issue
05
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creative commercial space + concept
ENZO FERRARI MUSEUM
– A DRAMATIC COMBINATION OF ARCHITECTURE, INTERIOR AND CAR DESIGNS.
HOTEL THE EXCHANGE – GO
FABRIC CRAZY WITH INA MATT.
ISSN 2223 1293
VIRGIN ATLANTIC NEW UPPER CLASS EXPERIENCE – SIP A COCKTAIL AT 30,000FT IN THE SKY.
ZUKUNFT 111
– CHEZWEITZ & PARTNER CREATES AN AMAZING DARKENED ATMOSPHERE.
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CAMPER AMSTERDAM _Studio Makkink & Bey
RETAIL
Design_ Studio Makkink & Bey
Photography_ Sanchez y Montoro
Country_ The Netherlands
Client_ Camper
_CA MPER A M S TE R DA M
_R E TA I L
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The stairs in the interior, together with the line drawings on the wall and floor, extend the spaces upward and downward to create more surfaces to move, sit and lean on.
On designing the new store concept for Camper, Studio Makkink & Bey returned to the basic purpose of shoes: to suppor t walking. Walking, as the most primar y way of moving through space, has shaped the interior design with its lines of movement and the physical structures that form the landscapes in which we walk. The physical rendition of movements for ward, upward or downward is outlined in the staircases and in bright red lines on the stairs, wall and floor. These lines form a red blueprint, a Camper model world of walking. We’ve focused on the reality of movement that was documented by E. Muybridge in photographic records of real locomotion. His study of climbing stairs shows the anatomy of how the body interacts with our manufactured environments. The stairs in the interior are the embodiment of such an environment and
extend the spaces upward and downward to create more sur faces to move, sit and lean on. The effect of extension carries on in the line drawings on the wall and floor, which is repeated in the mirrors to establish a notion of rhythm, depth and infinity. Stairs here could ser ve as a meeting point for a quick chat, a stand for spectators, a counter or just a seat to tie your shoe laces – depending on the size of the staircase. To achieve modularity as means to make the interior versatile enough to be applied to other spaces, we’ve designed furniture in various sizes and made the entire structure stand on its own: it’s a box that slots inside the existing store space. This architectural ‘prêt-àpor ter’ construction fits inside stores with slightly different sizes, or can even be transferred to a big exhibition space.
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ZUKUNFT 111 _chezweitz & partner
Berlin-based studio chezweitz & partner designed Zukunft 111, dedicated to the 111-year electrical engineering of the technological company Alexander Bürkle. It’s part of the exhibition ‘Im Strom der Zeit’. The whole space is full of a network of light beams, black lights and video projectors, creating a darkened atmosphere that is surreal and futuristic. The luminescent effects make visitors think about the future, as well as bending gravity and showcasing the technology. Various red fluorescent beams form 3D tunnels, inviting visitors to a visual experience and arousing their enthusiasm for technology. There are also suspending screens hanging among the fluorescent light beams, playing projected videos, which are a compilation from more than 40 films on the subject of visions. The high-gloss finish of the floor mirrors the black lights on the ceiling and all of the other lights that crisscross the room.
EXHIBITION / SHOWROOM
Design_ chezweitz & partner
Photography_ Volker Kreidler
Country_ Germany
_ ZUKUNF T 111
Client_ Kunstraum Alexander B端rkle
_E X H I B I T I O N / S H OW R O O M
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A stretched semi-transparent membrane spreads light evenly across the roof, and in combination with the slits running from side to side which allow air to escape and give a ribbed effect, recalls the language of a car interior. THE GALLERY EXHIBITION Visitors entering the new building have uninterrupted views onto the entire exhibition space: a large and open white room. A stretched semi-transparent membrane spreads light evenly across the roof, and in combination with the slits running from side to side which allow air to escape and give a ribbed effect, recalls the language of a car interior. A bookshop and cafĂŠ are situated to one side of the entrance and facilities to the other. Both are painted the same Modena yellow as the roof and take the form of blister-like pods. A gently sloping ramp gradually leads the visitor around the building from the ground floor to the basement level, with display stands designed
by Morgante punctuating the circulation path. These stands lift the cars 45cm so that they can be viewed from various angles and appreciated as works of ar t rather than objects simply placed in a room. Up to 21 cars can be displayed in this open space at any time. Supplementar y exhibition material is displayed in leather cases located along the perimeter wall. At the bottom of the ramp and directly below the entrance, an audiovisual room forms a permanent par t of the exhibition. A flexible teaching space and a conference room with a car ved out opening allowing views up into the entrance area are located next to it.
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GALLERY EXHIBITION DESIGN _ JAN KAPLICKÝ AND ANDREA MORGANTE
The stands lift the cars 45cm so that they can be viewed from various angles.
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VIRGIN ATLANTIC AIRWAYS NEW UPPER CLASS EXPERIENCE _VW+BS Studio and Pengelly Design with Virgin Atlantic Design
MISCELLANEOUS
Design_ VW+BS Studio and Pengelly Design with Virgin Atlantic Design
Photography_ ŠVirgin Atlantic Airways
_M I SCE LL A N EOUS
_VIRG IN ATL A NTIC A IRWAYS NE W UPPER CL AS S E X PE R I E N C E
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To sip a cocktail at 30,000ft, perched on a stool at the longest bar in the sky in a futuristic space, you can just let the world fly by underneath. VW+BS Studio and Pengelly Design, in partnership with Virgin Atlantic Design, have immersed themselves respectively in the development of new upper class bar / cabin and new upper class suite over the last four and half years. The result is already on selected flights and will be installed on all of Virgin Atlantics new Airbus A330 aircraft throughout 2012 and on the new Boeing 787-900’s.
New Upper Class Bar and Cabin The brief by Virgin for VW+BS Studio was to create an exciting and engaging social space for passengers and meet the immense technical requirements of a wide bodied plane with the strictest safety regulations. The bar was angled to face the entry door, which allowed us to re-imagine the space to create a variety of different social spaces. You can stand, sit and perch around the bar. The angles provide various sight lines and vistas. People can mix in twos or threes or just have a quiet drink alone. The sculptural stools are made from machined aluminium and have a highly polished surface to generate reflections and add to its sense of
Country_ UK
Client_ Virgin Atlantic Airways
immateriality. The wrap-around cocoon of the bar provides a seamless skin that contains all of the paraphernalia (oxygen kits, wheel chair storage etc.) that is required on a modern aircraft but also works to provide the kit for the front of house: the glasses, the ice buckets and the bottles of spirits that a bar must contain. The side cabinets for the magazines and spirit bottles are shaped to fit into the area but are cut away at the top for display. The crew side of the bar is hidden away behind carefully designed but robust doors with custom recessed handles. The colour palette is largely neutral: an off-white stone skin for the bar itself and a champagne coloured lacquer finish for the remaining elements. Of course there is a big splash of red – Virgin Atlantic’s colour – for the front of the bar and the same espresso leather found on the cabin seats for the stools and perches. Various moods and scenes can be created according to the RGB lighting scheme. There are lighting strips within the cocoon skin and cleverly positioned indirect lighting to enhance the sharp silhouettes so that the mood is subtle and sophisticated.
Laura Antebi Wire Horse at No Man’s Land area.
Cavalry charge horses.
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Remembrance exhibit.
Shadow puppets exhibit.
Role of Horses — ‘Guess Who?’ interactive.
Blind Spot exhibit.
For a family audience, it was also important to strike the right balance between creating an entertaining and enjoyable experience and not underplaying the sometimes harrowing notes from history, including the incredible statistic that over eight million horses died in the course of World War One.
Remembrance exhibit.
Puppet from the War Horse play.
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