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TADOMA RECORDS
Tadoma is a small, independent Greek label specializing in progressive rock. I was asked to design their first logo and the first two album covers and CD cases: Etidorhpa by Vault of Blossomed Ropes, Nensha by Nikos Fokas and Arve Henriksen
About the logo: Tadoma is a method of communication used by deaf-blind people that involves using their hands to feel the other person’s facial movements.So the hand was an essential element I had to include. The figure of the hand was inspired by “The Creation of Adam.” Old Label’s logos were a starting point of inspiration for me and a feeling-aesthetic I wanted to achieve, so this is the reason the logotype is in a rectangle shape with bold lines. In the end, the effect of the circles creating the mark was added to induce the vintage feel and also because they looked like a vinyl record.
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For the two CD cases, a custom trifold case was designed from scratch. We didn’t want a plastic case for environmental reasons, and the case design was also meant to add to the premium quality of the product. In the long run, a custom vinyl case is also to be designed.
Etidorhpa (or, the end of the earth: the strange history of a mysterious being and the account of a remarkable journey) (backward: Aphrodite) is one of the first sci-fi books to be written, dating back to 1895. The keyboardist has one of the first-ever releases of the book from 1909, so the main inspiration was some small illustrations in the book. Also, the CD logo is from the same book’s first page that I digitized and edited in Illustrator. The artwork is a photo collage of close-up photos of rocks in a cave near Athens that an associate photographed and then I edited.
Nensha , or thoughtography, is the power to burn images into photography paper with your mind. With that brief, I tried to distress and blur the photos enough so you barely understand what they are, like the musicians themselves projected one on top of the other directly onto the paper.