Mobile app and trafficac quisition from Digitlabee

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23 TIPS ON HOW TO BOOST MOBILE APPLICATION AND INCREASE ITS TRAFFIC Solutions for Online & Mobile Marketing

Gadgets are becoming indispensable. They help to solve a lot of routine tasks - from reminding to feed a cat to planning a family budget or studying a foreign language.

Before it was enough to have a website to successfully attract and retain customers, but now things have changed (especially if you run business in a highly competitive niche). That's why mobile applications are becoming more popular every year, and when developing advertising campaign today, one must not overlook mobile applications and their promotion.

So, you've created an application, showed it to your friends, they love it. Yeah, maybe they will recommend this app to their friends but eventually "word of mouth" is just not good enough...

What should you do? You need traffic but where you can get it? - Read below.

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CONTENTS

THE CHANNELS TO DRIVE TRAFFIC FOR MOBILE APPLICATIONS

4

APPLICATION'S PAGE OPTIMIZATION

5

Assemble and analyze the semantic kernel

6

Optimize metatitle

7

Optimize description

8

Optimize keywords

9

Analyze visual design

10

User reviews

12

Application Performance

13

CONCLUSION

14

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THE CHANNELS TO DRIVE TRAFFIC FOR MOBILE APPLICATIONS INTERNAL (WITHIN APPSTORE AND GOOGLEPLAY): TOPs AppStore and GooglePlay; Search by brand/application name.

EXTERNAL: Reviews in blogs and social networks; Advertising in other applications; App's website; Other: media advertising, e-mail delivery, etc.

In this article, we will focus on the internal promotion of mobile applications, as well as optimizing their pages in AppStore and GooglePlay.

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APPLICATION'S PAGE OPTIMIZATION Just like with the seo optimization, it is necessary to conduct an internal optimization to achieve better results. In our case, the application itself should be analyzed.

ASO (AppStore Optimization) is a set of measures to optimize the application in order to maximize its visibility in the search results.

Using a checklist below, you can increase your app traffic by 5 or even 10 times.

APPLICATION OPTIMIZATION CHECKLIST: 1. Assemble and analyze the semantic kernel 2. Optimize metatitle 3. Optimize description 4. Optimize keywords 5. Analyze visual design: Application icon Screenshots 8. User reviews 9. Application performance Downloads Rating

Let's examine each of these points in details.

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ASSEMBLE AND ANALYZE THE SEMANTIC KERNEL If you know something abouthttp://digitalbee.com/en/services/search-engine-optimization/ SEO, you must have heard about the semantic kernel: you need to choose the most similar relevant keywords that will affect your application rankings.

If you use them properly, it will help to boost your mobile application.

USEFUL SERVICES: Google Keyword Planner Google Trends SensorTower AppAnnie

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OPTIMIZE METATITLE

Tip №1 Try to fit the most important keywords in the first 25-30 characters.

Tip №2 It is not necessary to use special symbols. They will take up a couple extra characters but may not be indexed or recognized.

Tip №3 Do not use the category names in the title (for example, "free", "games", etc.)

Tip №4 Combine the unique name with the keywords in the name of the application (for example, "BoomBoom Photo Editor").

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OPTIMIZE DESCRIPTION Tip №5 Make description attractive to users. After all, description is the first content that the user sees.

Tip №6 Do not waste time on inserting keywords into the description for iOS applications as the description is not indexed in the AppStore. You'd better make this description really catchy to interest the user.

Tip №7 On the other hand, for Google Play applications the description is one of the most important moments. That's why we recommend following SEO rules for writing this type of text: do not spam, do not make users feel "sick", write for people, but do not forget about organically entering keywords.

Tip №8 Remember, app preview shows no more than the first 3 lines. Make them as attractive as possible.

Tip №9 Conduct A/B-testing of different descriptions. This will help to identify the most conversional description and choose the most suitable format to boost mobile application.

Tip №10 Use thesis to indicate the main features and advantages of your application - show how a user will benefit from using it.

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OPTIMIZE KEYWORDS Tip №11 To choose keywords to promote your application, use the formula:

KEY = T / Kol where:

T – keyword usage frequency (traffic) Kol – the number of applications for this keyword in the search The basic goal of this formula is to select the least competitive but high-frequency keywords.

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ANALYZE VISUAL DESIGN The look of your app doesn't directly affect the search results. So, what does the visual design of your application really affect?

1. Behavioral factors (the user may be skeptical about the poorly designed app) 2. Brand ing (the user must remember your application and your brand) 3. Purchase/installation completion (the functionality of your application + anchoring effect of pleasant visual component = purchase/installation).

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So, here are couple tips on making the visual component effective.

APPLICATION ICON It is the first thing the user sees.

Tip №12 The image should be bright, "catchy", but not coarse.

Tip №13 The icon, the entire application, and the website (if there is one) should be made with a common idea in design.

Tip №14 Make an icon different from the others, but nevertheless, reflecting the idea of the application.v

SCREENSHOTS Never neglect screenshots. After all, they visually show the quality of application design, as well as give an idea of what to expect from the app.

Tip №15 Screenshots should be as informative as possible.

Tip №16 The first screenshot is usually displayed in search results, so try to put the most important information on it (but do not go too far with it).

Tip №17 You don't really need more than 5 screenshots to display the main benefits of your application.

Tip №18 You can add a description of what the user sees on the screenshot right on the picture itself.

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USER REVIEWS Loki design, reviews (both positive and negative) do not directly affect app's rankings.

But, nevertheless, they are essential for: 1. Communication between users and developers; 2. Influencing behavioral factors. On an emotional level, user reviews stimulate trust and thus, affect a number of downloads/purchases positively.

Tip №19 Encourage users to give feedback, use push notifications, give out bonuses for leaving a review.

Tip №20 If you can comment on the reviews, try to maintain communication with the users. Thank for the positive feedback and react properly to negative ones.

Tip №21 Never ever remove negative reviews. Thus, you show disrespect to the users. Communicate with the author, try to find out what the problem is.

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APPLICATION PERFORMANCE

Now we come to the parameters that influence the application's organic ranking the most.

These are a number of downloads and user ratings.

DOWNLOADS A number of downloads is the most honest index. This is the first thing that users who are going to download the application look at. That's why it has the biggest weight in the applications ranking.

Remember: GooglePlay shows the number of downloads for the whole period while AppStore – just for the last week.

RATING Even if your application was downloaded many times, it's unlikely to make it to the top if it doesn't have a good rating. So, it is also important to monitor this indicator.

Tip №22 Remind users to rate your application, but don't do it too often or be intrusive. Ones that want to rate your app – they will do it.

Tip №23 This tip didn't go too far from the previous one. Motivate users to give you a positive rating.

You may give out some small bonuses for that. This is the case when you will get much more than you give.

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CONCLUSION Let's sum it up. You've got 23 practical tips that give you a clear idea of what the "app's internal optimization" is. Remember: without internal optimization the effect of the external promotion will be much lower. You might want to think about starting optimization at the stage of custom mobile application development.

As you can see, boosting mobile applications is very much like promoting websites, but, nevertheless, you should consider ranking specifics and stores differences.

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