MISSION STATEMENT
At MUK we create innovative products that inspire people to enjoy every moment. We believe in self expression and saving our planet through colourful smart fabrics and charitable funds. We strive to enhance our customer festival experiences, by being prepared for the occasion.
WHAT IT IS We have two initial products a rain mac and bum bag. The products are lightweight, and water proof it will have a simple appearance at first, that will change colour in the rain. Through the use of hydro-chromic inks, it will be a solid white colour, but once the product becomes wet, the white ink will turn transparent, showing through our unique colourful designs beneath. WHY SHOULD PEOPLE WANT IT Its a fun innovative product, that incorporates contemporary designs, during the festival season people love to stand out and find new ways to express themselves. Our products allows people to surprise their friends with printed colourful designs! WHAT THE BRAND IS ABOUT Our brand is about being different, its about being able to change, in new fun and exciting ways, Its about being vibrant even when the sun is gone. The product, is there to express one self in style, and prepares you for wet weather, dancing in the rain made more enjoyable.
MEET THE FUN CREATIVE TEAM...
ELIZABETH WELLAND whats your role? product developer/ designer whats your favorite season? winter what makes you laugh? funny videos of dogs dressed in constumes walking whats your favourite colour and why? purple and grey because they go with a lot of things and are cool what is your favourite music artist? Catfish and the Bottlemen
CHLOE JACKSON whats your role? creative direction Whats your favorite season? summer what makes you laugh? my flatmates, they always know how to cheer me up whats your favourite colour and why? baby pink and blue, there just my colours that suit me what is your favourite music artist? clean bandit
ELLIE WILKINSON whats your role? social media/marketing whats your favorite season? spring what makes you laugh? I think sarcasm is really funny! whats your favourite colour and why? green, because its peaceful, positive and fun what is your favourite music artist? Florance and the Machine
MAE FRISCHAUER whats your role? brand strategist whats your favorite season? summer what makes you laugh? comedy acts, movies, and my cat whats your favourite colour and why? red because I think its vibrant, fun and sensual what is your favourite music artist?
ALICE HOLLINGSWORTH whats your role? product developer/designer Whats your favorite season? winter what makes you laugh? memes whats your favourite colour and why? yellow because its bright and represents a happy colour and warmth what is your favourite music artist? Years and Years
KELLY BUI whats your role? brand strategist Whats your favorite season? summer what makes you laugh? internet memes make me laugh all the time whats your favourite colour and why? pink, because its cute and makes me feel happy what is your favourite music artist? Lana Del Rey
BRAND CONCEPT... At MUK our main objective is to inspire others, to excite you. Here at MUK we design lively, eye-popping rain coats and bum bags. We are going to create original prints for the outside and inside linings of our products.
FESTIVAL TREND BOARD Bold colours, patterns and styles porayed through the personalities and individualities of the fashion.
MARKET RESEARCH People typically spend ÂŁ400-ÂŁ600 at a festival and their two favourite festivals are Glastonbury and Bestival. We also discovered that our consumer would really like to pick up their order at the festival to create a stress free fun festival experience.
BESTIVAL BOARD These images have inspired us to create unique products from their great themes and fancy dress experience.
GLASTONBURY BOARD Glastonbury inspired us from their notoriously muddy atmosphere and fun experience which lead us to the essence of the brand.
FESTIVAL INSPIRED WEAR... What is a festival if if doesn’t rain? You rely on your mac to keep you protected from englands typyical rain. We are inspired by the shapes, colours and lengths of the mac. Our aim is design something that is practical and stylish.
CONSUMER PROFILE Our MUK consumer is an 18-34 male or female who shops at Topshop/ Topman, Asos and River Island. They use social media to document their lives through Instagram and Snapchat and is stylish and follows trends. They also like taking photos and experiencing new and exciting things, and enjoys listening to music and radio 1.
COLOUR PALETTE
Based on our survey of festival goers favourite colour, we’ve created our own colour palette which is contempary and vibrant. We believe these colours are absolutely suitable to our customer target and the colour palette also reflects our brands spirit which is dynamic and vitality.
THE LINING PRINT
THE GREEN PRINT
THE LINING PRINT
THE ORANGE PRINT
THE LINING PRINT
THE YELLOW PRINT
THE LINING PRINT
THE RED PRINT
THE LINING PRINT
THE BLUE PRINT
THE LINING PRINT
THE BLACK PRINT
THE PRINT LINE UP
# MUK IT UP
THE BUM BAGS
THE MUK MAKS
FINAL TOILE
LECTRA PATTERN
POTENTIAL PACKAGING
LOGO COLOUR VARIATIONS
POP UP SHOP IDEAS
MUK Responsibilities..
MUK has a company-wide Code of Conduct where all factories that produce their goods must abide by as well as working with suppliers and other organizations to make sure their workers are treated fairly. 1.0 Human Rights Empolyers and suppliers who work for and with our company must be shown and contribute towards being respectful in the work place regardless of social status, personal characteristics and beliefs. We do not accept discrimination in regard to race, skin colour, religion, political or sexual orientation, gender, national origin, or social rank or status. 2.0 Labour All workers should have a written employment contract that contains hours, wages, holiday pay and working conditions. We ensure all wages will be paid correctly and on the last friday of each month, will always meet at least legal minimum standards. All workers should be able to leave without any negative repercussions if they are sick or have stipulated annual leave.
3.0 Enviroment All workers must be given a safe area and enviroment to work in. MUK will be legally responsible for good working conditions and will always meet the legal requirements. 4.0 Child Labour Use of child labour or young workers (between the age of 15 to 18) is not allowed and at all times children and young workers must be treated with dignity and respect. Normal non-dangerous work 15 years / 14 years in developed / undeveloped countries Dangerous work 18 years / 18 years in developed / undeveloped countries. 5.0 Health and Safety We have the duty that for all machinery in the workplace all workers must be fully trained before use of equipment. Protective wear is provided for all that is nessary. 6.0 The MUK Code Of Conduct Principles MUK make sure that no harmful processes were used in the process of manufacture of its clothing as well as using cut offs. As well as all this MUK have provided a give back scheme where every purchase made ÂŁ1 goes of one of the three charities that we support which are one tree planted, water aid and world wildlife fund (WWF).
THE BUSINESS PLAN...
EXCUTIVE SUMMARY MUK is a British waterproof clothing company, specialising in hydro chromic colour-changing inks. Our brand capitalises on the ever-growing festival clothing industry. We produce high quality products at an affordable price that are fun and unique as well as extremely practical. MUK believes in self-expression and saving our planet through smart fabrics and charitable funds. We strive to enhance our customer festival experiences, by preparing them for the occasion.
VISION AND OBJECTIVES
Our idea falls into the waterproof clothing industry, specifically festival and camping wear. Between 2010 and 2015 the music concerts and festival market showed the strongest rate of value growth, rising by 45%. This continued a steady like-for-like growth during the summer of 2016, as consumers are continuously seeking out real life experiences as an antidote to their digital lives. Mintel found that approximately 14% of males and females purchase an outfit specially for attending a music festival. The most popular stores for these purchases are Topshop, ASOS and River Island. Our future positioning in this market will see us on par with Topshop, ASOS and River Island as we are appealing to a similar demographic, however we will launch our product into the high end point of the high street. Our products will be sold online via our website, and through the Instagram ‘Shop Now’ feature. As well as this, we will have a pop-up shop at the festivals so that we can approach and sell to our target market directly. These decisions to promote and sell online, via social media and at festivals was made due to our customer and consumer profiles. Our customer and consumer is an 18-24-year-old festivalgoer, male or female. He or she lives at home with their parents or in shared housing. They are a full time student at university or college with a part time job and a small disposable income. He or she may be a recent graduate or a young professional. They are a music lover with an interest in unique fashion, who likes to enjoy themselves free from the responsibilities of everyday life. He or she is interested in the world around them, specifically what they can do to help the environment or those less fortunate than himself or herself. They are also an avid social media user, and enjoy documenting their life and purchases through Instagram. Primary market research was carried out in the form of a survey to ensure that we were making the right decisions for our customer/consumer. Out of 45 respondents, aged 18-24, Instagram was the most popular form of social media for personal use and for interacting with a brand. Respondents found social media and company websites to be the most effective and engaging form of advertising.
MUKS COMPETITION MUK is a very different and unique brand as hydrochromic inks are a relatively new concept for clothing. Regardless, there are still some noteworthy competitors, which could affect the success of our business if we do not make ourselves aware of them. The first competitor to our brand is called Squid London established in 2008. They are the original colour-changing brand and produce waterproof jackets, wellington boots, umbrellas and drawstring bags for both adults and children. Their childrenswear product range appears to be the focus of their business with jackets retailing at £39, wellingtons at £24, umbrellas at £15 and bags at £11. They have only one adults jacket on their website which retails at £45 and several adult umbrellas that retail at £25. Their products are stocked in 25 countries worldwide with over 150 stockists, selling largely at museums and art galleries on an international scale including MoMA NYC, Tate and The British Museum. Squid has won numerous awards, one of them being the London ERDF award for ‘Most Innovating Business’. They work closely with Shooting Star Chase, a Children’s Hospice Care but do not go into detail as to what this entails.
BRAND POSITIONING MAP HIGH PRICE
HIGH FASHION LOW FASHION
LOW PRICE
MUKS COMPETITION
Our second competitor is Holly & Beau, founded in 2012. They produce colour changing coats and umbrellas for children aged two through to ten. Their coats retail at £39, the same as Squid, and their umbrellas retail at £16. They ship to the UK, Europe and USA/Canada, also stocking at House of Fraser and notonthehighstreet. Holly & Beau’s website is fun, colourful and interactive. When viewing a product the customer can drag a little watering can across the screen and watch different areas of the coat/umbrella change colour. Both Squid and Holly & Beau have an updated weather forecast on their websites and use illustrated rain clouds to brand their companies. The websites are both easy to navigate and have a colour palette of blue and white. Squid are active on Instagram, Facebook and Twitter. Their social media, especially Instagram is very poor with only 300 followers. The posts are relatively random and low quality, and do not effectively showcase their product range or innovative ideas. Holly & Beau are active on Instagram, Facebook, Twitter and Pinterest. Their Instagram is much more successful than Squid’s with 2500 followers as their posts are colourful and fun, effectively promoting their products and brand image. Topshop, ASOS and River Island are not direct competitors, however research from Mintel found that consumers shopping for festival attire were most likely to have purchased from these brands. These retailers could pose a possible threat to MUK as they all capitalise on festival wear, already keeping a good reputation and loyal customer base.
Which of the following social networking websites do you use most often to interact with clothing brands?
SURVEY
In a typical day, which of the following social networking websites do you use most often?
POLITICAL AND LEGAL We need to ensure that our product is tested and completely safe for the consumer to wear. Holly and Beau state on their website that their products have been tested by the CPSC and tested to EN71 standards. Employment laws, discrimination laws, data protection laws and health and safety laws will all need to be considered. We must ensure that our print designs and social media/website branding is politically correct, not causing offence to anyone. ECONOMIC If taxes increase, extra tax rates will have to be applied to our products. If interest rates increase, people generally have less money so will buy less. – This is the opposite if interest rates decrease. - Ideal is low tax rates and low interest rates. The unemployment rate in the UK stands at 4.9%, this is currently the lowest is has been since July 2005. In June, there was 624,000 16 – 24 year olds unemployed in the UK. This is down 57,000 compared to a year ago.
SOCIAL We need to be aware of festival trends, in terms of fashion, popularity, ticket prices etc. Goldman Sachs infographic on millennials found that millennials have less to spend than previous generations. Millennials are also more interested in health and lifestyle. TECHNOLOGICAL Our website is simple, modern and easy to navigate. Goldman Sachs infographic on millennials found that there are rising figures for online purchases. Our own market research found that social media was the most effective way to communicate with our customers. ENVIROMENTAL Our business is not currently efficient in its use of energy. Sustainable fashion is a growing concern, so this is something that MUK needs to look into further. Our company needs to become aware of environmental rules and regulations, and ensure that we are complying with them.
MARKET & COMPETITIVE LANDSCAPE MUK’s unique selling point is the hydro chromic colour changing inks. Our coats and bum-bags aim to make the waterproof sector of festival fashion more exciting for UK consumers. British weather is infamous for being unpredictable, especially in the summer months during festival season. Our innovative raincoats and bumbags will appeal to festivalgoers that wish to standout, and want a raincoat to be a part of their outfit rather than a hindrance. As the coats start off white and only reveal colour when wet, we will focus on producing unique prints for the garments in vivid, bright and trendy colour palettes based on research from runway and street style.
WHAT IS YOUR AGE
It was important to find out the age range of our respondents to ensure that we were getting useful information relative to our target market.
HOW MANY FESTIVAL HAVE TO BEEN TO OVER THE LAST 24 MONTHS?
Almost 50% of respondents have been to at least 2-4 festivals in the past two years, with 12% attending more than 4. WHAT DO YOU USE WHEN IT RAINS AT FESTIVALS?
When it rains at a festival, the majority of respondents said that they use a rain mac to protect themselves.
S W TRENGTHS
EAKNESSES
We are unique fashion brand focussed on festival wear. We want to show our customers that our brand helps others and MUK provide a give back scheme. Each purchase made a pound is donated to the customer’s choice of charities that we support. Our charities are water aid, One Tree Planted and WWF (world wide fund). Our products are made fun and exciting as we have abstract print designs for the outside and lining. We also use an ink to go over the prints this then covers and when it rains it reveals the print underneath. • Our USP successfully sets MUK apart, as colour changing fabric on bumbags and raincoats for a festival is an exciting idea.
Festivals are mainly in the spring and summer season’s; this makes it difficult to have pop up shops at other times of the year because we wont get as much business. Customers wont like the designs and colour prints of our products, that they also might think its too expensive. We have two directly comparable competitors; Squid London and Holly & Beau. The latter produces only childrenswear, whereas Squid produces both adult and childrenswear with a focus on childrenswear and umbrellas. Squid London is the original competitor and has won many awards which may make it more difficult to compete with.
O
PPORTUNITIES Expanding our brand by creating new products to sell such as umbrellas, tents, backpacks and other possible clothing ideas. Designing survival essential kits ready to pick up from the pop up shop at the festival for a stress free experience, starting mini MUK for kids, clothing with developed prints on them. Also expanding on winter wear going further with the MUK mac, making them warmer for the colder seasons. Potential blog idea where MUK creates styling posts, count downs to festivals and competitions.
T
HREATS As our products rely on it raining, the weather could become a threat to our brand, however at all festivals our pop up shop will have an outside shower to show how the ink on our products works. Having too much competition within just selling rain macs and bum bags, and having similar products. Losses by a financial result if we make too many products and our brand does not make a success of selling as many products as we calculated. Potentially having too little stock availabilities.
WHAT DO YOU ALWAYS BUY FOR A FESTIVAL YOU GO TO
Nearly ž of respondents answered that they always buy new clothes before attending a festival. If the majority of respondents buy new clothes, and the majority wear some sort of rain mac this is promising for our product the MUKMAK.
WHATS THE MOST YOU’VE SPENT ON A COAT
The majority of respondents have spent £90.00 or more on a coat, therefore as our coat is retailing at £65.99, the cost is within our target markets price range. The cost of products may be slightly higher than that of our competitors, however making them ourselves in England means that they will be of an outstanding quality and worth the money spent on them.
WHICH IS YOUR FAVOURITE FESTIVAL?
Bestival and Glastonbury are the two favourite festivals with our target market. Bestival has a different fancy dress theme each year; in 2014 it was Desert Island Disco, 2015 was Summer of Love and 2016 was the Future. These running themes would work well for our brand as we could produce limited edition raincoats and bumbags for the festival. Glastonbury has an infamous reputation for being wet and muddy, so it is an ideal festival to market waterproof clothing to.
MUK will give our customers the opportunity to order their items online and pick up their purchases from us at our pop-up stall. This means that he or she will have slightly less to carry to the festival, making their experience a bit easier. From our market research, we found that 80% of respondents would use this service. Research from Mintel found that 60% of Generation Z want to make a global impact, meaning that MUK needs to stand for something and have a story that connects to the emotional side of our customer and consumer. Our ‘Give Back’ scheme means that when a customer purchases an item from our website, £1 of the sale will be donated to charity. The customer is able to select which charity out of WaterAid, One Tree Planted and WWF that they would like their money to go to. Our website will provide a brief summary about each one, giving the customer the opportunity to feel involved in helping a worthy cause. WaterAid is one of the three main charities supported by Glastonbury festival and attends each year to promote their cause. We believe that the ‘Give Back’ plan will make the customer more aware of their global impact and will appeal to the emotional benefits of the consumer’s needs to buy our products. Research from WGSN found that Millennials who engaged in a branded music experience came away with a 37% better perception of the brand as being more authentic and trustworthy. Therefore, selling directly at festivals and having music within our pop-up stall will create a shopping environment favoured by our target market. We have also set up SoundCloud and Spotify profiles under our brand name MUK. Customers can browse our website whilst listening to our Bestival and Glastonbury playlists, increasing their excitement for the event. The music attribute also helps us as a brand to stay true to our values and maintain a relationship with our customers.
MINTEL RESEARCH Research from Mintel found that young consumers are driven to buy new clothes when they see a special offer. Goldman Sachs found that Millennials have less money to spend than previous generations. MUK’S target customer and consumer is aged 18-24, therefore at certain times during the year we will offer customers flash sales and flash discounts. We may in the future, once we have established our brand and begun to make a profit, introduce a 10% student discount. The cost of our MUKMAK or bumbag will be within the same average price range as our competitors retailing at £65.99 for the rainmac and £19.99 for the bumbag. The flash discounts will ensure customer loyalty and acts as an incentive to buy. It will be made apparent to the customer through the website, social media posts, emails and postal cards that arrive with the customer’s order. At the festival, our pop-up stall will have a light rainfall shower outside for customers to test out their purchases. This eliminates the negative possibility of there being no rainfall at the festival. Customers that are interested in buying can test the product out prior to purchasing and those that have already bought can enjoy the experience.
IMPLEMENTATION PLAN As we are initially only selling within the UK, we would like to manufacture in the UK. This will reduce shipping costs and maintain a strong brand image ethically, as there will not be any association with sweatshops or bad practises abroad. This is especially important in relation to our ‘Give Back’ scheme. Manufacturing in the UK will also reduce our labour costs, as at the beginning, we can produce the products ourselves. We are looking to purchase sewing machines for production and a Cannon printer for printing receipts and documents. These will be kept in a rented warehouse/studio space. Further employees will be needed as and when the company expands and demand for our products increases. Future employees would include skilled sewers and garment engineers, a finance administrator and a human recourses team to overlook the business. Further employees will also be needed to run the pop-up stall at any festivals we attend, so that the normal running of the business during these times will be maintained. We will be located in the Dorset area, close to home for MUK’s initial employees. Lorry or postal shipping services will be used to distribute our products to our customers. At the beginning, it is likely that we will use postal services and perhaps move onto lorry shipping as we expand. The shipping costs will be added to the customer’s basket when purchasing from the website. There will be no shipping cost if the customer is picking their purchase up from the festival. Our bum-bags and raincoats will be made from a waterproof Ripstop fabric and an acitate polyester lining. These fabrics will be outsourced from ripstopshop. co.uk and fabric.uk.com in bulk. We will send the fabric off to be digitally printed and then will apply the hydro chromic inks ourselves. We must ensure that we must maintain a good relationship with our suppliers, to get the best deals and sustain reliable deliveries.
RISK ASSESSMENT A risk assessment will need to be carried out in regards to all processes of manufacture and the running of our business. As a company, we must ask what would we do if‌ A sewing machine broke? Our printer broke? We could not access our warehouse/studio? An important member of staff quit or fell ill? Postal shipping services were unavailable (i.e. a strike)? A fabric we needed was out of stock? One of our suppliers went out of business?
A major UK festival is cancelled? We run out of stock at a festival? A customer’s order to be picked up from the festival is missing? Our pop-up tent shower does not work? Our speakers break? Employees attending the festival fall ill? The festival does not allow us to sell at their event?
A risk assessment must also be carried out in terms of health and safety for our employees, both within the studio/warehouse and whilst at the festival. FUNDING AND FINANCE There are many things to consider financially when it comes to starting up MUK. Below we have compiled some charts, which explain our setup costs, production costs and overheads costs.
PRICING
SET UP COSTS
PRODUCTION COSTS
OVER HEADS/FIXED COSTS
To cover the start-up costs of MUK we will need approximately £22,129.00. We aim to achieve this amount through crowdfunding as well as our own savings. If each member of our initial team puts £5000 towards the business, we will have £30,000 to build on. Crowdfunding will also help to grow awareness for our brand early on. MUK would not initially pass for a bank loan, however, this may be a future option to help fund our company once we have begun selling and have rising sales figures. Price of goods: Fabric and digital printing £10.00/metre Lining £0.99/metre Hydro chromic dye £2.50/litre • The rain mac requires 2 meters of fabric. 2 x £10.00 = £20.00 2 x £0.99 = £1.98 Dye = £2.50 = £24.48 to manufacture the rain mac Retail price: £24.48 x 2.7 = £66.09, round this to £65.99 • The bum bag requires 0.5 meters of fabric. 0.5 x £10.00 = £5.00 0.5 x £0.99 = £0.54 Dye = £1.50 = £7.04 Retail price: £7.04 x 2.7 = £19.00, round this to £19.99 The profit from each rain mac will be £41.51 The profit from each bum-bag will be £12.95 We will initially start with 450 units of the macs and 450 units of the bumbags.
To make 450 rain macs it will cost us £11,016.00 If we sold 450 rain macs, we would make £29,695.50 Profit = £18,679.50 To make 450 bum-bags it will cost us £3168.00 If we sold 450 bum-bags, we would make £8995.50 Profit = £5827.50 This would mean a total manufacture cost of £14,184.00 A selling total of £38,691.00 And a profit of £24,507.00 from 900 products It is likely that we will not break even until our second year of trading. Fixed/overheads cost: £90,100.00 divided by the total profit: £24,507.00 = 3.67 3.67 x 900 units = 3,303 In order to break even, we will need to sell 3,303 units of the mac and bumbag together. We need to build our reputation and brand name before sales dramatically pick up, profits will not be significant from the beginning. FUTURE PROJECTIONS In 5 years’ time, our company will be making a steady profit and MUK will be a recognised and trustworthy brand with our customers and consumers. Our plans for the company include: Start with only Instagram as our social media platform (3 months), perfect it and then create profiles on Snapchat, YouTube and Facebook. Expand from only selling in the UK and begin selling in Europe and on an international scale. Expand from only taking our pop-up stall to Bestival and Glastonbury, and take it to more major UK and European festivals. Increase our product range to wellies, bags, tents, camping chairs, clothing collections, etc. Observe how well our smaller sized products are selling and create a unisex children’s wear collection, ‘MiniMUK’ Collaborate with signature print design companies, high fashion designers, and celebrities, etc. For example, Balmain x HM, Kenzo x HM and Gigi x Tommy. Collaborate directly with the Festivals, e.g. offer a customer 10% off their Bestival ticket then they buy a certain product from us. The festival companies will help advertise our brand, as well as offer possible benefits such as a better location for our pop-up stall at the festival or reducing the cost of the plot. Open up physical stores that can display and sell our product range.
Explore the colour changing revolution in festival waterproofs. Bournemouth, November 24, 2016- Listen carefully and you’ll hear the tuning of guitars, the unzipping of tents and wellies squelching in the mud. Its festival time and you need MUK in your life. Imagine yourself dancing in a crowd of thousands, in front of main stage, watching your favourite band in your very own MUKMak. MUK, a brand-new festival wear fashion company, have designed some exciting new products using an innovative smart material called hydrochromic ink. The ink forms a layer on the fabric which appears white when dry, but once wet reveals whatever is underneath. They are releasing 3 unisex rain macs and 3 unisex bum bags all ready for the festival season. These products feature 3 specially designed bold and eye catching prints to suit any personality or style which will brighten up any rainy day. Ellie, MUK’s social media & marketing manager and regular festival goer said, “It’s an exciting new development in the festival fashion sector and I’ve never seen anything like it. I will definitely be wearing one at my next festival!” MUK wants every festival experience to be one you will never want to forget! By wearing a MUKMak and a MUK Bum Bag you know you will be looking stylish every step of the way, even if it is through mud. MUK will be opening an exciting new pop-up store at 2 of the UK’s biggest and boldest festivals, Bestival and Glastonbury to provide you with all your festival needs right on your doorstep. “I’m really looking forward to seeing our MUKMaks out in the crowds at the festivals soaking up all that there is to offer” said one of MUK’s Product developers and designers Alice. About Us MUK is a brand new waterproof clothing company specialising in the festival fashion market. Our products feature colour changing properties using the smart material hydrochromic ink, revealing a bold and pattern beneath the surface. For more information visit www.muk.co.uk or our official Instagram page @muk_uk Press Contact Name- Elizabeth Welland Tel- 01202 145627 Email- elizabeth@mukmail.co.uk
NETWORK DIRECTORY SFXC Special Effects and Coatings sales@sfxc.co.uk Karen Ryan kryan@aub.ac.uk Esther Yarnold eyarnold@aub.ac.uk Justin Barrow jbarrow@aub.ac.uk Alex Greatwich agreatwich@aub.ac.uk Sarah Thorne sthorne@aub.ac.uk Project Packaging hi@projectpackaging.co.uk Duncan Print Group hello@duncanprint.co.uk Packaging Works yougrae@aol.com My Box Printing sales@myboxprinting.co.uk Holdsworth Packaging sales@holdsworthpackaging.co.uk Fabric Land enquiries@fabricland.net
REFRENCES WGSN http://academic-mintel-com.oaproxy.aub.ac.uk/display/735339/?highlight http://academic-mintel-com.oaproxy.aub.ac.uk/display/757211/?highlight https://www.surveymonkey.com/ http://www.mintel.com/press-centre/leisure/music-concerts-and-festivals-market-is-star-performer-in-the-uk-leisure-industry-as-sales-grow-by-45-in-5-years http://www.goldmansachs.com/our-thinking/pages/millennials/ https://www.hollyandbeau.com/ http://www.squidlondon.com/ https://www.instagram.com/ http://www.ebay.co.uk/ http://www8.hp.com/uk/en/home.html https://www.galatent.co.uk/ https://www.beanbagbazaar.co.uk/ http://www.ikea.com/gb/en/ http://www.fabric.uk.com/ http://www.ripstopshop.co.uk/ https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/timeseries/mgsx/lms http://researchbriefings.parliament.uk/ResearchBriefing/Summary/SN05871