Saratoga Bride Magazine Media Kit 2018

Photo by Tracey Buyce Photography

2018

S A R ATO G A

MEDIA KIT

BRIDE 1

#

Niche Magazine in NY State

As awarded by the New York Press Association

“

JUDGES’ COMMENTS:

Clearly the standout entry in this category. This magazine is beautiful and the content structure genius. Amazing photography, readable content and eye-catching advertising.

FAL L / W INTER DE ADL INE F R IDAY , JULY 6 , 2 018

N OW B R IN G IN G YO U SP R IN G / SUM M ER

2 IS SUES Y E AR LY !

FAL L / W INTER

A SARATOGA TODAY PUBLICATION • 518.581.2480 • FIVE CASE STREET, SARATOGA SPRINGS, NY

Photo by Rob Spring Photography

About Us Saratoga Bride Magazine Now brings you 2 issues yearly!

We are now publishing a Spring/Summer AND a Fall/Winter edition.

You don’t want to miss out being a part of the Capital Region’s premier bridal magazine…

• • • • • •

Real Brides, showcasing local vendors Locally Owned & Produced Full Color - Glossy – High End Year-Round Regional Distribution at ALL area Bridal Shows Beautiful Photos & Layout Trends, Tips and Advice From the Experts

Saratoga BRIDE provides everything the bride is looking for!

We welcome photography submissions for possible inclusion in the magazine...

Early space reservation enhances the possibility of editorial inclusion of your photographic submissions!

7,000 copies printed of each issue – distribution starts in January.

As an advertiser, brides will be directed to your business to pick up their copy of Saratoga BRIDE Magazine!

(Let us know if you’d like to be listed on our website as a distribution point!)

Things you might like to know...

Readers Around the World Australia Canada China Czech Republic France Ghana Greece Hungary India Italy Jordan Norway Pakistan

SARATOGA BRIDE MAGAZINE

Philippines Republic of Korea Romania Russia South Africa Spain Sweden Thailand Turkey United Kingdom United States Vietnam

WILL BE AT ALL AREA

BRIDAL SHOWS! The Average Groom's Age The Hall of Springs The Average Groom's Age

Longfellows Restaurant The Museum of Racing 22% 12% National 22% and Hall of Fame The Albany Marriott 25 and yonger 25 and yonger 26 through 35 26 through 35 The National Museum of Dance 36 and older 36 and older and Hall of Fame 66% 66% Discover Saratoga Weddings Weekend 12%

How They View Us Online Most Popular Wedding Seasons Spring

Average Wedding Budget Average Wedding Budget

Winter

2%

$36K – $45K

15%

8%

Summer

34%

More than $45K 4% 8%

$5K or less

14%

summer fall

18%

$26K – $35K

18%

spring winter

Fall

14% 4%

36%

49%

20%

$16K – $25K

36%

20%

5k and less 5k and less 6k-15k 6k-15k 16k-25k 16k-25k 26k-35k $6K36k-45k – $15K 26k-35k 36k-45k more than 45k more than 45k

The Average Honeymoon Length The Average Honeymoon Length The Average Bride's Age The Average Bride'sThe Age One1% month Average Bride's The Education Level The Average Groom's Age Average Groom's Age Less than one week 1% 7% The Average Bride's Education Level 36 and older 7% 2% 3% 36 and older 27% 10% 3% 25 and younger 2% 3% 25 and younger 10% 3% less than one week 12% 12% 22% 27% Two weeks 22% 34% 16% one week

less than one week

two weeks

one week

one month

two weeks one month

65%

56%

65%

One Week

26 – 35

56%

34%

9%

16% 25 and younger 9% 25 and younger

High school High school Associates Degree 25 and yonge Associates Degree 26 through 35 Bachelors Degree Bachelors Degree 36 and older

26 through 35 26 through 35 36 and older 36 and older

26 –3566%

66%

is Paying For Wedding AverageAverage WeddingWedding Budget Budget SaratogaBride.com • 518.581.2480 •Wedding SaratogaTODAYnewspaper.com Who is Who Paying For

Take a Peak Inside Saratoga Bride Magazine With informative articles, tons of inspiration, features on local weddings and plenty of beautiful photographs showcasing our area’s exceptional bridal professionals (and locations!) this all-local magazine celebrates the Adk/Saratoga/Capital Region area as the ideal four-season wedding destination!

Destination: Saratoga Springs!

THE STORY OF DANIELLE & HAGEN. Photos By KT Merry Photography

2018 I met Hagen while going to school and working as a model in Allentown, PA. He had been my roommate’s next door neighbor growing up. After we’d been dating for six years, he took me on a surprise date to The Inn at Erlowest in Lake George. Just as we were finishing up dinner, the sun began to set over the lake and he popped the question.

We knew right away that we wanted to have our wedding in Saratoga Springs.

Hagen had spent a lot of time there while growing up and had great passion for the town. We felt that Saratoga Springs was a perfect place to keep history alive along with having the right touch of the modern.

26 | SARATOGA BRIDE | 2017

2017

Great stories!

saratogaTODAYnewspaper.com

saratogaTODAYnewspaper.com

2017 | SARATOGA BRIDE

| 27

We keep our brides up-to-date on the latest trends!

{Rustic Chic} soft. pale. vintage.

Styled by Rena's Fine Flowers Photos by Tracey Buyce Photography

2016

RENA PLEASE DESCRIBE WHAT'S GOING ON!

44 | SARATOGA BRIDE | 2017

saratogaTODAYnewspaper.com

saratogaTODAYnewspaper.com

2017 | SARATOGA BRIDE

A Saratoga TODAY Publication • Five Case Street, Saratoga Springs, NY

| 45

Beautiful dresses from local shops!

With these amazing gowns as our inspiration, all we had to do was assemble our photoshoot team. Krystal Balzer was the perfect choice for photography as her expertly brilliant and vivid photos capture exquisite color, detail, and all the romanticism a wedding day calls for.

Local makeup artist, Carina Scott, sculpted the models with soft romantic makeup and ballerina inspired up-dos. Each dancer had her own unique style of makeup to compliment the gown she was modeling.

To complement the elegance of Modern Trousseau, Samantha Nass Floral Design created a stunning centerpiece and coordinated ensembles of gorgeous handheld bouquets carefully paired with each dress. The "Sierra" pairing features gold leaf and delicate blush roses, meanwhile, mixed greens and soft florals were used to create a whimsical and unstructured bouquet to complement "Adore.” "Wendy" was accented perfectly with the pageant bouquet using similar soft hues.

70 | SARATOGA BRIDE | 2017

saratogaTODAYnewspaper.com

saratogaTODAYnewspaper.com

2017 | SARATOGA BRIDE

| 71

How To Have Your Cake ...AND EAT IT TOO!

By leah Stein of Leah’s Cakery , Photos Provided

Your wedding cake is one more option to display your personality and the theme of the wedding …seize the opportunity and make it a cake they’ll never forget!

Tips FROM LEAH’S CAKERY...

1.

4.

Schedule a consultation with a reputable bakery 6-12 months in advance. This will give you the opportunity to taste the cake, and see the portfolio of the cake designer. This is an essential step if you are interested in a custom design. The advance time will give the bakery time to order or make the special items for your cake.

2.

Think about your design.

Do you picture your cake round, square or any other shape?

Will it be traditional white, or splashes of color? Fresh flowers or sugar flowers? Will there be a cake topper? Start a Pinterest board of wedding ideas, and don’t forget to pin cakes to share with your baker.

Your cake should fit the theme or feel of the wedding, reflect your style as a couple.

Think outside the cake box for design. There is no longer a standard for wedding cakes. If you want a 5 tier teal cake with cascading peacock feathers, you can have it! The wedding cake is the perfect place to add the color punch to a wedding reception.

A variety of articles featuring local businesses - to help with all of the little details!

5.

Be realistic to your budget.

Wedding cakes are priced per serving and can range from $4-$6 per serving or more. Have an idea of what you are willing to spend on a wedding cake and share this info with your cake designer during the consultation so that he/she can appropriately design a cake to fit in your budget.

3.

Can’t decide between chocolate or carrot cake? Choose your cake flavor based on what you like to eat.

Don’t let your Aunt Bea’s dislike for double chocolate stand in the way of you getting your chocolate fix.

Some bakers can make a wedding cake using two or more different cake flavors. This option should be discussed at the consultation.

20 | SARATOGA BRIDE | 2016

HBT Pho

tography

Meet Leah Stein! saratogaTODAYnewspaper.com

saratogaTODAYnewspaper.com

2016 | SARATOGA BRIDE

| 21

Details

{ } 7.9.16

BRIDE’S DRESS

Monique L'hullier, New York City

THE SAGAMORE RESORT

BRIDESMAIDS' DRESSES

Bella Bridesmaids, New York City

TRACEY BUYCE PHOTOGRAPHY

CAKE

Lori Desorcie- Executive Pastry Chef for the Sagamore Resort

CALLIGRAPHY

Geode Escort Cards - Sarah C. Kaplan Invitations - Danielle Rotonda from Vanilla & Ink

CATERING

The Sagamore Resort

EVENT DECORATOR

David Michael Schmidt from Renaissance Floral

FIRST DANCE

"At Last"by Etta James (sung by the New York Players)

“Real Brides” give you tons of inspiration and confidence in hiring the right people!

FLOWERS

Renaissance Floral

GROOM'S SUIT

Ralph Lauren

GROOMSMEN Tuxego

HAIR

SPECIAL TOUCHES

Kait & Bart

As a TV Art Director and set decorator by trade, design is one of my greatest passions.

I wanted our wedding design to reflect things we love. We incorporated many items from my personal collection... Vintage brass swans used as flower vessels and objects on guests' tables (even as our cake topper!) a huge vintage mirror above the escort card table that greeted guests (a double of one that hangs in our apartment.) Rocks, crystals and geodes from our own collection. We used rocks and crystals everywhere... Small slices of agate with gold calligraphy for our escort cards, large slices of natural colored geodes that I hand gold leafed as table numbers, and even on our wedding cake. Lori from the Sagamore created three cakes for us, each one different. One was marbleized, one was gold leafed, and the center cake was made to look like a giant geode - the sugar crystals were amazing! This cake was topped with 2 small gold swans to tie in the rest of the decor. We highlighted our love of the Adirondacks in subtle, elegant ways, by using ferns and moss throughout the decor.

NEW YORK CITY

Our Story...

If you had told either of us 14 years ago when we graduated from Johnstown High School that we would end up together, it’s safe to say that neither of us would have believed you. Bart and I went to school together for six years, from 7th to 12th grade, and managed to never speak to each other – not even once!

How? We still wonder this every.single.day.

While we both knew each other by name and had many of the same friends, our social

98 | SARATOGA BRIDE | 2017

paths never crossed. Fast forward to years later after college graduation, where we ran into each other in a local pub while visiting our hometown for the weekend. Bart asked me out for ice cream, and the rest is history. We dated long distance for two years, until Bart finally moved to New York City where we have built a beautiful life together. I am an Art Director for the Dr. Oz Show, and Bart is a middle school Physical Education teacher in the South Bronx.

True love finds you in the most unexpected places, in the most unconventional ways, and sometimes it’s right under your nose.

We chose to get married in the Adirondacks, as they hold a lot of meaning for us. We’re both from the Southern Adirondacks, and we spent a lot of our first two years meeting on weekends there since we lived in separate cities (I in New York, and Bart in Albany).

There’s nothing like a summer night on the lake, and we wanted our friends and family to share in this. We chose the Sagamore, as we could host a weekend of events where our guests could all stay together and share in the magic of the mountains.

saratogaTODAYnewspaper.com

David Michael Schmidt brought our vision to life in a way that felt like us. Dani from Sweet Dani B created a custom Wedding logo for our weekend. We used this image on many itemsour save the date, our invitation, our guest Welcome bags, programs, menus, ice sculpture, favor boxes- It helped to tie everything together.

saratogaTODAYnewspaper.com

Sarah Briggs of Image Studio

LINENS

Samantha Nass Floral Design

MAKEUP

Kyle Anne Garcia

MUSIC

The New York Players

PHOTOBOOTH

Saratoga Photobooth Company

RENTALS

Clifton Park Rentals

RINGS

Hannoush Jewelers, Albany, NY

STATIONERY & WEDDING LOGO

Custom designed by Sweet Dani B

TRANSPORTATION

Upstate Transit of Saratoga, LLC for guest transportation to and from Lake George Village

WEDDING PLANNER

Christine A. Wheat Special Events Firm, LLC

HONEYMOON

Italy! Florence, Tuscany, and Positano

2017 | SARATOGA BRIDE

SaratogaBride.com • 518.581.2480 • SaratogaTODAYnewspaper.com

| 99

Advertising Rates & Specifications – 2 ISSUES YEARLY: JANUARY & AUGUST! Buy both, take 15% off the second issue!

8.5" x 11.125"

16.25" x 10.125" 16.25” x 10.125”

2,100

$

3,360

$

2 page spread

7.875" x 5" $ 1,010

7.875" x 10.125"

premium, before the table of contents

3.875" x 10.125"

1,835

$

full page 3.875" x 2.5" $ 455

3.875" x 5" $ 740

1,010

$

1/2 horizontal

1/2 vertical

quarter page

eighth page

Premium Pages

BACK COVER

INSIDE FRONT OR BACK COVER

2,500 2,300

$ $

Saratoga Bride - Fall

DEADLINE: JULY 6, 2018 PUBLICATION: AUGUST 24, 2018

Saratoga Bride - Spring 2019 DEADLINE: NOVEMBER 30, 2018 PUBLICATION: FEBRUARY 8, 2019 The above rates refer to the Saratoga Bride - Fall issue.

Photo by Tracey Buyce Photography

Commit to both issues TODAY to lock in a 15% discount on your Saratoga Bride - Spring 2019 issue!

Photo by Blackburn Portrait Design

Saratoga Bride... in print and online!

Digital Reach •

Digital version compatible with tablets & smartphones.

•

Online vendor directory (included in your ad purchase).

•

Active social media campaigns with advertiser promotions.

•

Whether brides are looking for ideas online, or where to pick up a copy of Saratoga BRIDE Magazine – they start their search here! ...will they find you on SaratogaBRIDE.com?

Online Rates SKYBOX BANNER AD 300PX x 600PX $50/month

VENDOR LISTING Included with your ad purchase!

SaratogaBride.com • 518.581.2480 • SaratogaTODAYnewspaper.com

Reserve Your Ad Here!

1. TELL US WHO YOU ARE:

Business Name: ___________________________________________________________________________________

Your Name and Title: _______________________________________________________________________________

Your Email: ______________________________________________________________________________________ The BEST Number to Reach you at: ______________________________________________________________________ How did you hear about Saratoga BRIDE Magazine?

My Saratoga TODAY Sales Rep

The Internet

Another Advertiser of Ours _______________________________

Other __________________________________________________________________________________________

2. WHICH AD SIZE ARE YOU BUYING: Please build to the dimensions on page 6 of this media kit.

Back Cover*

Premium (before the contents)

Inside Back Cover*

1/2 Horizontal

Inside Front Cover* 2 Page Spread

Full Page

1/4 Page Standard 1/8 Page

1/2 Vertical

*These ads are first come, first served, by dated contract.

Did you advertise in Spring 2018?

YES NO (Saratoga BRIDE - Fall will be out on August 24, 2018 and deadlines on July 6, 2018)

3. NOW YOU’RE READY TO PAY:

Business Name: __________________________________________________________________________________

Name on Credit Card: _______________________________________________________________________________

Number on Credit Card: _________________________________________ Exp. Date: ____________________________ Billing Address: ___________________________________________________________________________________

$ $ Please Charge This Amount: 50% of ad cost: _________________________ 100% of ad cost: _________________________

Sign here to bill your Credit Card: ______________________________________________________________________

5. YOUR ONLINE LISTING GOES HERE:

Categorized vendor listings on SaratogaBride.com are included with all ad purchases!

Category (florist, photographer, personal, etc.): _____________________________________________________________

Address (if you want to promote a brick-and-mortar location): ____________________________________________________

______________________________________________________________________________________________

Phone Number: ______________________________ Website: _____________________________________________

Please sign and date this page then return to Saratoga TODAY

(For premium position ads, the dated contracts will determine placement)

Signature: _______________________________________________________ Date: _______________

Snail Mail: Fax: Saratoga TODAY (518) 581-2487 Five Case Street Email:

Saratoga Springs, NY 12866 Reply to your Saratoga TODAY Sales Rep

SaratogaBride.com • 518.581.2480 • SaratogaTODAYnewspaper.com