CHRISTOPHER S. BOGGS portfolio
2014
2.5
N SECTIO
B-B'
CON TEN T S
34.0 22.0
5-10 10T-13
10 13
marketing
B'
illustration
product design
5.0 1.5 3.5
1.2
B
photography
GRADIN
ADING
CAREER HIGHLIGHTS • 20+ year career in creative design and production • Diverse professional background including experience in POP/packaging and advertising design, marketing, product design/development/manufacturing and global sourcing. • Experienced in managing large-scale design projects • Extensive travel to Asia for product design/development/manufacturing/quality control • Effective communication skills, including overcoming language and cultural barriers • Creative packaging designs that have enabled smaller start-up companies receive placement in large US retailers • Technical proficiency includes advanced film and digital photography equipment, studio lighting, Mac OSX, Adobe Creative Suite, and Microsoft Office as well as blueprint and shell pattern analysis for 3D designs • Recipient of 1997 World Trade Center, Dallas “Best In Show” for trade show booth design
R E TA I L PAC K AG I N G [ d e s i g n ] [involvement] style guide design package design illustration photography copy writing
[goals] create
visually
appealing
retail
packaging for discontinuity product line appealing to consumers and segment buyers at large retailers.
[results]
[p o p b ox ]
product lines were tested with major retailers throughout the united states and canada.
[cla msh ell in s e r t]
[po p l abe l s ]
[p op b oxe s ]
M A R K E T I N G C O M M U N I C AT I O N S [ a d v e r t i s i n g ]
[involvement] style guide design art direction copy writing/translations
[goals] maintain international dominance as global pet industry leader during re branding effort.
[results] ads appeared in major pet-related publications in japan, belgium and new zealand.
M A R K E T I N G C O M M U N I C AT I O N S [ a d v e r t i s i n g ] CEL EBRATE
COLOR [invo lve me nt] d e sig n p h o to g r a p hy co p y w r iting/ trans lations [g o a ls] su p p o r t
sales
in
mexico
with
ta r g e te d a dvertis ing. [r e su lts] back cover advertisements in a youthoriented d i s p oni b l e e n
CANGRIS
Y
CISKO URBAN APPAREL
SPORTS & CAPS sportsandcaps.com.mx
COBIAN
U
M
S
L
I
F
E
.
DIABLO
C
O
M
entertainment
magazine
widely distributed throughout mexico reinforcing brand presence.
*
[involvement]
[goals]
design
create unique identity for local independent boat/
copy writing
yacht dealership. focus on family-oriented fun
photography*
through print/radio/internet communications.
illustration
MARKETING COMMUNICATIONS [collateral] [invo lve me nt] d e sig n p h o to g r a p h y co p y w r iting
BRAND BOOK [g o a ls] su p p o r t
sa les
through
brand
id e ntity a nd education [r e su lts] Hilarie S. Hawley
brand book used to educate buyers
YUMS Sales Manager
hilarie@yumslife.com 972.489.2442 mobile 817.354.9867 x210 direct 817.685.9551 fax
about the YUMS brand, identity with yumslife.com
business cards and brand manual for brand standards outlined for vendors of the brand
[invo lve me nt]
[g o a ls]
co nce p t
cr e a te th e f ir st se a sonal yums look-book
d e sig n
h ig h lig h ting a p p a r e l a nd headwear for the
p h o to g r a p h y
spring 2014 season. [print/digital editions]
M A R K E T I N G C O M M U N I C AT I O N S [ e - b l a s t s & w e b ]
[invo lve me nt] d e sig n p h o to g r a p h y co p y w r iting [g o a ls] su p p o r t
sales
through
b la sts a nno uncing participation in tr a d e sh o w s / increas ed product a w a r e ne ss on the cons umer level [r e su lts] increased sales at national and regional
shows/increase
awareness at consumer level
brand
M A R K E T I N G C O M M U N I C AT I O N S [ p r o m o t i o n a l & p . o . p . ]
[4’ b a c kl i t L ED s i g n ]
[ha ngi ng bac kl i t LE D s i gn]
[p .o . p . b r a n d in g cu b es] [prom ot i onal key ch a in ]
M A R K E T I N G C O M M U N I C AT I O N S [ t r a d e s h o w b o o t h d e s i g n ] back wall 239” x 96” x 2”
3’ x 8’ shelves
3’ x 8’ shelf
LED sign
6” light
4’ x 8’ shelf
6” light
4’ x 8’ shelves
[invo lvement] i’m 6’ tall 2’ x 4’ table
shelf
2’ x 4’ table
shelf
shelf desk
d e sig n
shelf desk
la y o u t
cabinet
o ve r se e cons truction
3’ x 3’ shelf
shelf
shelf
20 x 10’ booth
20 x 10’ booth
interior side 106” x 96” x 2”
what is the radius choices we have for the corner shelves?
3’ x 8’ shelves
shelf
shelf
shelf desk
10” x 10” column
3’ x 8’ shelf
6” light
4’ x 8’ shelf
6” light
4’ x 8’ shelves
shelf desk 2’ x 4’ table
2’ x 4’ table
10” x 10” column
shelf
[g o a ls] cr e a te eye-catching, eas y to na vig a te booth to fit multiple f lo o r p lans
3’ x 3’ shelf
4’ x 3’ shelf
20 x 10’ booth
20 x 10’ booth
finish 10’ of back - exposed can this be sturdy and made to be a desk with shelves on the side?
12” space behind booth
[r e su lts] increased
sales
and
awareness
at
national
regional trade shows
LOGO | LOGO 1’ height
LOGO | LOGO
Can the lights on the side be made 6 inches wide by 12 inches tall? Can the light from these boxes ALSO
1’ height
Can the lights on the side be made 6 inches wide by 12 inches tall? Can the light from these boxes ALSO
brand and
I L L U S T R AT I O N [ t r a d i t i o n a l + e l e c t r o n i c m e d i a ]
[traditional] pen & ink watercolor pastel & contĂŠ crayon alcohol based markers colored pencil/pencil
[electronic] adobe illustrator adobe photoshop
Outdoor inc.
Outdoor inc.
O U T Dinc.O O R
F O OT W E A R
[concept+design+production]
F O OT W E A R [ r e u p ] [involvement] design lead technical lead color/material story lead testing lead
[goals] design
a
low
performing current
cost/higher
alternative
canvas
to
sneakers
on the youth market using existing tooling and last.
pro skater
[FMS-009 shared last/bottom unit]
CHRIS GENTRY 2011 dew tour
F O OT W E A R [ r e u p - s u e d e ] [involvement] design lead technical lead color/material story lead testing lead
[goals] increase durability and performance of existing canvas reup to exceed current
skate
&
bmx
market needs.
[FMS-009 shared last/bottom unit]
am street skater JOSH LOVE
F O OT W E A R [ s t e e z y ]
[involvement] design lead technical lead color/material story lead testing lead
[goals] create a high-performance low-top skate shoe with a fashionable edge using existing tools and last.
[FMS-009 shared last/bottom unit]
am street skater KECHAUD JOHNSON
S O F TG O O D S [ b a c k p a c k ] 8cm
[involvement]
DIMENSIONS FRONT/BACK
padded handle
DIMENSIONS & DETAILS/PROFILE
2cm thick strap padding
embroidered patch
headphone wire opening top zippered pocket
design lead
main zippered compartment embroidered logo
technical lead
45cm
prototyping lead
velcro loop for snapback carrier
45cm
4cm
color/material story lead 17cm
exterior compartment with zipper 4cm
30cm cut-away view shows interior laptop sleeve
[goals] design and manufacture a
EXTERIOR COMPARTMENT WITH ZIPPER / INSIDE LAYOUT
backpack that supported
5x2 cm woven label
seasonal color story in a
4cm
14cm
exterior pocket w/ elastic top trim
4cm
large pocket mesh pocket
highly competitive segment
small pocket
4cm
side view
back panel pattern should look like this
14cm
rubber fine mold
zipper pull
SIDE A
sew between velcro and nylon strap
zipper pull
SIDE B
VELCRO
camo panel (overlay) hook side/velcro
overlay panel
underlay panel not a pocket
sew directly to exterior pocket
underlay panel this pocket on sample is good do not change
not a pocket
9cm
2cm loop side/velcro
CONSTRUCTION FOR SNAPBACK CAP CARRIER
solid color underlay panel
4cm
4cm
please continue smaller diamond pattern to underside of straps
FOOTW E A R [packaging] [involvement]
[goals]
layout
create attractive footwear inner box that is easily
pattern design
identifiable with key YUMS branding elements.
illustration production oversight
[results] red/yellow/black YUMS box shown on MTV, BET’s 106 & PARK and other high-visibility, youth oriented media outlets.
P H OTO G R A P H Y
pro skater CHRIS GENTRY [promotional photo/yums headwear]
P H OTO G R A P HY [personalities]
recording artist LIL JON [promotional photos headwear+apparel]
pro skater DARREN HARPER [published: DUB magazine 2011]
PHOTO G R A P HY [personalities]
dallas cowboy’s MARTELLUS BENNETT [published: URBAN INK magazine 2011]
P H OTO G R A P HY [lifestyle+promotional]
PHOTO G R A P HY [lifestyle+promotional]
PHOTO G R A P HY [travel]
PHOTO G R A P HY [closer to home]
CHRISTOPHER S. BOGGS 4617 Waterway Drive N. • Fort Worth, Texas 76137 (682) 444-3448 • chris.boggs@charter.net