ellesse Promotional Strategy

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image: (streetamo.eu, 2019)

RANGE RATIONALE

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The aim of this range is to strip ellesse right back. The collection will include unisex wardrobe essentials, including; t-shirts, hoodies, sweaters and joggers in an array of basic and neutral tones. The collection will appeal to everyone, because everyone needs the timeless essentials in their wardrobe! The range will be entirely sustainable by being made from organic cotton only. The product range will drop in time for A/W 19/20 so consumers will be able to style and layer the basics appropriately to A/W fashion.

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