CATALOGUE
2013 WOMEN’S COLLECTION
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................ ethical clothing for balanced living Choclo Project is an ethical brand from Australia providing versatile clothing designed to take you from your chosen playground, to grabbing a coffee, checking the waves or even heading into town. Our team of ambassadors is made up of surfers, dancers, skiers and snowboarders, all connected through yoga and an infatuation with movement and leading a balanced life. Choclo has created a line of active and leisure clothing that makes you feel good inside and out, adding balance to everyday life. The range is more than functional; it has personality. Choclo products are manufactured in Portugal. We are very happy with the partnership we have built with our manufacturer and are proud to be one of the few companies to produce a full range of products in Europe. This guarantees exceptional working conditions, outstanding quality and minimal shipping. We have a close relationship with our manufacturing partner, working closely with the team to make sure the conditions and quality is up to our high standards. 3
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................ our team is our future Instead of offering sponsorship to professional athletes, this inspired brand works with orphaned and abandoned children in Peru. Choclo believes that there is nothing more important for a child than being creative. The major goal is to provide these children with the opportunity and an environment in which to express themselves. Each garment in the range has a personal touch, from the creative hand of one of the children in the program. Choclo works in partnership with a nominated orphanage Nuevo Futuro (New Future) in Lima, Peru. The purchase of any Choclo product results in 5% of sales going directly to the children at Nuevo Futuro. We are blessed to have a team of ambassadors that share this philosophy and represent the Choclo Project purely because they too have been touched by children in need on their travels around the globe.
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tops SUENOS fabric: light slub 100% cotton
p. 11 KEANNA fabric: 95% bamboo, 5% elastane
p. 15 CORAZON fabric: 95% cotton, 5% elastane
ORIGAMI 95% cotton, 5% elastane
p. 21 GUAPA fabric: 95% cotton, 5% elastane
p. 28 SOL fabric: 92% coolmax, 8% elastane
p. 36 YOYO fabric: 50% cotton, 50% polyester
p. 37 TOTEM fabric: 50% cotton, 50% polyester
p. 38 SABLE fabric: 50% cotton, 50% polyester
INSPIRED fabric: 100% cotton
p. 9
colours: fern green, dark gull grey, clearwater blue
colours: purple, white, black
colours: purple
colours: winetasting, galapagos green, twilight blue
colours: dazzling blue, bright rose, black
colours: castlerock, lavender
colours: yellow, blue grass, grey
colours: heather grey
p. 17
colours: blue, black
colours: heather grey
p. 34 6
bottoms
p. 14 ODO fabric: 95% bamboo, 5% elastane
p. 18 RUTH fabric: 95% cotton, 5% elastane
p. 23 CAMINO fabric: 95% cotton, 5% elastane
p. 25 LIBRE fabric: 95% cotton, 5% elastane
p. 27 LIBRE DOS fabric: 95% cotton, 5% elastane
p. 30 PLAYA fabric: 95% cotton, 5% elastane
p. 39 SENORITA fabric: 95% cotton, 5% elastane
p. 35 ROCHELLE fabric: brushed fleece 80% cotton, 20% polyester
colours: winetasting, galapagos green, twilight blue
colours: plum, black
colours: blue, black, purple
colours: white, blue, black
colours: purple, black
colours: black
colours: black, purple
colours: heather grey, black
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accessories
FALDA REVERSIBLE SKIRT p. 20 fabric: 95% cotton, 5% elastane colours: blue (inside black), black (inside black)
p. 21 SERENA SKIRT fabric: 95% cotton, 5% elastane colours: purple, yellow, black
p. 20 PAPEL HEADBAND fabric: 95% bamboo, 5% elastane
p. 13 CABEZA HEADBAND fabric: 95% bamboo, 5% elastane
colours: black, blue
colours: galapagos green, winetasting
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Suenos
MY STORY: I am a cosy top with a funky slub fabric. I am great for warm-ups and cool downs but still stylish enough to take you into town. Integrated thumbholes make me ideal for winter practice. The artwork by Nico Odo makes me a real show stopper. His artwork was inspired by Gina’s drawing (seen below).
drawing by Gina (identity protected)
artwork by Nico Odo, France
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Suenos
DARK GULL GREY
CLEARWATER BLUE
FERN GREEN
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Keanna and Odo
MY STORY: Developed in collaboration with talented yoga teachers Kelly Aikins and Sanna (hence my name) from the Alpine Yoga centre, not only am I good looking but I am also made to perform. Take me to class or take me into town, I am versatile enough to fit any occassion. And to top it off I am made from Bamboo fabric, with a natural anti-bacterial quality as well as a luxurious touch.
drawing by Gina (identity protected)
artwork by Nico Odo, France
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Keanna
WINETASTING
GALAPAGOS GREEN
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TWILIGHT BLUE
Cabeza headband
GALAPAGOS GREEN
WINETASTING
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Odo
WINETASTING
GALAPAGOS GREEN
TWILIGHT BLUE
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Corazon MY STORY: The beautiful drawing from Diego (10), inspired Ruth McNab to create the artwork featured on this singlet. Diego has recently been adopted, along with his 2 sisters, by an Italian family after being abandoned in the streets of Lima when he was 5. I am longer than your average singlet meaning you can wear me to class without having to worry about me riding up. The elastic ribbing keeps me close to the body so you are not left feeling overexposed when you get inverted.
drawing by Diego (identity protected)
artwork by Ruth McNab,UK
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Corazon
YELLOW
BLUE GRASS
GREY
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Ruth and Origami
MY STORY: My little origami boats are bound to give you direction and serenity in your day thanks to the creative hands of Ruth McNab and Diego (age 10 from Peru). The Origami top has some delicate and feminine details with a fit that works for all types of body shapes. The Ruth pant has a straight cut with a folding waist. The Falda skirt and Papel headband are the perfect compliments for a stunning look.
drawing by Diego (identity protected)
artwork by Ruth McNab,UK
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Origami
MOSAIC BLUE
BLACK
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Ruth
BLACK
MOSAIC BLUE
PURPLE
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Papel reversible headband
Falda skirt
MOSAIC BLUE
BLACK
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Guapa
MY STORY: For extra comfort I have a built in support lining so you can concentrate on your practice without having to worry about uncomfortable bra straps. My carefully placed embroidery as a discrete reminder that you are involved in a project coming straight from the heart and designed specifically for women.
drawing by Elizabeth (identity protected)
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Guapa
PURPLE
BLACK
WHITE
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Camino
MY STORY: I am a full length tight legging with tapered fit to follow your body shape. I am simple and clean with the simple yet delicate embroidery discretely placed on your right hip.
drawing by Elizabeth (identity protected)
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Camino
PURPLE
BLACK
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Libre & Libre dos
MY STORY: I am a three quarter length legging with a button opening and tonal hip print. I am simple and clean with the emphasis on my cute wooden buttons with various patterns.
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Libre
PURPLE
BLACK 26
Libre dos
PLUM
BLACK
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Sol
MY STORY: Ideal for warm climates and hot yoga I am made from the ground breaking CoolMax fabric, offering advaned moisture management. Not wanting to deprive you of style I have an open back pattern and cute bow details. My unique artwork was created by the children at last years Yoga show in London and is what sets me apart from the crowd.
drawing by various children at the Yoga Show
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Sol
BLUE
PINK
BLACK (no graphics)
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Playa MY STORY: With a relaxed fit, adjustable waist and leg openings I am a great all round pant. Practical for traveling you can add me to your essentials drawer. I even have a hidden pocket for emergency money and keys. Play around with the fold down waist and inside print to customize your look for any situation.
The print on this garment comes directly from the talented hands of the children we support through the sale of this collection.
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Playa
WHITE
BLUE
BLACK
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Rochelle Ballard 32
Rochelle Ballard Rochelle Ballard has inspired young female surfers throughout the world through her impressive 17 year surfing career on the ASP world tour and continues to do so with her surf into yoga DVDs. We are proud to team up with Rochelle for this signature series. Inspired by the drawings of Diego (Peru) this graphic represents both what Rochelle has given so many peaople but also what she feels by working with the children. Diego and his two sisters have recently been adopted by a family in Italy after being abandoned in the streets of Lime when he was 5.
drawing by Diego (identity protected)
Rochelle Inspired
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Inspired
LAVENDER
CASTLEROCK
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Rochelle
HEATHER GREY
BLACK
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Yoyo MY STORY: I am part of the �sometimes inspiration is where you least expect it� collection, with a photo print taken by the Natural Surf Lodge, Hossegor, France. I have a clever adjustment so you can either wear my over your leggings or around your waist. I have a back shape that is designed for total freedom of movement as well as a small graphic.
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Totem
MY STORY: I am part of the �sometimes inspiration is where you least expect it� range designed in collaboration with Portuguese artist Dimitri Belga. What is great about me is you can adjust my look to fit your style. Hitch up the sleeves for extra movement or to get some sun on your shoulders or let it hang for a T-shirt look. I am colorful and fun and really versatile.
drawing by Jhovany (identity protected)
artwork by Dimitri Belga, Portugal
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Sable
MY STORY: My artwork is a combination of photography from the Natural Surf Lodge and artwork by Kookworld. What is great about me is you can adjust my look to fit your style. Hitch up the sleeves for extra movement or to get some sun on your shoulders or let it hang for a Tshirt look. Unexpected use of colors make me a unique piece.
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Senorita
MY STORY: I am a dance inspired pant with low crotch and relaxed style. You can hitch up my leg thanks to an adjustment cord, allowing you to customize your look. The extra pockets help reinforce my casual feel.
adjust your leg length
waist adjustment
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Press JULY/AUGUST 2012 - £3.50
MY YOGA KIT
WIN
prizes worth over
£2000
inside this issue
essentials for all styles
Be your own trainer take control of your life today Smile a
t life and life will smile back
Stop being a money ostrich
put your (credit) cards on the table
• Yoga at the gym - whatever next? • Team om - yoga at the olympics • Yoga therapy - hay fever • Hedge fund hot shot - the wealth of wellness
2012 has already brought two beautiful cover shots our way, thanks to our favourite photographer Danylo Bobyk and model Teresa McCollum. OM magazine has followed Choclo Project from the very start having featured twice in their very first publication in 2009, launched at the London Yoga Show. As one of the most read publications in the UK, OM magazine continues to spread the word about Choclo Project.
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Ispo Award
It was a huge honour to be awarded the Social Awareness Award this February by a panel of international judges. ISPO is the world’s biggest and most well know sports tradeshow and takes place each February in Munich with over 80,000 visitors from over 100 countries.
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...... join us
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