost Price: $9.42 Retail Price: $27.00 Colors: Lilac & Amber Yellow and Azalea Pink & Golden Poppy
Bucket Bag
Style: #8103 Season: S/S 18 Cost Price: $76.06 Retail Price: $215.00 Colors: Paprika, Navy
Kimono
Style: #8102 Season: S/S 18 Cost Price: $36.64 Retail Price: $104.00 Colors: Ivory Floral
Wallet
Bucket Hat
Style: #8101 Season: S/S 18 Cost Price: $27.19 Retail Price: $77.00 Colors: Marshmallow
Style: #8106 Season: S/S 18 Cost Price: $18.91 Retail Price: $55.00 Colors: Navy
Scarf
Style: #8104 Season: S/S 18 Cost Price: $43.59 Retail Price: $123.00 Colors: Lilac, Golden Poppy
Headband
Style: #8108 Season: S/S 18 Cost Price: $10.13 Retail Price: $29.00 Colors: Ivory Floral
Cosmetic Bag
Style: #8105 Season: S/S 18 Cost Price: $38.83 Retail Price: $110.00 Colors: Paprika
Size & Scope Name: Nearest Faraway Place Sizes: One Size Assortment: 13 Pieces total Price Range: $22 - $215
Product Assortment: Scrunchies Headband Scarf Kimono Socks Hat Belt Wallet Cosmetic Bag Bucket Bag
Pricing Product
Scrunchies Headband Scarf Kimono Socks Hat Belt Wallet Cosmetic Bag Bucket Bag
Wholesale $7.52 $10.13 $43.59 $36.64 $9.42 $27.19 $17.36 $18.91 $38.83 $76.06
Retail
$22.00 $29.00 $123.00 $104.00 $27.00 $77.00 $48.00 $55.00 $110.00 $215.00
Sourcing
Factory Name
Phone
Country
Address
Product(s)
South Sea Leatherwares Ltd.
852-2561-4108
southsea@southsea.com.hk
Hong Kong
Unit 12, 14th Floor, Kodak House II, 39, Healthy Street East, North Point, Hong Kong
Hangbag, Wallet, Belt
https://panjiva.com/South-Sea-Leatherwares-Ltd/28363296
Shandong Grand Concord Garment Co. Ltd.
86 536 604 7127
-
China
Hengyi Rd 206 Shandong China
Kimono, scarf, scrunchies, headbands, socks
https://panjiva.com/Shandong-Grand-Concord-Garment-Co-Ltd/27907074#summary-tab
Asian Sourcing International Ltd.
86 21 6495 3056
asiansha@asiansha.com
China
1188, Lian Road, Shanghai, China, 201100
Hat
https://panjiva.com/Asian-Sourcing-International-Ltd/27755713?q=hat
Cost Sheets
Scrunchies Bucket Hat
Kimono Bucket Bag
Scarf
Cosmetic Bag
Belt
Wallet
Socks
Headband
Tech Packs
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8107
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: HATS MATERIAL: INTERIOR LINING: STITCHING: COLOR:
DELIVERY DATE: 3/27/18
WHITE DENIM 100% COTTON NAVY LET'S ROAST MARSHMELLOWS
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8100
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: ACCESSORIES
DELIVERY DATE: 3/27/18
ELASITC SIZE: .25" FABRIC: CHINA SILK # PER PACK: 3 PACKAGING TYPE: WHITE LEATHER COLORS: SAILOR GAL NAVY LET'S ROAST MARSHMELLOWS, FLORAL GOLDEN STATE, GOLDEN DAY
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8103
SEASON: S/S 2018 COUNTRY OF ORIGIN: HONG KONG
DIVISION: HANDBAGS
WIDTH: HEIGHT: STRAP STYLE: EXTERIOR FABRIC: INTERIOR LINING: MAGNETIC SNAP: POCKETS INTERIOR: COLORS:
DELIVERY DATE: 5/15/18
13 IN 13.5 IN Cow Leather Cow Leather 100% Cotton 1 1 ITALIAN GETAWAY RED SAILOR GAL NAVY
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8102
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: OUTERWEAR EXTERIOR MATERIAL: INTERIOR LINING: TRIM: STITCHING: COLORS:
DELIVERY DATE: 5/29/18
POLYESTER SATIN POLYESTER SATIN NONE NAVY LET'S ROAST MARSHMELLOWS FLORAL
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8104
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: ACCESSORIES MATERIAL: EMRBOIDERY: STITCHING: COLORS:
DELIVERY DATE: 6/12/18
CHINA SILK NONE NAVY WEEKEND GETAWAY LILAC FEELIN' PEACHY
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8105
SEASON: S/S 2018 COUNTRY OF ORIGIN: HONG KONG
DIVISION: HANDBAGS EXTERIOR MATERIAL INTERIOR LINING: MAGNETIC SNAP: STITCHING: HEIGTH WIDTH: # POCKETS INTERIOR: COLOR:
COW LEATHER 100% COTTON 1 NAVY 5 IN. 22.5 IN 1 ITALIAN GETAWAY RED
DELIVERY DATE: 4/10/18
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8107
SEASON: S/S 2018 COUNTRY OF ORIGIN: HONG KONG
DIVISION: BELTS MATERIAL: BUCKLE METAL: EMRBOIDERY: STITCHING: SIZE: # OF HOLES: INTERIOR LINING: COLORS:
DELIVERY DATE: 5/15/18
COW LEATHER SILVER METAL NONE NAVY 30-32 IN 6 100% COTTON ITALIAN GETAWAY RED SAILOR GAL NAVY
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8103
SEASON: S/S 2018 COUNTRY OF ORIGIN: HONG KONG
DIVISION: HANDBAGS STRAP STYLE: EXTERIOR FABRIC: INTERIOR LINING: ZIPPER: COLOR:
Cow Leather Cow Leather 100% Cotton GOLD SAILOR GAL NAVY
DELIVERY DATE: 6/12/18
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8108
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: ACCESSORIES MATERIAL: EMRBOIDERY: STITCHING: SIZE: COLORS:
DELIVERY DATE: 4/10/18
POLYESTER SATIN NONE BURGUNDY 22 IN LET'S ROAST MARSHMELLOWS, FLORAL
ANTHROPOLOGIE TECH PACK STYLE NUMBER: 8109
SEASON: S/S 2018 COUNTRY OF ORIGIN: CHINA
DIVISION: ACCESSORIES MATERIAL: STITCHING: SIZE: COLORS:
DELIVERY DATE: 3/13/17
100% COTTON NAVY 9 FEELIN' PEACHY & ON WEDNESDAYS WE WEAR PINK WEEKEND GETAWAY LILAC & GOLDEN STATE, GOLDEN DAY
Unit Breakdown STYLE # DESCRIPTION 8100
SCRUNCHIE
8101
ANTHROPOLOGIE UNIT BREAKDOWN
% OF TOTAL AVERAGE MONTHLY UNITS
RETAIL PER UNIT TOTAL RETAIL COST PER UNIT TOTAL COST
TOTAL MARGIN $ MARKUP %
15%
5,850
$22.00
$146,700.00
$7.52
$43,992.00
$84,708.00
145%
HAT
5%
1,950
$77.00
$156,000.00
$27.19
$53,020.50
$97,129.50
145%
8102
KIMONO
5%
1,950
$104.00
$208,800.00
$36.64
$71,448.00
$131,352.00
145%
8103
BUCKET BAG
15%
5,850
$215.00 $1,275,750.00
$76.06
$444,951.00
$812,799.00
145%
8104
SCARF
5%
1,950
$123.00
$245,850.00
$43.59
$85,000.50
$154,849.50
145%
8105
ACCESSORY BAG
10%
3,900
$110.00
$441,000.00
$38.83
$151,437.00
$277,563.00
145%
8106
WALLET
10%
3,900
$55.00
$226,500.00
$18.91
$73,749.00
$140,751.00
145%
8107
BELT
10%
3,900
$48.00
$199,200.00
$17.36
$67,704.00
$119,496.00
145%
8108
HEAD BAND
15%
5,850
$29.00
$151,650.00
$10.13
$59,260.50
$110,389.50
145%
8109
SOCKS
10%
3,900
$27.00
$117,300.00
$9.42
$36,738.00
$68,562.00
145%
100.00%
39,000
$1,087,300.50
$1,997,599.50
TOTAL
$810.00 $3,168,750.00
$2,081,449.50
Time & Action Calendar Design Development Research + Development/Concept Color Overseas Material Selection Start Development Package/ Build Block + Styles Develeopment Packages to Philadelphia Samples Due to Philadelphia Merchandising Design Team Travel Style Count Plans Buying Meeting International Sourcing Check-In Finalized Orders Due Total Style Count Confirmed Team Meetings Fits Approval Early Turnover on Repeat Known Styles Style Adopt/Turnover/PE Review First Fitting Pattern Develpment Methods Due Date/Factory Allocation Approval Deadline Production Window Production Start Production Complete Transit to Consildate Ship Window Arrival at Distrubition Center Ship to Stores Mid-Month Store Refresh Shipment End of Month Store Refresh Shipment
August 8/14/17 8/28/17
September
October
November
December
January
February
March
April
May
June
July
3/1-3/5 3/5-3/8 3/12/18 3/13/18 3/27/18
4/10/18 4/24/18
5/15/18 5/29/18
6/12/18 6/26/18
7/17/18 7/31/18
9/4/17 9/4-9/18 9/19-9/20 9/25/17 10/2-10/11 10/25/17 10/25/17 10/24/17 10/30/17
11/6/17 10/30-11/8/17 11/15/17 11/22/17 11/29/17
10/6/17
2/7/18 2/14/18 2/26/18
Branding
Instagram Promotion
Anthropologie Home Page
Facebook Advertisement
launch event What
A party for the launch of the new label, the nearest faraway place! Champagne, cheese, crackers and sweets will be served as well as stylists to help you shop the collection. If you are subscribed to the email list you will also receive 15% off your entire purchase, online or in stores. Average cost $8,000 per store.
Where When
In Anthropologie stores across the country
Friday, March 16, 2018
Invitation Email Blast
Progress..